Wen | Yi Meishang

Li Jiaqi once again fell into the whirlpool of public opinion.

On September 10th, some netizens commented in the live broadcast room in Li Jiaqi that "Hua Xizi is getting more and more expensive", and Li Jiaqi replied: "Where is it expensive? Sometimes I look for my own reasons. After so many years, my salary has not risen. Have you worked hard? "

As soon as the above remarks came out, they immediately caused heated discussion. According to the incomplete statistics of Yimei, from yesterday to today, at least eight related topics, such as # Li Jiaqi with goods #, # Li Jiaqi said that he couldn’t find his previous state #, # Li Jiaqi apologized # # How expensive the flower west is #, rushed to Weibo for hot search.

As of press time, only the TOPic of # Li Jiaqi Internet Users with Goods # triggered over 1.3 billion readings and 5.7 million interactions, and continued to occupy the top list of hot searches in Weibo for over 15 hours. According to other statistics, Li Jiaqi lost 630,000 powder overnight.

Intercepted from Weibo

Li Jiaqi’s inappropriate remarks are controversial, and double 11 may be affected this year

The incident originated from a live broadcast in Li Jiaqi recently.

Li Jiaqi planted grass for fans in the live broadcast room, saying that one of Hua Xizi’s "Shouwumei chalk is very easy to use". Some netizens commented in the comment area that "Hua Xizi is getting more and more expensive".

After paying attention to this message, Li Jiaqi immediately shook his head and sighed and said, "Where is it expensive? It’s been this price for so many years, okay? Don’t talk nonsense with your eyes open. " "Sometimes look for your own reasons. Has the salary increased for so many years? Have you worked hard? "

As soon as this remark came out, Huowa, a small assistant in Li Jiaqi’s live broadcast room, immediately widened her eyes, and the remark quickly went out of the circle, fermenting on many social platforms such as Weibo, Xiaohongshu and Tik Tok, and # Li Jiaqi’s user with goods # jumped to the first place in Weibo’s hot search.

Intercepted from Weibo

Under the relevant Weibo, a hot comment pointed out that "you can explain why it is so expensive, whether it is because of raw materials or workmanship or other reasons, but you can’t attack consumers, which is somewhat personal attack". Senior media person @ Hu Xijin also wrote, "The sentence that Li Jiaqi said later is really inappropriate and a bit abrupt."

With the heat of the event soaring, another recording screen of Li Jiaqi’s live broadcast room was also circulated on the Internet. In the video, accompanied by assistant Wangwang, Li Jiaqi explained, "I have no other meaning." "I know that I can sit here thanks to all the fans who support me and trust me. I don’t have to work, but I am sitting here for you." In addition, he also complained that "I can’t find my former interesting state, so I have to be tactful."

This remark caused another wave of fermentation, and many consumers bluntly said in the comment area that "Li Jiaqi is gone with the wind" and "forgot the original heart".

At 1: 00 this morning, Li Jiaqi once again issued a formal apology for his inappropriate comments in the live broadcast room, and his personal Weibo: "Yesterday, when I responded to the product comments in the live broadcast room, I said something inappropriate and uncomfortable for everyone. Sincerely accept criticism. " He also wrote in his apology that fans questioned his remarks that he had forgotten his original intention. "I am a makeup counter salesman and I know that everyone’s work is hard and not easy. I am really sorry that what I said failed to live up to your expectations. "

But netizens didn’t buy it. Li Jiaqi apologized to Weibo, and a hot comment "You earn ordinary people’s money, but in the end you ridicule ordinary people’s poverty" caused nearly 600,000 likes and 10,000 replies.

"Li Jiaqi’s remarks are obviously in the mind of a superior person who is a master, a boss, divorced from the bottom and has enough to eat and wear. It may affect this year’s double eleven. " An unnamed dealer told Yi Meishang.

However, the above-mentioned dealers also believe that, despite this, as a long-lasting head anchor in the industry, it is not difficult for Li Jiaqi to get through this.

Is eyebrow pencil more expensive than gold? Hua Xizi responds to price disputes

In this matter, Huaxizi has also become a hot topic for consumers, and topics such as # How expensive is Huaxizi #, # The exclusive currency unit of Huaxizi workers #, # More than 20% of Huaxizi’s revenue comes from Li Jiaqi # have been on the list for many times.

