[car home new car listed] Chery (|) officially listed today.The new car launched three models with a price of 159,900-179,900 yuan.The car will be equipped with a plug-in hybrid system consisting of a 1.5T engine and an electric motor, and the fuel consumption of WLTC is 1.70L/100km.

■ New car features

　　In terms of appearance, the new car is consistent with the fuel version, and a blue decoration is added at the bottom of the grille to indicate identity. Specifically, it adopts a large-size front air intake grille and is equipped with a lattice-type middle net structure, which looks very atmospheric.

　　On the side of the car body, the new car adopts the standard SUV body structure, and the front and rear fenders slightly protrude from the car body, showing the fashionable and dynamic side of the car. In terms of body size, the length, width and height of the new car are 4745/1860/1747mm and the wheelbase is 2710mm respectively.

　　On the tail side, the new car is equipped with a roof spoiler, and the taillights adopt a through design, and the array shape of the internal light group is highly recognizable after lighting. In addition, the new car also adopts a bilateral chrome-plated exhaust design, which surrounds the rear diffuser decorative panel in the middle to further enhance the dynamic effect of the vehicle.

　　Entering the car, the new car as a whole adopts a very simple design style of blue and two colors. At present, the popular 12.3+12.3 dual screen design has excellent visual effects, and many bright black design elements are incorporated into the steering wheel, center console and other details, which can play a very good embellishment effect. Tiggo 8 PRO New Energy is equipped with the exclusive seat of the Queen, which can provide SPA-level massage enjoyment; SONY deluxe 8-speaker surround sound and stepless color-changing melody atmosphere light.

　　In addition, the new car is also equipped with an 8155 chip to ensure the smooth experience of the car, and also uses a W-HUD head-up display. In terms of active safety, it is equipped with L2+ intelligent driving assistance system, including 360 bird’s-eye panoramic ultra-clear reversing image, AEB automatic emergency braking system, LDW lane departure warning, LKA lane keeping system, TJA traffic congestion assistance, ICA integrated cruise assistance, full-speed ACC adaptive cruise, FCW front collision warning, IHC intelligent high beam control, high-speed automatic auxiliary steering & braking and many other intelligent driving assistance functions.

　　In terms of power, the new car is equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor, in which the maximum power of the engine is 115kW, and it is matched with two motors. The comprehensive power of the system is 240kW and the comprehensive torque is 545n m.. The transmission system is a 3-speed DTH gearbox developed by Chery, and the acceleration of 0-100km/h is 7.2 seconds. With the help of the hybrid special 3-speed DHT electric hybrid system, Tiggo 8 PRO new energy provides three modes: EV, HEV-Normal and HEV-Sport. Tiggo 8 PRO new energy comes with external discharge function, which can be transformed into a 3.3kW high-power mobile power station.

　　Its pure battery life is 80km(WLTC), and the battery is a ternary lithium battery of Guoxuan Hi-Tech. The fuel consumption is as low as 5.9L(WLTC) when it is out of power for 100 km, and the comprehensive fuel consumption value is 1.70L/100km, and the comprehensive battery life is over 1,000 km. Tiggo 8 PRO new energy also supports 29kW DC fast charging, and it takes only 25 minutes to charge the power from 30% to 80%, which is one step faster in acceleration and charging.

■ Edit comments

　　The Tiggo 8 PRO is the third model of the Tiggo 8 family. It is the same as the two brothers in the series in three parts and body size, but it has changed its appearance, interior and configuration. Compared with Tiggo 8, which focuses on economy and practicality, Tiggo 8 PLUS focuses on luxury, while Tiggo 8 PRO focuses on youth and technology. It is aimed at the post-90 s family, which not only inherits the advantages of the large space of Tiggo 8 series to meet household needs, but also meets the needs of intelligent networking and young design after 90 s. In the current rush of new energy vehicles, the introduction of the plug-in version of its fist products can further enrich the power combination of the models and meet the needs of more consumers. I also hope that Tiggo 8 PRO new energy will be successful after listing. (Text/car home Xing Yueyang)

　　Qu, a female master of returnees, started a business in China. I didn’t expect that the business was not smooth and the company was difficult to maintain. Once, Qu was sorting out work materials in the study room of a famous university in Haidian District, during which he found that the laptop on the table next to him was unattended, so he extended a thief’s hand. Since then, Zou has committed crimes for more than 10 times. Yesterday, the reporter learned from the Haidian prosecutor that on February 24 this year, the prosecutor approved the arrest of Qu on suspicion of theft. Zou confessed that stealing things is to exchange money and maintain the company’s operations. Jinghua Times reporter Chang Xin

　　> > case

　　People go to eat, computers stay in study rooms.

　　At about 17: 45 on January 16th this year, Dandan (a pseudonym), a student of a famous university in Haidian District, and his classmates left the study room to have dinner in the cafeteria, and put the Apple laptop on the desk in the study room.

　　At about 19: 45, Dandan returned to the study room and found the laptop on the desk stolen. Upon inquiry, it was learned that only a few students were studying in the study room at the time of the incident, and no one noticed that someone had entered the study room and taken away the laptop. Dandan immediately called the police.

　　The police at the Yanyuan police station quickly rushed to the scene. After verification with the school, since January this year, there have been many cases in which articles left by students in the study room have been stolen.

　　Due to the seriousness of the case, Haidian Public Security Bureau attached great importance to it. At 9: 30 am on January 18, a task force composed of the plainclothes investigation squadron of the criminal investigation detachment and Yanyuan police station was set up.

　　> > investigation

　　Borrow students’ computers to leave traces on the Internet.

　　The police seized the surveillance video of the study room and found that at 6 o’clock on January 16, a woman wearing a light coat and a blue hat entered with a white satchel on her shoulder.

　　The woman first walked in the corridor of the study room and sat down when she reached the place where Dandan put her laptop. She turned on her laptop, looked at other students in the room at the same time, and found that no one was paying attention, so she put the computer in her satchel and got up and left. The whole crime time is only more than 5 minutes.

　　The police then inquired about the monitoring of other study rooms where crimes were committed. After a series of cases, it was learned that since January this year, the woman went to the university several times in the afternoon and evening, entered when the students left the study room, and stole the laptops left by the students.

　　The surveillance also recorded a picture that the female suspect had borrowed a computer from a student in the study room. The police managed to find the student and learned that the female suspect borrowed the computer to check things online. According to their online records, the police learned through technical means that the female suspect was Qu, and grasped the woman’s physical appearance through case monitoring. Because of the suspicion that Qu might commit crimes in the school, the task force arranged for the police to stay in plain clothes near the study room.

　　> > arrest

　　Go away after stealing a mobile phone and be caught red-handed

　　At about 18: 50 on January 18, the plainclothes policemen who were guarding found a woman wandering near the teaching building, and then entered a study room. The woman’s appearance was similar to that of the suspect Qu Mou in the monitoring screen, wearing a black coat, a black hat and a black shoulder bag.

　　The police immediately placed control outside the study room. When the suspect walked out of the study room, he controlled it and got a red rice mobile phone from his satchel. The suspect woman introduced herself as Zou. At first, Zou argued that the mobile phone was borrowed from school students to make calls. At this time, a female student walked out of the study room and recognized that the mobile phone was her own. I don’t know when it was stolen by Qu. The police then showed the surveillance video of Zou’s previous theft, and Zou bowed his head and admitted the fact of his theft. Subsequently, the police obtained seven laptops involved in the case from their temporary residence.

　　After the trial, Qu admitted that he had repeatedly entered the study room of the school to steal. The police audited more than 10 cases and obtained 7 laptops and a mobile phone involved. On January 19 this year, Qu was criminally detained by Haidian police on suspicion of theft.

