Top Ten Events of Intelligent Driving in 2023: Between Landing Down and Exploring Up

Original 308 42 Hao garage

For the development of intelligent driving, 2023 is a stormy year.

On the one hand, after the software and hardware technical framework of intelligent driving was gradually established, head players began to promote the test and landing of urban or high-speed navigation-assisted driving in their production models, and were exploring business models based on software subscription.

As a result, commercial landing has become a key word for smart driving in 2023.

On the other hand, the landing of urban navigation-assisted driving is not achieved overnight. In addition to the technical framework, we need to make great efforts in engineering and end-user experience. Therefore, players are also trying their best to integrate some more practical algorithm models into the project landing, and the integration of large models is also becoming a bright spot.

Of course, the current technological development of intelligent driving is far from mature. Therefore, pioneers of intelligent driving like Tesla are also verifying the realization effect of end-to-end algorithms, and even exploring the technological development direction of the next generation of intelligent driving.

Under the above background, the intelligent driving industry in 2023 can be said to be a competition among Qian Fan. Major players have made great efforts in several intersecting dimensions such as technical exploration, business landing and mental occupation, and staged a colorful annual drama of the smart driving industry.

Therefore, standing at the end of 2023, we also made an annual inventory of the top ten important events in the smart driving industry this year, hoping to outline the general outline of the development of the smart driving industry.

1. Huawei ADS 2.0, seeking a balance between technology and cost.

On April 16th, 2023, Huawei ADS 2.0 was officially released.

As a new generation intelligent driving solution of Huawei, Huawei ADS 2.0 also adopts the network architecture of BEV+Transformer in terms of software algorithm, and joins the two networks of GOD (General Obstacle Network) and RCR (Road Topology Reasoning Network), which are the first laser fusion in the industry.

It is worth mentioning that, in terms of hardware, Huawei ADS 2.0 adopted the MDC 610+single lidar scheme in the landing process of the cross-border model; Compared with the MDC 810+three lidar scheme adopted by ADS 1.0, Huawei ADS 2.0 no longer only emphasizes computing power and sensing hardware, but also considers the balance between landing cost and landing experience from the perspective of engineering.

From the perspective of the industry, the launch of Huawei ADS 2.0 not only established Huawei’s head position in the process of smart driving landing in 2023, but also conformed to the landing trend of smart driving industry in 2023: on the basis of hardware capabilities, it emphasized the balance between engineering capabilities, user experience and cost.

2, Tucki G6 Max version, lowering the threshold for urban smart driving.

On June 29th, 2023, Tucki G6 was officially released. Its starting price was 209,900 yuan, and the starting price of Max version was 229,900 yuan, with a price difference of 20,000 yuan. On the hardware level, Tucki G6 Max version is equipped with 31 high-performance intelligent driving sensors including laser radar and dual Orion-X chips with a total power of 508 TOPS.

This means that under the extremely fierce market conditions at that time, through the Tucki G6 580 Max version, users can buy an intelligent electric vehicle supporting the city navigation and driving assistance function at the lowest price of 229,900 yuan.

Tucki G6 Max version, with a starting price of 229,900 yuan, broke through the bottom line of the price of navigation-assisted driving models in the whole industry at that time, and also lowered the landing price of navigation-assisted driving in the whole city to a great extent. From the perspective of industry, Tucki G6 not only vigorously promoted urban navigation-assisted driving to ordinary users, but also set a new value benchmark for mass production in the field of intelligent driving at that time.

3. BYD released the advanced intelligent driving assistance system "Eye of God".

On July 3, 2023, at the Tengshi N7 listing conference, BYD’s advanced intelligent driving assistance system "Eye of God" was officially released.

At the same time, Tengshi N7 took the lead in BYD’s world-first "Eye of the Gods" advanced intelligent driving assistance system. Based on "Eye of the Gods", Tengshi Pilot provided two intelligent driving assistance platform schemes: the standard version of intelligent driving assistance system and the advanced version of intelligent driving assistance system.

As the initiator of BYD’s intelligent second half, the release of Tengshi N7 means that BYD has also taken a key step in the intelligent level, especially the intelligent driving level. Considering BYD’s position in the whole China automobile industry, BYD’s embrace of intelligent driving has also promoted the whole automobile industry to embrace intelligent driving in a certain sense.