On the live broadcast that day, Li Jiaqi said that Hua Xizi’s first black eyebrow chalk was "one from 79 yuan, buy one and get two replacement clothes". In this regard, some netizens summarized the common eyebrow pencils on the market, and listed the brand, gram number, price and gram unit price of each eyebrow pencil for comparison.

As shown in the following table, the weight of a 69 yuan eyebrow pencil owned by Huaxizi is 0.07, and the average price per gram of Huaxizi eyebrow pencil is 985.71 yuan, which is higher than the domestic gold price of 467.98 yuan/gram that day, and 16.76 times that of the classic machete eyebrow pencil of international famous brand Shu Uemura. In this regard, some netizens ridiculed that "migrant workers have a new exclusive currency unit: 1 flower west =79 yuan".

Tuyuan Weibo

Yi Meishang observed that there was also a popular poll in Weibo today, that is, in this incident, "Is the implicated Huaxizi wronged?" 19% of netizens chose "wronged, and the reputation and sales of Huaxizi were affected", but 76% chose "not wronged" and thought that the pricing of Huaxizi was "expensive".

As can be seen from its official flagship store, the price of Huaxi Zi is generally in the range of 69-269 yuan, which basically conforms to its positioning of mass makeup. Take the product Shouwumeibi as an example, its single price in official website is 69 yuan, and in the live broadcast room in Li Jiaqi, it is 79 yuan 3/ piece, which is economical to 26 yuan/piece. But on Taobao platform, the sales volume of TOP5 eyebrow pencil is mostly in the range of 9.9-20 yuan. It can be seen that Hua Xizi is not expensive compared with international brands, but for other cheap makeup items, this price seems to be slightly higher.

There are also consumers who bluntly say, "Hua Xizi’s money is spent on channel promotion, and more than half of it has entered the live broadcast room in Li Jiaqi." This statement is not groundless. According to statistics, since 2019, Hua Xizi and Li Jiaqi have been deeply bound, with a turnover of 1.13 billion in that year alone, up 25 times year-on-year. In the first seven months of 2020, Hua Xizi participated in 45 live broadcasts in Li Jiaqi. In January and February of 2021, the broadcast rate of Hua Xizi was as high as 50%. According to the news, Huaxizi’s monthly marketing investment is as high as 20 million yuan only on live broadcast platforms such as Li Jiaqi, accounting for more than 20% of the total marketing expenditure.

In addition, Li Jiaqi is also the chief brand recommendation officer of Huaxi Zi, who has participated in the creation of Huaxi Zi’s "Miao Impression" and "Dai Impression" series products. Ke Rundong’s research once said, "Li Jiaqi alone brought more than 20% of the revenue to Hua Xizi."

After the Li Jiaqi incident was fermented, it began to spread on the Internet that "Hua Xizi gave Li Jiaqi 80% commission". Regarding this matter, Hua Xizi’s customer service staff said that it was not clear for the time being. Regarding the price dispute, Hua Xizi responded that "the products in our store are relatively cost-effective. If you have the need to buy, you can also try it. I believe you won’t be disappointed." In the face of Li Jiaqi’s "inappropriate remarks", Hua Xizi also said that this matter has been recorded and there will be a special department to investigate. However, at present, no notice of suspension of cooperation between the two parties has been received.

Domestic products are expensive, do consumers have to pay the bill?

From the market point of view, it seems that the higher price of domestic products is the general trend.

According to Yi Meishang’s previous report, domestic products have fallen into a "price hike" this year. For example, a lip mud that was once priced in 20 yuan is now sold in 60 yuan; A skin care essence suit has increased by more than 100 yuan in two years. Some bloggers even labeled individual domestic products as "price assassins" and named brands such as Polaiya. "In 2018, the price of a brand’s special care cream was half cheaper than now." (Recommended reading: domestic beauty, "robbery" by fire? )

In a live broadcast in February this year, Li Jiaqi also issued a price increase forecast, saying, "Don’t compare it with the price three years ago. It’s not that I sold it expensive, but that brands are upgrading and increasing prices, and domestic products are no exception."