　　> > confession

　　Commit a crime to raise funds for the company

　　Yesterday, the reporter learned from Haidian Procuratorate that on February 24 this year, the prosecution approved the arrest of the suspect Qu on suspicion of theft.

　　According to the prosecutor who handled the case, after the trial, it was learned that the suspect Qu was 31 years old. He studied in France and obtained a master’s degree. In 2015, he returned to China to start a business and start a company. Unexpectedly, the business development is not smooth, and the company is difficult to maintain.

　　According to the prosecutor, on January 1 this year, the suspect Qu Mou came to a famous university in Haidian District. When sorting out the work materials in the study room, he found a Lenovo laptop on the back desk, and the victim went out to work. At that time, there were very few people in the classroom. Qu Mou left this laptop in a black bag that he carried with him in a hurry.

　　After a success, Zou found that this was also the way to make money, so from January 1 to January 18, he committed crimes in the study room of the university many times, stealing Apple laptops, Lenovo laptops, Xiaomi mobile phones and other items.

　　According to Qu, she never looks at the brand when stealing goods, only at the operating system. She only steals from Apple or Microsoft. The first time I stole something, I wanted to use it for myself. The second time, the company ran out of money. I stole a laptop and sold it for emergency. Then I stole it to prepare funds for the future development of the company.

　　In response to this case, the prosecutor reminded that the school is an open place where all kinds of people will appear. There are not only students who study by themselves at school, but also idlers in society. Everyone should ensure the safety of their belongings. If it is a small item such as a mobile phone, you may wish to take it with you at any time. If it is a big item such as a computer, it is best to ask a classmate who is sitting nearby and familiar with it to take care of it.

　　The favorable sports policy, the shaping of city image, the influx of commercial capital, the huge population base, and the national fitness craze — — In recent years, the marathon industry in China has been on the "expressway" in running all the way, and in the past 2018, it has averaged 4.3 races per day.

　　With the upgrading of national fitness consumption, ten thousand people get together in marathon events, which also reflects the huge potential market for sports development in China. However, as the marathon continues to heat up, all kinds of chaos can not be ignored.

　　The number of events continues to hit record highs.

　　On March 11th, 2018 China Marathon Annual Report released by China Athletics Association at the annual press conference of 2018 China Athletics Association showed that the scale of China Marathon events continued to increase, and the industry-driven effect appeared, further enlarging its influence.

　　By the end of 2018, there were 1,581 marathons and related sports events (road races with more than 800 people and cross-country races with more than 300 people) held in China, an increase of 479 games compared with 1,102 games in 2017, with an increase of 43.46%. The cumulative number of participants was 5.83 million, an increase of 850,000 or 17.07% compared with the total participation scale of 4.98 million in 2017.

　　With the marathon events in first-tier cities such as Beijing, Shanghai and Guangzhou "one ticket is hard to find", the event resources are also shifting to small and medium-sized cities. The data shows that in 2015, only 79 cities in China held marathon events, which increased to 133 cities in 2016 and 234 in 2017. In 2018, 285 prefecture-level cities held marathon events, covering more than 85% of the prefecture-level cities in China.

　　The data also shows that Zhejiang, Jiangsu and Guangdong provinces are far ahead in the number of marathon events, and the number of marathon events held in Beijing, Shanghai and Shandong has also exceeded 60. Some insiders believe that the regional distribution of the events is consistent with the pattern of local economic strength, indicating that the holding of marathon events depends on a certain economic foundation and consumer demand.

　　The number of events is constantly reaching new heights, and the consumer groups of marathons are growing. The "blowout" growth of the running population has shown a good market prospect for the marathon industry. Focusing on marathon events, radiation drives the integration and development of catering, tourism, transportation, retail and other related industries, and perfecting the whole industrial chain is the next key breakthrough. The key words are "specialization" and "refinement".

　　According to the report, in 2018, the total annual consumption of China Marathon reached 17.8 billion yuan, the total annual consumption driven by events reached 28.8 billion yuan, and the total annual industrial output reached 74.6 billion yuan, an increase of 7% compared with last year. In particular, the fast-moving consumer goods related to running, such as the development of various running equipment and smart wearable products, have become the "big cake" that major sports brands compete for in marathon events.

　　"2018 is an important year for China Marathon to accelerate reform and development and seek quantitative change to qualitative change." Yu Hongchen, director of the Athletics Management Center of the State Sports General Administration and vice chairman and secretary general of the China Athletics Association, said at the press conference, "Marathon has played an important role in promoting, upgrading and promoting national fitness, urban tourism consumption, economic growth, city visibility and reputation in all provinces, autonomous regions and municipalities."

　　The industrial chain that ran out

　　For most runners, running has a natural advantage — — The participation threshold is low, simple and easy to operate. As long as you have a pair of running shoes and a sportswear, you can easily get on the road. In China, marathon is becoming a "super online celebrity"-like sport, and more and more people are keen on "horse racing". Running on social media such as WeChat and Weibo has increasingly become synonymous with pursuing health and improving the quality of life.

　　In 2011, the domestic GDP per capita exceeded 5,000 US dollars, which was regarded as the first year of "marathon fever" in China. That year, China Athletics Association participated in 22 marathon and related road running events. As a result, the development momentum of China Marathon began to appear. By the beginning of 2015, the China Athletics Association announced that it would completely cancel the examination and approval procedures for marathon events and simplify the access procedures, and the number of events immediately "blew out".

　　The scale of the event has come up, and the number and quality of runners have also improved. Taking the Beijing Marathon in 2018 as an example, the number of applicants exceeded 110,000 for the first time, and 111,793 people competed for 30,000 all-Malaysian places, making the winning rate a record low.

　　The popularity of marathon is not only reflected in the number of participants, but also in the growing market of running-related products. Advertising, clothing, smart wear, real estate, finance, medical care, etc. are all related to marathon. In addition to enlarging the city’s business cards and enhancing the popularity of corporate sponsors, it also enhanced the sales of sports equipment, thus driving the actual benefits of the entire road running industry chain.

　　Take Xiamen, which has the reputation of the most beautiful marathon track, as an example: in 2018, "Xiamen Horse" brought Xiamen 116 million yuan in direct economic benefits, 175 million yuan in driving economic benefits and 291 million yuan in comprehensive economic benefits. On the day of the competition, more than 20,000 tourists visited the competition. Only foreign and foreign athletes who came to participate in the competition contributed about 27 million yuan to Xiamen’s accommodation and catering.

　　Like all sports industries, marathon industry has a large development space and a long industrial chain extension, which has a wide impact on local tourism, urban impression, urban planning and transformation, and other industries in the city. The correlation of industries provides more possibilities for industrial development space.

　　Among the top ten most commercially valuable urban marathon events in 2018, Beijing, Shanghai, Guangzhou and Shenzhen are among them, followed by second-tier and quasi-second-tier cities such as Xiamen, Wuhan, Hangzhou, Zhengzhou, Xi ‘an, Lanzhou and Chongqing, and some county-level areas such as Dawu County, Xiaogan, Hubei, and Sihong County, Suqian, Jiangsu, have also joined the ranks of holding marathon events.

　　According to the development goal of China Athletics Association in 2020, there will be more than 1,900 marathons in China, with 10 million participants, and the scale of marathon sports industry will exceed 120 billion yuan. The marathon in the 100 billion economic market is waiting for more individuals or enterprises to dig gold.

　　Under the "blowout", there are also many problems

　　The threshold for running a marathon seems to be very low, but it is precisely a project that tests the ability of organizing and coordinating events. Every marathon is a test of a city’s traffic operation, medical first aid, and citizen tolerance. For example, the details such as track setting, guide board setting and mobile toilets are not well considered, and in the end, it will not enhance the reputation of the city, but will be counterproductive.

