During the Spring Festival holiday, there were 256 million domestic trips, and the tourism income was 301.1 billion.
BEIJING, Feb. 25 (Xinhua) According to the website of the Ministry of Culture and Tourism, according to the data center of the Ministry of Culture and Tourism, during the seven days of the Spring Festival holiday, the total number of domestic tourism trips nationwide was 256 million, up 15.7% year-on-year, returning to 75.3% in the same period before the epidemic. Domestic tourism revenue reached 301.1 billion yuan, up 8.2% year-on-year, and recovered to 58.6% in the same period before the epidemic. During the Spring Festival holiday, there were no serious casualties in the cultural and tourism systems, and there was no cluster epidemic.
On February 18th, the reporter learned from Sanya Tourism Bureau that Sanya received a total of 743,200 tourists during the Spring Festival Golden Week in 2021, with a total tourism revenue of 2.76 billion yuan, which opened a new chapter for the development of tourism throughout the year. The picture shows the tropical paradise forest in Yalong Bay on February 14th.
Cultural and tourism activities are rich and colorful, and the market supply is strong.
Around the deployment of "celebrating the New Year on the spot", the cultural and tourism system has launched a variety of products and services, and cultural and tourism activities in various places are brilliant and prominent.
First, product and service innovation brings new experiences. With the help of technologies such as 5G, AR, VR, AI and drones, all localities have promoted the development of online activities from graphic and short videos to live broadcasts, panoramic views and other forms, so that cloud performing arts, cloud entertainment and cloud tourism can be delivered to more audiences in a multi-dimensional and multi-perspective manner, opening up an "immersive" New Year experience. The WeChat applet "Cloud Tour Dunhuang" invites visitors to visit the caves online in a panoramic way. For the first time, the National Peking Opera Theatre launched the classic Peking Opera repertoire "Dragon and Phoenix" on the Internet in the form of 5G+4K, bringing a unique Peking Opera performance to the audience. Online activities such as Shanghai’s "Yunshang Folk Customs Exhibition", Anhui Hefei Yunshang Temple Fair, and Fujian Shaowu Nuo Dance Triangle Play Cloud Show are very popular.
Second, the cultural atmosphere of the New Year is strong. Cultural entertainment, book leisure and cultural tourism have become hot spots in the Spring Festival holiday, and the number of visitors to libraries, museums and cultural centers has increased significantly. During the Spring Festival holiday, the total number of public libraries at all levels in China has reached 4,324,100, and the total number of cultural centers has reached 2,114,400.
Third, short-distance travel has become mainstream. Hygiene, safety and characteristics have become the focus of tourists’ holiday travel. Urban tours, field trips, go on road trip, family tours and Spring Festival theme tours continue to heat up, and natural ecology, famous towns and suburban villages are favored by tourists. During the Spring Festival holiday, the number of tourists in Guangzhou Baiyun Mountain, Chengdu Danjingtai, Jimo Ancient City, Wujiang Yuanbaili Gallery and Ganzhou Tongtianyan increased significantly.
Fourth, the popularity of red tourism has risen. The popularity of red scenic spots is soaring, and the vast number of tourists welcome the centenary of the founding of the party in a special way of Chinese New Year. During the Spring Festival, Sichuan, Jiangsu, Hunan and other places opened some red tourist attractions for free to attract tourists to punch in. Through the red tour, the people relive the red memory, pursue the red footprint, taste the red culture and inherit the red genes. Fifth, the measures to benefit the people and benefit the people release their attraction. Various localities have successively introduced a series of measures to benefit the people and the people, issued coupons for cultural and tourism consumption, reduced or discounted tickets for scenic spots, enhanced people’s willingness to consume, and stimulated consumption potential.
The epidemic prevention and control is scientific and accurate, and measures are put in place.
During the Spring Festival, the culture and tourism system strictly implements the responsibility system for epidemic prevention and control, and adheres to prevention and control according to law, scientific prevention and control, and joint prevention and control, effectively preventing the epidemic from passing through active communication and spreading through culture and tourism.
First, adhere to precise policy. Under the unified leadership of the local epidemic prevention and control headquarters, local cultural and tourism departments have made scientific analysis and judgments, strengthened classified guidance, and neither let the epidemic prevention and control defense line fall, nor simply shut it down, ensuring that the epidemic prevention and control work is strong, orderly and effective. During the seven-day Spring Festival holiday, the number of A-level tourist attractions in China has always remained above 10,000, accounting for more than 75% of all A-level tourist attractions. Libraries, museums and cultural centers in Zhejiang, Qinghai, Beijing and other places have been closed in a delayed manner to ensure the cultural needs of the masses.