At the end of August, Little Red Book blogger @ A Ding Er Million with 130,000 fans released a video denouncing the price increase of domestic products. She said, "When some domestic products just started, they were cheap and easy to use, and each called themselves the light of domestic products. When the fire rises, it floats. It can’t be called cutting leeks. It’s called uprooting leeks. " Less than half a month after the release of this video, it attracted nearly 10,000 likes and caused many consumers to resonate.

Excerpt from Little Red Book

On the one hand, as Tian Liming, vice president of Heheda Group, said, "Under inflation, the price increase of products is the inevitable way." In recent years, foreign brands, such as SK-II and Estee Lauder, have also adopted the price increase strategy to increase revenue.

In addition, the continuous rise in raw material prices is also one of the factors contributing to the price increase of cosmetics. According to public reports, some cosmetic raw material suppliers have raised the prices of raw materials such as emulsifiers, oils, preservatives, surfactants and polyols by 15%~25%. BASF, the global cosmetic raw material giant, also mentioned in its 2022 financial report that its main source of growth is the price increase in the whole business area brought about by the rise of energy and raw materials.

For domestic beauty products, "domestic products are cheap on the surface and expensive on the gram" and other remarks are also rampant. According to Yi Meishang, in the above-mentioned industry background, reducing gram weight and increasing gram price have become the most commonly used "price increase" methods for domestic cosmetics.

Some brands bluntly say that reducing gram weight can control costs and improve repurchase rate, but also for safety and hygiene considerations. "The shelf life of lipstick products such as lipsticks is generally three years, but most consumers own more than one lipstick. A small gram of lipstick can largely avoid the oxidative deterioration of Kaifeng products, which will lead to the decline of product texture, quality and safety."

On the other hand, price increase is also one of the strategies of high-end domestic product layout, that is, price increase is realized through single product upgrade and high-end line product layout.

In Tian Liming’s view, taking the high-priced road can win more market share. "First, be a high-priced brand, and then hit the downside, and the winning rate will be particularly high." According to reports, a brand owned by a foreign-funded giant is often imported before entering the China market, and the price is high. After the brand image is firmly established, it will switch to domestic raw materials to reduce the cost, thus reducing the product price and fully "harvesting" high, middle and low-end consumers.

"From this point of view, brands that have been striving for consumers at low prices have to do the opposite and seek high prices to avoid being hit."

However, for consumers, the price increase of domestic products and the "worth" of the products themselves are still the fundamental reasons.

In this incident, Li Jiaqi said that "domestic brands are very difficult". In the face of such remarks, consumers bluntly said, "It is not a gold medal to avoid death to make domestic products" and "It is also difficult for me to make money".

In the minds of consumers, the impression that domestic products "emphasize marketing and neglect research and development" is always indelible. Still taking Hua Xizi as an example, public information shows that half of the 177 patents applied by Hua Xizi are product packaging design. Previously, the Qixi gift box, which was priced at 1314 yuan, was also criticized as "over-packaging" and "IQ tax". Based on this, the price increase of Huaxizi is not easy to be accepted by consumers.

According to the statistics of Yimeishang, in recent years, local beauty companies have begun to increase their research and development in an attempt to reverse the "stereotype" of consumers. For example, in the first half of this year, 10 local beauty companies spent a total of 713 million yuan on research and development expenses in the first half of this year, an increase of 17.27% compared with 6.08% last year. Among them, the research and development expenses of Huaxi Bio and Betani exceed 100 million yuan. (Recommended reading: Top 10 local beauty giants, start the championship battle! )

However, the Li Jiaqi rollover incident still sounded the alarm for beauty practitioners. As a practitioner said, "domestic products are far from enough. If you want to become a’ high-end domestic product’ recognized by consumers, you need to have solid high quality and high efficiency, build a more stable order price and channel system, and have better service value and cultural value."

　　Xinhua News Agency, Jinan, November 19th, Title: Too many words and fake traffic … … What are the "catty" of live delivery?

　　Xinhua News Agency "Xinhua Viewpoint" reporter Shao Luwen

　　In recent years, live delivery has become more and more popular on some short video platforms, and the daily live broadcast time is more than one million hours, attracting many consumers.

　　However, according to the investigation of Xinhua Viewpoint, there are many techniques and routines in live broadcast, and there are many "moisture" in live broadcast viewing volume and order volume. Industry insiders suggest further standardizing the order of the live delivery industry and strengthening industry self-discipline so that consumers can shop safely on the live broadcast platform.

