In previous years, the drama involved in the case mainly showed the case and the process of solving the case, which may involve many negative factors. Once the start is not good, the angle is wrong, and the interest point deviates, it will become a product of uncertain factors such as showing the criminal process, portraying the criminal psychology, exposing the means of detection, causing social terror and so on.

The network has expanded the concept of suspense theme, and at the same time, suspense theme, whether it is based on cases, or fighting wits and burning brains, has shown a realistic trend of change.

The greatest aesthetic feature of traditional film and television drama series is realistic expression, and cool feeling manufacturing is the symbolic artistic style of online drama. Network dramas use the cultural production mechanism formed by network culture to strengthen the visual expression of our traditional realistic spirit, make the realistic things more visible, and are especially welcomed by young audiences, thus continuing the realistic spirit. At the same time, it enriches the connotation of cool feeling with the spirit of realism, making the consumption of cool feeling less pale and empty. Internet dramas with suspenseful themes such as Hidden Corner and The Wind Rises in Luoyang all have realistic connotation behind them, but the expression form it takes is a new form from the Internet, and this aesthetic fusion formed in the process of two-way travel is also one of the reasons for the emergence of fine products.

During the period from the end of 2021 to the beginning of 2022, there are two works worthy of attention. One is "Opponent", as a network-TV simulcast drama, which takes national security as the theme and interprets a spy war story in a narrative way that conforms to the network aesthetics. The other one is Dui Dui, which can be classified as a drama involved in the crime, and it is also suspenseful. The whole drama is constantly "cool", and it is the first online drama to win the "net logo". As far as the integration mentioned above is concerned, it seems to have a more symbolic significance. In fact, since it is integration, it is not a substitute for each other, but a new life. Just like when Ling Huchong just learned the star-sucking method, there may be some conflicts in the early "two magical powers", but we believe that after a period of adjustment, there will be an effect of 1+1>2, presenting us with a brand-new TV drama (online drama) aesthetics created by contemporary China.

We can take two plays, Illustration of Hunting Crime and Dawn of the River as examples. They are all suspense themes, and there are cases behind them, but the main digging point and theme conception of the two works are not the case itself. Its change has just injected more life connotation and social emotion into the suspense theme, and transformed the TV series involved in the case that we think is difficult to grasp into realistic works.

The Book of Hunting Crimes must sound like a story of police solving crimes, but there is no specific case, but it describes a new screen image of film and television — — Criminals’ portraitist provides a fresh professional type and a fresh screen image from the novelty of characters, and also provides a new angle for suspense subjects.

Jiang Zhao Dawn seems to be a drama involving cheating and killing his wife, but its difference lies in injecting more social connotation and emotional concentration in life. This drama is about how a psychologically depressed woman redeems herself in the face of difficulties. It does not focus on the case itself, but focuses on how ordinary people deal with emotional pressure in social life and family life, how to face difficulties, how to face all kinds of uncertainties, and even the living state, emotional state and psychological state when life is threatened. This is the so-called reality. If there is no reality, there will be no empathy and resonance of the audience, and it will not have such a great impact.

Therefore, these two dramas have broken through the traditional suspense types and traditional stories involving the case, regardless of originality, reality or spiritual expression. They have won praise with innovative techniques and high-quality production.

There are at least two ways to express the realistic content of suspense dramas. One is to weave a story directly from real life and real cases, including some case news, which is similar to what we often say, "take all kinds of things and combine them into one." The other is to tell an ancient history, legend and even a completely overhead suspense story, but this story is full of strong realistic concern. The former case, such as the beginning; In the latter case, for example, The Wind Rises in Luoyang, both the spatial metaphor of urban settlements, such as gods and bad wells, and the process of changing fate from the bottom are full of "reality".

It is worthy of recognition that the social consciousness rooted in reality and the deep motivation of audience psychology have injected social hot topics with speculative characteristics and ethical values into suspense dramas, which is also the content charm of suspense dramas. Disappearing Children talks about social phenomena through suspense, and substitutes many social issues such as family education, old-age care and the safety of women living alone into the plot. "Disappeared children" finally returned home safely, and talked about the core theme of "healing and redemption", which reflected that suspense dramas actively led the social fashion of being good, good and upward, and deeply cultivated and polished the value connotation and emotional orientation of suspense dramas on the fertile soil of reality, which triggered the audience’s empathy.

"Reality" is an important core of the online drama series with suspense theme, and this core lies in the fact that "reality" happens around you. Therefore, it will artificially create a sense of being there. When Don’t Talk to Strangers exploded, it became a buzzword, and even a generation’s understanding of society fully showed the strength of "reality" in suspense dramas. However, as teacher Li Jingsheng said, such dramas may "cause social terror". This requires some neutralization and guidance.

These works are more deeply involved in social reality. While affirming the progress of the times and the achievements of social development, they also pay attention to various practical problems. They emphasize social benefits and value orientation, explore people’s living conditions and the complexity of human society with the help of suspense, reflect the style of the times and show cultural charm, which can not only meet the entertainment needs of the audience, but also cultivate their aesthetic taste and produce social influence and cultural value.

It can be seen that the creators of suspense dramas actively follow the trend of realism, pay attention to social reality and people’s living conditions, reveal the essence of life and the characteristics of the times, write a rich and full spiritual world of human beings, and try multiple explorations in the field of themes.

Online drama series can directly reflect the state of young people’s lives at present than TV series. Suspense theme, as one of the themes of this year’s online drama series, has also become a window for us to observe the state and preferences of young audiences.

The popularity of online dramas with suspense themes such as The Beginning, Twinkle, Twinkle, Twinkle, Stars, Dawn in the River, etc. this year shows two characteristics of this generation of young audiences: first, the improvement of aesthetic taste. The coolness of the above-mentioned online dramas is not a realistic coolness, but a brain-burning, curious and intellectual gymnastics, in which besides the improvement of aesthetic taste, there is also an improvement of artistic accomplishment; Secondly, the daily life in the epidemic is relatively poor, which especially needs the stimulation of literature and entertainment. The suspense theme has obvious decompression effect on young audiences. This can be well shown in the series "Coward" and "Meritorious Service" which have not yet been released, such as "Snowy days in Northeast China = the sense of isolation caused by people facing nature = the atmosphere of terror".

The combination of these two features will give birth to a new expression, such as unexpected arrival. Like the previous Under the Sun, it creates a different suspense theme, that is, it uses suspense to express the topic of "women’s growth" in the cloak of urban emotion. Since the first half of my life, "a stay-at-home wife is in trouble" has become a motif with a strong sense of the times. Unexpected arrival is no exception, and it also incorporates "sadomasochism", a network element that highly meets the requirements of "cool feeling" and a strong urban atmosphere. From this, we can see that the younger generation of viewers no longer simply believe in the "silly and sweet" "princess dream". They are aware of the need to strengthen the ability of "fighting monsters and upgrading" while maintaining their dream fantasy, and walk out of the greenhouse in captivity with high morale. If we think about the change of epidemic situation in three years and the popularity of this mystery drama, we may have more new understanding of this generation of young people.

In the past, we used to understand "mainstream audience" as being biased towards middle-aged and elderly people, who used more TV, newspapers and radio. However, from the perspective of consumption power, network communication power and social influence, young people over the age of 18, even between the ages of 16 and 35, are becoming mainstream audience today. Therefore, through the docking and development of suspense themes, we can see that young people are paying attention to social topics, and they are thinking about art, or they are paying some shallow or deep attention to society.

Of course, what supports this turn is its innovation at the whole narrative level, which is not limited to self-operation, spontaneity, autonomy and self-action at the network level. In the narrative innovation and discourse innovation of online drama series, we can clearly see a new trend in the process of network development, that is, the drainage and integration of various media has brought new narrative discourse and produced a new narrative form.

For example, the circular narrative of "infinite flow" used in The Beginning and Twinkle, Twinkle, Twinkle, Twinkle and Bright Stars was once one of the classic narrative modes of film and television, and the classic film "Run Lola" was used. The classic narrative created on the big screen is used in the online drama collection and recreated according to the audience’s viewing habits, which has created the reputation and traffic of online drama series with suspense theme today. This shows that the success of our online drama series in the whole viewing level is not only the theme, but also the synergy between the competitiveness of the theme and the innovation of narrative discourse, and between the development of online drama series and other online audio-visual products.

From The Longest Day In Chang’an to The Mysteries of the Tang Dynasty, suspense-themed online drama series formed a new narrative form of "history+suspense" during the transformation of historical resources. If The Longest Day In Chang’an, under the surface suspense theme, through the modern adaptation of costume characters, shows his concern for the current real life, as well as his thinking about practical problems and social psychology, it is a narrative exploration of suspense-themed online drama series; Then, the upsurge of "strange aesthetics" set off by "Records of Mysteries in the Tang Dynasty" on the whole network realized the innovative combination of "strange interest" and "ancient meaning" at a deeper internal mechanism level. "Seeing all beings under a strange case", the drama organically integrates anecdotes, strange events and mysterious cases with the historical humanities, folk customs and strange legends of the Tang Dynasty, sews up the narrative gap of suspense texts from the historical depth to output modern values, and the visual effects skills of "emptiness" and "reality" create the modern style of Chinese aesthetics, which well meets the aesthetic needs of the audience for "high intelligence", experience and excitement.

The new narrative discourse and narrative patterns stimulate the innovative vitality of suspense texts, and the drainage and integration of various media help suspense dramas to achieve "expanding the circle" on the basis of "breaking the circle" along the sustainable, multi-level and three-dimensional communication path, and achieve more innovative and energetic high-quality development.