The second is to implement the prevention and control measures. All localities strictly implement the guidelines for epidemic prevention and control, implement the requirements for epidemic prevention and control in their respective regions, strengthen the health monitoring and management of personnel, strictly regulate the work of posts, and do a good job in ventilation, cleaning and disinfection of business premises. Conscientiously implement the opening requirements of "limited, reserved and peak-shifting", continue to promote the ticket reservation system, strengthen the management of key nodes such as entrances and exits, health code scanning areas and important tourist spots, and arrange special personnel to do a good job of guidance, control and prevention of cluster infection. Cultural and tourism departments in Hebei, Jilin and other places strengthened cooperation with local epidemic prevention and control departments, improved epidemic prevention and control programs, and carried out emergency drills. Heilongjiang cultural and tourism departments applied in time to include tour guides and staff in cultural and tourist sites in the scope of key vaccination groups.
The third is to increase publicity and tips. Tourist attractions, public cultural places, cultural business places, etc. conscientiously implement the propaganda requirements for epidemic prevention and control, and actively guide the public to comply with the prevention and control requirements by setting up warning signs and playing promotional videos, so as to wear masks, avoid contact and disinfect frequently, and develop the good habit of "one meter". Beijing has also sent more than 2 million tips on epidemic prevention and control, travel safety, time-sharing appointments and other tips to foreign mobile phone users who come to Beijing through "one-day tour" tips.
Safety supervision is solid and effective, and the overall situation is stable.
Cultural and tourism departments at all levels firmly establish the concept of "hidden dangers are accidents", focus on weak links, highlight key areas, and pay close attention to safety supervision.
First, the investigation of hidden dangers is thorough and meticulous. During the Spring Festival, all localities took the investigation and management of hidden dangers as an important part of safety supervision, and comprehensively investigated and rectified all kinds of hidden dangers by means of unannounced visits, comprehensive supervision and on-site rectification. The main leaders of Hainan and other places went deep into the front line to supervise and inspect the epidemic prevention and control, safe production, tourism reception and service guarantee.
Second, the focus of safety supervision is prominent. Strengthen the safety inspection of A-level tourist attractions, star-rated tourist hotels, public cultural places, entertainment places and other crowded places. In conjunction with relevant departments, we will effectively implement safety supervision measures in tourism, transportation, special equipment, food hygiene and other aspects. Jiangsu, Guangdong and other places monitor the operation of scenic spots in real time through the video system of scenic spots, and take timely countermeasures according to the situation and problems.
Third, the duty on duty is strictly implemented. Strictly implement the system of leading shift, special personnel on duty in important positions, 24-hour duty in key positions and accident information reporting, and do a good job in holiday market security, information data submission and emergency handling.
Comprehensive law enforcement has been strengthened and the market order is good.
Cultural and tourism departments at all levels have always adhered to the people-centered principle, made great efforts to standardize business operations, improve service quality and optimize consumption environment, and strived to maintain a good market order.
First, the intensity of comprehensive law enforcement has been increasing. During the seven days of the Spring Festival holiday, more than 14,000 scenic spots, more than 13,000 travel agencies and their branches, and more than 171,000 places of business in the cultural market were inspected, and all kinds of illegal acts were investigated and severely cracked down according to law, so as to effectively safeguard the operating order of the cultural and tourism markets.
Second, the joint efforts of work have been enhanced. Cultural and tourism departments at all levels have a smooth working mechanism, and jointly carry out joint law enforcement with public security, market supervision and other departments to jointly crack down on illegal business activities such as unlicensed operation, unlicensed employment, false propaganda, and unauthorized travel agency business. The market order is well regulated.
Third, the quality of service has improved significantly. Implement the system of special person in charge, handle complaints, reports and online public opinions efficiently and quickly, and steadily improve the satisfaction of tourists during the Spring Festival holiday. Cultural and tourism departments in Shandong, Hubei, Shanghai and other places have increased the publicity of civilized tourism through official websites, publicity slogans, public welfare films of civilized tourism, volunteer service booths and other forms, and civilized travel has won the hearts of the people.