Adhering to integrity and innovation is an important "password" for scientific theory to keep its vitality forever. In the new era, the Communist Party of China (CPC) people regard "upholding integrity and innovation" as a scientific method to promote theoretical innovation, which opens up a new realm of the modernization of Marxism in China. Culture is the soul of a country and a nation, and it is the field that needs to be upright and innovative most. The cultural thought of the supreme leader is the theoretical achievement of innovation and development in keeping integrity, which embodies the spiritual characteristics of keeping integrity and innovation. Under the guidance of the supreme leader’s cultural thought, our party and people have strengthened their cultural self-confidence and made historic achievements in promoting cultural construction. Focusing on the new cultural mission of the new era, we must persist in recognizing ourselves by being upright, be firm in our direction, grasp the present and meet the future with innovation, and strive to contribute to the construction of the modern civilization of the Chinese nation.

　　The cultural thought of the supreme leader is a great achievement of keeping integrity and innovation.

　　 　A history of the modernization of Marxism in China is the history of the Communist Party of China (CPC) people promoting the new development of Marxism in the process of innovation. Marxism is not only a scientific theory, but also a developing and open theory. In the extraordinary course of more than a hundred years, our Party has repeatedly stressed that the basic principles of Marxism must be observed, and at the same time, it has to "write new works and form new theories" to promote the continuous development of Marxism as a sacred duty and constantly write a new chapter in the modernization of Marxism in China. Since the 18th National Congress of the Communist Party of China, our Party has put forward and adhered to the fundamental approach of "two combinations", enriched and developed Marxism with brand-new ideological content, founded Socialism with Chinese characteristics Thought of the Supreme Leader in a new era, and achieved a new leap in the modernization of Marxism in China. As the cultural chapter of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, the Supreme Leader’s cultural thought is an important theoretical achievement of upholding integrity and innovation.

　　 　"Keeping the right" means sticking to the truth and the right path. The "correctness" of the supreme leader’s cultural thought is embodied in his persistent adherence to Marxist cultural theory and socialist cultural direction. This thought always adheres to the Marxist cultural ideal and value pursuit, insists on observing and thinking about cultural issues with historical materialism, and clearly opposes historical nihilism and cultural nihilism; Efforts should be made to consolidate the guiding position of Marxism in the ideological field and adhere to the Communist Party of China (CPC)’s cultural leadership and the fundamental direction of socialist cultural development. The "integrity" of the supreme leader’s cultural thought is also reflected in the conscious inheritance of Chinese excellent traditional culture. This thought puts forward and adheres to the fundamental requirements of "two combinations", summarizes and refines the outstanding characteristics and cultural essence of Chinese civilization, and emphasizes the consolidation of the cultural subjectivity of the Chinese nation in consolidating the foundation, cultivating the source and dredging the flow, which has laid a solid cultural foundation for the development and progress of contemporary China and polished the distinctive cultural characteristics of Chinese civilization’s exchanges with the world.

　　 　"Innovation" means the courage to explore and open up new horizons. The "innovation" of the supreme leader’s cultural thought is embodied in his creative revelation of the law of socialist cultural construction and his innovative guidance of contemporary China’s cultural development practice. This thought keenly grasps the new development of the times and the new changes of the world situation and national conditions, and puts forward a series of new ideas, new viewpoints and new conclusions around major theoretical and practical issues in the field of cultural construction, such as theoretical armed forces, public opinion propaganda, ideological and moral construction, cultural literature and art, network construction and management, and foreign propaganda work, which has enabled our party to reach a new height in its understanding of the laws of cultural construction in Socialism with Chinese characteristics.

　　 　"Correctness" and "innovation" complement each other and are dialectical unity. The cultural thoughts of the Supreme Leader not only adhere to the "ancestors", but also speak a lot of "new words". On the basis of the present, they integrate history and focus on the future, condensing the essence of Chinese culture and China spirit, and have made original contributions to enriching and developing Marxist cultural theory and inheriting and developing Chinese excellent traditional culture.

　　The spirit of integrity and innovation runs through the cultural thought of the supreme leader.

　　 　At the symposium on cultural inheritance and development, the General Secretary of the Supreme Leader emphasized three aspects on how to continue to promote cultural prosperity, build a cultural power and build a modern civilization of the Chinese nation at a new starting point, namely, strengthening cultural self-confidence, upholding openness and tolerance, and persisting in integrity and innovation. Here, upholding integrity and innovation is not only one of them, but also the foothold of the three. To shoulder the new cultural mission in the new era is, in the final analysis, to create new glory of socialist culture in the process of integrity and innovation. It can be said that keeping integrity and innovation is not only the spiritual background of the formation and establishment of a series of original achievements in the cultural thought of the supreme leader, but also the spiritual characteristics that run through all aspects of the cultural thought of the supreme leader.

　　 　The spirit of keeping integrity and innovation is embodied in the clear emphasis on cultural mission. The Communist Party of China (CPC) is a political party with a strong sense of cultural mission, and has always made unremitting efforts to build a new culture of the Chinese nation. Since the 18th National Congress of the Communist Party of China, our party has repeatedly stressed the need to shoulder new cultural missions and create new glories of socialist culture. At the symposium on cultural inheritance and development, the Supreme Leader further pointed out that "the best inheritance of history is to create a new history, and the greatest respect for human civilization is to create a new form of human civilization". "It is our new cultural mission to continue to promote cultural prosperity, build a cultural power and build a modern civilization of the Chinese nation at a new starting point." The spirit of being upright and innovative is embedded in the cultural mission we are shouldering: the culture we are committed to today is a new organic and unified cultural life formed by the combination of Marxist scientific theory and Chinese excellent traditional culture genes, and the cultural power and modern civilization of the Chinese nation we are committed to building are the continuation of ancient culture and civilization and the creative transformation and innovative development of excellent traditions. "Although Zhou was an old state, his life was reformed." Only by upholding the spirit of integrity and innovation can we deeply understand and consciously shoulder this new cultural mission and promote the rejuvenation of Chinese culture and civilization.

　　 　The spirit of keeping upright and innovating is embodied in the perseverance of the cultural road. General Secretary of the Supreme Leader stressed: "It is the only way to open up and develop Socialism with Chinese characteristics on the profound foundation of Chinese civilization for more than 5,000 years, and to combine the basic principles of Marxism with the concrete reality of China and the excellent traditional Chinese culture." Cultural construction is an important part of the overall layout of Socialism with Chinese characteristics’s career, and "two combinations" is also the only way to build a socialist cultural power and create a new glory of Chinese culture. The fundamental path of "two combinations" itself clearly embodies the characteristics and requirements of being upright and innovative. "Combination" has laid a solid foundation for our way forward and given Socialism with Chinese characteristics a broader and far-reaching historical depth for its cultural development. "Combination" also gives us a cultural space for innovation, which enables us to master the ideological and cultural initiative, make full use of the valuable resources of Chinese excellent traditional culture and explore future-oriented cultural innovation.

　　 　The spirit of keeping upright and innovating is embodied in the repeated exposition of cultural spirit. The spirit of integrity and innovation is an essential spiritual trait to support and lead a cultural system to move forward and flourish, and it is also an important content repeatedly mentioned and emphasized by General Secretary of the Supreme Leader when discussing cultural spiritual issues. Looking back at history, General Secretary of the Supreme Leader profoundly revealed the spirit of integrity and innovation contained in Chinese culture and civilization, emphasizing that "the Chinese nation is a nation of integrity and innovation" and that "Chinese civilization has the cultural subjectivity and vigorous vitality of self-development, responding to challenges and creating new opportunities"; Chinese civilization has outstanding innovation, which "fundamentally determines the enterprising spirit of the Chinese nation to be upright and not conservative, to respect the ancient and not to go back to the ancient". Based on the present and looking forward to the future, the General Secretary of the Supreme Leader attaches great importance to the cultivation and promotion of the spirit of upholding integrity and innovation, emphasizing that "when I propose upholding integrity and innovation, I mean that I will not take the old road of being closed and rigid, nor will I take the evil road of changing my flag". "Cultural workers in the new era must continue the historical context and write contemporary Chinese chapters with the righteousness and spirit of upholding integrity and innovation". These important conclusions profoundly reveal the internal causes of Chinese culture and civilization from the perspective of keeping integrity and innovation, and provide important guidance for the cultivation and promotion of cultural spirit in the new era.