1905 movie network news On November 30th, Professor of Performance Department of Beijing Film Academy and national first-class actor passed away at the age of 86. His representative works include Romance of the Three Kingdoms and so on.

Ma Jingwu was born in Urumqi, Xinjiang Uygur Autonomous Region in 1938.

When he was in high school in Urumqi, the People’s Daily published the enrollment information of the Film Academy. At that time, teachers and classmates jumped up and let him take the exam, and Ma Jingwu was moved. It was really hard to walk from Urumqi to Beijing for 19 days, but I was finally admitted. Ma Jingwu recalled in an interview with the film channel My Movie Story.

After graduating from Beijing Film Academy, Ma Jingwu stayed on as a teacher with excellent results. During his decades of teaching career, he has trained a large number of outstanding actors, such as,,, and so on.

His wife, who is also a teacher of Nortel, Ma Jingwu taught in the Performance Department of Nortel 87. At that time, she invited more than 20 students in her class to go home and cook for them personally. "So when we meet again after graduation, we are all like relatives. You love them and they naturally love you.".

In addition, Ma Jingwu not only directed films, but also played a major role in many feature films, such as Hanging the Red Lantern, and made many contributions to the film and television industry in China!

The Sri Lankan has passed away. May Ma Lao go all the way!

　　【PConline talk】 Since the popularity of smart phones, their endurance performance has become the main factor for everyone’s criticism. Although the current mobile phone has a large battery of three or four thousand mAh, it still cannot escape the situation of heavy users rushing every two days or even every day. At present, limited by the development of electrode materials/structures, the energy density of lithium batteries cannot be increased indefinitely. Therefore, charging has become an essential part of our daily life. So what is the knowledge of charging mobile phones? Today, the author talks to you about "how to charge correctly and safely."

Brief introduction of charging principle of mobile phone lithium battery

　　Charge first①In the constant current stage, the actual battery voltage is lower than the charging voltage (mostly 4.3v), and the battery voltage rises during the constant current charging process. When it rises to about 4.3v (the battery charge is about 85%), it enters.②Constant voltage mode, charging current gradually decreases, charging is about to be completed, and then enter.③Trickle charging mode, charging with pulse current, extending battery life.

　　Let’s start with a charging process diagram of mobile phone charging (lithium battery):

Battery charging curve

　　It doesn’t matter if you don’t understand the above one. In fact, in simple terms,The whole charging process of smart phone can be divided into three parts.：

　　①Constant current stage, when the actual battery voltage is lower than the charging voltage. The battery voltage (red solid line in the figure) gradually rises from a low value to a fixed value, but the current (blue solid line in the figure) remains unchanged. This is the constant current process of lithium battery charging.

　　②In the constant voltage stage, after the battery voltage reaches a fixed value, the current output to the battery gradually decreases, and the charging efficiency also begins to decrease. And this process is a constant pressure process.

　　③Trickle charging mode, finally, when it is close to full, enter the trickle charging mode and charge with pulse current until it is completely full, and the battery charging is completed.

Have you tried all these wrong charging methods?

　　1. Buy a new machine and charge it for 12 hours to "activate" the battery.

　　Many friends around me like to charge their new mobile phones for 12 hours, saying that this will activate the battery. In fact, the activation of lithium battery is not so troublesome. After long-term storage, lithium battery will indeed enter a "dormant" state, and its capacity is lower than normal. At this time, it only needs to be charged normally for 3~5 times (without deliberately charging/discharging) to activate the lithium battery and restore it to its normal capacity.

　　So you don’t need to drain the battery and charge it continuously for 12 hours when you buy a new machine.

　　2. Plug in the charger and play with your mobile phone while charging.

　　We often hear in the news that someone’s mobile phone explodes or gets an electric shock while charging. The final investigation results show that most of them are caused by shanzhai chargers, so if you need to buy a non-original charger, you must buy a product that has passed the national 3C certification, and the input/output parameters are correct, and the manufacturer information is available.

　　Simply put, when choosing a charger, you need to pay special attention to the following situations:

— — （1）.The input voltage is preferably a broadband voltage, that is, 100~220v/50~60Hz.In some areas, the charging head only has 110v input. If you take it back to China, you can burn the charger directly, or burn the mobile phone!

— —（2）.The output voltage is about 5v (4.9/5.1), and the larger the output current, the better (if it is too small, the charger often heats up at full load and the output is unstable), but if one end of the wire is a microUSB port, it will basically not exceed 3a, and the Type-C port may have more than 3 A.The amperage here only represents the allowable output current, not the real output current.

— —（3）.National 3C certification is a must.

— —（4）.Manufacturer information must be available.

— —（5）.The work of the cottage charger is rough (especially the beard insertion and the sealing edge of the shell) and the font is fuzzy, which must be distinguished.

— —（6）.Mobile phones that support fast charging are not recommended to use too thin wires for charging. VOOC flash charging can only use original wires, and QC fast charging wires must ensure the integrity of D+/D- lines (that is, connecting computers can identify devices).

　　In addition, we should not play while charging. After all, when charging, the battery and charging related circuits will emit a lot of heat. If the Soc of the mobile phone runs at high load, the body temperature will be too high. The mobile phone with too high temperature will also control the heat by reducing the performance and charging speed, which will lead to the slow charging experience.

　　3. Charge only when there is no electricity, and it will be full as soon as it is charged.

　　Don’t wait until the battery of your mobile phone is completely exhausted, and there is no need to fully charge the battery every time.Most of the current mobile phones are lithium batteries, and the emphasis is on "eating less and eating more meals". The life of lithium battery is measured by the charging cycle, not the charging times as everyone thinks. The charging cycle refers to the process that all the battery charges from full to empty, and then from empty to full. If there is a 2000 mA battery, you will be fully charged after every 200 mA, then you have to charge it 10 times to calculate a charging cycle (2000 mA =200mAh times 10 times).

　　The lithium battery that the mobile phone is now equipped with has no so-called memory effect. There is no need to worry about the impact of insufficient charging on battery life.Fill it if you want, and pull it out if you want.

　　4. When charging, the fever is obvious. Still wearing a mobile phone case.

　　Nowadays, almost everyone on a smart phone will give him a gorgeous "coat". I don’t know that lithium batteries will be hot when charging. These gorgeous "coats" will hinder the heat dissipation when charging the mobile phone, thus affecting the charging speed and even accidents.

　　If the user finds that his mobile phone is not obviously hot when charging, there is no need to take off the mobile phone case. If the mobile phone is hot when charging, he will take it off decisively.

Tip: How to charge quickly?

　　1. Shutdown charging/flight mode charging

　　　Many people know that the screen and processor are the most power-consuming places of mobile phones, but in fact, the RF module of mobile phones also consumes a lot of power, that is, even if you turn off the screen, if the mobile phone is still synchronizing data (for example, WeChat is still receiving messages), then your charging speed will not be fast.

　　So, when needed,urgentWhen charging, turning off the power of the mobile phone is the fastest charging method. In addition, we can also switch the mobile phone to flight mode, cut off the synchronization of data and improve the charging efficiency.

　　2. Make the phone cooler

　　In addition, too high/too low temperature will also affect the charging efficiency of lithium batteries. Apple said that the iPhone has the highest charging efficiency at room temperature of 22℃.

　　Android phones also use lithium-ion batteries or lithium-ion polymer batteries, so the appropriate charging room temperature should be close to iPhone. Therefore, avoiding too high or too low temperature during charging is also a way to improve the charging efficiency of mobile phones.

　　3. Avoid using computer USB port to charge.

　　When choosing a charger, many people will plug their mobile phones into the USB port of the computer conveniently, but the current output from the USB port of the computer is usually less than 1a(USB 2.0 500mA, 3.0 900mA). Therefore, it is recommended to use an independent power adapter, and the output current of the power adapter (charger) is suitable to be larger, so that the charger can output more current when the mobile phone has greater charging power demand, and it also avoids the unstable output caused by the long-term high-load operation of the charger (the one with small output current).

How to store the lithium battery of mobile phone?

　　1. Occasionally fully charge and discharge, and reserve a certain amount of electricity.

　　Although there is no memory effect in lithium batteries, there is no need for deep charging and discharging every time, lithium batteries, like other batteries, will have an "inert effect". If the chemicals in the batteries often do not participate in the reaction (that is, they are often not fully charged), they will also lose a certain capacity. Therefore, if the mobile phone is not used for a long time, it needs to be fully charged/discharged occasionally (once every 3 months or so), while lithium battery storage should avoid full charge/zero charge, and it is best to have about 40% power.

　　2. Avoid high temperature storage and physical impact.

　　Mobile phone lithium batteries that have not been used for a long time should be placed in a cool place to avoid electrostatic fire caused by being too dry, and should not be placed in a place that is too humid, because temperature and humidity will make lithium batteries self-discharge. The recommended ambient temperature for storage is 0℃~20℃. In addition, metal hard objects should be avoided to be stored together with lithium batteries, because the shell of lithium batteries is more likely to be pierced by hard objects and damage the batteries.

Summary: mobile phone charging can be done at will without entanglement.

　　Although there are many tips for charging mobile phones, and the knowledge about lithium batteries is not only those in the article, for ordinary mobile phone users,Pay more attention when choosing a charger and pay attention to the fever of the mobile phone when charging, which can basically ensure the battery life and safety.Besides, smart phones are getting cheaper and cheaper now, and many people have changed their phones before the batteries break down, so why do we have to worry so much?