　　There are many "routines" for live broadcast.

　　This year’s "Double Eleven", live e-commerce has attracted more attention. Celebrities and brand merchants from various industries have entered the live broadcast room one after another. Some anchors have been warming up and warming up since the beginning of October, and all kinds of promotional information have dazzled consumers.

　　The live broadcast of goods seems to be lively and prosperous, but some consumers "spit" and it is not easy to buy things at a low price in the live broadcast room. Under various "routines", the price of things bought may not be much cheaper.

　　— — There are many live broadcasts. If you want to "kill", you have to watch the live broadcast for half an hour. Zhang Xiaoyun, a citizen of Jinan, told reporters that in order to snap up a "Double Eleven" pre-sale product, she waited for nearly half an hour in the live broadcast room of a short video blogger. "At first, the anchor said that it would be put on the shelves immediately, and it was ‘ Spike price ’ But then the anchor began to introduce other products, and then introduced various activities in the live broadcast room. After more than 20 minutes, the products I wanted were put on the shelves. "

　　Zhang Xiaoyun said that sometimes it takes a long time to wait for the benefits and discounts mentioned in the live broadcast room, and this is becoming a fixed mode in the live broadcast of short video platforms. Almost every anchor will attract the audience’s attention with words before putting on the preferential products, and then introduce several other products, and then put the products mentioned before on the shelves for sale after a while. If the time cost is considered, it is far less convenient and direct to buy goods on the live broadcast platform than on the traditional e-commerce platform.

　　Xie Long, a staff member of the Complaints Department of the China Consumers Association, said that in many live broadcast rooms with goods, consumers have spent a lot of time, but things are often not much cheaper, resulting in consumers having no sense of gain and only a sense of loss.

　　— — You have to play a script to sell things, and "quarreling" and "fighting" are popular. "Do you know how much we posted? Posted more than 20 million. " "Stop posting!" In a live broadcast not long ago, a female anchor shouted loudly in the live broadcast room, trying to stop her partner male anchor from "selling at a reduced price", while the male anchor claimed to be a fan, willing to lose money and subsidize, pushing each other and throwing microphones, and acting almost like a fake.

　　Similar to this "routine", it appears in the live broadcast room of many short video platforms every day. The reporter saw in some live broadcast rooms that the price of the products launched by the anchor and the partner after a "quarrel" and "shoving" was not much favorable compared with other e-commerce platforms, and sometimes even more expensive than other platforms, but with the "program effect", it often attracted the attention of consumers. In the live broadcast room where some stars bring goods, there are often "plots" where stars insist on selling "low-priced goods" for "giving back" fans and have a fight with the work team.

　　— — There are "catty" data with goods, and some live broadcast rooms have no interaction, but there are many orders. Wang Qi, a junior at Qilu University of Technology, said that what puzzled her was that there were thousands of viewers in some live broadcast rooms, but few people bought the goods on the shelves; In other live broadcast rooms, the number of viewers is only a few dozen, and the products on the anchor shelves are frequently "killed".

　　Zhang Xiangyang, a practitioner in the e-commerce industry, told reporters that in order to improve the popularity of live broadcast rooms, many live broadcast rooms use robots to brush popularity, or use a large number of brush sheets to increase transaction volume, and then refund afterwards. Especially for small anchors, it is necessary to create the illusion of high popularity through false data, which has almost become the "hidden rule" of the live broadcast industry.

　　In October this year, Beijing Consumers Association and Hebei Consumer Rights Protection Committee jointly launched a survey on the consumer experience of live broadcast with goods. From the results, there were 100 samples of live broadcast experience, of which 33 were suspected of having false propaganda, misleading consumers by misleading price means and other illegal issues.

　　Live "acting" training has become an "industrial chain"

　　The reporter’s investigation found that an "industrial chain" has been formed around the speech training and data fraud of live broadcast; Some trainings are expensive, and the "tuition fee" is as high as 10,000 yuan.

　　The reporter searched for keywords such as "live broadcast with goods" and "live broadcast with goods" on an e-commerce platform, and found that there are thousands of related teaching courses, speech scripts and other commodities, many of which have sold more than 3,000 pieces. The reporter found a product described as "script writing with goods". After spending 18.8 yuan to buy it, the other party provided documents such as "hundreds of words necessary for anchor foundation" and "script case with goods". It is mentioned in the document that it is necessary to retain the audience with big profits and big red envelopes. After that, don’t rush to sell goods, but try to sell the rest of the goods in the store with a loud voice and quick words, brainwashing the audience repeatedly and stimulating the impulse to buy.