　　 　The spirit of keeping upright and innovating is embodied in the practical requirements for all fronts in the cultural field. The cultural thought of the supreme leader is a systematic and complete scientific system. Adhering to integrity and innovation is not only an important thinking method of the supreme leader’s cultural thought, but also an important working method. General Secretary of the Supreme Leader emphasized that "for cultural construction, being upright can keep you from losing yourself and your direction, and innovation can keep you abreast of the times and lead the times", highlighting the significance of persisting in being upright and innovative. When the Supreme Leader General Secretary led the work in specific fields of cultural construction, he repeatedly emphasized the principles and requirements of upholding integrity and innovation. For example, he emphasized that propaganda and ideological work in the new era should "persist in striving for progress while maintaining integrity and innovation", and hoped that literary and art workers would "grasp the relationship between inheritance and innovation, learn from the past and break the law, so as to make Chinese excellent traditional culture an important source of literary and artistic innovation" and exhorted cultural industry practitioners to "firmly grasp the correct orientation, persist in upholding integrity and innovation, and ensure the cultural industry. It can be said that the spirit of integrity and innovation runs through all aspects of the party’s deployment and promotion of propaganda and ideological and cultural work in the new era.

　　Being upright and innovating is a distinctive feature of cultural construction practice in the new era.

　　 　General Secretary of the Supreme Leader profoundly pointed out: "The theoretical leap is not reflected in the originality of words and expressions, nor in the self-consistency and self-proof of logic. In the final analysis, it should be reflected in answering practical questions and leading the development of practice." As an important theoretical achievement of upholding integrity and innovation, the supreme leader’s cultural thought integrates the spiritual characteristics of upholding integrity and innovation into all aspects of cultural practice in guiding the cultural development in the new era, leading to a breakthrough in promoting the construction of a cultural power.

　　 　Stick to the soul of Marxism and write a new chapter in ideological work in the process of radical reform. Ideology determines the nature and direction of culture, which concerns the future and destiny of the party and the country. At the same time, China’s ideological field is facing new situation requirements, and it is necessary to focus on strengthening the cohesion and leading force of socialist ideology in the process of maintaining integrity and innovation. In practice, our party has established and adhered to the fundamental system of Marxism’s guiding position in the ideological field, insisted on promoting the modernization of Marxism in China with "two combinations", and promoted the party’s innovative theory in the new era with rich and diverse forms, paths and methods. Firmly defend the Communist Party of China (CPC)’s cultural leadership, fully implement the ideological work responsibility system, promote the construction and innovation of communication means, improve the communication power, guidance, influence and credibility of news and public opinion, and keep the Internet as the main position, main battlefield and forefront of ideological struggle to create a clear cyberspace; Promote the construction of discipline system, academic system and discourse system of philosophy and social sciences with China characteristics, adhere to the problem orientation, respond to the call of the times, and accelerate the construction of China’s independent knowledge system. In the unremitting efforts to break through simultaneously, stir up turmoil and promote the Qing Dynasty, the ideological situation in China has undergone an overall and fundamental change, and the cohesion and centripetal force of the whole society have been greatly improved, effectively consolidating the common ideological foundation of the United struggle of the whole party and the people of all ethnic groups throughout the country.

　　 　Adhere to the roots of Chinese excellent traditional culture and create new glory of Chinese culture in the process of bringing forth the old and bringing forth the new. Since the 18th National Congress of the Communist Party of China, the Communist Party of China (CPC) people have taken a strong historical responsibility to vigorously carry out the inheritance and development project of Chinese excellent traditional culture, deepen the project of exploring the source of Chinese civilization, make full use of the new technologies and means brought by the development of modern science and technology to protect the roots of civilization, and strive to revitalize the strong vitality of Chinese excellent traditional culture; Carry forward the spiritual pedigree of the Communist Party of China (CPC) people with the great spirit of party building as the source, carry out the study and education of party history and the "four histories", innovate and carry out commemorative activities, commend national feats, and continue the red gene and red blood; Adhere to the people-centered creative orientation, guide literary and art workers to vividly reflect the changes of the times, the progress of China and the call of the people, promote the all-round development of cultural undertakings and cultural industries, carry out the project of benefiting the people through culture, and strive to meet the growing spiritual and cultural needs of the people. The series of measures focus on linking Chinese excellent traditional culture, revolutionary culture and advanced socialist culture, promoting the prosperity and development of Socialism with Chinese characteristics culture in the new era, promoting the widespread promotion of socialist core values in the whole society, significantly enhancing the cultural self-confidence of the whole party and the people of the whole country, and condensing more active spiritual strength for realizing the great rejuvenation of the Chinese nation.

　　 　Adhere to the right path of human civilization development and show the new image of Chinese civilization in exchanges and mutual learning. The era background of the accelerated evolution and deep interaction of the "two overall situations" puts forward higher requirements for us to do a good job in cultural exchange and mutual learning of civilizations in the process of defending integrity and innovation. Our party is committed to seeking great harmony for the world, conforming to the general trend of the evolution of human civilization, based on the practice of Chinese modernization, adhering to the position of Chinese culture, proposing and practicing the concept of a community of human destiny, proposing global civilization initiatives, carrying forward the common values of all mankind, and dedicating its achievements in cultural innovation and creation to the world; Accelerate the construction of China discourse and China narrative system, speed up the construction of international communication ability, tell the story of China to the world and spread the voice of China; We will expand ways for civilized exchanges and mutual learning, strengthen international cultural exchanges with the help of public products such as the Belt and Road Initiative, and hold sports and cultural events such as the Winter Olympics and the Asian Games to provide a broad stage for world cultural exchanges and mutual learning. At present, China’s national cultural soft power and Chinese cultural influence have been significantly improved. China’s wisdom, China’s ideas and China’s spirit have been widely spread in the world, which have been understood, respected and shared by more and more people and made important contributions to the development and progress of human civilization.

　　Being upright and innovating is the fundamental law to create a new culture worthy of our new era.

　　 　Under the background of the accelerated evolution and deep interaction of the "two overall situations", cultural construction is facing new situations and new tasks. We must earnestly enhance our ideological recognition and action consciousness of leading the practice of cultural construction in the new era and new journey with the cultural thought of the supreme leader, take on new cultural missions with the integrity and spirit of being upright and innovative, and promote the cultural construction work to constantly show new weather and new actions.

　　 　The first is to explore cultural practice with the spirit of integrity and innovation. All human social life is practical in essence. It is the foundation and premise to realize cultural prosperity and development to develop cultural practice in keeping integrity and innovation. On the basis of profoundly grasping the essential law of cultural change and adhering to the correct direction of cultural development, we should further carry forward the enterprising spirit of pioneering and innovation and the fearless character of bravely accepting new things, focus on deepening the reform of cultural system in practice, constantly explore new ways, models and methods of cultural practice, and continuously enhance cultural cohesion, enhance cultural creativity and expand cultural radiation. The great creation of the people is an inexhaustible source of cultural innovation. To develop cultural practice in innovation, we must always adhere to the principle of "walking with the people in the same direction", firmly base ourselves on the people’s vivid production and life practices, vigorously tap the wisdom and strength contained in the broad masses of people, respect the people’s initiative, and fully stimulate the people’s cultural creativity.