　

1905 movie network news During these days, those thoughts about the cinema have frequently boarded hot searches. "The last movie I saw in the cinema" and "The movie I want to see most when the cinema is open" … … Such topics are repeatedly mentioned and fermented on various social platforms.

Behind these topics, more is the audience’s love for the cinema, which is hot and simple. Through the "520 advertising season", let us express our sincere love to the film with the most sincere words.　

The 24-cell password also has 120 frames of "resistance"

"After the invention of the film, human life has been at least three times longer than before." This sentence comes fromEdward YangDirected filmThe lines in the movie have become the thoughts of many fans. With this 173-minute video, the director condensed the bitterness of life with long and delicate emotions.　

We are often immersed in the limited duration of the film, experiencing the sadness expressed to us by the creator, and having the most restrained empathy with the characters. This is a gift from the filmmaker to the audience, and it is also the audio-visual enjoyment that the spectators expect. The film has its own unique password. This series of numbers started in Factory Gate and has been challenged by technology since then. Director Abbas’s posthumous work recorded the truth of 24 frames per second in the mode of still photography and dynamic images. When the film returns to the natural sense of tranquility, it is like a native system, the so-called motion record, which gets feedback in every frame of the image.

The high level of this form of art is that the creator leads the audience to explore the secrets of 24 frames.

No one can shake the truth about frame 24. Director Peter Jackson tried to test the water, but his performance didn’t seem to be as expected. Ang Lee doesn’t seem to give up. Instead, he turns the movie into something that flashes 120 pictures in a second. This is more than a challenge. He is shouldering the possibility of change by himself. From the beginning to the end, Ang Lee repeatedly tried to break the "rigid" film grammar. If he can, he still hopes that the next work can be completed with 120 frames of technology.

In this world different from other movie dimensions, he believes that the god of movies is still protecting him and there is a beautiful new world waiting for him.

In this constantly explored world, the film is a kaleidoscope in the hands of directors, and all this is felt from different angles.

Directed by Jiang Wen, the toy was "played" with a guide tube, and all the most pure shadows were poured into it. After careful study, maybe he just used the horse’s mouth to confess to the movie.

The movie is like a dream, and the actors show it at will.

The charm of the director lies in the creation of images, while the actors add agility to the film. "Actors should be crazy, and I am one." Ruan Lingyu said that she dedicated her best youth to movies, and even gave her understanding of fate to movies, but she never knew that movies were just movies and just a dream.　

The film tells all about her journey from film. At first, she will only play the image of a rich wife, and then she will play an epoch-making role, which is her transformation from a "vase" to an actress. This change is just projected on the actor Maggie Cheung. At that time, Maggie Cheung, who was still considered by the public to be not very good at acting, seemed to be completely enlightened from this work. In a trance, in this film, the audience seems to have lost track of who is who.　

Interviews interspersed in the film, when the director Guan Jinpeng asked her the same question as Carina Lau: "Do you hope that in half a century, will anyone still remember you?" Maggie Cheung thought for a moment, "I think it doesn’t matter if others remember me after half a century. Even if someone does remember me, it’s different from Ruan Lingyu." Sinking into the play and fading out of fame and fortune have all become footnotes for her subsequent career as an actress.　

In the movie, Yin Tianchou, who is holding "Self-cultivation of Actors", is serious about the play, and has already reached the state of madness. That sentence, "I am an actor", is a walk-on, and his persistence in his work makes the greatest argument for his humble life.　

After a lapse of 20 years, Stephen Chow once again brought Yin Tianchou, whose dream didn’t come true, away, in exchange for her dream of sticking to her ideals. Stephen Chow, who is nearly sixty years old, no longer puts the reality cruelly in front of the audience. Instead, he turns the spirit of fighting for the film like a dream into a happy ending that seems like a dream.　

How realistic is it when you wake up? We see actors who are in high spirits on the big screen, and often ignore the larger number of extras in a work. Whether it’s chicken soup or hard work, Tung shing Yee tried his best to make this group of neglected people speak out and show all their sentient beings.

They record the memories of movies.

The mystery of the film lies not only in the complementarity between the director and the actor, but also in the integration of different departments. In the movie "Nothing is difficult in Jianghu", Hao Yan, a producer with a movie dream, and Wen Xi, an old friend, have been working together for more than 10 years, but they have never produced any works. In the process of shooting, accidents occur frequently, which leads to the unpredictable trend of the plot. On the one hand, under the pressure of external employers, on the other hand, it stimulated new ideas, which added color to the final work.　

This mode is actually applied to the "Don’t stop the camera! "mode, with all the masters’ love for movies, prompted them to complete an impossible task, and with this love, they made a lovely film. Especially in the last scene of the movie, during the filming, the rocker camera broke. At this time, other crew members were waiting for the camera to come while building a wall. What the ordinary audience saw may be an ordinary second, but at the scene, the staff had to pay a great price.　

Or "Mountains and Rivers Meet" directed by Ma Weihao, which recounts the past events on the set in the 1960s. From Guotai Dianmao’s Mandarin studio to Shaw’s Huangmei Opera studio, the tone is bright and romantic, the story is lively and gentle, and the poor screenwriter becomes a director, and the stubborn actor becomes a film queen. With the company of old times, the story of the set was connected in series.　

In the film The Story of Lisbon, director Wenders recorded the story of the film recorder with poetic beauty. Sound is created, just like memory, it is the only material that bears witness to reality. Wenders tried to question "What is memory", but the real answer was always getting farther and farther.

Zhang Dalei seems to have given the answer in the book. When the little boy picked up the lost film in the editing room of the film studio, all the past light and shadow moments came back through it.　

With the revolution of film technology, my father, as an editor, had to leave home to take notes on the spot. In the compound, the uncle who painted posters also had to change careers to make a living. But how the result changed, those romantic ideals never changed. Just like in the movie, when his father finished pulling the tab and walked into the living room, Xiao Lei woke up from his dream, lying under the door and watching his father punch in the air. He looked surprised, but he couldn’t understand. Why did my father punch? Perhaps only my father knows the answer. All questions remain in the child’s understanding. In this mood, the seeds of loving movies are slowly left for children.　

　In film creation, each department is just like a gear, polishing and influencing each other. Only when they are compatible enough can we create excellent works. But now, perhaps we would like to say that I want to see you again on the big screen and end this "long distance" miss.

　　After some e-commerce platforms entered the pre-sale period of this year’s "Double Eleven", the biggest express season in one year also kicked off. Beijing Youth Daily reporter recently found that this year’s express delivery company’s "rob people war" not only started as early as last month, but also some outlets opened the daily salary for temporary recruitment of couriers to 500 yuan.

　　Courier company grabs people.

　　Part of the daily salary is 500 yuan

　　"Recruitment of couriers, living nearby is preferred, and the salary can be settled daily. The salary is from 300 yuan to 400 yuan … …” A few days ago, Mr. Zhao, who lives in the East Third Ring Road in Beijing, found a recruitment notice posted on the little brother’s car that sent a courier to his home community. With the approach of "Double Eleven", there are more and more express delivery vehicles with recruitment notices, and some even bid the daily wage of 500 yuan. "I want to send a courier after reading it." Mr. Zhao said that this is much higher than his current job salary.

　　At the rookie direct delivery station in Jiangcun, Hangzhou, the site has been continuously recruiting people. The stationmaster Peng Dengzhong said, "The site intends to supplement 25 capacity, and it has also increased the dispatch fee. The dispatch fee of 3.15 yuan/single plus the subsidy for heavy parts can easily exceed 10,000 yuan. Now 18 people have been recruited, most of them are after 00. "

　　Peng Dengzhong is also using car stickers to recruit workers. The effect is obvious, and the recruitment crowd is very accurate. They are all residents of nearby communities and are familiar with the geographical environment. Gong Yajing, a new courier, said, "The income here is quite stable. I heard that ‘ Double eleven ’ It is the time when the courier makes the most money. The stationmaster said that there are still subsidies. It is almost the end of the year, just to earn more money, so I came. "

　　Not only offline recruitment, Beiqing Daily reporters saw on some local recruitment platforms that the posts for recruiting couriers, sorters and packers have increased recently, and the conditions for opening them are much more generous than in previous years. It is already the basic operation of recruitment for courier companies to type "food, accommodation" and "free car" in recruitment information. Some companies have typed "only delivery without packaging and sorting", and some even clearly marked "only one point is required". In terms of treatment, the posts recruiting couriers online all started with a salary of 9,000 yuan, and some reached an upper limit of 15,000 yuan. And some posts that recruit long-term couriers also play such additional benefits as "two weekends a week", "marriage leave" and "salary can be advanced".

　　The reporter of Beiqing Daily noticed that public information showed that the recruitment demand of express sorters in the same city and market platform ranked ninth in the third quarter of 2022, up 69.27% year-on-year.

　　Fight for service during the "Double Eleven" period

　　Forcing the industry to retain people with high salaries.

　　The reporter of Beiqing Daily learned that this year, many express delivery companies strive to improve their terminal service capabilities during the "Double Eleven" period. One of the "sharp weapons" is the promise of "home delivery". For example, during the "Double Eleven" period, Shentong launched on-demand delivery services in 30 cities where online shopping is active, including couriers who will take the initiative to standardize telecommunications with customers and deliver them to the door for users to sign for. Rookie is to increase the intensity of door-to-door delivery through self-operated logistics rookie direct delivery (Dan Bird), joining rookie station and joint Shentong Express. Jingdong Logistics said that through intelligent technology such as five-level address fence, it can guarantee the undifferentiated door-to-door service across the country and reach the fastest time in over 200 cities. SF even announced on September 5th that 50 cities across the country, including Beijing and Shanghai, "failed to deliver the goods and promised to pay".

