Baidu Cloud achieved quarterly profit for the first time, and Li Yanhong said that ERNIE Bot will access all business internal testing.
On May 16th, Baidu (NASDAQ:BIDU, HKEX:9888) released its unaudited financial report for the first quarter ended March 31st, 2023. In the first quarter, Baidu achieved revenue of 31.1 billion yuan, a year-on-year increase of 10%; The net profit attributable to Baidu was 5.8 billion yuan, and the net loss attributable to Baidu last year was 885 million yuan; Baidu’s net profit reached 5.7 billion yuan, up 48% year-on-year.
It is worth noting that Baidu AI Cloud achieved a profit under non-GAAP (non-American Accounting Standards) for the first time in this quarter.
When CBN sent Baidu’s first-quarter results to ERNIE Bot and asked it what it thought, ERNIE Bot gave the wrong financial data in the first answer. After the reporter continued to ask, it finally gave the correct financial data, indicating that these data showed that Baidu’s performance maintained a strong growth momentum under the background of economic recovery, and said that the profitability of cloud business was an important milestone, which meant that Baidu’s position in the digital economy was strengthened and predicted its future development potential.
Li Yanhong, CEO of Baidu, said that he believed that the emergence of generative artificial intelligence and large-scale language models showed the transformative potential of artificial intelligence in all walks of life, and Baidu planned to steadily incorporate ERNIE Bot into all its businesses. Luo Rong, CFO of Baidu, said that in the next few quarters, Baidu will continue to unswervingly invest in the field of generative artificial intelligence.
In addition, in the first quarter, Baidu repurchased 195 million US dollars of shares. Baidu shares rose 3.3% in pre-market trading in the United States.
Under the condition of reducing cost and increasing efficiency
In the first quarter, Baidu’s core online marketing revenue was 16.6 billion yuan, a year-on-year increase of 6%; Baidu’s non-GAAP increased by 45% year-on-year to 5.36 billion yuan. The core performance growth of Baidu has promoted the profit growth of Baidu Group.
The growth of profitability, on the one hand, benefited from the rapid economic recovery in China, which led to a substantial increase in marketing budgets in tourism, business services and local services; On the other hand, it lies in the continuous implementation of Baidu’s comprehensive cost reduction and efficiency improvement measures in the past year.
At the beginning of January this year, Baidu, which has always emphasized the investment in technology and R&D, once reflected on the gap between technology R&D and practical application at an internal staff meeting. At that time, Li Yanhong emphasized the importance of matching technology with the market, and asked technical experts not to "flatter themselves" and do what the market really needed. He also mentioned that he encountered many unexpected situations in terms of "reducing costs and increasing efficiency". For example, many employees don’t have a deep understanding of the nature of business, especially Baidu’s many new businesses are losing money. After a long time, employees and even some executives feel that losing money is a matter of course and will not think about making money.
Li Yanhong said that Baidu has begun to adjust. Gross profit is more quality than income, and it should also pay attention to operating profit and cash flow.
Judging from the results announced by Baidu today, Baidu’s revenue cost in the first quarter was 15.2 billion yuan, down 3% from the same period of last year; R&D expenditure was 5.4 billion yuan, down 3% from the same period of last year. Expenditure on sales, general affairs and administration was 5.6 billion yuan, a year-on-year increase of 20%.
In terms of user data, in March 2023, the MAU (monthly active users) of Baidu App reached 657 million, a year-on-year increase of 4%. Baidu also disclosed for the first time that e-commerce revenue has become the highlight of the mobile ecology. In the first quarter, the quarterly GMV contributed by Baidu search increased by 55% year-on-year.
In terms of intelligent driving, in the first quarter of 2023, the order volume of Baidu’s autopilot service radish run was about 660,000, a year-on-year increase of 236%.
As of March 31, 2023, the total value of cash, cash equivalents, restricted cash and short-term investments held by Baidu was 194 billion yuan. If Aiqiyi is excluded, the total value of cash, cash equivalents, restricted cash and short-term investments held by Baidu is 188.8 billion yuan.
Test the big model in all businesses.
In the first quarter of this year, Baidu’s share price experienced a sharp rise in the rumor stage because it would launch an AI product similar to ChatGPT, but it also fell more than 10% on the day of product release and rebounded the next day.
"The fluctuation reflects the contradictory mentality that investors have both expectations and fears for Baidu’s AI product." Zhang Yi, CEO of Ai Media Consulting, said in an interview with CBN.
On March 16th this year, ERNIE Bot, a Baidu ChatGPT product, launched an invitation test, which demonstrated the ability of AI in five usage scenarios: literary creation, commercial copywriting, mathematical calculation, Chinese understanding and multimodal generation.
At present, Baidu is rapidly integrating ERNIE Bot into all its businesses for testing, and using its capabilities to reshape the company’s products and services for enterprises and consumers. For example, Baidu Library has been connected to ERNIE Bot by internal testing, and launched "Baidu Library Document Assistant" to generate professional documents for users; ERNIE Bot has also been fully applied in the intelligent work platform "Ruliu" to solve difficult problems and improve work efficiency. Baidu said that up to now, ERNIE Bot has completed four major technological upgrades, and more than 300 eco-partners participated in the internal testing in ERNIE Bot, and achieved testing results in more than 400 internal scenarios of enterprises.
With the maturity and involution of the mobile Internet, the competition in the field of artificial intelligence today is more intense than ever. Some people call the big model entrepreneurship that has been piled up in recent days "Hundred Models War". In the face of the entrepreneurial wave of Generative Artificial Intelligence (AIGC), Li Yanhong also said that the challenges faced by Baidu are unprecedented. Whether Baidu ERNIE Bot can catch up with ChatGPT depends on Baidu’s own efforts, ability to seize opportunities and execution. "Whether our strategy, talents, organizational mechanism and culture can adapt to the new situation and whether we can continue to innovate in the new environment is a matter of life and death."
Under the new wave of artificial intelligence driven by big models, customers generally have more demand for cloud computing. In the past, cloud computing mainly sold computing power, depending on speed and storage. Today, customers buy cloud services based on whether the framework and model are good or not, not just on computing power. In the eyes of the industry, the once stable domestic cloud computing pattern is welcoming variables.
Because the big model is still in its early stage, Baidu has not announced the revenue brought by the big model, but as the underlying foundation of the big model, the financial report shows that Baidu AI Cloud achieved a non-GAAP in the first quarter, and its revenue increased by 8% to 4.2 billion yuan. According to Baidu, from the second quarter of 2022, Baidu AI Cloud will focus on sustainable growth and improve its business health.