4. Musk conducted an end-to-end live broadcast of FSD V12.

On August 26, 2023, Musk conducted a live broadcast on the social platform about the intelligent driving ability of FSD V12; Different from the software algorithm scheme adopted by Tesla FSD in the past, FSD V12 adopts an end-to-end scheme.

Judging from the content of the live broadcast, whether it is an unprotected left turn, pulling over, avoiding pedestrians, etc., the vehicles in the live broadcast have shown a high degree of completion, which is still remarkable in general.

In this live broadcast, Musk only took over once; At an intersection, according to the set route, the vehicle originally planned to go straight. However, when the street lamp in front showed that it could turn left, the live Model S suddenly started to move forward. Fortunately, Musk took over the vehicle in time.

For this takeover, Musk said that this is why this version has not been released. But for the smart driving industry, this live broadcast is the first time that Tesla has demonstrated the actual performance of the end-to-end algorithm architecture for the whole industry; Soon, Tesla began to further iterate the software algorithm.

5. Tucki added the big model to XNet 2.0 perception architecture.

On October 24th, 2023, on the 5th Xpeng Motors Science and Technology Day, Xpeng Motors released XBrain, the ultimate architecture for intelligent driving in all scenes, including XNet 2.0, a new generation of perception technology architecture, and XPlanner based on neural network regulation.

In XNet 2.0 perception architecture, Tucki joined the dynamic BEV network and static BEV network, and joined the visual occupation network. At the same time, XNet 2.0 has also added the blessing of a large model, which can read text information, have the concept of time and space, and understand the traffic elements with different urban characteristics.

As a result, Tucki’s XNet 2.0 has become the first perceptive framework in the industry with the ability to perceive time and space by using a large model. This is Xpeng Motors’s latest exploration in improving the perception of intelligent driving, and it also has great enlightening and weathervane significance for the whole industry.

6. Extreme Leap 01 adopts the only "pure vision" advanced intelligent driving scheme in China.

On October 27th, 2023, Extreme Yue 01 was officially released. Different from many domestic vehicles with urban navigation-assisted driving functions, the Extreme Yue 01 is not equipped with laser radar, making it the only vehicle in China that adopts the "pure vision" scheme to realize urban navigation-assisted driving, and it can be used immediately after release.

Specifically, based on Baidu Apollo’s full set of advanced autopilot capabilities and the empowerment of the safety system, Ji Yue adopted the algorithm architecture of BEV+Transformer+OCC occupying the network—which means that under the industrial background that urban navigation-assisted driving has been mass-produced with the help of laser radar, Ji Yue decided to open up a "pure vision" technical path in this track.

From the perspective of the industry, the release of Extreme Yue 01 also means that in the process of China’s intelligent driving industry landing, Extreme Yue has become the only OEM in China that chooses the pure visual route for high-level intelligent driving.

7. L3 and L4 models are officially qualified for road testing.

On November 17, 2023, a number of competent departments jointly issued a notice on the pilot work of intelligent networked vehicle access and road traffic. This means that, from a policy perspective, intelligent networked cars equipped with L3 and L4 functions are finally qualified to go on the road.

From the policy itself, the requirement of L3 and L4 testing itself is to select intelligent networked automobile products with automatic driving function with mass production conditions and carry out pilot projects on the road in a limited area; At the same time, vehicles used for transportation operations must meet the operational qualification and operational management requirements of the transportation authorities. Therefore, for L3 and L4, the competent authorities take a very cautious attitude of support.

It is worth mentioning that within one month after the announcement of the above notice, relevant models under many automobile brands, including BMW, Mercedes-Benz, Extreme Fox, Zhiji, Deep Blue, Aouita, Celeste, Tengshi, etc., have obtained corresponding automatic driving test licenses.

8. Based on the big model, Tesla announced that it will be the next generation of autonomous driving.

On December 2, 2023, Tesla’s official social media account Tesla AI announced that Tesla is building a new generation of autonomous driving based on intelligent driving of a single basic video network, which will be able to drive vehicles directly.

At the same time as the above news was released, Tesla AI also started the recruitment for engineers, and said that it would create "the best end-to-end model based on large-scale fleet data". According to the recruitment information, the AI engineers recruited by Tesla are mainly oriented to basic model and Generative Modeling.