　　It is particularly noteworthy that there are a large number of people participating in the marathon, and ensuring the personal safety of the participants is the top priority for the continuous success of the marathon. Moreover, due to the large number of participants in this kind of sports event, there is a huge demand for medical rescue resources, but marathon events in various places are facing the embarrassment of "lack of internal strength", especially the lack of medical training related to marathon for medical staff.

　　At the same time, although the public’s participation in the marathon is getting higher and higher, it is actually very difficult for the event operators to make ends meet, and even fewer can make direct profits. Many city marathons are in an embarrassing situation of not making money because of problems such as vague brand positioning, rough operation and making money at a loss.

　　At present, the operation of domestic marathon events mainly depends on government subsidies and independent investment, and some local marathon events also expand ticket income, tourism training, derivatives and other aspects of income. In terms of investment promotion, except for some head events, many marathons have shortcomings in sponsorship. From the perspective of the government, all localities are keen to hold marathon events, mainly because of the brand effect of fancy cities and its pulling effect on local tourism, catering, accommodation and other industries.

　　"Only high-quality competitions and high-quality runners can truly maximize the economic and social benefits of the marathon industry." Some experts believe that the domestic marathon is in the transition period and running-in period, and many operations need to be standardized. In addition to the related market economy as the main axis, the benefits of marathon events are more social and urban benefits.

　　As a matter of fact, people’s enthusiasm for participation is not diminished, and the demand for sports consumption is huge. Driven by the interests of all parties, the organizers of the event have staged farce from time to time while the domestic marathon is in full swing. Runners and organizers who lack the awareness of rules, from banning drugs and replacing races to cutting corners and handing the national flag, are overdrawing and damaging the marathon brand and marathon culture.

　　The Annual Report of 2018 China Marathon of China Athletics Association, while affirming the achievements, also revealed the difficulties and challenges faced by the development of China Marathon, including the weak cultural foundation of marathon and the imperfect awareness of industry rules; Product innovation is insufficient, and the homogenization of events is obvious; The concept and method of industry supervision need to be innovated urgently; Penalties for violations of the relevant organizers are not timely; The competitive level of marathon still needs to be improved.

　　According to reports, the awareness of rules has now become the consensus in the industry. According to the plan, China Athletics Association will improve six kinds of management documents such as competition management, competition discipline, international activities, management of operating companies and club management this year, and release the organization guide and competition guide for marathon events. The standardized and healthy development of marathon has become a new expectation of the industry.

Reporter | Jin Jing

Image source | Provided by respondents

Only know Huawei, forget the well-off society.

This is the impression that the new car M5 went public.

On December 23rd, at the launch conference of Huawei’s flagship new products in winter, the M5 finale appeared. However, Xiaokang shares did not appear in front of the stage, so that people who don’t understand it don’t know that this car was originally produced by Xiaokang shares.

Although Huawei executives once again stressed that "Huawei only makes parts, does not build cars, and helps car companies build and sell good cars", the next day, Xiaokang shares were quickly rejected by the capital market and there was a limit!

Rethinking behind this phenomenon: in the era of smart cars, technical strength determines the right to speak.

Huawei’s attention, well-off invisibility

Through the listing of M5, we can feel Huawei’s attention.

The car first appeared at Huawei’s new product launch conference, and it appeared as the finale product.

Because of this car, the original 90-minute press conference was extended to more than 150 minutes. Among them, M5 takes up nearly half of the time.

Yu Chengdong, managing director of Huawei, CEO of consumer business and CEO of BU, a smart car solution, introduced M5, took out a paper towel and wiped her face, apologetically saying that she had caught a cold. According to incomplete statistics, Yu Chengdong used more than 30,000 words to introduce M5.

After the conference, Huawei’s new products were displayed in different regions. Among them, the largest area is the automobile exhibition area.

However, what about Xiaokang shares? Still invisible. At the press conference, there were only a handful of references to a well-off society; In the new product exhibition area, the logo of "Huawei" is clearly visible on the interior of the car, and the word "Huawei" is also bright on the charging pile. Even in the press release afterwards, the words "well-off" or "Cyrus" were not seen throughout.

If Celeste, a subsidiary of Xiaokang, didn’t announce the official release of a brand new high-end brand-AITO on December 2nd, few people would associate Xiaokang, Celeste and the M5.

Huawei’s technology, well-off embarrassment

Looking through this car, we can see the embarrassment of lack of strength.

The M5 is regarded as Huawei’s leading work, and it is dominated or arranged by Huawei from pre-planning and design to post-marketing and sales, which is completely different from the first cooperation between the two parties. "We and Xiaokang Sailis released the SF5 car this spring, using some parts of Huawei DriveONE and adopting some of our technologies, but the whole car was not designed by us." Yu Chengdong said, "We feel that we can do better. This time, the industrial design team, software team and user experience team of Huawei’s consumer business worked together to create (ask M5) this product. " It is understood that the hybrid system and chassis on the M5 originated from the Celestial SF5 model, and the appearance, interior and intelligent cockpit were handled by Huawei.

Wenjie M5 is an extended-range electric vehicle. After comprehensive subsidies, the pre-sale price of the rear-drive standard version is 250,000 yuan, the four-wheel drive performance version is 280,000 yuan, and the four-wheel drive flagship version is 320,000 yuan. Although the M5 claimed to be a million-dollar luxury car, it hardly resonated with consumers.

The biggest highlight of the M5 is Huawei HarmonyOS smart cockpit. At the press conference, Yu Chengdong spent twice as much time explaining the HarmonyOS intelligent cockpit as explaining the vehicle parameters. The intelligent cockpit is jointly designed by Huawei’s global UX department. Yu Chengdong said, "You can surpass all your peers at home and abroad."

The reporter got into the real car and experienced it. The biggest feeling was that the intelligent interaction and collaboration were "smooth". First of all, the 10.4-inch curved full LCD instrument panel and the 15.6-inch semi-suspended central control large screen display clearly and delicately, and the touch is smooth.

Secondly, intelligent terminals are seamlessly interconnected. For example, after the user logs in, the APP and wallpaper in the mobile phone can be directly shared on the central control screen in the car, realizing the characteristics of the four seasons and the theme of the car dealership, and the information that can be synchronized is richer than the similar functions of the current automobile industry peers.

Another example is to provide cross-scene navigation service considering the navigation problem of the "last mile". When driving, mobile navigation can automatically share the car machine; After getting off the bus, the navigation route on the bus is transmitted to the mobile phone without feeling, and there is still navigation when getting off and walking near the destination. For another example, even if the smart device is dead, it can be unlocked by using the NFC function of the device, which is very reliable. Huawei WATCH3 series smart watches will be the first to support functions such as non-inductive unlocking, car condition inquiry, remote car control and watch car search.

By breaking the information gap between different devices, the HarmonyOS intelligent cockpit creates a seamless super terminal among people, mobile phones, smart homes and smart watches, bringing an immersive driving experience. The technology behind it was not born because of cars, but because of Huawei’s previous accumulation. Taking the seamless interconnection of smart terminals as an example, Huawei has already realized this function on mobile phones, computers and smart watches. Now, these technologies are only translated or adaptively improved in different smart terminal devices.

Nowadays, smart cars have entered the second half, and the consumer experience has become more and more important. If you give up the smart cockpit, what are the car companies left?

　　On the evening of October 9th, Beijing time, the Royal Swedish Academy of Sciences announced that the 2019 Nobel Prize in Chemistry was awarded to Goodenough, a professor at the University of Texas at Austin, Whittingham, a professor at the State University of New York at Binghamton, and Akio Yoshino, a Japanese chemist, in recognition of their contributions in the field of lithium-ion batteries.

　　The three will share the prize of 9 million Swedish kronor (about 6.47 million yuan) equally. The Nobel Committee commented that "they created a rechargeable world".