　　 　The second is to cultivate cultural products with the spirit of integrity and innovation. Whether you can produce and create excellent cultural works is an important yardstick to test the cultural creativity of a country and a nation. Cultural masterpieces must be deeply rooted in the rich heritage of national culture. Without keeping the "righteousness" of historical context and losing national characteristics, it is impossible to produce cultural masterpieces that directly reach people’s hearts. At the same time, the cultivation of high-quality works should closely follow the tide of the times, and it is impossible to reflect the "change" of the development of the times with new content and new forms, and it is impossible to form vivid and vivid cultural products. As cultural workers in the new era, we should strengthen our historical and cultural self-confidence, persist in making the past serve the present and bring forth the new, make full use of new technologies and new means to stimulate creative inspiration, enrich cultural connotations, express thoughts and feelings, strive for perfection and innovation, and strive to form excellent works worthy of the nation and the times, so that the cultural tree rooted in historical context and bathed in brilliance in the era will blossom brilliantly.

　　 　The third is to develop cultural theory with the spirit of integrity and innovation. Theory originates from practice and actively reacts to practice, blossoming and bearing fruit in close interaction with practice, and constantly blooming new vitality. The cultural thought of the supreme leader is an open, scientific and systematic ideological system, which will be enriched and developed with the gradual deepening of practice. We should strengthen the research and interpretation of the supreme leader’s cultural thought based on the practice of contemporary China’s cultural construction, deeply grasp its core essence, spiritual essence, rich connotation and practical requirements, and profoundly expound the generating logic and internal relationship of the principled theoretical achievements in this thought. "Marxism does not exclude all truth, no matter when and where it comes from, as long as it is truth, it can be used as a nutrient to enrich and develop itself." Enriching and developing cultural theory in the innovation of upholding integrity also requires us to face the world and the future, learn from others’ wisdom and make dialectical choices in the "sum of human knowledge" under the premise of firmly adhering to the "upholding integrity" of "two combinations", so as to promote the continuous enrichment and development of China-oriented and modernized Marxist cultural theory.

　　 　(Author: Shen Zhuanghai Liu Shuijing, both professors of Marxism College of Wuhan University)

"Modern Times" stills

Professor of China Ancient History Research Center and History Department, Peking University.??

What does the individual in history mean?

From the perspective of history, why are people "born perfect"?

As an ordinary person, how to compete for the right to interpret the times?

……

Professor of Chinese Department of Peking University

How to recognize people’s passive state?

How can we open the "imagination of humanities" and activate people’s initiative from the inside out?

How can a poem, a novel and a movie help us understand, recognize and change the world?

……

Lecturer, School of Journalism, Renmin University of China

Social networking has brought people closer together. In recent years, with the development of Internet platform economy, people can even be directly "stitched" together like cloth.During the epidemic, when it was impossible to eat in the restaurant, the takeaway staff sewed up a kilometer between the home and the restaurant; When there is no offline activity, the live broadcast sews up the lack of entertainment. In such a society, what marks are left by people as stitched fabrics?

Dong Chenyu, a lecturer at School of Journalism, Renmin University of China, will take us to discuss:

Zhou Feizhou: Does everyone have to be a "social person" unless he is a "social cow" or "social fear"?

Professor and Director of Sociology Department of Peking University.

Modern people have their own cognitive way of "society": being able to communicate with the outside world without fear of being laughed at is a "social cow", and being afraid of communicating with the outside world without being concerned is called "social fear". However, no matter what kind of personality, such a division separates itself from society and forms opposition.

As one of them, obviously we can’t be separated from society, but we are cutting with society all the time.How to truly "enter the society"? How can we be more open to ourselves and others?

Professor Zhou Feizhou, director of the Department of Sociology of Peking University, will share with us:

Wang Min ‘an: In the face of AI, can human beings maintain the potential of "not doing it"?

Professor, Tsinghua University College of Humanities

What can we see when we gaze closely at our time? Climate warming, artificial intelligence, economic turmoil … all contain the possibility of human destruction. We can’t continue to live on the earth, become enslaved objects, and may fall into a new whirlpool at any time. We personally participated in the crisis.

But don’t be swallowed up by the mud and lose the ability to look out. Raise your head and look farther away, where there may be another possibility of saying "no"

Professor Wang Min ‘an from Tsinghua University College of Humanities will take us to discuss:

Born as a human being, we can undoubtedly follow the rhythm of society and March towards the recognized "good life"; But we need to keep our thinking ability and find our own answer to "being human".

May 27th, andTriple readingTogether, the problem is heavy.New spread, towards more dimensions, ask questions.

Typesetting | Susu

Click [Read the original] to sign up for the offline activities of the knowledge conference.

Wang Tai, deputy director of the Highway Bureau of the Ministry of Transport, revealed at the promotion meeting of the national electronic toll collection (ETC) networking work held on the 9 th that before the end of this year, 14 provinces and cities such as Beijing will realize system networking operation; By the end of 2015, all provinces, autonomous regions and municipalities in China will basically realize the system networking operation.

"One to five", the economic and environmental benefits of electronic non-stop toll lanes are outstanding.

ETC system, also known as electronic toll collection system, is the most advanced road and bridge toll collection method in the world, and it is an effective way to solve the congestion of highway toll stations and improve traffic efficiency. The capacity of one electronic toll lane is equivalent to that of five manual toll lanes, and the average time for vehicles to pass through the toll booth has been reduced from 14 seconds to 3 seconds, which has shortened the time by nearly 80%. Through this technology, it can also save fuel consumption and reduce pollutant emissions.

In addition, through the implementation of regional networking, it also provides a guarantee for the rapid passage of expressways for regional integration. Since the electronic toll collection system was opened in 2010, the average annual growth rate of the transaction volume of the inter-provincial electronic toll collection system in Beijing, Tianjin and Hebei has remained at around 60%, and the average annual growth rate in the Yangtze River Delta region is close to 90%.

After the exploration in recent years, the scale of the construction, popularization and application of electronic toll collection system in China has increased rapidly. Up to now, more than 7,100 dedicated lanes have been built nationwide, with more than 11 million development users.

Next year, the number of users will reach 20 million, and the main toll station will achieve full coverage.

However, the system promotion also faces many difficulties. Including the need to install electronic tags and purchase stored-value cards before using special lanes, the need to recharge at special points or banks, the slow progress of inter-provincial settlement, the implementation of superimposed charges for some routes and the imbalance of input-output ratio, which led to the lack of enthusiasm of investors.

In this regard, Feng Zhenglin, Vice Minister of the Ministry of Transport, introduced that the Ministry of Transport requested to build a national online clearing and settlement platform and formulate networking operation rules to jointly ensure that the national online clearing and settlement is fair, transparent, safe and efficient.

According to the plan, the nationwide networking work will be divided into two steps: before the end of 2014, 14 provinces and cities including Beijing, Tianjin, Hebei and Shanxi will be networked. By the end of 2015, a nationwide networked operation management mechanism will be established; The utilization rate of passenger cars is not less than 25%, and the utilization rate of non-cash payment reaches 20%; The system coverage rate of the main toll station reaches 100%; Customer service outlets cover county (district) level administrative regions; The number of users in the national system has reached 20 million; Realize the nationwide networking operation of military vehicles and armed police vehicles.

In addition, by the end of 2015, China will initially establish a national toll road networking data service system. By then, road network management departments at all levels will be able to deeply explore the potential value of vehicle operation information, strengthen statistical analysis of data, and provide decision support for road network operation management and government industry supervision. (Reporter Lu Yanan)

　　Today is February 5, 2019, the first day of New Year’s Day. Xiaobian compiled the auspicious words of WeChat New Year greetings on the first day of New Year’s Day, and sent a message of New Year greetings for the Spring Festival of the Year of the Pig in 2019. Send it to friends and relatives to send WeChat or text messages to celebrate the New Year.

　　New Year’s Day WeChat New Year greetings auspicious words 2019 Year of the Pig Spring Festival New Year greetings message (1)

　　1. It takes three seconds for the stars to set, one day for the moon to rise, one year for the earth to revolve around, 24 hours for missing someone, and a lifetime for loving someone, but only one second for a thoughtful blessing: Happy Year of the Pig!