Although Tesla has not announced the specific direction of the next generation of autonomous driving, from the above information, Tesla will build the next generation of autonomous driving through the thinking and methods of large models based on the large amount of data and large-scale computing infrastructure it has-but at present, this exploration direction is still in its early stage.

9. Weilai officially released the self-developed intelligent driving chip Shenji NX9031.

On December 23, 2023, at NIO Day 2023, Weilai officially released the executive flagship car ET9 with a pre-sale price of 800,000, and released the first self-developed intelligent driving chip Shenji NX9031.

Specifically, Shenji NX9031 is the industry’s first intelligent driving chip manufactured by 5 nm gauge technology, with more than 50 billion transistors. Through the self-developed reasoning acceleration unit NPU, it can flexibly and efficiently run various AI algorithms such as BEV and Transformer. Wei Lai said that the efficiency of Shenji NX9031 in typical algorithms is much higher than that of existing benchmark products.

It is worth mentioning that with the release of Shenji NX9031, Weilai became the first OEM in China automobile industry to publicly announce its own intelligent driving chip.

10. Major players have promoted the landing of NOA in the city at the end of the year.

In December, new car companies, including Wei Xiaoli, are rapidly promoting the landing of urban navigation-assisted driving function.

Among them, on December 10th, LI released OTA 5.0. In terms of intelligent driving, full-scene intelligent driving will cover all expressways and urban loops in China, as well as urban roads in 110 cities. The safety of full-scene intelligent driving in high-speed scenes has also been upgraded. In the face of dangerous construction scenes, special-shaped work vehicles or extreme traffic jams, it can be bypassed or avoided in time to ensure driving safety.

On December 28th, Xpeng Motors officially launched a brand-new system version Xmart OS 4.5.0 for users such as G9, G6 and P7i. Along with this push, Xpeng Motors has also completed the layout and application of navigation-assisted driving function in 52 cities nationwide. At the same time, this OTA has greatly improved the ability of high-speed NGP, LCC and SR perception, taking into account the speed and depth of intelligent driving evolution.

Also on December 28th, Ren Shaoqing, vice president of Weilai Intelligent Driving R&D, announced that Weilai Global Navigation Assistant NOP+ had opened a total of 319,821 kilometers of urban mileage, refreshing the previously announced goal of "completing the verification of 250,000 kilometers of urban navigation route by the end of the year". By December 28th, there were 74 new cities in Weilai where the roads were connected into a network, with a total of 208.

It is worth mentioning that, at the M9 press conference on December 26th, Yu Chengdong said that high-level intelligent driving that can be started all over the country will also be used by users in OTA one after another before the end of December.

Write it at the end

Looking at the development process of the entire intelligent driving industry in 2023, we will find that the development of the intelligent driving industry has actually reached a key node.

From the perspective of business, intelligent driving, as the core component of automobile intelligence, has landed on more and more mass-produced models, and the performance of intelligent driving has gradually improved in the user’s car purchase decision. At the same time, consumers’ perception and acceptance of intelligent driving is getting higher and higher; Even from the perspective of high-speed pilot-assisted driving, intelligent driving has shown a downward trend in high-speed scenes.

However, from a technical point of view, the development of the entire intelligent driving technology route is far from mature; Especially in the aspect of urban navigation-assisted driving, the development of technical framework has entered a certain platform period, and the ability of engineering landing has become the focus. With the development of AI technology and the emergence of large models, players like Tesla are also trying to explore new possibilities of autonomous driving in technical paradigm.

One is downward popularization, and the other is downward exploration-but there is no contradiction between them.

From a longer period of time, intelligent driving is still a long track, but there will be more and more players in this track and the competition will become fierce. But at the same time, it is in this fierce competition that intelligent driving has the opportunity to achieve step-by-step progress from various levels such as technology, engineering and commercial landing, and ultimately benefit more ordinary consumers.

Therefore, 2023 is coming to an end, but smart driving will continue to move forward, and it may be more magnificent and changeable in 2024-and we will keep looking forward to it.

Written by: 308

Original title: "Top Ten Events of Intelligent Driving in 2023: Between Landing Down and Exploring Up"

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Exposed rock band GALA lied to fans and scolded them when the group performance caused dissatisfaction.