　　It is worth mentioning that Goodenough, born in 1922, is 97 years old this year. This award has also set a new age record for the Nobel Prize.

　　Lithium batteries have completely changed life.

　　Li-ion battery research, which has been "running with you" for many years, finally won the Nobel Prize in chemistry this year.

　　After this year’s awards were awarded, the academic circles have said that the three scholars won the awards as "widely expected". Jiang Xuefeng, a professor at the School of Chemistry and Molecular Engineering of East China Normal University, commented that the three Nobel Prize winners played an important role in the basic model construction and industrial promotion of lithium-ion batteries.

　　The Nobel Committee commented that lithium-ion batteries have completely changed our lives since they first entered the market in 1991. Today, mobile phones, cameras and even electric cars, as well as pacemakers, etc., the most important energy source is lithium-ion batteries.

　　In addition, lithium-ion batteries are widely used to store other renewable energy sources, such as solar energy and wind energy, thus effectively reducing greenhouse gas emissions.

　　Lithium-ion battery is a kind of secondary battery, also known as rechargeable battery. Inside the battery, lithium ions (charged atoms) move along the path between two electrodes, thus generating current.

　　"Lithium atom has a unique property, its outer layer has only one electron, which is very easy to lose. Lithium batteries use the property that lithium atoms are easy to lose electrons, so that electrons can be transmitted on external wires and power equipment that needs electricity. " Jiang Xuefeng interprets the principle of lithium batteries.

　　Jiang Xuefeng introduced that if the battery wants to be recycled, it needs to turn the gain and loss of electrons into a reversible process, which requires selecting the anode and cathode materials of the battery. "It can be seen that three scientists have been using different materials to solve such problems in the development of lithium batteries."

　　The design foundation of today’s lithium-ion batteries was laid during the oil crisis in the 1970s. At that time, Whittingham, who worked for Exxon, an energy company, drafted the initial design scheme of lithium battery, using titanium sulfide as cathode material and metallic lithium as anode material, and made the first new lithium battery.

　　Ramster Romm, a member of the Nobel Prize Committee and a professor of chemistry at Linnaeus University in Sweden, introduced at the press conference that the potential of lithium metal batteries in Whittingham reached 2V. "The alkaline battery we use today is only 1.5V, so in terms of potential, this battery is quite good." Ramster Roma said.

　　In 1980, another Nobel Prize winner, Goodenough, discovered that lithium cobaltate could be used as cathode material for lithium ion batteries. The potential of this material is higher, reaching 4V— — As stated in the award speech, "the potential of the lithium battery has doubled".

　　Up to now, lithium cobaltate is still the most widely used cathode material for lithium ion batteries. Moreover, Goodenough also developed Ferrous lithium phosphate and other new lithium battery materials, and he was also honored as "the father of lithium batteries".

　　Solve the security problem and officially enter the business.

　　Lithium is a very active element. In order to avoid reacting with air, pure lithium is usually kept in oil. This also means that there will be safety hazards when lithium metal is used in batteries; In Whittingham’s early experiments, battery short-circuit explosion is common. This is one of the reasons why the above lithium battery can’t get out of the laboratory.

　　Scientists have been looking for ways to tame lithium.

　　In the 1980s, Japan’s consumer electronics industry was developed, so there was an urgent need for a lightweight and rechargeable battery to power camcorders, wireless phones and mobile computers.

　　Akira Yoshino, a chemical engineer working for Asahi Kasei Company, tried to find a safe and commercially available lithium-ion battery from Goodenough’s research. According to Goodenough’s theoretical model, he used lithium cobaltate as cathode and tried to use various carbon-based materials as anode. Yoshino Akira was very careful when testing the safety of the battery, and even put the testing work in a room dedicated to explosives inspection.

　　In 1985, Akira Yoshino replaced the reactive lithium in the anode with petroleum coke, a carbon-based material, thus completely eliminating metallic lithium and completing the world’s first commercialized lithium-containing alkaline lithium-ion battery.

　　Solved the safety problem, which means the arrival of the commercial era of lithium batteries. This new type of safe lithium-ion battery is favored by Sony. In 1991, Sony and Asahi Kasei released the world’s first commercial lithium-ion battery, which opened the "lithium-ion battery revolution" of consumer electronics products.

　　The Nobel Committee commented that this "lightweight and durable battery can be recharged hundreds of times before its performance declines". (Nanfang Daily reporter in Beijing Wang Shizhen Planning: Zhang Zhichao)

Although many people are concerned about Xiaomi’s every move to build a car, on August 14th, Lei Jun made almost no mention of this major strategy in that three-hour annual "growth" speech. The news that Baidu gave up building a car almost at the same time cast a new shadow over the prospect of Xiaomi’s car.

However, after ten days, it seems that the peak has turned around.

On August 24th, according to a report in Reuters, Xiaomi has been approved by relevant departments to produce electric vehicles, which means that the mass production and listing in 2024, which Xiaomi has been emphasizing, is just a short step away.

In fact, before this news appeared, Xiaomi Automobile had a lot of actions.

A few days ago, pictures of Lei Jun, chairman of Xiaomi Group, Lu Weibing, president of Xiaomi Group, Hu Zhengnan, a partner of Shunwei Capital Investment, and others doing a road test for new cars in Xinjiang have spread all over social media. At the same time, the news that the domain name of "xiaomiev.com" website was exposed and the factory recruited people also confirmed that Xiaomi started to accelerate.

Weibo screenshot

Winning the qualification of building a car means that Xiaomi can finally sit on the table and participate in this competition.

It’s just that the new energy market at that time when Lei Jun announced the construction of the car has changed greatly.

Today’s domestic new energy electric vehicle market is almost the super Red Sea comparable to the mobile phone industry. Xiaomi used to be the showstopper of the smart phone market. I don’t know if Xiaomi electric vehicle can still bear this role this time.

Two and a half years of "on paper"

It has been two and a half years since the official announcement of building a car in March 2021. No matter how many voices and industry changes there are in the market, Xiaomi seems to be unmoved and has always maintained a high degree of mystery about building a car.

On the one hand, of course, there are commercial confidentiality considerations. On the other hand, even if the product design is no better, it will not be able to enter mass production without obtaining qualifications. Too high-profile may cause trouble.

Previously, the industry generally believed that Xiaomi would undertake the qualification of building cars in Beijing Baowo, but in June this year, Beijing Baowo Automobile applied for cancellation of automobile production qualification by itself, which meant that Xiaomi could not directly obtain cooperation in qualification from Baowo.

At the same time, in the matter of seeking the qualification of building a car, Xiaomi is not the only one. Before that, Baidu, which also announced a high-profile car, never got the qualification of building a car.

At the beginning of the announcement of building a car, Xiaomi not only indicated that it would invest 10 billion yuan, but also directly gave the target of mass production and listing in 2024. However, due to concerns about overcapacity and slowing industry demand, relevant departments have been cautious when approving the company’s new electric vehicle production plan.

According to Reuters’s report in June, Tesla’s earlier plan to expand the Shanghai factory has not been approved. At the same time, some insiders said that Lucid Group, an American luxury electric vehicle manufacturer, wanted to produce cars in China, but was told that the possibility was very low.

According to the Financial Times in early August, Baidu finally gave up building its own car through Jidu, which was also related to the fact that it never got the qualification. In the end, it chose to take a step back and join hands with Geely Holding Group to create a new brand "Jiyue". Baidu and Jidu empowered the AI technology capabilities such as intelligent cockpit, intelligent driving and ERNIE Bot in the form of "technical partnership".

Xiaomi is the fourth enterprise approved by the National Development and Reform Commission since the end of 2017, which can be said to have crossed a big threshold.