　　All these measures need more people at the end site to complete. According to statistics, the rookie will increase 100,000 short-term workers in this "Double Eleven". According to the data previously revealed from the rookie, it is expected that this year’s "Double Eleven" express delivery volume will hit a record high. The gap of express delivery practitioners needs to be filled, and the monthly salary of 10,000 yuan is expected to continue throughout the express delivery season.

　　"Looking at the treatment is good. In fact, it is not easy to recruit people." The person in charge of a express delivery station in Chaoyang District said that it has been preparing for the arrival of the peak season since September, and it has been recruited for more than a month, and it has not filled the expected number. In order to recruit people, the person in charge also made efforts internally, promising that the existing courier would give a red envelope reward of 200-300 yuan if he could recommend people to the site, and if the recommended person could work for two months, the recommender could get another red envelope.

　　"There are quite a few people who come to inquire. Many people give up when they listen to the length of work every day. Others left in less than ten days. " The person in charge said that it has not yet entered the real peak season, but the number of express delivery has also increased a lot compared with the beginning of the month. The current state is from 7 am to 7 pm. According to the situation of "Double Eleven" in previous years, it is estimated that I have to work for about 16 hours a day when I am really busy. Not only that, in recent years, the "Double Eleven" front has become longer and longer, and the distribution peak has also been extended, so we can only rely on high salaries to retain people.

　　China Express Association revealed

　　This year’s express season will reach 82 days.

　　The reporter of Beiqing Daily learned that in order to cope with the upcoming peak season of express delivery, China Express Association organized a mobilization meeting for the coordination of express delivery service guarantee on October 25. It was revealed at the meeting that this year’s peak season of express delivery business began in early November and ended on the eve of the Spring Festival in 2023, with a total of 82 days.

　　In terms of the timeliness of express delivery, Zhongtong said that orders delivered during the promotion period will be given priority to collection, transfer and delivery. ZTO Express’s transshipment centers in Ezhou and Jingzhou, Hubei, Hefei, Anhui, Yinchuan, Ningxia and Liuzhou, Guangxi have all been relocated and upgraded, further improving the production capacity of the whole network; Yuantong has introduced payment, performance guarantee, price commitment and customer service guarantee. Shentong predicts that the daily average number of trains will increase by 80% and nearly 500 direct routes will be added; The rookie has an additional storage of more than 4 million square meters in more than 20 cities across the country, including opening an epidemic backup warehouse to support businesses to open warehouses in 7 days.

　　Text/reporter zhangxin

　　Coordinator/Yu Meiying

Xu Jiayin probably didn’t expect that the back he left to this era was peach-colored.

Beginning in late September, along with the announcement of Xu Jiayin’s coercive measures, gossip and jokes about Evergrande’s song and dance troupe gradually flooded the Internet. Beauty, money, and the mysterious 42nd floor of Evergrande’s headquarters led to an image that entered the hearts of the public almost overnight. In the years before that, Xu’s carefully shaped shell of doctors, professors, entrepreneurs, and philanthropists had all disintegrated. Perhaps they had never really been established, because in comparison, the former was more in line with everyone’s imagination of the former richest man.

And those who don’t need to imagine, I mean those who can get close to Xu’s family, how close can they be to reality?

For example, the last image Xu Jiayin left for an employee of Evergrande Group turned out to be relaxation. During the conversation, those trillion-dollar debts are not a problem, "(Liabilities)Some can be talked about that way, some can be resolved that way ",It is said that Xu Jiayin believes that Evergrande only needs tens of billions of working capital to turn around again. In his opinion, "all solutions can be solved."

This optimism, which is in great contrast to reality, has caused confusion to the Evergrande employee. He does not know whether Xu Jiayin’s psychological quality is particularly good, or whether the people around him have created this illusion for him.

Speaking of which, this illusion comes more from the magic of time. Since founding Evergrande in 1996, Xu Jiayin has crossed the line of life and death several times. Like many real estate developers, they have collectively fallen into a kind of survivorship bias, thinking that "too big to fail". If they want to fail, it can only be because it is not big enough, so they are desperately high turnover, high leverage, and high debt, using the lowest cost, highest debt, and most complex moves to pry the largest scale.

This is the famous "three highs and one low". Until the thunderstorm, not only Evergrande, but most of their peers have always believed in this "real estate philosophy".

Obviously, not everyone is as "optimistic" as the founder, and Evergrande executives have long said privately that "the end of this journey is Xu Jiayin’s last moment."

The "silver bracelet" was slowly tightened.

In early September, a number of executives of Evergrande Wealth were taken away. It is understood that because of their deep involvement in Evergrande Wealth, Xu Jiayin’s second son, Xu Tenghe(Peter Xu)It was at that time that he was arrested. Not long after his son lost his freedom, on September 27, the media reported that "Xu Jiayin was recently placed under residential surveillance." Paradoxically, the next day, China Evergrande announced that the company had received a notice from the relevant departments that Xu Jiayin, the executive director and chairperson of the board of directors of the company, had been taken compulsory measures according to law for suspected illegal crimes.

This was obviously a more severe wording. Among all the coercive measures, residential surveillance was a relatively light one, and the "coercive measures" in the announcement were relatively heavy.

First, copy Yao Zhenhua and surpass Yao Zhenhua

Since crossing the line of life and death in 2008, Evergrande has been on the road to "going big" all the way. A large group is of course structural, so Evergrande’s "big" belongs to the structural big, including business structure, capital structure and shareholder structure. At one point, Xu Jiayin used several superimposed words to describe Evergrande’s strategy – "big big, close, buy buy buy, circle, good".

The complexity of Evergrande’s business structure is now well known and needless to say. As for the capital structure, Xu Jiayin suffered a big loss of "no money" in the early years. In 2008, he got the life-saving money by "hoeing the earth" with Hong Kong bosses. Real estate is essentially a game of cash flow, soXu Jiayin realized that to make the business bigger, we must first solve the problem of cash inflow. Only by increasing the leverage ratio of the company can we form a higher return on equity funds. To achieve this, we must realize the pre-financing stage and diversify the financing methods.For example, in the land acquisition stage, take pre-financing to access lower-cost funds.

If you rely on the Financial Institution Group public to public, then the cost of financing is difficult to come down, we must find another way.

Opportunities always fall from the sky. In 2012, in order to solve the problem of "difficult and expensive financing" for real enterprises and promote economic growth, financial innovation was encouraged to develop. In May of that year, the "Implementation Opinions on Encouraging and Guiding Private Capital to Enter the Banking Industry" was issued, which clearly stated that "private enterprises can invest in the Banking Financial Institution Group by initiating the establishment, subscribing for new shares, transferring equity, mergers and acquisitions and restructuring." In October of the same year, the Securities Supervision Commission promulgated "one law and two articles", and brokerage funds joined the army of financial innovation. At the end of the year, the channels for venture capital investment were greatly liberalized. It was also that year that the P2P industry entered a period of explosion, and the number of platforms rapidly increased from 50 in 2011 to about 200 in 2012.

Under the tide of financial innovation, the bosses with a keen sense of smell noticed the huge opportunities contained in it, and they applied for financial licenses one after another under the guidance of experts. Yao Zhenhua’s Qianhai Life Insurance was approved to be established in that year, and three years later, through investment-linked insurance, universal insurance, and the huge funds raised by allies of the Financial Institution Group, the capital markets were turned upside down and set off monstrous waves.

In early 2015, Foresea Life Insurance began to quietly buy Vanke’s class A shares. Before the market noticed Yao Zhenhua’s true intentions, Xu Jiayin may have known Yao Zhenhua’s plan. In March, Xu Jiayin found a well-known financial boss from Henan, respected as "big brother", and invited him to buy an insurance company together, but was declined.

In July of that year, Yao Zhenhua suddenly raised a placard, and a "battle of treasure and ten thousand" opened the curtain. The "brilliant record" stimulated Xu Jiayin, and also made Xu Jiayin more convinced that "it is better to ask for others than to ask for yourself". It is the last word to master the "money bag" – to become bigger and bigger, you must control the Financial Institution Group yourself.

On November 22, 2015, Evergrande Group acquired a 50% stake in Chongqing-based Sino-Singapore Great Eastern Life Insurance Company for 3.939 billion yuan, renamed Evergrande Life Insurance, and officially announced its entry into the insurance industry. Evergrande Financial Group was also established in Qianhai, Shenzhen, and Xu Jiayin began to "collect licenses".

After that, Hengda’s financial layout flourished in an all-round way. According to First Financial, according to public information, that year, Hengda Group won a full set of financial and financial services such as insurance, Internet finance, financial leasing, financial asset exchange, and factoring in one go.

It was widely rumored in the market that Evergrande was preparing for private banks. Until a few trading days from the end of February 2016, Evergrande through its wholly-owned subsidiary Evergrande Group(Nanchang)Co., Ltd.(Hereinafter referred to as "Hengda Nanchang")Acquired 577 million H shares of Shengjing Bank, and later passed two acquisitions to acquire 1.0168 billion domestic shares of Shengjing Bank for 10.068 billion Hong Kong dollars, and finally became the largest shareholder of the bank.