　　Second, the spring breeze fills you, your family cares about you, love nourishes you, and your friends are loyal to you. I wish you the best here, and the lucky star will always shine on you. When the Spring Festival comes, I say hello to you. I am twice as healthy and in a particularly good mood; Good luck every day, delicious taste; Gold comes out of the house and money grows on the wall. Sincerely wish you: Happy New Year!

　　Third, text messages to celebrate the New Year, peace throughout the year, living and working in peace and contentment, prosperity and prosperity, good luck, strive for the upper reaches, be comfortable, and stay young forever. I wish you happiness! I put the blessings and hopes of the new century quietly under the melting snow, let them grow along the seedlings in spring and give you the richness and fragrance all year round!

　　Fourth, no gifts during the Spring Festival, send you a short message. Health and happiness are always with you, and good luck is inseparable from you. And let me tell you that the god of wealth has followed you. Wish you Pepsi! Everything is Fanta! Wahaha everyday! Yueyue robust! Gao Legao every year! Feel like sprite! Always eye-catching

　　5. Are you ready for my New Year red envelope? Press it when you are ready, then press it, and when I say you are ready, press it … … … What a friend! I will definitely accept it! I wish you in the new year: all your hopes can come true, all your dreams can come true, all your waiting can appear, and all your efforts can be fulfilled.

　　6. I wish you a smooth sailing, and Shuanglong plays the pearl; Sanyang Kaitai, making a fortune in four seasons; Five blessings, 66 Dashun; Seven stars holding the moon, spring breeze on all sides; At the head of the Ninth National Games, it is perfect. When the Spring Festival comes, I would like to say hello to you: everything goes smoothly with life; Good luck in the lottery period is paid every day; Playing cards is better than eating well; Money grows on the gold wall at home! Wealth is prosperous, fortune is prosperous, and Ma Benteng welcomes the prosperous year!

　　Seven, in the Year of the Pig, I will send you eight happy pigs: pig (I wish) you happiness, pig (I wish) you happiness, pig (I wish) you health, pig (I wish) you good-looking, pig (I wish) you talent, pig (I wish) you ability, pig (I wish) good luck in the year, pig money is endless! Use these eight pigs to pay New Year greetings to you.

　　Eight, I want the epiphyllum to never wither and bloom in warm spring! I want sunny winter to melt the cold ice and snow! I want people who read text messages to be happy in the new year! The sky is blue, and the clouds will eventually disperse. The sea is not wide, and this shore connects with the other. Dreams are shallow and everything is natural. Tears are sweet, when your heart wishes. I wish you a happy new year!

　　Nine, send you a 100% pure milk candy: ingredients = sincerity+missing+happiness, validity = life, nutrition = warmth+happiness+touching, manufacturer: sincere friends! I wish you a happy New Year’s Day and all the best!

　　X. Blessing is a flower; Blessing is a deep feeling; Blessing is a kind of gratitude; Blessing is a warmth; I wish you health and happiness! It is good to have more money and less money. Ugly people are handsome, just pleasing to the eye; There are few people and old people, and health is good; If the family is poor and rich, it is good to be kind; Who is right and who is wrong, just understand; A person’s life, peace is good.

　　A friend is a lamp, which helps you dispel loneliness and light up expectations. A friend is tea, which helps you filter impetuousness and store tranquility. A friend is water, which helps you moisten for a while and keep fresh for a lifetime. Friends are sugar, which helps you to dilute bitterness and make it full of sweetness. Smooth at home, smooth outside, and smooth heart; Smooth career, smooth future, smooth and smooth; Heaven and earth are smooth, human feelings are smooth, and the weather is good; Smooth now, smooth in the future and smooth sailing!

　　No matter whether life is bitter or sweet, let sincerity last forever; No matter whether the road is straight or curved, let kindness last forever; No matter whether life is long or short, let it be beautiful forever; Whether it is near or far away from you, let the blessing last forever! You can’t change the weather, but you can change your mood; You can’t choose appearance, but you can choose expression; You can’t advance tomorrow, but you must make good use of today! I wish you a happy day and a happy day!

Wen | Burning Yuan Cao Yang

Editor | Rao Xiafei

"2 pieces of beef +2 or 3 pieces of fat sausage, 8 yuan."

Afei, who hasn’t eaten mala Tang for a long time, made the above sigh after experiencing how expensive a bowl of mala Tang is, and met his colleagues at the mala Tang Ma Spicy Mix downstairs.

Afei said that it is no wonder that everyone is yelling now that "the wallet was pierced by mala Tang", which is really easy to pierce.

"My appetite is relatively small. The meal took about 35 yuan, and the two male colleagues who walked with me spent a bowl of mala Tang near 60 yuan."

In fact, like Afei and his colleagues, there are many consumers who are shocked by the price of mala Tang.

In the little red book, the netizen with the ID "Cherry Maruko" bluntly said in the note "Family, am I too poor or is Mala Tang too expensive?" "If you go to eat Mala Tang after work, you will need 19.5 yuan if you don’t take much." And mala Tang, which is popular in 88 yuan and 99 yuan, is not uncommon.

Source/Xiaohongshu Burning Yuan Screenshot

In the photo that the netizen "basked in", Burning Yuan Yuan saw that the mala Tang of 19.5 yuan probably had a sausage, two baby dishes, two pieces of gluten, a little Flammulina velutipes and two pieces of lotus root slices. So that the netizens in the comment area bluntly said, "This is a black shop" and "I don’t think I have enough to eat like 60 yuan".

Some netizens also pointed out, "Now these mala Tang weighing shops, maocai spicy pot mala Tang, are all like assassins. 15 yuan /250g, isn’t this a pound of 30 yuan? " As said by the above-mentioned netizens, Burning Yuan recently came to a number of weighing mala Tang stores and found that "a pound of meat and vegetables together" seems to have become the industry standard.

But what makes netizens vomit is that Mala Tang is not only expensive, but also has many "pits".

Recently, the blogger "superB Tai" pointed out in the video that "Sean Mala Tang is short of weight. One store peeled 36 grams less, while another store inflated 82 grams of products. " Although Sean Mala Tang responded by saying, "It is mainly due to the irregular operation of the staff involved in the store, resulting in weighing errors, and the above two stores have been rectified immediately."

At the same time, Tik Tok blogger "Barley (Beipiao Edition)" mentioned in the video that he went to eat Sean Mala Tang after a workout and was shocked by the price, so he came to the store again with a scale. Unexpectedly, the same dish was called 0.81kg, but the store weighed 1.06kg..

But the "small details" in the store don’t stop there. In the course of the blogger’s saying "take away-no need to pack the box-ask for the receipt", not only did the price of the same mala Tang change from 29.9 yuan to 26 yuan, but its weight also changed from 1.06 kg to 0.97 kg.

Although in the seven chain mala Tang brand stores visited, Burning Yuan Yuan didn’t encounter the situation of "short weight" and "inconsistent weight before and after" as netizens said, but it also made several new discoveries, that is, "the receipts of chain mala Tang brands are quite mysterious, either recycled or not given", and "the cashier basically doesn’t show the weight and price".

Behind the more and more expensive mala Tang, perhaps, merchants are pinning their hopes for this street snack to be "high-end" and "branded", but at present, it is not easy to realize this hope for mala Tang with scattered brands.

01、How much does it cost to eat mala Tang?

From a serving in 6 yuan to a bowl in 60 yuan now, the price of mala Tang can be said to have been at the forefront of Chinese chain restaurants.

In response to consumer disputes, at noon on a working day, Burning Yuan came to seven different brands of chain stores, including Yang Guofu Mala Tang Jianwai SOHO Store, Sean Mala Tang Jianwai SOHO Store, Liu Wenxiang Mala Tang Fried String International Trade Store, Xiaogu Sister Mala Ban Mala Tang International Trade Store, Lickitung Mala Tang Jianwai SOHO Store, Laojie Hengpan Mala Tang Donghuan Store, and Xu Xiaoshu Mala Tang Fenghuanghui Store.