However, domestic production and sales of new energy vehicles need "double qualifications", and Xiaomi has to obtain the approval of the Ministry of Industry and Information Technology from the formal mass production to meet the "Regulations on the Administration of New Energy Vehicle Manufacturers and Products Access".

The Ministry of Industry and Information Technology has not disclosed the information related to Xiaomi Automobile at present, which is probably why even if some media go to ask Xiaomi for evidence, the other party still chooses to be silent. After all, everything that may bring variables needs to be avoided before the dust settles and the production line really starts.

Is Xiaomi ready for the "hand-to-hand" battle?

Regardless of the level of investment or R&D strength, after years of baptism in the hardware industry, probably few people will be too worried about Xiaomi’s problems in design, R&D and production. However, Xiaomi’s own problem does not mean that its car-making career is smooth. After all, the external environment has changed.

First, the impact on its main business. The financial report released in May showed that Xiaomi’s revenue in the latest quarter dropped by 18.9%. In the case of declining demand for smart hardware such as mobile phones, Xiaomi urgently needs to shift its smart phone business to a more diversified direction.

Xiaomi 2023 Q1 Financial Report

Then there is Xiaomi facing the most unfavorable changes in the market environment.

The seriousness of this challenge can be seen from the utilization rate of domestic automobile production plants.

According to the data of the Passenger Car Association, by the end of 2022, the annual output of domestic automobile production lines (including factories producing internal combustion engines) will reach 43 million, but its utilization rate is currently only 54.5%, lower than 66.6% in 2017.

Serious overcapacity is also related to the increasingly fierce competition environment in the automobile industry.

Since the beginning of this year, major car companies have started a wave of price cuts, and the superimposed consumer demand has been sluggish, and competition has further intensified. Although the share of the electric vehicle market is increasing, the profits of car companies have not increased significantly.

On the day when Lei Jun delivered his annual speech, Tesla announced another price reduction promotion. Later, new forces including Ideal and Weilai had to continue to follow up.

Even though the G6, a new explosion model, was launched in the first half of the year, Tucki’s financial report for the new quarter was still ugly, with negative gross profit margin and increasing losses for two consecutive quarters.

According to market rumors, the price of the newly redesigned Tesla Model 3 may further drop to around 200,000 after removing the radar cost reduction and upgrading the manufacturing process. Once this model is listed in September or October and begins to deliver quickly, it will undoubtedly bring a new round of competitive pressure to the new domestic forces.

For Xiaomi Automobile, it is a false proposition whether it is necessary to continue the high cost performance it has been pursuing in the field of mobile phones.

Because, the core competitiveness of most domestic new energy vehicles that sell well today is "super high" cost performance, especially in the comfortable configuration and uncompromising safety configuration that some traditional car manufacturers are unwilling to make profits.

The brand image created by Xiaomi all the year round also makes it difficult for its cars to directly enter the high-end market like Weilai. Then, how to repackage the "cost performance" in large consumer goods like cars is probably an urgent problem that Xiaomi cars need to solve before listing.

Fortunately, what Xiaomi lacks most is the brand effect and exposure in the early stage. As long as the configuration is reasonable enough, the price also has an advantage. Even if ordinary consumers will shop around, some rice noodles will probably be willing to pay for Lei Jun’s last fight.

After all, Lei Jun once said that Xiaomi’s entry into the field of electric vehicles would be his last important entrepreneurial project. Recently, he also posted a photo of employees holding the banner "Fight for Xiaomi Automobile" on his personal social media account in Weibo.

In this last battle, Xiaomi needs to face hand-to-hand combat as soon as he comes up, and success or failure is only between thoughts.

　　Xinhua News Agency, Jinan, November 19th, Title: Too many words and fake traffic … … What are the "catty" of live delivery?

　　Xinhua News Agency "Xinhua Viewpoint" reporter Shao Luwen

　　In recent years, live delivery has become more and more popular on some short video platforms, and the daily live broadcast time is more than one million hours, attracting many consumers.

　　However, according to the investigation of Xinhua Viewpoint, there are many techniques and routines in live broadcast, and there are many "moisture" in live broadcast viewing volume and order volume. Industry insiders suggest further standardizing the order of the live delivery industry and strengthening industry self-discipline so that consumers can shop safely on the live broadcast platform.

　　There are many "routines" for live broadcast.

　　This year’s "Double Eleven", live e-commerce has attracted more attention. Celebrities and brand merchants from various industries have entered the live broadcast room one after another. Some anchors have been warming up and warming up since the beginning of October, and all kinds of promotional information have dazzled consumers.

　　The live broadcast of goods seems to be lively and prosperous, but some consumers "spit" and it is not easy to buy things at a low price in the live broadcast room. Under various "routines", the price of things bought may not be much cheaper.

　　— — There are many live broadcasts. If you want to "kill", you have to watch the live broadcast for half an hour. Zhang Xiaoyun, a citizen of Jinan, told reporters that in order to snap up a "Double Eleven" pre-sale product, she waited for nearly half an hour in the live broadcast room of a short video blogger. "At first, the anchor said that it would be put on the shelves immediately, and it was ‘ Spike price ’ But then the anchor began to introduce other products, and then introduced various activities in the live broadcast room. After more than 20 minutes, the products I wanted were put on the shelves. "

　　Zhang Xiaoyun said that sometimes it takes a long time to wait for the benefits and discounts mentioned in the live broadcast room, and this is becoming a fixed mode in the live broadcast of short video platforms. Almost every anchor will attract the audience’s attention with words before putting on the preferential products, and then introduce several other products, and then put the products mentioned before on the shelves for sale after a while. If the time cost is considered, it is far less convenient and direct to buy goods on the live broadcast platform than on the traditional e-commerce platform.

　　Xie Long, a staff member of the Complaints Department of the China Consumers Association, said that in many live broadcast rooms with goods, consumers have spent a lot of time, but things are often not much cheaper, resulting in consumers having no sense of gain and only a sense of loss.

　　— — You have to play a script to sell things, and "quarreling" and "fighting" are popular. "Do you know how much we posted? Posted more than 20 million. " "Stop posting!" In a live broadcast not long ago, a female anchor shouted loudly in the live broadcast room, trying to stop her partner male anchor from "selling at a reduced price", while the male anchor claimed to be a fan, willing to lose money and subsidize, pushing each other and throwing microphones, and acting almost like a fake.

　　Similar to this "routine", it appears in the live broadcast room of many short video platforms every day. The reporter saw in some live broadcast rooms that the price of the products launched by the anchor and the partner after a "quarrel" and "shoving" was not much favorable compared with other e-commerce platforms, and sometimes even more expensive than other platforms, but with the "program effect", it often attracted the attention of consumers. In the live broadcast room where some stars bring goods, there are often "plots" where stars insist on selling "low-priced goods" for "giving back" fans and have a fight with the work team.

　　— — There are "catty" data with goods, and some live broadcast rooms have no interaction, but there are many orders. Wang Qi, a junior at Qilu University of Technology, said that what puzzled her was that there were thousands of viewers in some live broadcast rooms, but few people bought the goods on the shelves; In other live broadcast rooms, the number of viewers is only a few dozen, and the products on the anchor shelves are frequently "killed".

　　Zhang Xiangyang, a practitioner in the e-commerce industry, told reporters that in order to improve the popularity of live broadcast rooms, many live broadcast rooms use robots to brush popularity, or use a large number of brush sheets to increase transaction volume, and then refund afterwards. Especially for small anchors, it is necessary to create the illusion of high popularity through false data, which has almost become the "hidden rule" of the live broadcast industry.

　　In October this year, Beijing Consumers Association and Hebei Consumer Rights Protection Committee jointly launched a survey on the consumer experience of live broadcast with goods. From the results, there were 100 samples of live broadcast experience, of which 33 were suspected of having false propaganda, misleading consumers by misleading price means and other illegal issues.