To apply for a new license, you need to queue up, even if the license is down, you have to do the scale first, and at that time, Shengjing Bank with assets of more than 700 billion yuan was a ready-made big standard. It is worth noting that in 2011, the Founder Department controlled 8.12% of the shares of Shengjing Bank, collecting major financial licenses such as securities, funds, banking, insurance, and futures, which can be described as aggressive. After the collapse of the Founder Department, Xu Jiayin regained this license and became one of his most important "money bags" in the future.

Although the Founder Department has become a "ruin", Xu Jiayin does not think that he will repeat the same mistakes, but has accelerated the pace of model replication. In September 2016, Xia Haijun, the former vice chairperson of the board of directors of Evergrande Group, said at Evergrande’s interim results conference that the future may be ready to acquire some small real estate developers and Financial Institution Group, especially securities companies and trust companies will have merger and acquisition plans, and the future group will form a financial and real estate juxtaposition pattern.

At the 2017 work conference, Xu Jiayin directly proposed that the goal of Hengda Financial Group in 2017 is to achieve full financial licenses such as shareholding, holding banks, insurance, securities, trusts, public funds, and Internet finance.

To build a financial empire, it is not enough to have only a license plate, but also people and allies.

Evergrande also has ready-made allies. As early as March 2015, China CITIC Bank, CITIC Trust and Evergrande Group signed a 60 billion strategic cooperation agreement, in which China CITIC Bank 40 billion credit to Evergrande Group. In February 2016, China CITIC Bank Chongqing Branch landed Evergrande Life Insurance’s 1.969 billion yuan M & A loan project. In December 2016, China CITIC Bank Guangzhou Branch invested 31.20 billion yuan in real estate funds to Evergrande Group. In early 2017, China CITIC Bank reached a "100 billion +" cooperation agreement with Evergrande Group.

Yes, China CITIC Bank was once Evergrande’s largest "top gifter". At that time, the president of China CITIC Bank was Sun Deshun, and the vice president was Zhu Jialin. In September 2017, Zhu Jialin resigned from CITIC Bank to become the vice president of Evergrande Group and chairperson of Evergrande Life Insurance.

This is the "revolving door", and it is not just Zhu Jialin who pushes open the "revolving door" between China CITIC Bank and Evergrande. Zhang Qiang, former vice president of China CITIC Bank, was hired as the president of Shengjing Bank in February 2018; Shen Guoyong, former general manager of China CITIC Bank’s head office institutional business department, went to Shengjing Bank as the vice president in January 2019, and so on. The management of Shengjing Bank was completely replaced by executives from CITIC Bank. China CITIC Bank was not only Evergrande’s most important ally at the time, but also its "talent pool" in the financial sector.

In addition to the executives of China CITIC Bank, there are also people in the regulatory department who have pushed open this "revolving door". The head of the regulatory unit where China New Great Eastern Life Insurance was originally registered "went to sea" in 2016, shortly after Evergrande won the license, and became the vice chairperson of Evergrande Life after the renamed.

Interestingly, Yao Zhenhua also has an executive from Shenzhen’s insurance regulator. But in comparison, Xu Jiayin is "better" than Yao Zhenhua, whether it is the size of the host bank ally or the level of the executives recruited.

Of course, the final hole was even bigger.

Second, willing to spend money, "good at" spending money

At the height of the relationship, Citic also appeared in Evergrande’s list of strategic investors. In 2017, Evergrande introduced strategic investors in three installments. One of the earliest batch of strategic investors – Hexin Hengju, which is controlled by CITIC Trust.

That year, to return to A as a gimmick, Hengda completed the diversification of the shareholder structure, the Financial Institution Group, partners, and Xu Jiayin’s prominent friends, all circled into this circle. You know, at the beginning of that year, Hengda’s pre-financing interest rate to 20% + was difficult to borrow funds, but attracted a total of 130 billion war investment.

However, with the passage of time, many glossy stories took off their "coat" and still revealed their "underpants". Today, there is a considerable amount of moisture in this 130 billion’s battle investment.

"Most Words" learned that in Hengda’s war investment, more than one source of funds is a joint-stock bank with close ties to Hengda and the city commercial bank it once controlled.

What can be used as confirmation is that in August, China Evergrande(03333.HK)It is worth mentioning that the 2021 annual report disclosed by China Evergrande clearly pointed out that 16.50 billion yuan of the strategic investment introduced by Evergrande Real Estate in 2017 was a liability, which is obviously different from the announcement information issued by China Evergrande on November 22, 2020.

According to various market parties, this amount is much smaller than the funds that Evergrande has freed up from controlled institutions and allies. With many war investors doing business with Evergrande itself, it is difficult to determine whether the investment is a left-handed investment.

In August 2017, Hengda Life Insurance, a "Hengda" insurance company, quietly bought shares in Xuzhou Suning Real Estate Co., Ltd. and Zhenjiang Suning Real Estate Co., Ltd., which are owned by Ning. On September 20, Xu Jiayin and the senior management team of Hengda Group visited the headquarters of Ning Group and met with Zhang Jindong. The two sides said that they would carry out strategic cooperation in real estate, e-commerce, finance and other fields.

More than a month later, on November 6, Hengda Group announced that China Hengda’s Kailong Real Estate, Hengda Real Estate and its controlling shareholder Xu Jiayin signed a capital increase agreement with six institutional strategic investment institutions, introducing a total of the third round of strategic investment 60 billion, 6 institutions obtained about 14.11% of the shares after the investment. Among them, Shandong Expressway Group(20 billion), Shang Group(20 billion)Zhengwei Group(5 billion)Jiayu Investment(5 billion)Yihe Investment(5 billion)Sichuan Dingxiang(5 billion)< unk > is in the column

Someone close to one of the war investors once told us that although the war investor invested money in Evergrande, Evergrande bought a lot of land from it, and the money earned from selling the land can already cover the funds of the war investor, which means that it "took the money earned from Evergrande and invested in Evergrande."

"But most of the bosses lost their pants, which were invested in real money," the person said.

But whether the real money comes from Hengda’s funds or the investors’ own funds is to some extent "close and distant". If it is a supplier of Hengda, it may really need "out-point blood". After all, Hengda is used to defaulting on accounts and paying for goods by commercial ticket.

To this day, a large number of suppliers are still weighed down by Evergrande, struggling to survive.

Some media have pulled out the Hengda supplier creditor list, the first is Nantong Sanjian, the second is Shengjing Bank, the third is Guangtian shares, the fourth is Gold Mantis, the fifth is E-House China, the sixth is Quanzhu shares, the seventh is World Bank, and the eighth is Shaanxi Construction Engineering.

Even some suppliers not only advanced funds for Evergrande, but were also fooled into betting on Evergrande.

Rumor has swirled among Zhejiang entrepreneurs that a company engaged in doors and windows spent 2 billion to buy products from Evergrande Wealth Management. The company is also a downstream supplier of Evergrande, and Xu Jiayin once lobbied the chairperson of the company, saying that Evergrande Wealth Management had a 10% return. But later, the overall redemption rate of this wealth management was only 10%.

After several years, Hengda has built a trillion-dollar financial empire, ostensibly achieving a low-cost source, but in fact, it is a huge transfer of funds, layers of nesting, real debt, and high interest rates. It is no different from other once-famous and rapidly collapsing capital systems.

To achieve such a deception trick requires the help of professionals, and only after working in the financial field for many years can this delicate "exquisite game" be designed and implemented.

Xu Jiayin is very generous in recruiting talents, not only giving high salaries to hire financial professionals, but also recruiting research talents. In December 2017, Xu Jiayin introduced well-known economists with 15 million annual salary. Less than a year later, Evergrande found the president of the investment banking department of one of the four major banks and hired him as vice president in charge of financing. The annual salary is higher than that of 15 million.

It’s just that the person left after staying at Evergrande for half a year.

III. Where did you come from and where are you going?

Because in Evergrande, the financing pressure is too great. Although the assets are trillion, the liabilities are also two trillion, which means that Evergrande is like a monster in a state of hunger forever, and it needs continuous funds to maintain. In addition to selling houses to withdraw funds, it also needs to sell wealth management products.

Even Xu Jiayin has sold his wealth management, which shows that Evergrande’s full marketing and full financing are really not just talk on paper.

Generally speaking, if a large enterprise wants to manage well, there will be two paths, one is high incentive, the other is strong control, because the national real estate business management margin is too large, most companies will choose the first path, such as Country Garden and other companies to follow the investment plan, choose the second path is not much, because it is not easy to manage, but Hengda just took this path, probably because Xu Jiayin is a workshop director and is very good at SOP process design and management.

At Evergrande, there is a unique management model that Xu Jiayin sees as a magic weapon for maintaining long-term high growth – target plan management. "In management, usually target management and plan management are two separate chapters, Evergrande combines the two, and Evergrande’s plans are all targeted," the "professor" of Wuhan University of Science and Technology once said.

The so-called plan has goals, which should be similar to today’s popular OKRs, that is, the alignment and dismantling of goals, including sales and financing tasks. One Evergrande employee felt that the most stressful part of working in the company was the layered tasks. "There are always various tasks, selling wealth management products, how much a regional company wants to sell, all employees market and sell houses, and each department of the group has to take the task."

After receiving the task, they also need to make a big ranking. Everyone wants to be in the top six, and the current six will be praised. No one wants to be in the bottom six, because the last six not only have to be criticized, written reviews, but also deducted performance pay.