Among them, Sister Xiaogu and Old Street Weighing Plate are undergoing product operation adjustment. A person familiar with the matter told Burning Yuan that Xiaogu’s sister Spicy Mix Mala Tang Guomao Store was being reloaded. "The snail powder shop now operating on the original site is the former Xiaogu sister."

Also being adjusted is Laojie Hengpan Mala Tang Donghuan Store. The staff of the store told Burning Yuan that the previously sold mala Tang form is now gone, and soon the store will be changed to a rice noodle shop. "But it is the same as the current brand."

Except for these two stores, the other five brands of mala Tang stores are in normal business.

Although the five mala Tang brands are different, their sales forms are basically the same, all of which are "mixed and weighed together with meat and vegetables", and the unit price of the products is similar, and the price of one catty is around 30 yuan.

Among them, the "cheapest" is Sean Mala Tang, which costs 28.8 yuan/kg, and the most expensive is Xu Xiaoshu Mala Tang, which costs 39.9 yuan/kg. Other brands, Liu Wenxiang Mala Tang fried skewers, Lickitung Mala Tang and Yang Guofu Mala Tang are priced at 29.8 yuan/kg, 29.88 yuan/kg and 29.9 yuan/kg respectively.

"I’m a veteran mala Tang fan, and I’ve been eating it since I was in Yang Guofu or 6 yuan. Up to now, if you choose to eat a bowl of mala Tang in Yang Guofu for a working meal, you need about 25-30 yuan. " Xiang Bin, who is having lunch at Jianwai SOHO in Yang Guofu Mala Tang, said that it is not cheap, but it can’t be said that it is particularly expensive. After all, the prices of many things are rising. "I feel that this is already the average price of eating a bowl of Mala Tang. My male colleagues around me basically spend about 40 yuan."

As Xiang Xiang said, the observation of Burning Yuan in Yang Guofu Mala Tang Jianwai SOHO Store shows that the consumption amount of female consumers is roughly between 25-35 yuan, and that of men is relatively high, generally above 30 yuan, with the largest amount around 40 yuan, but basically not exceeding 50 yuan.

Source/combustion element shooting

In fact, the price in 50 yuan is far from the high price of a bowl of mala Tang for ordinary consumers. On the same day, a female consumer who dined at Xu Xiaoshu’s Fenghuanghui store told Burning Yuan that her company was upstairs in Fenghuanghui, and she loved spicy food, so Xu Xiaoshu became a high-frequency choice for lunch.

"This mala Tang brand is more expensive than other mala Tang brands, and the basic meal should be around 60 yuan." As she said, the consumer showed the small ticket of her meal to the burning yuan, "The boiled food is 0.847kg, 67.59 yuan; Plus a bottle of sour plum soup 9.9 yuan, a total consumption of 77.49 yuan. "

In addition to "expensive", the vague price tag is also one of the factors that consumers vomit.

Taking Yang Guofu Mala Tang as an example, unlike other merchants’ clearly marked prices, Burning Yuan found that Yang Guofu Mala Tang did not indicate the price in the food area.

Perhaps because it coincided with the lunch peak, there was a constant stream of consumers queuing to choose dishes in the store that day, and the seats were almost full of guests. After watching the food area for about 2 minutes, and shopping for some things, Burning Yuan found that at least in Yang Guofu Mala Tang Jianwai SOHO store, there was no price of food.

At the same time, on the scale of the checkout counter, although the weight of the container has been deducted by 0.350kg, the unit price and total amount are not displayed except the total weight of the food after the consumer puts it on. Moreover, Yang Guofu, which sells mala Tang, does not provide sesame sauce in the free snack area. If you need sesame sauce, you have to pay extra.

With curiosity, Burning Yuan handed the selected dishes to the cashier. Subsequently, the cashier handed the receipt to Burning Yuan. The dishes weighing 0.422/kg totaled 25.15 yuan, and the paid-in amount was 25.10 yuan. The overall consumption amount was basically in line with expectations.

Later, when picking up the meal, although the receipt was taken back as a meal voucher, it was not easy to provide the receipt on its own initiative. After all, in Sean Mala Tang, Liu Wenxiang Mala Tang Store and Xu Xiaoshu Store, only Xu Xiaoshu provided the receipt. After weighing the dishes, the cashiers of the other two companies didn’t offer the receipt at all.

Of course, the three companies still have something in common, that is, when consumers settle accounts at the front desk, the weighing platform does not display the weight and price.

However, what surprised the burning yuan even more was that almost no consumer questioned the price of the dishes, nor did he think that it would be wrong not to give a small ticket.

A girl who dined in Liu Wenxiang Mala Tang told Burning Yuan that when she was eating Mala Tang, she never asked for a small ticket or even asked for the price. "After weighing, she directly scanned the code and paid."

02、Is the rising cost the main reason?

Xiao Xiao, who has been in the industry for several years, has different views on the discussion that mala Tang is becoming more and more expensive.

Xiao Xiao is an independent mala Tang store operator. In his view, the price increase of chain stores is a very normal phenomenon. "In fact, in terms of unit price, it is not only the mala Tang weighed by the above chain brands, but also the string-like mala Tang like ours. In fact, the price is not cheap. There are often male customers in my store who spend 60 to 70 yuan for a meal."

Not only that, there is no uniform standard in this industry. For example, Xiao Xiao said, "Take a fish seed bag as an example. My shop sells 4 yuan money, but in the county towns more than ten kilometers away from me, some sell 6 yuan money, while others sell 8 yuan money. But in fact, no one can explain how much it is worth."

"But we can’t just see the rise in front-end prices and ignore the price increase of the entire industrial chain or raw material costs. Especially in the past three years, the rent cost, labor cost and raw material cost are all rising. Even after the unsealing last year, in fact, this price has not dropped, and this trend of price increase has continued this year. "

Xiao Xiao added, "Seasons will also affect the cost of mala Tang. For example, some special spinach and rape for mala Tang will lead to different prices due to different seasons."

"The first thing is that in the winter when the cost of raw materials is high, stores will increase the price of products as the cost rises. However, in the season when the cost of raw materials falls, basically no stores will follow the price reduction; Secondly, such as fungus, potato chips, gluten and other categories, this creature itself has strong water absorption, and it will undoubtedly be much heavier if it is soaked in water for a long time. "

Of course, netizens are not unaware of this. On the Zhihu, netizens posted in the post "Mala Tang talks about selling by the catty, and vegetarian food costs one price. What is the most cost-effective?" As mentioned in the article, "going there to eat meat dishes is actually a trap. First of all, meat dishes are processed meat, which is cheap; Followed by frozen wholesale, with a lot of water. "

Xiao Xiao said that in fact, the weighing form of mala Tang has only begun to rise in recent years. Take Yang Guofu as an example. It was originally made by portions. "At first, I remember that it was 6 yuan’s money, and then it rose to 8 yuan, and then it was slowly changed to weighing."

"For stores, especially chain stores, the biggest advantage of weighing may be that the model is simple and saves high labor costs." Xiao Xiao added, because the store staff only need to wash the dishes, just put them there. But string is different, all dishes need to be strung, which seems simple, but it is a waste of time.

Figure/Yang Guofu Jianwai SOHO Store; Source/combustion element shooting

In Xiao Xiao’s view, there is another key point, that is, consumers’ purchasing power is becoming more and more rational. "I can intuitively feel that consumers’ purchasing power is generally declining this year, but prices are in the opposite state. This will make consumers more intuitively think that Mala Tang’s price increase is too fast. "

Xiao Xiao added that it may be because of these hidden and opaque factors that more and more consumers feel that "mala Tang is ridiculously expensive."

03、Brands are scattered, and high-end is difficult.

In fact, in the eyes of some people in the industry, behind the increasingly expensive mala Tang, perhaps there is a hidden hope that this street snack can also be "branded" or even "high-end". Although at present, it is not easy.