　　Live "acting" training has become an "industrial chain"

　　The reporter’s investigation found that an "industrial chain" has been formed around the speech training and data fraud of live broadcast; Some trainings are expensive, and the "tuition fee" is as high as 10,000 yuan.

　　The reporter searched for keywords such as "live broadcast with goods" and "live broadcast with goods" on an e-commerce platform, and found that there are thousands of related teaching courses, speech scripts and other commodities, many of which have sold more than 3,000 pieces. The reporter found a product described as "script writing with goods". After spending 18.8 yuan to buy it, the other party provided documents such as "hundreds of words necessary for anchor foundation" and "script case with goods". It is mentioned in the document that it is necessary to retain the audience with big profits and big red envelopes. After that, don’t rush to sell goods, but try to sell the rest of the goods in the store with a loud voice and quick words, brainwashing the audience repeatedly and stimulating the impulse to buy.

　　These documents also provide many marketing techniques. For example, the anchor can keep customers by sending so-called "limited goods", but these "limited goods" are just marketing gimmicks, which actually happen every day. In addition, in product promotion, we can make up a "script" to highlight the exaggeration of profit-making, and arrange some robot accounts to be responsible for booing and brushing, thus attracting real audiences to buy.

　　"Our team has trained many anchors with a revenue of over one million yuan." The customer service of this store said that if further training is needed, it can also pay a tuition fee of 20,000 yuan, and a "professional tutor" provides 15 days of special training.

　　The reporter contacted a company that provided training courses with goods in Jinan. In the teaching details provided by the other party, there are not only materials such as live speech, but also one-on-one training, traffic support and 50,000 fan accounts. The person in charge of the company said that after the training is completed, the reporter can be provided with a live account with more than 50,000 fans, and in the first week of live broadcast, the number of viewers will be brushed to ensure that the live broadcast heat exceeds 10,000.

　　Li Bin, a lawyer of Beijing Zhongwen Law Firm, said that there are many problems in the "routine" of live broadcast with goods. Some words are suspected of false propaganda; It is suspected of price fraud to raise the price first and then lower the price, or to create the effect of "making profits at a loss" through exaggerated performances and induce consumers to place orders.

　　Let the live broadcast bring less "acting" and more benefits.

　　The reporter learned from Shandong Consumers Association that in the complaints accepted in the first half of this year, the complaints about online consumption have increased, especially in the past two years, with the rapid development of live e-commerce, various consumption traps have emerged, and the quality of some commodities is not up to standard, and the after-sales service of commodities is difficult to guarantee.

　　The "Research Report on China Live E-commerce Industry in 2021" released by iResearch in September this year mentioned that in 2020, the live e-commerce market in China will exceed 1.2 trillion yuan, with an annual growth rate of 197.0%; It will exceed 4.9 trillion yuan in 2023.

　　Experts in the industry believe that the live broadcast market is growing, and this industry should be continuously regulated to guide its benign development; Tik Tok, Aauto Quicker and other responsible platforms should be strengthened in supervision, so that they can consciously maintain the order of the platforms and shoulder their legal and social responsibilities.

　　Xue Jun, director of the Peking University E-commerce Law Research Center, suggested that the regulatory authorities should continue to compact the responsibilities of platforms such as Tik Tok and Aauto Quicker, and promptly guide and standardize the anchors that use non-compliant means to publicize; For repeated violations, it will be included in the blacklist management, forming a deterrent effect.

　　Liu Deliang, a professor at the Law School of Beijing Normal University, believes that the talent training in the e-commerce live broadcast industry is in a state of "barbaric growth" and there is a general lack of standardized curriculum system; Relevant industry organizations, live broadcast platforms, etc. can cooperate to formulate a number of targeted training courses to guide anchors to standardize the live broadcast content when bringing goods. At the same time, for some institutions and individuals who take training as a gimmick to make profits, charge sky-high tuition fees, instigate false propaganda, brush traffic and other violations, the regulatory authorities should promptly regulate them.

　　Bai Xuesong explained the picture provided by Bai Xuesong at the Beilin Museum in Xi ‘an.

　　Photo courtesy of Taobao live broadcast of China National Museum

　　Photo courtesy of live Taobao of Gansu Provincial Museum

　　"Welcome everyone to leave me a message and tell me what you want to hear." On the evening of March 14th, Bai Xuesong, the commentator of Xi ‘an Beilin Museum, finished the fifth live broadcast on Taobao live broadcast platform, with more than 300,000 views and more than 3.4 million likes. Since the first live broadcast on February 23rd, Bai Xuesong has become popular on the Internet because of his humorous and vivid explanation, and has been called "Li Jiaqi in the cultural and artistic circles" and "Dou Wen Tao in Xi ‘an" by netizens.

　　Since February this year, Tik Tok, Taobao, Tencent, Aauto Quicker and other large Internet platforms have successively held live broadcast activities of "Yunyou Museum", with the participation of dozens of museums across the country, and the netizens responded enthusiastically, with more than 10 million views per day. As a new way for museums to provide cultural services during the closing period, live broadcast has been welcomed by the audience and attracted social attention, and has become a new trend of digital development in the cultural and art industry.

　　The cultural relics talked about are like living.

　　"The first time I broadcast live on the Internet, I was a little nervous at first and prepared a lot of information. However, when I was really relaxed during the live broadcast, I opened my mouth and chatted. I didn’t expect my live broadcast to be so hot. " Bai Xuesong said in an interview with this newspaper.

　　Without going to the museum, there are no cultural relics. In my living room, I used a mobile phone and a tablet computer to present pictures of cultural relics to talk about Kan Kan for two hours in the form of talk show, which attracted hundreds of thousands of people to watch it online — — Bai Xuesong’s popularity is somewhat surprising.

　　Prior to this, the popularity of Xi ‘an Beilin Museum was not high. After the live broadcast of Bai Xuesong became a hit, many netizens became interested in this "hidden" national first-class museum and left messages saying that they would visit it when it resumed. The number of fans in its official Taobao store has increased to 25,000, and the sales of related rubbings, copybooks and other commodities have also increased significantly.

　　"The forest of steles is so capricious, let such a precious cultural relic as Daxia Shima look at the toilet." "Li Dan is six flavors ‘ Emperor ’ Maru, the six emperors in the family, is also the intimate little secretary of his mother Wu Zetian. " Bai Xuesong’s live broadcast doesn’t follow the routine, often shaking the baggage and telling jokes, and "golden sentences" are frequent, which is impressive. "The cultural relics that Teacher Bai talked about are like living. They all have their own temper, temperament and past lives." Netizen Zhang Minxing commented.

　　Bai Xuesong thinks that most viewers don’t like to dwell on the shape, material and age of a cultural relic in the live broadcast room. "I will pay attention to the explanation of different cultural relics, from the stele of Wang Xizhi to the relief stone carving of Zhaoling Six Horses in Li Shimin Mausoleum, combined with some paragraphs and pictures."

　　After working in Xi ‘an Beilin Museum for 8 years, Bai Xuesong is humorous at ordinary times and likes to interact with the audience. "I have high requirements for my major and keep a lot of reading every day. On the basis of reading, plus my own thinking, I internalized the knowledge related to inscriptions and cultural relics. "

　　Ms. Jin, a Shanghai netizen, came from the live broadcast room in Li Jiaqi. "It was the first live broadcast of Teacher Bai, which was very interesting. I watched the replay until 2: 30 in the morning, and I waited for Teacher Bai in the live broadcast room on time the next day." Ms. Jin has been to Xi ‘an Beilin Museum twice. Compared with the live explanation, she found the live broadcast in Bai Xuesong more interesting. "He has a strong divergent thinking and can contact various knowledge points. During the live broadcast, we are often asked questions. Some questions are even more interesting if I can guess the right answers. " Ms. Jin recommended the live broadcast to friends around her. They were all "circled" by Bai Xuesong and wanted to visit the Xi ‘an Beilin Museum.