Having been in the army for 13 years, GALA Band, which sang "young for u" and "Dreaming of Childlike Heart", was recently exposed by netizens as a group performance, causing an uproar. Afterwards, the GALA band responded rudely to the netizen who broke the news: "I hope that your XX is not a Chinese, and there are too many people like you who are humiliating your country!" Add another fire to the current public opinion.

On January 6th, according to a long microblog published by a netizen named "Honk Dah Royal Black Tea" in Weibo, he said that he saw GALA band will hold its 2017 premiere in Beijing on the Weibo. Before signing up, he found that the band was filming a group performance for MV in the name of performance.

On the same day, the lead singer Su Duo explained that this behavior was really a helpless move after it was too difficult to recruit group performances.

In Weibo, the "Honk Dah Royal Black Tea" expressed its strong dissatisfaction with the band’s behavior, accusing the band of using fans’ love for the band for their own benefit.

Xiaobian found that on January 3rd, GALA band released Weibo, saying, "The first performance of the New Year will be held at 6: 30 pm (January 5th) the day after tomorrow, at the’ Mars CLUB’ near Beijing Gaobeidian. It is planned that Young For You will sing 10 times that night, and I will sing 20 times in pursuit of dreams. I absolutely can’t lose you to sing 100 times. Will you come or not? ! ! ! ! ! ! ! ! ! ! ! ! !”

In the later Weibo, the specific methods of participating in the activities were also given: "Admission at six o’clock in the afternoon, ticket sales at the gate of the venue, 2 yuan fare, cash payment, and the top 100 people in the quota."

Judging from the content of Weibo, it is really vague, saying that it is "the first performance of the New Year", and it is difficult to see that it refers to "MV shooting".

Some netizens said that the final exam happened on the day of the event, and the GALA band forwarded and responded: "What happened to the final exam! Will someone die if you don’t take the exam? When we were at school, we didn’t know there was such a thing as a final exam. Now we are still alive and well. !”

After being revealed by netizens, the official blog of GALA band forwarded this long microblog in very rude language, and claimed that "I hope you are not a Chinese, and you are too many people like XX!"

After breaking the news that netizens put forward the request of "I hope you can explain before that you are not performing this time, but recruiting a group performance", GALA band responded: "We are not partial!"

In another Weibo, GALA once pointed out that no one reads long Weibo. Xiaobian query found that the long microblog referred to by GALA band is indeed about recruiting group performances, but the long microblog was issued on December 29, 2016.

Just a few days ago, GALA just signed a contract with Sony Music. As of now, GALA has not issued any further statement on this matter.

The Ministry of Industry and Information Technology held a press conference on the development of automobile industry in 2021 (with a record)

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On January 12th, the Ministry of Industry and Information Technology held a press conference to introduce the development of automobile industry in 2021. Wang Weiming, Director of Equipment Industry Division I of the Ministry of Industry and Information Technology, Guo Shougang, Deputy Director of Equipment Industry Division I, Zhu Huarong, President of China Automobile Industry Association, and Fu Bingfeng, Executive Vice President and Secretary General, attended the conference and answered questions from reporters. The conference was hosted by Ma Jian, deputy director of the Information Office of the General Office of the Ministry of Industry and Information Technology. The following is a transcript of the press conference:

Ma Jian, Deputy Director of the Information Office of the General Office of the Ministry of Industry and Information TechnologyGood afternoon, friends from the media. Welcome to the press conference of the Ministry of Industry and Information Technology. Today, we are very pleased to invite Mr. Wang Weiming, Director of Equipment Industry Division I of the Ministry of Industry and Information Technology, to introduce the development of automobile industry in 2021 and answer your questions. Also present at the conference were Mr. Guo Shougang, Deputy Director of Equipment Industry Division I of the Ministry of Industry and Information Technology, Mr. Zhu Huarong, rotating president of China Automobile Industry Association, and Mr. Fu Bingfeng, executive vice president and secretary general of China Automobile Industry Association. I am the host of this press conference, Ma Jian, Information Office of the General Office of the Ministry of Industry and Information Technology.

First, please ask Director Wang Weiming to introduce the general situation of the development of automobile industry in 2021.