　　These documents also provide many marketing techniques. For example, the anchor can keep customers by sending so-called "limited goods", but these "limited goods" are just marketing gimmicks, which actually happen every day. In addition, in product promotion, we can make up a "script" to highlight the exaggeration of profit-making, and arrange some robot accounts to be responsible for booing and brushing, thus attracting real audiences to buy.

　　"Our team has trained many anchors with a revenue of over one million yuan." The customer service of this store said that if further training is needed, it can also pay a tuition fee of 20,000 yuan, and a "professional tutor" provides 15 days of special training.

　　The reporter contacted a company that provided training courses with goods in Jinan. In the teaching details provided by the other party, there are not only materials such as live speech, but also one-on-one training, traffic support and 50,000 fan accounts. The person in charge of the company said that after the training is completed, the reporter can be provided with a live account with more than 50,000 fans, and in the first week of live broadcast, the number of viewers will be brushed to ensure that the live broadcast heat exceeds 10,000.

　　Li Bin, a lawyer of Beijing Zhongwen Law Firm, said that there are many problems in the "routine" of live broadcast with goods. Some words are suspected of false propaganda; It is suspected of price fraud to raise the price first and then lower the price, or to create the effect of "making profits at a loss" through exaggerated performances and induce consumers to place orders.

　　Let the live broadcast bring less "acting" and more benefits.

　　The reporter learned from Shandong Consumers Association that in the complaints accepted in the first half of this year, the complaints about online consumption have increased, especially in the past two years, with the rapid development of live e-commerce, various consumption traps have emerged, and the quality of some commodities is not up to standard, and the after-sales service of commodities is difficult to guarantee.

　　The "Research Report on China Live E-commerce Industry in 2021" released by iResearch in September this year mentioned that in 2020, the live e-commerce market in China will exceed 1.2 trillion yuan, with an annual growth rate of 197.0%; It will exceed 4.9 trillion yuan in 2023.

　　Experts in the industry believe that the live broadcast market is growing, and this industry should be continuously regulated to guide its benign development; Tik Tok, Aauto Quicker and other responsible platforms should be strengthened in supervision, so that they can consciously maintain the order of the platforms and shoulder their legal and social responsibilities.

　　Xue Jun, director of the Peking University E-commerce Law Research Center, suggested that the regulatory authorities should continue to compact the responsibilities of platforms such as Tik Tok and Aauto Quicker, and promptly guide and standardize the anchors that use non-compliant means to publicize; For repeated violations, it will be included in the blacklist management, forming a deterrent effect.

　　Liu Deliang, a professor at the Law School of Beijing Normal University, believes that the talent training in the e-commerce live broadcast industry is in a state of "barbaric growth" and there is a general lack of standardized curriculum system; Relevant industry organizations, live broadcast platforms, etc. can cooperate to formulate a number of targeted training courses to guide anchors to standardize the live broadcast content when bringing goods. At the same time, for some institutions and individuals who take training as a gimmick to make profits, charge sky-high tuition fees, instigate false propaganda, brush traffic and other violations, the regulatory authorities should promptly regulate them.

　　Catch up with the holidays, it is rare to have a rest, and always get together with friends and relatives. China’s wine culture has a long history. At the dinner table, there is a lot of money, and you come and go, which not only brings closer feelings, but also enlivens the atmosphere. Recalling the past, talking about the future, drinking a little wine, feeling high, talking more, blushing cheeks, and racing heartbeat are all normal physiological reactions. But some people have poor self-control, and excessive drinking will lead to sudden arrhythmia and palpitation. What’s more, sudden death occurred during drinking, and the happy event turned into a funeral. This sudden arrhythmia often happens after drinking alcohol on holidays, hence the name "holiday heart syndrome". Seeing that the National Day is coming, let’s take it easy.

　　Philosophers say well that nothing can be separated from the three logical thinking processes of "what", "why" and "how to do it" Today, according to this logic, let’s take a look at what "holiday heart syndrome" is all about.