Zhu Danpeng, a food industry analyst in China, made it clear that despite the rapid development of the domestic mala Tang industry, it is still in a relatively low-end operation stage, which may also be the main reason for the constant problems in the industry.

"The domestic mala Tang industry has a history of more than 20 years, but at present, the whole mala Tang is still in the operation stage of lack of standardization, specialization, branding, capitalization and scale."

Zhu Danpeng added that whether it is Sean or Yang Guofu, they do have thousands of stores, and they have also become a "double-leading pattern" in China. But in fact, their proportion in the whole mala Tang market is actually very small, and the whole market still presents a very scattered status quo.

Zheshang Securities Research Institute’s report "Mala Tang First Share, Rapid Expansion of Nugget 2B Supply Chain" points out that Mala Tang belongs to Chinese fast food track. According to the sum of total merchandise transactions, China Mala Tang market increased from 96.8 billion yuan in 2016 to 130.6 billion yuan in 2019, with CAGR (compound annual growth rate) of 10.5%. Affected by the epidemic, the market size will be reduced to 114.2 billion yuan in 2020, down 12.5% year-on-year. It is estimated that the market scale will reach 197.3 billion yuan in 2025, and the CAGR of China Mala Tang market will be 11.5% in 2020-2025.

The above report also pointed out that the market concentration of China Mala Tang is higher than that of Chinese fast food as a whole, but it is still highly dispersed. According to the total transaction volume, the market share of CR5 is only 10.2% and that of CR2 is 8.3% in 2020. Yang Guofu ranks first with 4.3%, followed by Sean Mala Tang. There are many malatang chain brands other than "Yangzhang", but the number of restaurants is less than 1000, and the scale gap is obvious.

Another group of data from Narrow Gate shows that there are currently 490 malatang brands in China. Among the seven mala Tang brands mentioned above, ranked by the number of stores, as of April 13th, Yang Guofu Mala Tang, Sean Mala Tang, Xiaogu Sister Mala Ban Mala Tang, Liu Wenxiang Huanan Dawan Mala Tang and Laojie Chengpan Mala Tang ranked among the top five domestic mala Tang brands with 5656, 5646, 905, 884 and 860 stores respectively.

The number of Lickitung Mala Tang Noodles and Xu Xiaoshu’s stores is much less, only 103 and 12 respectively.

Source/Narrow Gate Data

Obviously, the brand also saw the huge potential of the domestic mala Tang market at this stage, so that Yang Guofu, which was still bidding for Haidilao in 2019, turned its attention to Starbucks in 2021.

Yang Guofu, the founder of Yang Guofu Mala Tang, once publicly stated, "Now the price of Mala Tang in first-tier cities is about higher than that in 30 yuan, which is equivalent to a cup of coffee, but the brand of Starbucks is more high-end." And mentioned, "I hope Yang Guofu will form its own brand culture, so that consumers can feel honored when they eat mala Tang".

"But before that, whether it is an old brand or a new brand, the first thing to be solved should be the shortcomings of the mala Tang industry, such as food safety and service awareness." Zhu Danpeng bluntly said.

As Zhu Danpeng said, food safety has always been a stubborn disease that Mala Tang brand is difficult to solve.

On April 17th, # Many online celebrity restaurants in Beijing have food safety problems # attracted consumers’ attention. According to the topic, in 2023, Beijing Municipal and District Market Supervision Bureaus will continue to conduct food safety inspections on chain restaurants, "online celebrity" restaurants, food cities and other catering enterprises throughout the city.

In the bulletin published since January, 2023, among the number of chain restaurants with food safety problems, Sister Xiaogu, Sean Mala Tang and Yang Guofu Mala Tang are all on the list, with 4, 4 and 2 restaurants respectively.

"In addition, the store’s operational capabilities, service capabilities and customer stickiness also need to be improved." Zhu Danpeng further emphasized that at this stage, the chain stores in the franchise mode have weak management and control, and it is obviously not competitive to ensure the integrity of the supply chain.

Zhu Danpeng also said that on the whole, although China’s mala Tang market is still at the node of low-end operation, the rise of its consumer groups with the new generation as the core has just given the brand more imagination, market potential and development prospects. Still available.

References:

Yang Guofu is not "blessed": tens of thousands of entrepreneurs joined in a few years. Source: Orange Xiaoxiang.

* Afei and Xiang Bin are pseudonyms in the text.

* combustion element (ID:chaintruth)

* Disclaimer: In any case, the information or opinions expressed in this article do not constitute investment advice to anyone.

　　Cctv newsNational Medical Products Administration website reported on January 16th that in order to thoroughly implement the relevant requirements of the Central Leading Group for Response to Epidemic Situation and the State Council Joint Prevention and Control Mechanism on epidemic prevention and control, and effectively ensure the quality and safety of public medication, since the COVID-19 epidemic, National Medical Products Administration has deployed local drug regulatory authorities to continuously strengthen the quality supervision of drugs and equipment related to epidemic prevention and control, and intensify the crackdown on illegal and criminal activities of manufacturing and selling drugs and equipment related to epidemic.

　　Among them, in view of the recent clues of illegal sales of Covid-19 infection drugs with unknown sources in the market, drug regulatory authorities in many places have adopted a combination of online monitoring and offline mopping, innovated regulatory ideas, dug deep into the source of the case and strictly investigated the illegality. Under the unified command, the local drug regulatory authorities and the local public security departments jointly enforced the law, and some criminal gangs and dens have been smashed, and a number of counterfeit Paxlovid (combined packaging of Nimatvir tablets and ritonavir tablets) and unapproved imported drugs have been seized on the spot during the net-closing operation. After inspection, some products seized did not contain effective pharmaceutical ingredients or illegally added other pharmaceutical ingredients, which was suspected of violating the provisions of Article 141 of the Criminal Law of People’s Republic of China (PRC) on the crime of selling counterfeit drugs. At present, the case is being handled by the public security department according to law.

　　In order to thoroughly investigate risks, eliminate hidden dangers, and effectively protect the public’s drug demand and drug safety, National Medical Products Administration organized the national drug regulatory authorities to further strengthen the monitoring, mopping, inspection and case investigation of the manufacture and sale of counterfeit and inferior drugs for treating Covid-19 infection. If a suspected crime is found, it will be transferred to the public security and judicial organs according to law. At the same time, National Medical Products Administration is promoting the research, development and listing of therapeutic drugs in Covid-19 according to laws and regulations to serve the overall situation of epidemic prevention and control.

In the era of small-displacement turbocharging and motor "rushing", as the last car company that insists on naturally aspirated engines, the persistence and awe of control has become the most touching spiritual core of the brand.

On September 26th, Mazda finally unveiled the heaviest "brand" this year, a new generation of compact car Changan Mazda (||). The new car has launched seven models, the price is 115,900-168,900 yuan, which is 10,000 yuan lower than the previous pre-sale price (125,900-165,800 yuan), which is almost the same as the guide price of the old models.

As soon as the price came out, the press conference became a large-scale real fragrance scene for "horse fans", and the industry’s concerns about "overconfidence" in pricing Angkor Wat were swept away.

In fact, for most consumers, 120,000 to 170,000 yuan does not have much advantage, and Mazda’s sales strategy in the domestic market has always been to insist on bicycle profit and not to lower the price. In addition, at this level, there were (||), (|| |), (|| |) and other "big screen" cars before, and then there were diversions. Mazda 3 Angkeira, which is five years old, can still maintain the monthly sales of about 7,000 vehicles. Even if it is replaced soon, it will not affect the sales performance in August. It is not difficult to see the "stickiness" of anquela fans in the domestic market.

On a global scale, (||) is also the best "endorsement" of Mazda brand. The data shows that up to now, the global sales volume of Mazda 3 Angkor Sela has reached 6 million units. This phenomenal car once became a family car totem for sports and manipulation.

Interestingly, at this conference, Mazda responded to the voice of "questioning" from the outside world, listed the so-called "four major sins", and expounded the highlights of the new upgrade.