General situation of automobile industry development in 2021

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Wang Weiming, Director of Equipment Industry Division I, Ministry of Industry and Information Technology.

Wang Weiming:Ladies and gentlemen, friends from the press, good afternoon! Welcome to today’s press conference. Next, I will briefly introduce the development of the automobile industry.

As we all know, automobile is an important pillar industry of national economy, with long industrial chain, wide coverage and high degree of internationalization. At present, it is in a critical period of technological change and ecological remodeling, and the task of ensuring stable operation and promoting transformation and upgrading is extremely arduous and arduous. The CPC Central Committee and the State Council attached great importance to the development of automobile industry. General Secretary of the Supreme Leader has repeatedly given important instructions, stressing that to become a manufacturing power, it is necessary to be an automobile power. In July 2021, Politburo meeting of the Chinese Communist Party proposed "to tap the domestic market potential and support the accelerated development of new energy vehicles". A series of decisions and arrangements made by the central government have pointed out the direction and provided guidance for promoting the development of China’s automobile industry, and we must conscientiously implement them.

The year 2021 is an extraordinary year in the development history of China’s automobile industry. Facing the complicated and severe situation such as the continuous evolution of the global epidemic and the tight supply of automobile chips, under the strong leadership of the CPC Central Committee and the State Council, all parties concerned worked hard to overcome difficulties and jointly promoted the automobile industry to achieve new results and see a new atmosphere in the first year of the 14 th Five-Year Plan, and made solid progress in building a strong automobile country.

First, we will make every effort to ensure stable operation and promote the steady improvement of the automobile industry. Actively respond to the impact of the shortage of automobile chips and sporadic outbreaks of domestic epidemics on the industrial chain supply chain, set up an automobile semiconductor promotion and application working group and a special class to ensure the stable production of automobile enterprises, help enterprises stabilize the industrial chain supply chain through various measures such as building a supply-demand docking platform, and implement access management and convenient enterprise service measures such as "accepting defects, doing them first and making up later"; Dynamic tracking of key material support, the establishment of central-local collaborative mechanism to promote the solution of key parts breakpoints. For example, in view of the impact of the epidemic in Yangzhou, Jiangsu, Shaoxing, Zhejiang and other places on the production of vehicle manufacturers, we actively coordinated relevant departments, local governments and relevant enterprises, adopted point-to-point transportation and closed employee management, and solved the logistics transportation and resumption of production of more than 300 parts and components enterprises under the premise of ensuring the effect of epidemic prevention and control. In 2021, China’s automobile production and sales reached 26.082 million and 26.275 million, respectively, up by 3.4% and 3.8% year-on-year, ending the downward trend for three consecutive years, which contributed to the sustained recovery and development of China’s industrial economy and stable macroeconomic growth.

Second, vigorously promote transformation and upgrading, and new energy vehicles continue to lead the world. In-depth implementation of the "New Energy Vehicle Industry Development Plan (2021-2035)", continue to carry out new energy vehicles to the countryside activities, start the pilot application of power exchange mode, optimize and adjust the "double points" policy, start the demonstration application of fuel cell vehicles, and promote the level of electrification in the public domain. Set up an intelligent networked vehicle promotion group, compile and publish the Management Specification for Intelligent Networked Vehicle Road Testing and Demonstration Application, carry out pilot projects for the coordinated development of smart city infrastructure and intelligent networked vehicles, accelerate the formulation of standards such as vehicle information security, software upgrade and data recording system, and accelerate the industrialization process. In 2021, the sales of new energy vehicles in China reached 3.521 million, a year-on-year increase of 1.6 times, ranking first in the world for seven consecutive years; The new car market for passenger cars equipped with combined driver assistance system accounts for 20%. At the same time, there are many bright spots in innovation, and the ability of sustainable development is further enhanced. The energy density of power battery monomer is close to 300 WHr/kg, and the energy density of system exceeds 200 WHr/kg. The intelligent networked vehicle-mounted basic computing platform realizes loading application, and the computing power of artificial intelligence chips reaches the international advanced level.