　　"Many people actually like cultural relics, but they often see obscure knowledge and lose interest. I hope that through my own live broadcast, more people will fall in love with the museum and feel the charm of traditional culture. " Bai Xuesong said.

　　The number of visits per day exceeds half a year.

　　On February 23rd, Gansu Provincial Museum held two live broadcasts on Taobao live broadcast platform. "The number of real-time online users in the live broadcast room is up to more than 900,000, which is more than half of our total audience last year, and the number of likes exceeds 500,000." The enthusiastic response from netizens surprised the history of the deputy director of Gansu Provincial Museum.

　　In the live broadcast, the treasures of the town hall, such as Copper Running Horse, which are rarely seen at ordinary times, were displayed, and interactive activities such as prize-winning questions and answers were also launched to send more than 60 exquisite cultural and creative products to the audience. "I finally saw the original copper galloping horse", "This way is great" and "I wish there were live broadcasts in the future" … … Seeing so many netizens like it, Wang Xuelin, the commentator of Gansu Provincial Museum who tried live broadcast for the first time, was very happy.

　　On March 1st, the 1388-year-old Potala Palace held its first live webcast, which opened its rare treasures for external exhibition, with more than one million viewers in one hour. On March 9th, the Potala Palace once again boarded Taobao’s live broadcast room, and it was also the first time to broadcast live with 5G signal, and the picture was clearer and smoother.

　　According to incomplete statistics, more than 30 famous domestic museums, such as China National Museum, Dunhuang Research Institute, Nanjing Museum and Suzhou Museum, held live broadcasts on platforms such as Tik Tok, Taobao, Tencent and Aauto Quicker. Some museums have participated in many live broadcasts on different platforms. In addition to sending gold medal commentators and cultural relics experts, there are also curators who personally come out to tell the audience the story of national treasures.

　　"The active cooperation between cultural and cultural institutions and Internet giants to carry out live broadcast is based on the common needs of both sides." Huang Yang, an associate professor in the Department of Cultural Relics and Museums of Nanjing Normal University, told this newspaper that on the one hand, museums need to expand from "narrow broadcasting" to "broadcasting" with the help of the Internet, and spread museum culture more widely by live broadcasting, which is a popular way at present. On the other hand, Internet companies should also provide high-quality content for the audience. Museums are rich in cultural resources and a huge IP treasure house.

　　Yu Feng, general manager of Taobao Content E-commerce Division, said that the live broadcast of the museum can achieve the effect of "bringing people, goods and brands". Online live broadcast has expanded the reception capacity of the museum, because without the pressure of offline passenger flow, the museum can display precious cultural relics that have not been opened before and rarely exhibited, providing you with more detailed and in-depth explanations. "Future visits may become like this — — Learn about this museum or scenic spot through live broadcast first, and look forward to it, and then form a real trip. After going there, if you fall in love with that place, you can continue to pay attention to the dynamics there by watching the live broadcast and realize the depth ‘ Re-visit ’ 。”

　　Live broadcast should be normalized.

　　"Although the museum live broadcast is a product of a special period, in the long run, it is also an inevitable choice for museums to realize people-oriented and multi-channel satisfaction of public needs, and it is a new trend of public cultural services in the Internet era." Huang Yang believes that after this epidemic, the cultural and art circles should rethink the orientation and mission of museums, and how to adapt and effectively use new media to provide cultural services. During the normal opening of the museum, some live events can also be planned to better spread culture and knowledge.

　　"Online live broadcast is very different from the exhibition hall explanation, and details such as content organization, interaction mode and even tone and intonation need to be redesigned." Huang Yang said that there is no fixed mode and lines in live broadcast, which requires high knowledge accumulation and adaptability of the anchor. The problems of netizens are varied, and it is difficult to deal with them without profound cultural accumulation and extensive knowledge. "The live broadcast of Bai Xuesong can be easily obtained from the calligrapher’s life to the font structure, from the official historical allusions to the legend of unofficial history. This is by no means a temporary preparation, but ‘ Ten years of work under the stage ’ The accumulation of. "

　　In order to better interact with netizens, Bai Xue opened Sina Weibo. "I want to exchange some knowledge and feelings about cultural relics with netizens through Weibo. Netizens can also talk about topics they are interested in, and I will collect materials accordingly to prepare for future live broadcasts. " Bai Xuesong revealed that in the future, it may be broadcast live on more platforms such as Tik Tok and Bili Bili, and then the live broadcast will focus on some cultural topics, such as Four Great Classical Novels, Jin Yong’s novels and Shan Hai Jing.

　　"This live broadcast provides you with ‘ Unlock ’ Gambo’s new way also makes us realize the importance and obvious advantages of online communication. " The annals of history says, "We will continue to explore this aspect and lead you to continue with richer and more novel contents and forms ‘ Yunyou ’ Gambo At the same time, I hope to attract more people into the museum and provide you with a better visit experience through online and offline interaction. "

　　From the Iraq war to the Spartan war, all the classic wars have been told countless times by movies that have only been born for more than a hundred years for thousands of years, but the Pearl Harbor incident, the fuse of the Pacific War, is rarely involved. But only a few are classics. On April 21st, the spy war blockbuster "Dongfeng Rain" directed by China director Liu Yunlong will be released soon. The film tells the audience for the first time about the fierce dark war that took place in Shanghai, the spy war center of the Far East.

East Wind Rain in 2010

　　Focus: spy war. Compared with the Pearl Harbor incident itself, the spy wars before and after it are actually more mysterious, and many details of the incident are still inconclusive. At that time, in Shanghai, the spy war center of the Far East, intelligence personnel from many countries also intercepted the information of the sneak attack. What will they do with this most important information in history? Dongfeng Rain will tell the audience in detail this unknown history for the first time in the history of film.

　　Highlight: the plot. As the first person in China’s spy war drama, Liu Yunlong spared no expense in spending hundreds of millions of yuan to truly restore the surging spy war situation in Shanghai during World War II. Screenwriter Yang Jian spent a lot of energy and read countless historical materials, and created a ups and downs script for the film on the basis of historical facts. In the film, spies from all countries and parties are fighting each other, and the situation is changing rapidly. Until the last minute, no one can guess the result of the matter.

Pearl Harbor, 2001

　　Key point: emotion. "Pearl Harbor" is the most popular Pearl Harbor film. Besides its more direct title, the film is indeed much better than the previous two films in quality. The film puts the love triangle of several soldiers in the background of the Pacific War, and tells the cruelty of the war from the emotional side. Putting feelings on such a high level, this film has to be called a classic.

　　Highlight: the scene. Michael bay’s special effects never let the audience down. Six years before Transformers, his ambition for the grand scene of the film had already begun to take shape. The budget of up to 200 million dollars could hardly fill the bottomless pit of the special effects of the film. Pearl Harbor reached its peak in props, actors and technology. Grand scenes and magnificent feelings, typical Hollywood.

Tiger! Tiger! Tiger! "1970

　　Focus: history. The film was co-produced by the United States and Japan. It is unprecedented for the two sides of the war to come together to make a film, and the director is also one from each side. At that time, the purpose of preparing the film was to present that period of history. The film told every event before and after the war in detail, which was a good choice for the audience trying to understand the history at that time.

　　Highlight: true. Focus on history, and the thing to be done is truth. Tiger! Tiger! "has a very high historical value, and has achieved an extremely objective degree in point of view. It’s hard to find any obvious loopholes except a few goof shots found by fans. Even the props used in the film are all copied in true proportion, and many of them are collected in museums.