Once upon a time, when the marketing pressure on all employees was the greatest, many Hengda employees considered buying a house by themselves, and many employees also invested real money in Hengda’s financial management.

There are also many relatives and friends of employees who have also invested in Evergrande Wealth Management. Of course, it cannot be said that they are also forced by plans and tasks.On the one hand, at that time, Evergrande gave a higher return on investment than the market level. On the other hand, there were still many people who believed in "too big to fail" like Xu Jiayin.

You can’t say that they are completely wrong. To this day, both Hengda’s workout and delivery are still struggling to advance. For a company, it is actually the easiest to lie down and go bankrupt, but real estate is a people’s livelihood industry. Now Hengda and other companies are on the capital side, tying up various interests at home and abroad, B and C, how can the company fall down and let the actual controller go away.

According to Evergrande people, the current special class still hopes to properly solve Evergrande’s workout, "this will be a textbook case."

But the misunderstanding is also in this idea. With the long-term operation, private enterprise owners like Xu Jiayin often fall into a myth similar to the family world, such as painting the company with the Xu family completely equal. If the company cannot easily collapse, does it mean that the Xu empire will continue to Evergrande?

In fact, the fate of Fangzheng, Anbang, HNA, and other large enterprises and controllers had already given the answer. It was just that the latecomers were just lucky. The idea that they would sleep peacefully after binding their backers was purely an illusion, or a "life-saving straw" that they desperately wanted to grab when drowning.

Sun Deshun was investigated for corruption of nearly 1 billion yuan. The CCTV feature film "Zero Tolerance" revealed that during Sun Deshun’s tenure at China CITIC Bank, his main work direction was up the ante real estate loan, and he sought personal benefits. Sun Deshun fell, and the gears of Xu Jiayin’s fate began to turn. Although he also thought of ways and asked people, on the surface, he was short of "tens of billions of working capital, which can be rotated again." In fact, he had long been credit through the warehouse, and no one dared to rescue him. The Financial Institution Group, which was hollowed out and dragged down by him, was even more difficult to protect itself.

In the past, the disorderly expansion of debt will eventually be settled after the autumn. If Xu Jiayin can do his best to protect the property and finance the payment, he may be able to exchange for a slightly decent disposal.

But Xu Jiayin was still disappointed. As his patience ran out, he finally lost his freedom.

After Evergrande, there are still a number of private real estate enterprises on the verge of collapse of the capital chain. If the actual controllers do not pay for the property and promote financial redemption, their patience and time should not be much.

A friend of Xu Jiayin once summed it up with us, "Every entrepreneur has his era, and he also has the threshold of the era. The past is the door, and the past is the threshold. You know, when the era abandons you, he will not greet you, and you can’t even keep up with him."

It is time to encourage you together.

　　International Online auto channel News: On September 6th, Geely Automobile Holdings Co., Ltd. announced the sales data of August 2021: Geely Automobile sold 88,348 vehicles in August. In the first eight months of 2021, Geely Automobile sold 817,860 vehicles, up 9% year-on-year, and achieved 53% of the annual sales target of 1.53 million vehicles. It is worth mentioning that despite the epidemic situation in some areas and the global shortage of chip supply, Geely Automobile’s retail sales in August still reached a record high in the same period.

Geely automobile sales

　　August sales data show that Geely Automobile sold 29,792 cars and 57,237 SUVs. Among them, the sales volume of Lexus brand was 6,039 vehicles, and the sales volume of Geely brand CMA high-end series "China Star" vehicles was 20,912 vehicles, which continued to lead Geely Automobile to high-end.

　　In the field of new energy, the total sales volume of new energy and electrified vehicles such as Geometry A, Geometry C, Emgrand EV and Emgrand GSe in August was 8,201 units, a year-on-year increase of 24%. In August, the export sales volume was 6,225 vehicles, and the total export volume from January to August was 66,701 vehicles.

　　Geely China Star continues to exert its strength. The monthly sales volume of Xingyue exceeds 10,000.

　　As a masterpiece of Geely’s brand, "China Star" continued to exert its strength, and achieved a total sales of 20,912 vehicles in August, accounting for 26% of Geely’s sales in that month.

Geely xingyue l

　　Among them, Xingrui, the "China Star Flagship Family Car", continued to sell like hot cakes, with a sales volume of 9,126 cars in August and 85,553 cars from January to August, with an average monthly sales volume of over 10,000. The cumulative sales volume has quickly exceeded 100,000 cars in the 10 months since its listing, which has refreshed the speed of China Family Car with strong market performance and strong product strength and brought subversive family car experience to users.

　　The sales volume of "China Star Flagship SUV" Xingyue successfully exceeded 10,000 in August, reaching 10,036 vehicles, with a cumulative sales volume of 16,095 vehicles within 40 days of listing. At present, the cumulative orders have exceeded 45,000 vehicles, and it is hard to find a terminal vehicle. With the value of 300,000-level products such as Geely Galaxy OS system, HWA high-speed driver assistance system and standard Drive-E series 2.0TD engine, Xingyue L has completely surpassed the strong joint venture brand and set a new benchmark for the high-end value of China’s flagship SUV.

　　The Bo Yue family sold 17,388 vehicles in August, with a total sales volume of 154,175 vehicles from January to August, an increase of 11% year-on-year. Since its listing, the cumulative sales volume has reached nearly 1.3 million vehicles.

Geely boyue

　　Binyue sold 10,079 vehicles in August, and the total sales volume from January to August was 85,692 vehicles, a year-on-year increase of 23%. With the gradual release of the new product effect of the more trendy and sporty new Binyue, Binyue’s future sales will also reach a higher level.

Geely Emgrand

　　The sales volume of Emgrand sedan in August was 14,362, and the cumulative sales volume from January to August exceeded 120,000. Up to now, the total sales volume of Emgrand family has exceeded 3.25 million in 12 years. At present, the 4th generation Emgrand has been listed. With more beautiful body, more space, better comfort, more stable handling, higher quality and stronger technology, Geely Automobile will continue to stabilize its leading position in the car market.

　　Link "+"series released "European Plan" and continued to advance.

　　The brand sold 6,039 vehicles in August and 132,137 vehicles from January to August, a year-on-year increase of 52%.

　　In 2021, the development of the brand entered its fifth year, and the brand’s initial intention remained unchanged. In the spirit of "challenging convention", it continued to change mobile travel. On August 29th, Chengdu Auto Show, the brand-new Lectra "+"series made a heavy debut, and the new member Lectra 03+Cyan customized version and Lectra 05+ models appeared, adding more cars to the China performance car track, which helped the Lectra brand to move up. Lingke 06 also launched a pink model, boldly adopting the matching of pink and purple, which is soft and powerful, showing the design attitude of "powder has power".

Lingke brand

　　In August, 900 Lectra brand cars (Lectra 01 HEV and Lectra 01 PHEV) were exported to the European market, and Lectra brand cars were exported to the Asia-Pacific region for the first time. From January to August, the total export volume of Lectra brand cars was 5,948. Lectra’s experience store in Antwerp, Belgium officially opened on August 14th, which is the third offline experience store that Lectra opened in Europe within one year after the Amsterdam experience store in October 2020 and the Gothenburg experience store in January 2021. Link plans to open four more experience stores before the end of the year, which are located in Berlin, Germany, Barcelona, Spain, Paris, France and Milan, Italy. The Berlin experience store will meet European consumers on September 17th.

　　"Energy Storm" design style released new Bo Yue X and Emgrand L debut.

　　At the 2021 Chengdu Auto Show, Geely Automobile officially released a new design style "Energy Storm" created by integrated users. This design style and the "energy chord" design style represented by Xingrui and Xingyue L will coexist in the market to meet the diversified and personalized aesthetic needs of users.

Geely bo yue x

　　The two design styles of "energy storm" and "energy chord" are different interpretations of the energy field form by Geely designers. Relatively speaking, the design style of "energy chord" is more calm and atmospheric, and the new design style of "energy storm" is more dynamic and cool. Bo Yue X, which has already made its debut at Chengdu Auto Show, became the first SUV with the design style of "Energy Storm". Emgrand L based on BMA architecture will be the first car built with the design style of "Energy Storm".

Jili dihao l

　　Jiaji Platinum with the design style of "energy chord" will also be launched this year. The new car has undergone 37 product upgrades and evolutions in terms of styling, health and comfort, adding a new color of "Klein Blue", and the whole system is equipped with a comprehensive antibacterial interior, bringing users a healthy and comfortable "Clean space".

Jili jiaji

　　According to the outline of the five-year development plan recently released by Geely Automobile Group, by 2025, the market share will rank first among China brands, and the sales volume will reach 3.65 million vehicles (including krypton vehicles), among which smart electric vehicles will account for more than 30%. Geely Automobile will continue to optimize its products, constantly improve its structured product layout, actively expand overseas markets, and further increase the sales of pure electric vehicles and plug-in hybrid vehicles. (Source: Geely Automobile)

As Huawei’s most successful smartphone product last year, the Ascend P6 successfully broke through 6 million in global shipments, which also doubled Huawei’s confidence in the P series, so this year’s follow-up product P7 has naturally become one of Huawei’s most important products. Yesterday’s press conference in Paris, France, showed Huawei’s desire for the European market, and the importance of P7.

The biggest feature of Huawei P7 comes from the upgrade of hardware. The performance of the new HiSilicon 910T processor has become a concern for many people. And before the press conference, I got this Huawei P7 mobile phone. For the questions that many netizens care about, I will answer them one by one through the evaluation.