The third is to strengthen brand building, exchanges and cooperation, and achieve new results in international development. Organized the Automobile Association to carry out the "Seeing China Automobile" brand tour nationwide, increased the publicity of public opinion, and guided enterprises to strengthen the construction of quality brands, which achieved good social repercussions. Successfully held a series of activities such as the World Intelligent Networked Automobile Congress and the Exhibition of New Energy Automobile Industry Development Achievements, built an international and high-level exchange and cooperation platform, deeply participated in the United Nations Vehicle Regulations Coordination Forum and the World Organization for Standardization, and took the lead in formulating global technical regulations such as electric vehicle safety and power battery durability. In 2021, the cumulative sales of China brand passenger cars reached 9.543 million, up 23.1% year-on-year, and the market share reached 44.4%, up 6 percentage points year-on-year; The export of complete vehicles was 2.015 million, doubling year-on-year and reaching a record high.

The fourth is to improve the industry management system and further optimize the industrial development environment. Issued the "Opinions on Strengthening the Access Management of Intelligent Networked Automobile Manufacturers and Products", put forward management requirements such as software upgrade, functional safety and expected functional safety, strengthened the supervision of automobile data safety and network safety, and took the "first step" of intelligent networked automobile access management. Effectively use the "toolbox" and take the initiative to play a "combination boxing" to form a multi-dimensional supervision and inspection system that organically combines flight inspection of enterprise access conditions, supervision and inspection of product production consistency, verification of letters and visits, and supervision of credit information "big data". Two batches of enterprises with special publicity were released, and the list of road motor vehicle manufacturers included in special publicity was released in a centralized manner, which comprehensively enhanced the systematicness and authority of the special publicity system and promoted the improvement of capacity utilization and industrial concentration. In conjunction with relevant departments, we will further strengthen the special rectification of "large tons and small standards" and illegal modification to form an effective deterrent and further standardize the order of industrial development.

We deeply understand that in 2021, China’s automobile industry will be able to overcome many unfavorable conditions to achieve steady progress and steady progress, mainly due to the overall situation and strong leadership of the CPC Central Committee with the Supreme Leader as the core, and a number of major problems that restrict industrial development will be solved at a high level; Thanks to the concerted efforts of all departments, the central and local governments have worked closely together to help enterprises solve problems, ensure the stability of the supply chain of the industrial chain, improve the support policy system and create a good development environment; Thanks to the initiative of industry enterprises, they are determined to innovate, increase investment in innovation, and accelerate transformation and upgrading. For example, in order to solve the problem of chip shortage, many provinces and cities have set up special work classes and invested special funds. Many top leaders of vehicle manufacturers personally come forward to coordinate and send a number of special teams to raise chips.

We should also see that the external environment for the development of China’s automobile industry has become more complicated, severe and unstable this year, and the difficulties and challenges it faces are also increasing, which requires us to further strengthen our confidence, innovate our thinking and promote development. In the next step, we will adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, fully implement the spirit of the 19th National Congress of the Communist Party of China and the previous plenary sessions of the 19th National Congress and the Central Economic Work Conference, go all out to maintain the stable and healthy operation of the automobile industry, step up efforts to promote the development of new energy vehicles and intelligent networked vehicles, strive to improve the stability and competitiveness of the industrial chain supply chain, and greet the convening of the 20th Party victory with excellent results.

I’ll stop here. Thank you.

Ma Jian, Deputy Director of the Information Office of the General Office of the Ministry of Industry and Information Technology:Thank you, Director Wang Weiming, for your introduction. Next, please ask Secretary-General Fu Bingfeng to release relevant data and information on the economic operation of the automobile industry in 2021.

Relevant data and information on economic operation of automobile industry in 2021

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Fu Bingfeng, Executive Vice President and Secretary General of China Automobile Industry Association

Fu Bingfeng:Good afternoon, friends of the news media! I’m Fu Bingfeng from China Automobile Industry Association. The statistical work on the economic operation of the automobile industry in 2021 has been basically completed. I will make a brief briefing on behalf of China Automobile Industry Association.

In 2021, it coincides with the historical intersection of "two hundred years", and based on the first year of the "14th Five-Year Plan", the automobile industry fully implements the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era. Under the guidance of the competent government departments such as the Ministry of Industry and Information Technology, and with the joint efforts of the whole industry, the automobile industry faced difficulties and took the initiative. The automobile production and sales showed a steady and increasing development trend throughout the year, showing strong development resilience. In particular, new energy vehicles have become the biggest bright spot, and have shifted from policy-driven to market-driven new development stage, showing a good development situation of double improvement in market scale and development quality, laying a solid foundation for the high-quality development of the automobile industry during the 14 th Five-Year Plan period.