Loyal Soul in Gone with the Times 1953

　　Focus: American troops. The film tells the story of the American Pacific garrison on the eve of Pearl Harbor time. In the film, the trumpeter Bull saw the extremely chaotic side of the army. He tried his best to adapt the facts, but in the end he could do nothing in front of the dark forces and died tragically in a sneak attack. The Pearl Harbor incident in the film only played the role of the finale, and the theme of the film was placed on the dark side of the American army at that time.

　　Highlights: acting skills. At that time, when the film technology was difficult to make a difference, the acting skills of the film actors were fully demonstrated. The wonderful performances of several winners and actresses helped the film win eight Oscars (the 26th), and the film also created countless classic scenes and beautiful shots, which was called "the best film to show the Pearl Harbor incident in the 20th century".

Special feature of 1905 film network According to the data of Cat’s Eye Professional Edition, as of 21: 30 on May 3, the box office of the May 1st cinema in 2023 exceeded 1.5 billion yuan. Among them, with 510.7343 million yuan, 463.8841 million yuan and 172.5284 million yuan respectively, it ranked in the top three at the box office, followed closely.

Counterattack the most important key words in the mainland film market during the May 1 ST period.

In terms of single film, "Unfamiliar Road of Life" counterattacked "King of the Sky" and became the box office champion, with the cumulative box office of both films exceeding the 500 million mark. In terms of the single-day box office trend, it broke through the 300 million mark for four consecutive days. Among them. On April 30th and May 1st, the single-day box office increased continuously.

The fiery May 1st File has made people more confident about the future development of China film market.

High-quality comedy is just needed in the market.

In 2023, the big dark horse in the mainland film market in the May 1st file was "Unfamiliar Road to Life".

Whether it is in the pre-sale of the box office or the number of people who want to see the online platform in the early stage, the performance of Unfamiliar Life is quite satisfactory. However, this film achieved a counterattack by virtue of the genre difference of the only pure comedy film in the schedule and the strong entertainment attribute of the plot.

The single-day box office of the film rose from 34.148 million yuan on April 28 to 130 million yuan on May 1, and won the single-day box office championship for three consecutive days. The box office of the film broke through 100 million days in a row for three days. In addition, the proportion of the film’s single-day release increased from 10.8% on the first day of release to 23.7% on May 3.

For the box office trend of the film all the way up, the director issued a document saying, "Thank you all, thank you all, thank you all for giving the opportunity to the cinema colleagues." At present, the cumulative box office of the film has exceeded 500 million yuan.

According to the "2022 China Film Annual Survey Report" released by the 1905 Film Network and Film Channel Media Center at the beginning of the year, the total box office of comedy films in 2022 reached 7.513 billion yuan, an increase of 28.66% compared with 2021, and comedy films are still just needed by the market.

The same is true for the Spring Festival and May Day in 2023, and comedies are full of harvest. For the vast majority of the audience, watching movies is one of the ways to relax and decompress in daily life. Comedy films can just make people laugh, relieve stress and ease their emotions.

This is also the first time that a comedy has won the May 1st box office title in the past three years. In 2021 and 2022, the ticket titles were respectively, both of which were romantic films.

There are also romantic films such as "So Many Years" released in the May 1st. Among them, the performance of "So Many Years" controlled by Light Media is relatively outstanding. The film won the third place at the box office, and the cumulative box office exceeded 200 million.

The pre-sale of the box office champion "The King of the Sky" also performed well. The film’s single-day box office has achieved positive growth for two consecutive days. The compact plot and realistic special effects have become the key words of the audience’s hot comments. The film Douban is divided into 7.0. At present, the cumulative box office of the film has exceeded 500 million yuan.

In addition, the film also broke the record of the total number of domestic films in the May 1st file of China mainland film history. The film’s demonstration of the work and life of test pilots has also been unanimously recognized by ordinary audiences and professionals.

The big-screen work "Prosecutorial Storm", which also has the prototype of real people, has also gathered a lot of attention. The former is the first film about criminal trial from the perspective of China prosecutors, while the latter is another new fire-fighting film. At present, the box office of Procuratorial Storm in Out of Fire is more than 47 million yuan and 35 million yuan respectively.

It is worth mentioning that the word-of-mouth of the director’s debut by a well-known screenwriter is not directly proportional to the box office. At present, the film Douban scores 7.3, which is at the top of the new film schedule. At present, the film box office is only in the early tens of millions.

In this regard, Zhang Ji’s circle of friends wrote that "Changsha Nightlife" is my first film directed by me, and there are many shortcomings and regrets. I humbly accept your criticism and correction, but I still hope that my colleagues in the cinema can add some films to our films, especially the effective films. "

According to statistics, the single-day rate of the film from April 30th to May 3rd was 1.8%, 2.4%, 2%, 1.6% and 1.6% respectively. This film full of Hunan flavor, the regional box office champion in the schedule was won by Hunan Province without any suspense.

Animated films and old films performed well collectively.

Of the 18 new films in the May 1st file, there are 5 new animated films, which are mainly low-oriented. Among them, the cumulative box office of "Cosmos Guard: Storm Power" exceeded 30 million, 10 million and 5 million respectively.

New GG Bond Big Movie Super Racing is the eighth big movie in GG Bond series. The New GG Bond Movie Dinosaur Diary, released on May 1st in 2021, created a new box office record for this series of big movies with a score of 79.319 million.

Old animated films such as "Slam Dunk" are outstanding at the collective box office. The content of the story is adult-oriented, which makes the potential audience of such films even larger.

After a lapse of 27 years, the first big movie slam dunk was released in China, which fulfilled many audiences’ dreams of national competition after 1980s and 1990s. The memory killing aroused by the appearance of the five tigers in northern Hunan has made many middle-aged people relive their youth.

On April 20th, it was released in China, and it was not unexpected that the film became the box office champion of the May 1st animated film in 2023. At present, the film Douban scores as high as 9.0. At present, the cumulative box office of the film has exceeded 600 million yuan.

The director’s new film "Journey to the Bell Bud" has a steady long-term box office trend. At present, the cumulative box office of films has exceeded 800 million, which has raised the ceiling of Japanese film box office in China film history to a new height. The mainland of China is also the largest ticket warehouse for this overseas box office.

According to Nintendo’s classic red-and-white game IP, Super Mario Bros. Movie also earned more than 20 million yuan at the box office during the May 1st period. At present, the global box office of the film has reached 1.048 billion US dollars, making it the single-chip box office champion in the current global market.

In these new and old animated films, the works of young children meet the needs of parent-child viewing, while the works of adult children win the movie ticket in the hands of the audience with their feelings. Collective quality online is the basis for the overall box office performance of the May 1st animated film.

Among the many film companies that participated in the May 1st file, Shanghai Tingdong Film has undoubtedly become the biggest winner. "Unfamiliar Road to Life" and "King of the Sky" produced by its owner won the first and second place at the box office. The "So Many Years" controlled by Light Media is also small and broad, with a high return on investment. China Film, Ali Film, Cat’s Eye Film and other mainland film enterprises have gained in varying degrees.

In addition, those officially released in the mainland on May 5 were also screened during the holidays, accumulating market enthusiasm. At present, the total box office of this film has broken the 10 million mark.

Due to the good reputation of films such as King of the Sky and Unfamiliar Road in Life, the long-term box office endurance is worth looking forward to. In the future, there will be "Please don’t believe her" in the mainland film market in May, and Chinese and foreign works with certain market recognition will be released.

At present, the box office of China mainland film market in May has exceeded 880 million yuan, which is higher than the overall box office in May last year. Under the blessing of May 1st, the annual box office in the Mainland has exceeded 19.6 billion yuan, and it will break through the 20 billion mark at the latest next week.