Appearance: Details improved, workmanship improved

More than half of the success of the P6 is due to the excellent design of the phone, and Huawei naturally wants to extend the design essence of the P6 to the P7. So when I first got the phone, in addition to the feeling of getting started and the material change, I didn’t find any more differences between the P7 and the previous one.

However, after careful study, I found that there are still many improved designs between the P7 and P6. First of all, the material of the mobile phone, the back case of the P7 is made of glass, instead of the metal brushed material of the P6. In terms of feel, the glass surface of the palm feels better, but glass is easier to use as a fingerprint collector than brushed metal, which is a double-edged sword.

Due to the increase in the screen size to 5 inches, the body circumference of the P7 has increased somewhat. The 139.8 × 68.8 × 6.5mm size is not as stunning as the so-called 8.18mm of the P6 last year, but it is estimated that it will save a lot of trouble for Huawei’s public relations team (laughs…).

The P7 maintains the design form of the upper and lower circles. The difference is that the bottom border part has become one-piece this time, rather than detachable like the P6. Obviously, the design difficulty of the P7 is higher than that of the P6. After all, the bottom needs to be designed with an integrated arc, which requires higher craftsmanship. The advantage of this design is that the glass panel on the back can almost cover the entire back, and the feel will not be reduced due to seams.

The P7 has cancelled the maddening headphone jack design on the P6, and the headphone jack has been moved back to the top. The SIM card slot and the SD card slot are still on the right, and the card slot is not marked, which is difficult to distinguish.

The frame of the P7 is still made of metal. In order to ensure that the frame will not block the signal, there are segmented ceramic antennas on the top of both sides of the phone. Since the bottom of the P7 is plastic, the antenna can go from here, so the P7 is not a three-segment antenna like the iPhone. What you see outside the phone is only two.

Screen: Meet the user request to upgrade 1080P

When Huawei released the P6, it always claimed that the 4.7-inch screen with 720P resolution was enough, and 1080P was a waste. However, on the P7, Huawei still upgraded the screen to 5-inch 1080P, which has become one of the best combinations of screen quality and operability in current large-screen mobile phones.

The 5-inch 1080P screen and the screen pixel density of 445 have improved the screen quality of the P7 by a notch. If you have used the P6, the grainy screen will definitely be vivid in your mind. However, these problems have been fundamentally solved on the P7. I shot the screen of the P7 with the Canon 6D. When enlarged to 100%, the grainy screen icon of the mobile phone is basically invisible.

Basically, all the domestic mobile phone screens that can sell for about 2,000 dollars are not too bad, especially the P7, which has a very important position in Huawei’s product line, the screen is naturally not much different. In terms of visual experience alone, the P7 screen can be regarded as having colors and brightness, and the single-piece fit screen is enough to meet the needs of daily use in terms of transparency and viewing angle.

Hardware: not as beautiful as imagined

Previously, it was rumored that Huawei would use the latest eight-core processor Kirin 920 on the P7, but in the end, it was found that Huawei had "carelessly" installed a Kirin 910T on the P7. You can simply think of the new Kirin 910T as an upgraded version of the Kirin 910 used on the previous P6S, mainly to increase the main frequency to 1.8GHz, and the memory of the 910T became a dual pass.

Kirin 910T uses the ARM A9r4 architecture. Although it is the latest version, it is still A9 after all. I can’t compare it with Qualcomm Snapdragon’s top processor. From the running point, the level of 910T is probably similar to the level of Snapdragon 600.

In particular, the GPU used by the 910T is the Mali450MP4, which is much more compatible than the previous P6’s K3V2, but the mail450 is a high-efficiency, low-efficiency and power-saving solution. Due to the long time, there are no high expectations in terms of performance. It can be said that the Kirin 910T can handle 1080P playback very well, but for higher graphics and decoding requirements, the 910T will be very weak.

In terms of heat generation, the heat generation of the P7 is not as hot as that of the P6, but when running games or playing online videos for a long time, the heat generation on the back of the phone is still very obvious, and the feel temperature exceeds 40 degrees Celsius. However, considering that the Huawei P7 I got is an engineering prototype, and even the built-in system is an engineering version, this heat generation may be improved after the official version is launched.

Software: System upgrade Android 4.4 interface has changed little

The system used on Huawei P7 is Emotion UI 2.3 based on Android 4.4.2. This time, Huawei, which finally did not drop the chain on the system version, used the latest underlying and latest UI.

The interface of Emotion UI 2.3 has not changed much, and what you see when you turn it on is still the combination of iconic various widgets. 2.3 has newly added the sharing function of the APP. After dragging the icon and moving to the share button at the top, the program can be sent to the other party through functions such as Bluetooth and WiFi direct connection. Personally, I think this function is quite practical, and it does not need to be transferred through third-party tools. It is very convenient for daily software exchange.

After the change of the lock screen interface in 2.0, 2.3 has undergone some changes again. First of all, this time Huawei has cooperated with some media to use the pictures provided by the media as the lock screen interface diagram, a total of six categories, including stars, travel, fashion, life, cars and sports. Users can choose the specified items to appear in the lock screen interface.

At the same time, there is a shortcut operation bar at the bottom of the lock screen interface, providing content such as music control, calendar, calculator, flashlight, etc. As long as the user does not set the lock screen gesture or password, you can directly open these tools. However, the experience of this function is very poor. Due to the large screen of the P7, when unlocking with one hand, the shortcut operation bar is often pulled out instead of unlocking directly. This probability of misoperation often occurs in my actual experience. At the same time, the drop-down toolbar cannot be closed, which makes me a bit crazy.

2.3 Added a super power saving mode, similar to what Samsung used on the S5. After switching, the entire interface goes black, only phone calls and text messages can be made, and network functions are disabled. In other words, the P7 directly changes from a smartphone to a function machine, and the entire interface goes black, which saves a lot of power on the screen. I also tested this mode, and the phone dropped 3% in 27 minutes. In fact, it doesn’t save so much power, because when making a phone call, the screen automatically turns off, and the power saving is mainly due to the network being cut off.

The same-screen multitasking that has been played skillfully by many Android phone manufacturers also appeared on the P7. After turning on the floating button, functions such as video, music, text messages, calculators, etc. can be run in small window mode on the screen. This function itself is very good, but the shortcoming is that the function is relatively simple, and it is a pity that third-party apps cannot be added.

Network: Supports TD-LTE network

When I got this P7, I also got a parameter table of the P7, which said that Huawei P7 is the "king of telecommunications equipment manufacturing – dual 4G supports TDD and FDD, single card dual standby". Later, I found that the baseband chip with five modes and ten frequencies is actually used in the P7, so in theory the P7 supports TDD, FDD, WCDMA, TD-SCDMA and GSM networks.

However, due to MIIT regulations, licensed mobile phones listed in China cannot be compatible with other 3G (4G) network standards as long as they are compatible with TD standard, so when this mobile phone is actually listed in China, it is blocked from FDD and WCDMA networks, and it is only possible to roam into the FDD network when it is used overseas. Although it is not fooling people, such propaganda is exaggerated, and how can a company like ZTE say that it is "five-mode seventeen-frequency" every time?

Photo: 13 million pixel f/2.0 lens

Huawei P7 is equipped with a 13 million pixel camera, using Sony’s stacked sensor and f/2.0 aperture, which can be said to be comparable to many flagship phones in terms of hard power. In terms of software, Huawei has enhanced HDR capabilities on the P7 this time, and replaced the motor to speed up the focus time.

From the sample, the overall performance of the Huawei P7 in normal light is good, especially the color reproduction is quite accurate, and the signs of edge smearing after 100% enlargement are not very serious, and the sharpness is very good. Proofs in low-light environments can be seen that there is a certain problem with the amount of light entering the P7 during shooting, and the brightness of the entire photo is slightly lacking, resulting in a deviation in white balance. Therefore, photos taken in low-light environments feel like they are produced in a cloudy state. Fortunately, the P7 can still handle the details very well. In the case of night, the problem of the P7 is more serious in the ability to suppress noise. Due to the low amount of light entering, the problem is enlarged, and the number of red and green noise on the photo is very large, resulting in a decrease in the overall quality of the photo.

Battery life: The rhythm that needs to be strengthened

Huawei P7 has a built-in 2500 mAh battery. Although I didn’t take apart the phone to see the internal structure, when I got the parameters, I started to think that the battery was too small. In actual use, according to the normal usage frequency every day, half an hour of phone calls, more than WeChat, music is played for 2 hours, and the rhythm of the game is one hour. This battery can only make the P7 work for 12 hours. If you play two more hours of games or watch two more hours of online video, the battery life will be shortened to 10-10.5 hours.

What do you mean? That is to say, if you take the P7 out at 7 am and use it at a similar frequency to mine, the battery life of this phone can only be carried until 19 pm. Unless you charge it, you must go home on time. If you don’t get home, your daughter-in-law will risk divorcing you…

Summary: How much to sell is the key

Huawei announced the price of the European version at yesterday’s press conference, 499 euros, which is about 4,300 + yuan, while the price of the domestic version was also exposed last night, 2888 yuan. The price that meets psychological expectations, the price of the European version is much more expensive than the licensed price due to the high tax problems in its region.

In terms of vertical comparison, the price of Huawei P7 has risen compared to the price of P6 last year. After the success of P6, P7 is bound to increase investment in research and development, marketing costs, etc. It seems that the increase of 200 yuan is indeed not expensive. 2688 has been paid. Do you still care about paying an extra 200 yuan?