　　Heart events on holidays are 6-8 times as high as usual.

　　"Holiday Heart Syndrome" was first named by an American cardiologist Ettinger in 1978, and then gradually improved, forming such a concept: acute heart injury syndrome with arrhythmia as the main feature, which appeared during holidays. It can be seen that this disease is closely related to drinking, and often appears after drinking and having fun during holidays or winter leisure, not only in patients with original heart disease, but also among people without a history of heart disease.

　　Let’s look at its main clinical manifestations. Atrial fibrillation is the most common, and patients will feel that the heart beats very quickly and irregularly. Others such as atrial flutter, junctional tachycardia, ventricular premature beats, atrial premature beats, atrial escape, paroxysmal atrial tachycardia and ventricular tachycardia can all occur. Mild people may have chest tightness, shortness of breath, atypical chest pain symptoms, palpitations, and severe people may have dizziness or syncope. More serious, heart failure and sudden death may occur.

　　The most terrible thing is that because of its atypical symptoms, "Holiday Heart Syndrome" is easily misdiagnosed as coronary heart disease and viral myocarditis. The high misdiagnosis rate has brought some difficulties to clinical diagnosis and treatment. Therefore, early diagnosis and timely treatment are particularly important.

　　There are many cardiac events in holidays, which can reach 6 ~ 8 times as much as usual. Tracing the cause, this syndrome has nothing to do with a long history of heart disease, and the root of it lies in drinking. Excessive drinking of wine, beer or spirits will delay the conduction time of myocardium due to alcohol and its metabolites, leading to reentry, or stimulate the release of norepinephrine from myocardium, thus changing the refractory period of myocardium. The acute damage of heart caused by alcohol (mechanical function or hemodynamic and electrophysiological changes) has been confirmed by many scholars. These factors will make excessive drinkers prone to rapid arrhythmia, resulting in premature beats, paroxysmal tachycardia, and even atrial flutter or atrial fibrillation and other abnormal heartbeat rhythms.

　　No matter how happy you are, you can only drink and save your life.

　　During holidays, how to protect your heart while releasing happiness and avoid accidents?

　　First of all, don’t be too tired before holidays. Especially the empty nesters, who are immersed in the joy of family reunion and are in a state of excitement and busyness, are prone to high blood pressure, dizziness, chest tightness and poor sleep. Look out! These may be the precursors of "holiday heart syndrome". Different from the elderly, young people take a break before holidays, work overtime continuously and have a bad rest. There are also some young people who work and rest irregularly every day during holidays. They don’t sleep until three or four o’clock in the evening, even they don’t rest all night, and they sleep until noon during the day. This situation is more likely to cause heart damage. Therefore, it is suggested that the old man and mother should not be too tired or too excited before the festival and control their emotions; Young people should arrange their work and leisure reasonably, and don’t stay up too much.

　　Secondly, establish a scientific and reasonable outlook on life. In modern society, the pace of life is fast, and many people usually lack exercise. During holidays, gathering with relatives and friends is easy to overeat and drink too much, which leads to excessive physical load. It is suggested that everyone should persist in exercising, enhance their physical fitness and establish good living habits. Don’t wait until there is something wrong with your body before thinking about exercising.

　　Third, drink in moderation, just a little. During the holidays, relatives and friends get together, and "a thousand cups of wine are few" and "a deep feeling is boring". Excessive drinking has become the norm at the party. But it is precisely excessive drinking that may bring the load to the heart and body to exceed the limit. It is recommended that you drink a little to avoid acute myocardial injury.

　　What should I do if "Holiday Heart Syndrome" suddenly happens?

　　1. Stop drinking and rest to prevent further symptoms from aggravating, causing serious arrhythmia or heart failure.

　　2. Go to the nearest hospital in time and give intravenous infusion to promote the timely discharge of alcohol and reduce the damage to the heart.

　　After hospital treatment, especially 6-12 hours after stopping drinking, arrhythmia signs can disappear, heartbeat rhythm and frequency return to normal, and the general prognosis is good.

　　Source: Journal of Public Health

　　Text: Zhu Hang Feng Jiming, Deputy Chief Physician of Cardiovascular Department, General Hospital of Chinese People’s Liberation Army.