For example, "the engine is an old model, and the soup is not changed." Although the much-anticipated SKYAIV-X did not arrive as scheduled, the SKYACTIV-G high compression ratio in-cylinder direct injection engine equipped with the new (||)Sela has also been significantly improved. Optimization. By optimizing the piston shape and ignition timing, upgrading the high-pressure three-stage injection technology and installing a high-diffusion injector, the combustion is more complete and the power output is more direct, which fully meets the national sixth B emission standard.

In terms of power, the new Mazda 3 Angkeira continues to be equipped with two naturally aspirated engines of the current model, 1.5L and 2.0L, with maximum horsepower of 117 and 158 respectively.

As we all know, while most car companies are committed to developing small-displacement turbocharged engines that meet emission standards, Mazda, which has always focused on creating driving pleasure, has become one of the few car companies that insist on naturally aspirated engines. In Mazda’s view, a car lost control and almost lost its soul, but at the same time, it had to take into account fuel consumption and efficiency, so SKYACTIV technology came into being.

The so-called Chuangchi blue sky technology, the biggest highlight is to achieve a high compression ratio of the engine, which not only maximizes fuel efficiency, but also saves fuel like a textbook. Since 2015, Sky Sky technology has been widely used in Mazda’s production models. In the following two years, Mazda’s sales in China continued to grow year-on-year. By the end of 2018, China had sold more than 1.14 million vehicles equipped with Chuangchi Blue Sky technology.

Apart from the engine, the most unacceptable thing for fans is that the rear suspension system of the new Mazda 3 Angkeira has been changed from the multi-link independent suspension of the current model to the torsion beam non-independent suspension, which really makes many consumers puzzled. In this regard, Mazda did not hesitate to explain that the SEB suspension on the new car is a technical patent specially developed by Mazda to realize the SKY-VA technology platform. Compared with the traditional suspension structure, SEB suspension has three characteristics: variable cross-section butterfly wing (the diameter of middle section and outer section is different), double-layer structure and seamless welding technology.

However, due to its unique structure, domestic component factories cannot meet the technical requirements. At present, SEB suspension is made by Nippon Steel of Japan, and all of them are imported. Therefore, the statement that the new Mazda 3 Angkeira "changed many connecting rods into torsion beams" to save costs is also "self-defeating".

Another example is the so-called "Japanese cars are unsafe". The new Mazda 3 Angkor Sela comes standard with 7 airbags and knee airbags. At present, this level of products are only equipped with (||)/(||) under TNGA architecture. Secondly, the new car also uses the world’s first 1310MPa high-strength steel cold-formed parts. The utilization rate of 590MPa high-strength steel on the car body is as high as 54%, ranking first in the same class.

Moreover, in terms of safety configuration, the new Angkor Williamson is also equipped with an upgraded i-ACTIV intelligent safety assistance system, including adaptive cruise, lane departure/maintenance, intelligent brake assistance, blind spot detection, reversing warning and other functions.

After the "four major crimes", it has returned to the advantages of Mazda 3 Angkeira, and its most distinctive design is particularly worth mentioning. The new car is equipped with a matrix air intake grille (with active opening and closing function), as well as a newly designed "soul wing" chrome trim strip and LED headlights (fog lamp integrated design). The front face design is simple, atmospheric and refreshing without losing the aesthetic feeling of science and technology. Especially the smart and beautiful side lines, the height of the front is reduced by 30mm, which echoes the rear. All adopt horizontal design, showing the beauty of coupe. On the brand-new Mazda 3 Angkeira, the "Soul Motion" design language, which has won the global annual design car award and the red dot design award for many times, has been upgraded to version 2.0.

On the whole, the new Mazda 3 Angkeira is still the familiar set of "creating blue sky technology+soul design". If you compare it to a fragrant rose, the "thorn" of this rose is equally sharp.

The first thing that bears the brunt is Mazda’s criticized air ride. You know, in terms of size, compared with the previous generation, the new generation Mazda 3 Angkeira adopted a "lateral adjustment" sedan shape. /1445mm, and the wheelbase is 2726mm. However, even if the wheelbase is optimized in data, the rear space of the new Angklin Morson has not been greatly improved, especially the protrusion in the middle of the rear seat, which has a great influence on the rear space. Ride comfort is hard to cater to China consumers who like "big seats".

Secondly, while most car companies are pursuing a cool central control screen and a highly intelligent car networking, Mazda has adopted an 8.8-inch central control screen. As for the in-vehicle system, the biggest role may be to support the interconnection mapping between Apple Carplay and Android Auto.

In terms of sales volume, Mazda’s annual sales volume in China is maintained at the order of 300,000 vehicles, which also makes the brand adhere to the development route of "small but beautiful". Take the brand-new Mazda 3 Angkeira as an example. Like its predecessor, its advantages and disadvantages are equally prominent, just like a rose with thorns, and lovers need not say more.

[car home Changzhou Preferential Promotion Channel] Recently, a large discount was ushered in in Changzhou, with the highest discount amount reaching 45,000 yuan, and the current minimum starting price is only 179,900 yuan. If you are interested in this model, you may wish to click "Check the price of the car" in the quotation form to get more discounts.

FAW-Volkswagen CC shows a unique sporty atmosphere with its unique front face design and dynamic lines. Its air intake grille adopts a family-style design, which is perfectly integrated with the headlights, showing exquisiteness and dynamics. The shape of the whole vehicle is smooth and dynamic, which shows the sports style and luxury. The design of FAW-Volkswagen CC is not only eye-catching, but also has excellent aerodynamic performance, which brings drivers a more stable and comfortable driving experience.

FAW-Volkswagen CC shows an extraordinary body proportion with its smooth side lines and elegant design. In terms of body size, the length, width and height are 4865mm*1870mm*1459mm respectively, and the wheelbase is 2841mm, which provides spacious and comfortable seating space for passengers in the car. In terms of tires, it is equipped with 245/45 R18 tires and exquisite rim design, which further enhances the sense of movement and visual effect of the whole vehicle.

The interior of FAW-Volkswagen CC adopts a modern and simple design style, and the layout of the center console is simple and generous. The 9.2-inch central control screen not only supports the voice recognition control system of multimedia system, navigation, telephone and air conditioner, but also is equipped with USB and Type-C interfaces, which is convenient for passengers to charge their mobile phones at any time. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down and back and forth, so that drivers can find the best driving posture. The seat is made of leather /Alcantara, which improves the texture and comfort of the seat. Both the main seat and the auxiliary seat have heating function, and support front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), so that long-distance driving will not feel tired. The rear seats can be laid down in proportion, which increases the storage space of the luggage compartment.

FAW-Volkswagen CC is equipped with a 2.0T turbocharged engine with a maximum power of 137kW and a maximum torque of 320N·m, which is full of power. Matching this engine is a 7-speed wet dual-clutch gearbox, which provides a smooth shifting experience and efficient power transmission.

After experiencing FAW-Volkswagen CC, the owner of car home said, "I bought four hatchbacks … MG3 1.5MT, Mazda 3 Angkor Sela hatchback 2.0 and Volkswagen ID3, and I just like the appearance of the hatchback …". It can be seen that FAW-Volkswagen CC has won the favor of many consumers with its unique hatchback design.

??Four years ago, Liang Lemin and Lu Jianqing’s police and bandit masterpiece was released, winning nine awards including best film and best director. Four years later, the original cast made a comeback, and the hot gold sequel continued to heat up, being praised as "Legends of the Three Kingdoms". Recently, the film’s director’s special was announced, and actors including Chow Yun-fat, Guo Fucheng, Liang Jiahui, and the three best actors praised its "professional" and "high requirements", which raised the police and bandit films to a new height.

The script is awesome "This is the story that Guo Fucheng can’t refuse"

??When filming in Hengdian, Liang Lemin and Lu Jianqing ate barbecue and drank beer after work every day to talk about the script. Seeing Hillary and Obama debate for the US election, the story of the struggle between the top of the police force emerged, which gave birth to "Chills". The fame of the First World War four years ago was both motivation and pressure for the two. To retain the elements that the audience likes and add some new elements, how to make the second film more exciting than the first? This is their common problem.