But when compared horizontally, it is also the flagship of a domestic mobile phone. It seems that Huawei P7 does not have much advantage in the entire domestic mobile phone product line. After all, it is just a product with hard power at the level of Snapdragon 600. The selling point of P7 lies in the design and shape. Whether it can win the market’s favor again this time depends on its performance after listing. (Wu Bin)

Fresh information morning call is all in the morning newspaper

　

Hello, fat friends~ Maybe it’s been blessed by the sun for too long. Beijing hasn’t been very hot these two days. You will feel cool in the evening and the temperature is suitable. Hurry up and read the morning newspaper!

The trailer is fresh to watch Shu The first exposure trailer, Wu Jing, Zhang Ziyi and others gathered to report

　

The film "Climber", which gathers many powerful actors such as Wu Jing, Zhang Ziyi, Zhang Yi, Jing Boran, and Hu Ge, first exposed the "Dot General" version of the trailer. The actors appeared one by one in the way of "reporting", and the extremely dangerous, extremely cold, and extremely beautiful natural environment of Mount Everest Snow Mountain was also revealed in the trailer. In the trailer, the climbing captain played by Wu Jing took a leap with great visual impact, and the footage of the climbers fully armed to gather on the snow peak was also full of the powerful momentum of uniting and climbing Mount Everest.

At the same time, the film also exposed the "Standing" version of the poster, and the characters played by several leading actors in the film were also exposed in turn. Wu Jing will play Fang Wuzhou, the captain of the two-time mountaineering team, and Zhang Ziyi will play a meteorologist in the film. She also admitted that the professional terms in meteorology once made her intimidated. In addition, Hu Ge will play Wu Jing’s apprentice, and Jing Boran will have to challenge a lot of action scenes. "Climber" is the first mountaineering film in China, and it is also the first time in a domestic commercial film that the original appearance of Mount Everest is truly restored. We are looking forward to it and looking forward to it~

The star thing Shu Hu Ge Guilun Magnesium shows Wuhan dialect, and we will meet for a "party" in August

　

Recently, the film director Diao Yinan attended an event in Shanghai with his stars Hu Ge, Gui Lunmei and Qidao. The three actors dubbed the classic animation clips in Wuhan dialect on the scene, which not only brought unexpected joyous effects, but also revealed the important information that the film will be released in August. The director Diao Yinan also agreed with the audience to meet on a Friday in August: "This summer, I can’t escape your eyes, I hope you come to the cinema for a party."

Since the movie "The Wild Goose Lake" was filmed in Wuhan, director Diao Yinan asked Hu Ge, Gui Lunmei, Liao Fan, Wan Qian, Qidao and other starring actors to perform in Wuhan dialect. At the event, Hu Ge, Gui Lunmei, and Qidao showed the results of hard learning Wuhan dialect, contributing their voices to a classic clip of an animated movie, and interpreting a design plot for buying tickets to "The Wild Goose Lake" movie. Hu Ge turned into a sloth, which is very contrasting and cute compared to the usual male god image. The slow speech speed is almost desperate to the audience, and almost every frame is the rhythm of an emoji. Judy the Rabbit of Gui Lunmei is also vivid and vivid, and the whole audience is cute. Their accurate dubbing rhythm and skillful Wuhan dialect surprised many netizens, believing that they had reached "Wuhan dialect level 10". At the end of the dubbing clip, Hu Ge also revealed the news that the movie "The Wild Goose Lake" will be released in August this year through the mouth of a sloth. See you soon, super looking forward to it!

Box office small trumpet Shu full of stamina 300 million lift nostalgia craze

　

After experiencing the box office explosion of the Dragon Boat Festival holiday, the film market has declined, and the overall market has stabilized. It is worth mentioning that the Chinese youth film "The Best of Us" starring Chen Feiyu and He Landou continued to maintain a strong ability to attract money. The weekly box office ranked second, strongly surpassing "Chasing the Dragon II", and the total box office also broke through the 300 million yuan mark.

The competition in the mainland film market this week can be said to be quite fierce, with at least nine films of various genres opening at the same time on June 21 (Friday). Among them, Hayao Miyazaki’s classic animation "Spirited Away" has received the most attention, which can be said to be quite well-known in the mainland. Although the film has not been released, it has long become a topic movie in the city. Last year, Hayao Miyazaki’s first landing in mainland theaters easily won 173 million box office. And the release of "Spirited Away" will definitely set off a nostalgic craze. So the question is, will you pay back the movie tickets you owe "Spirited Away" for those years this time?

Industry BroadcastingShu Liu Cixin’s screenwriter "Boat of Youth" project launched, and film technology is moving towards new development

　

The film industry has set off a frenzy for adapting Liu Cixin’s novels, and Liu Cixin himself has also begun to develop into the film and television industry. Recently, "Boat of Youth", written by the science fiction writer, was launched in Shanghai. At the same time, another science fiction film "Warrior Rushes into the Typhoon" was launched.

In addition to the two film projects, Future New Film Group also showcased the group’s self-developed image motion capture technology on the day. Dr. Du Hua, Chief Scientist of Future New Film Group, introduced innovative technologies such as the virtual character facial expression capture production system and the character expression pore-level skin motion calculation production software. Wang Yutang, Chairperson of Future New Film Group, said that the company is developing rapidly and is confident that it will become a leader in China’s film technology and heavy industry films. Looking forward to them bringing us more excellent film works!

Movie Calendar

(The specific broadcast content is subject to TV)

Want to get more fresh movie information, one-hand love beans, exclusive live video, don’t hurry to download CCTV6 movie channel app, there are materials waiting for you to make an appointment!

The author thinks that Great Wall Motor’s fire in the domestic automobile market is mainly due to the Haval H6 car. I have asked many friends, and they all said that Haval 16 didn’t know much about Great Wall Motor before it was listed in the domestic automobile market. It was only after Haval H6 started to catch fire that Great Wall Motor was re-recognized. Great Wall Motor’s car-making technology is also getting higher and higher. With the good start of Haval H6, Great Wall Motor is going further and further on the road of building cars.

SUV is a mainstream model in the domestic automobile market, and Haval H6, a subsidiary of Great Wall, has also occupied the first place in the list of compact SUVs for a long time. After Haval H6, Great Wall Motor has introduced some SUVs, such as Haval F7 and Haval H9. When it comes to Great Wall Motor, many people have the first impression that SUVs are very powerful, but everyone has forgotten the fact that the Great Wall is also very famous in the pickup truck industry, especially the Great Wall Gun.

In fact, the Great Wall Gun was launched before Haval H6, and it is also a very famous car in the Great Wall family. In the pickup field of the domestic automobile market, the Great Wall Gun has always had a high reputation and sales volume. However, since the listing of Haval H6, we rarely heard about the Great Wall Gun, so many people questioned whether the Great Wall was immersed in the benefits of SUV and forgot the Great Wall Gun. I’m here to tell you that you don’t have to worry about the Great Wall Gun at all. At the same time that Haval H6 has been upgraded, the Great Wall Gun has also been upgraded. With these two models to impact the domestic automobile market, it will definitely set off quite a wave.

To put in a digression here, the fuel truck has a very mature technology in the domestic automobile market. The new Great Wall Gun launched by Great Wall here is not a fuel version, but a new energy version. The 2021 new energy version of Great Wall Gun was launched in September. This is a pure electric pickup truck. I believe it is the first time that many people have heard that pickup trucks are powered by new energy. The Great Wall Gun may be the first to eat crabs in the industry.

The body size of the Great Wall Gun is 5602×1883×1884, and the wheelbase is 3470 mm. As a pickup truck, the space advantage is very great, and the cargo box size is 1520×1520×538 mm, and the loading capacity is very strong. As a pickup truck, it is necessary to achieve convenient loading. The rear door is opened by a horizontal door. This design.

Personally, I think the new energy version of the Great Wall Gun is more upscale than the fuel version, especially its interior. The configuration in the car is more complete. The center console is designed in a symmetrical way. The air conditioning outlets in the center are long and flat, and the shapes of the air conditioning outlets on both sides are also very characteristic of the Great Wall. The embedded touch LCD screen and color instrument panel in the center enhance the grade sense of the interior. Some people say that it would be good if all the physical button functions below the display screen were concentrated in the display screen, just like Tesla, but in my opinion.

In fact, looking at many pickup truck models in China, the design is similar, and the only difference is its details. The new energy version of the Great Wall Gun is equipped with a thick silver guardrail, and there are pedals under the door, which can facilitate passengers to get on and off. The author likes the taillights of the Great Wall Gun best, which are very scientific and technological when lit at night, and the grade is still very high.

Although the new Great Wall Gun is a new energy version, it is absolutely unyielding in terms of power, with a maximum horsepower of 204 horsepower and a peak torque of 300 Nm. The Ministry of Industry and Information Technology shows that this car has a cruising range of 405 kilometers and its battery is a ternary lithium battery, which is also the most common battery type of new energy vehicles at present.

To tell the truth, in the pickup industry, the author only recognizes two models, one is the Great Wall Gun, and the other is the Ford Raptor. Although the development routes of these two models are different, the Great Wall Gun takes the fashion sports style, while the Ford Raptor takes the domineering cross-country style, but if you look at one model alone, it is still very good. If the two models are relatively compared, it is really hard to say which model will win, only that they have their own advantages.