　　Editor: Luan Zhaolin Guan Zhongyao

　　Disclaimer: This article is reproduced for the purpose of transmitting more information. If the source is marked incorrectly or infringes on your legitimate rights and interests, please contact this website with the ownership certificate, and we will correct and delete it in time. Thank you.

stand

winter

three

wait

Beginning of winter today. /

Ice begins when water waits.

Beginning of winter time

The water began to freeze.

But it hasn’t formed a hard freeze yet

Freeze in two waiting places

This time section

The land began to freeze.

Attached are layers of crystal frost flowers.

When the pheasant enters the flood, it becomes a stork.

Pheasant refers to a large bird such as pheasant.

A stork is a giant clam.

Because they have similar lines and colors.

The ancients were full of imagination

It is believed that the pheasant will become a big clam after it reaches "beginning of winter"

stand

winter

habit

custom

Together with beginning of spring, long summer and beginning of autumn, it is called "Sili".

It is one of the folk "four seasons and eight festivals"

Folks use colorful customs

Warmly welcome "beginning of winter"

Sacrifice to ancestors

People offer sacrifices to their ancestors with seasonal delicacies.

To fulfill the obligations and responsibilities of future generations.

Pray for a good year in the coming year.

He dong

He Dong is also called "winter worship"

This custom existed in the Han Dynasty.

On this day, peopleChildren change new clothes.

Celebrate the exchanges,Just like the New Year Festival.

Eat dumplings

Jiaozi is warped on both sides.

The middle is bulging

It looks like a human ear.

So jiaozi is also called "Jiao Er"

So a sentence

"beginning of winter misconduct jiaozi bowl.

Nobody cares if you freeze your ears. "

It provides the best reason for eating jiaozi.

Take a sip, warm from mouth to heart.

Another bite.

This winter happiness has entered the heart.

Eat sugar cane

"beginning of winter’s chewing cane does not hurt."

Take a bite of crunchy sugar cane.

Sweet juice wraps the whole mouth.

In Chaoshan area

The locals think that eating sugar cane at this time.

Can not only protect teeth, but also nourish.

take extra nourishment

Ushered in a good time for tonic.

People resist the cold wave with full heat.

Families prepare chickens, ducks, cattle and sheep

The family sat around the dining table.

Love rises with the dense heat.

stand

winter

poetry

word

《Beginning of Winter》

Li Bai

A frozen pen is lazy to write new poems, and a cold stove is warm when drinking wine.

Drunk to see the ink flowers and the moon white, suddenly suspected that the snow was full of the former village.

《Beginning of winter’s Two Poems about Things.》

Chou Yuan [Song]

The drizzle gave birth to cold without frost, and the leaves in front of the court were half green and yellow.

Koharu will not be here for many days, and plum blossoms will bloom.

Qifeng mighty scattered tea smoke, drizzle slightly wet mat.

Ken believes that Hanxin is early this year, and the old lady has not packed cotton in brown.

《Work in winter》

Lu you

The room is small and rich, and the wall is only shoulder-low.

It’s only after the month of giving clothes, and it’s the first day.

An inch of charcoal accumulates in the furnace, and baht is called cloth quilt cotton.

I have been a teacher all my life, and I am happy everywhere.

《Early winter》

Bai Juyi

In October, the weather in Jiangnan is fine, and the poor winter scenery is like Chunhua.

The frost is light and does not kill the grass, and the desert sand is dry at the beginning of the day.

Old zhe leaves are yellow as tender trees, and cold cherry branches are white as wild flowers.

At this time, I envy idle people for being drunk, and five horses have no reason to enter the restaurant.

《Beginning of Winter》

[Ming] Wang Zhideng

The autumn wind blows away the old courtyards, and the yellow leaves pass by.

A little Zen lamp is half a moon, and it’s colder today than last night.

Standing in the boat on a winter night

Fan Chengda [Song]

People get older year by year, and the cold is accompanied by rain.

Look at the firewood on the top of the hill, and see the fishing lamp at the bottom of the water.

There are thousands of waves and shadows, and there are few edges in the sand marks.

If Emei wants to return to the view, it must stay until morning.

stand

winter

raise

grow

This article is integrated from | Xinhuanet, People’s Daily, etc.

Editor | Du Runnan

For more exciting information, please click on the picture below to download the China Education News APP and the China Education News Good Teacher APP.