??Director Liang Lemin said: "In’Cold War 2 ‘, it is necessary to express the details of many characters and events in the script clearly, the logic is clear, and the sense of reality is reasonable. In the previous one, many colleagues sacrificed, and this one needs new colleagues to make up for it to make the story richer and better. There will also be heavyweight characters. In short, the problems left by’Cold War’ must be solved in’Cold War 2 ‘, and the shortcomings of the first one must also be improved." It took three years to repeatedly overturn, rebuild, overthrow and rebuild, and the script of’Cold War 2’ was finally delivered to the actors.

??"As soon as their script comes over, I can finish it," sighed Kwok Fu-cheng, a new movie star who was promoted to police commissioner in "Cold War 2." His "mysterious" partner Li Zhiting praised it, and the script of "Cold War 2" was even more solid. "As an audience, what moved me the most when I read this script is that it has many, many clues, and there are many, many stems thrown around, but when you read it, you will feel that these stems were not put in by the director casually. Every word, every case, every flashback has its deep meaning. Every line is very solid, and you will be very eager to follow up."

The requirements are super high "We don’t want Chow Yun Fat who has played before"

??Chow Yun-fat, who joined for the first time, played a senior barrister in "Cold War 2". He went head-to-head with Kwok Fu-cheng and Leung Ka-hui, and the audience cried out, "The three best actors can almost burn holes in the screen." In fact, this is the first collaboration between directors Liang Lemin, Lu Jianqing and Fa Ge. Why can you invite Chow Yun-fat? Here is a funny story. After the release of "Cold War", many viewers left messages expressing their hope that there would be a brother in the second film. So they boldly prepared a role according to his temperament and told the boss Jiang Zhiqiang about this idea after writing. "The boss said lightly, try it, and then he really invited it. Those days were really legendary every day!" Liang Lemin sighed.

??Regarding the new franchise of "Cold War 2", Chow Yun-fa smiled and said: "I took the initiative to ask for a role!" When "Cold War" was released, he went to see the movie for the first time and praised it: "I haven’t seen such a good movie for a long time! So when I heard that the sequel was going to start filming, I immediately went to Boss Jiang and said that I must participate in this movie. It doesn’t matter what role, how much is paid, as long as I can act with them, I am very happy!"

??The two directors’ request to Fa Ge was: to see a different Chow Yun-fat. "I don’t want to act in the past, I want to give us a new feeling," Lu Jianqing said. Therefore, half a year before the movie started filming, they sent the dialogue draft to Fa Ge’s house. "Because I have never played the role of a lawyer, the director gave me a lot of advice. I have been making movies for more than 30 years. This is the first time I have been asked to listen on the spot, and I must have the original sound. When I met these two directors, I think it was the first time I was so serious, and I was very nervous on the spot every day. Because some of my dialogues have legal words, which are more twisted, I have to remember them carefully. If I want to speak well and naturally, it will become a kind of pressure." Zhou Yun-fat was very excited after not having this kind of challenge for a long time.

The scene is super cool "real guns and live ammunition, the whole city is at war"

??"None of us want to commit crimes, but we all like to hear crime stories, because these people are doing things we don’t dare to do in reality, they are helping us dream," the director Liang Lemin said with a laugh. So, based on "Chills", the two decided to make the action bigger and more difficult. "

??In "Cold War 2", the guns used are all live ammunition, and the action scenes are designed to be realistic. Moreover, for the first time, the MTR and tunnels are officially "manipulated" in order to allow the audience to "stay in the field". Qian Jiale, the film’s action director, emphasized that the entire "Cold War 2" action scenes are "the safest way to shoot the most dangerous shots." He introduced that the car chase scenes in the play are actually very dangerous, and some car rollover scenes may take only one shot in a day. In an action scene where the waist is cut and the car is broken, because there is a real driver in the car, the filmmakers specially used 6 or 7 cars to rehearse on the spot in advance in order to get the safest test data. At the same time, the filming of the action scenes is not easy for the actors. Guo Fucheng, who personally went to the front line to fight the gangsters, recalled that in one scene, a tear gas grenade came over, which irritated the eyes and ended up crying all day. And Yang Yuning, who contracted the action scenes in the film, even played the role. "There was a tunnel gunfight scene. When I fired the first shot with a submachine gun, I realized that I was not wearing earplugs. As a result, the day I finished work, my ears were still ringing."

??The two directors’ strict control of the story, performance and picture has taken the quality of "Cold War 2" to a higher level. "The director’s things are more macroscopic and detailed, and the use of film footage and film sense have been greatly improved. It is a new structure that is different from the previous Hong Kong police and gangster films," said Kwok Fu-cheng. "The director’s script is quite full, and as long as he follows the story, the inner human being is slowly pulled out by the director. The second film, the so-called case struggle or power struggle at the top, is more obvious and intense, and it elevates Hong Kong police and gangster films to a new level," Leung Ka-fai believes.

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For the appearance introduction of Jietu Shanhai T2, the design team poured careful conception and innovation. The front face part adopts a highly recognizable shape, the air intake grille uses a large area of chrome-plated elements, and the sharp LED headlights not only enhance the visual impact, but also show the perfect fusion of technology and dynamics. In terms of overall style, Jietu Shanhai T2 upholds the tough lines of a modern urban SUV, with a streamlined body design and a powerful waist line, showing an aesthetic concept that coexists with fashion and practicality.

The Jietu Shanhai T2 has a slick body design, with length, width and height of 4785mm, 2006mm and 1875mm respectively, showing a solid body ratio. The wheelbase reaches 2800mm, giving the car plenty of riding space and driving stability. The side lines are smooth and dynamic, with a front wheelbase of 1685mm and a rear wheelbase of 1695mm. This layout not only ensures driving balance, but also shows the precise handling performance of the model. The tire specifications are 255/60 R19, which reflects the sense of advanced and stable in both visual and actual driving performance. The wheel style is stylish and refined, adding a sporty atmosphere to the overall appearance.

The interior design of Jietu Shanhai T2 is elegant and practical. The exquisite leather steering wheel provides a comfortable grip and supports manual up and down + front and rear adjustment, which is convenient for the driver to adjust according to needs. A large 15.6-inch touch screen is equipped on the center console, which integrates multimedia, navigation, telephone, air conditioning and sunroof control, bringing intelligent driving experience to passengers. The seats are made of imitation leather and leather/fabric mixed and matched materials to provide a comfortable riding experience. The main and auxiliary seats support front and rear adjustment, backrest adjustment and high and low adjustment, which can meet the needs of different passengers. The front and rear rows are equipped with 4 and 2 USB/Type-C ports respectively to ensure convenient charging of electronic devices. The rear seats support proportional reversal, which greatly increases the flexibility of space. The overall interior creates a warm and technological interior environment.

The Jietu Mountain Sea T2 is equipped with a 1.5T turbocharged engine with a maximum power of 115 kilowatts, providing abundant power support for the vehicle. The engine also has an output of 156 horsepower, which is capable of meeting the needs of daily driving and light off-road. It is matched with a 3-speed DHT transmission, which is designed to ensure a smooth driving experience and good fuel economy.

In the eyes of Autohome owners, the exterior design of Jietu Shanhai T2 is undoubtedly the highlight he is most satisfied with. The road gray version he mentioned, with its domineering side leakage appearance and exquisite details, seems to perfectly blend power and fashion. From the front face design that fuses headlights and front grille, to the front surround with off-road atmosphere, to the levitation created by the hidden column, every element shows the unique charm of Jietu. In terms of interior, the owner also praised its technology-filled configuration, such as the full LCD instrument panel and 15.6-inch central touch screen, which brings a comfortable technology experience to the driver. Overall, the Jietu Shanhai T2 is not only stunning in appearance, but also has won the recognition of car owners for its internal quality. It is undoubtedly a car option worth considering.