First, automobile production and sales have increased steadily.

In 2021, the production and sales of automobiles were 26.082 million and 26.275 million respectively, up by 3.4% and 3.8% year-on-year, ending the three-year decline since 2018. Judging from the automobile sales in the whole year, due to the low base in the same period in the first quarter, the automobile market showed rapid growth year-on-year, and the growth rate slowed down in the second quarter. In the third quarter, it was most affected by the lack of chip supply, which showed a significant decline, and it recovered obviously in the fourth quarter, better than expected, ensuring a good development trend of steady growth throughout the year.

China’s total automobile production and sales has ranked first in the world for 13 consecutive years, and has made great progress in "electrification, networking and intelligence". China’s position as an automobile power has been further consolidated and it is moving towards an automobile power.

Second, the passenger car market will continue to maintain a scale of more than 20 million vehicles.

In 2021, the production and sales of passenger cars were 21.408 million and 21.482 million, respectively, up by 7.1% and 6.5% year-on-year, which was 3.7 and 2.7 percentage points higher than the industry growth rate. Driven by the strong domestic consumer market, China’s passenger car market has exceeded 20 million for seven consecutive years.

From the perspective of sub-models, the production and sales of cars were 9.908 million and 9.934 million respectively, up by 7.8% and 7.1% respectively. The production and sales of SUVs were 10.03 million and 10.101 million respectively, up by 6.7% and 6.8% respectively. The production and sales of MPV were 1.073 million and 1.055 million respectively, up by 6.1% and 0.1% respectively. The production and sales of cross-type passenger cars were 397,000 and 391,000 respectively, up by 0.6% and 0.8% respectively.

With the gradual improvement of residents’ income level, China’s automobile market shows an obvious trend of consumption upgrading. In 2021, the sales of high-end brand passenger cars reached 3.472 million, up 20.7% year-on-year, 14.2 percentage points higher than the growth rate of passenger cars, accounting for 16.2% of the total sales of passenger cars, accounting for 1.9 percentage points higher than the previous year.

Third, the production and sales of commercial vehicles have declined.

In 2021, the production and sales of commercial vehicles were 4.674 million and 4.793 million respectively, down 10.7% and 6.6% year-on-year. From the trend of commercial vehicles in the whole year, the production and sales showed a substantial increase in the first quarter due to the low base in the same period, and the sales volume began to decline year-on-year in the second quarter, and the downward trend was more obvious in the second half of the year.

From the perspective of sub-models, passenger cars have rebounded, and trucks have shown a certain decline. The production and sales of passenger cars in the whole year were 508,000 and 505,000 respectively, up by 12.2% and 12.6% respectively. The production and sales of trucks were 4.166 million and 4.288 million respectively, down by 12.8% and 8.5% respectively.

Four, the production and sales of new energy vehicles exceeded 3.5 million.

In 2021, the production and sales of new energy vehicles were 3.545 million and 3.521 million respectively, up 1.6 times year-on-year, and the market share reached 13.4%, 8 percentage points higher than the previous year. Among them, the production and sales of pure electric vehicles were 2.942 million and 2.916 million respectively, up 1.7 times and 1.6 times respectively. The production and sales of plug-in hybrid electric vehicles were 601,000 and 603,000 respectively, up 1.3 times and 1.4 times year-on-year; The production and sales of fuel cell vehicles reached 2,000 units, showing a year-on-year increase.

Judging from the trend of new energy vehicles, the development situation of both production and sales has been maintained throughout the year, with monthly sales exceeding 200,000 vehicles in March, 300,000 vehicles in August, 400,000 vehicles in November and 530,000 vehicles in December, showing a sustained growth momentum.

V. The market share of China brand passenger cars has increased significantly.

In 2021, China brand passenger cars sold 9.543 million vehicles, up 23.1% year-on-year, accounting for 44.4% of the total passenger car sales, close to the best level in previous years, and its share increased by 6 percentage points over the previous year. Among them, China brand new energy passenger cars sold 2.476 million vehicles, up 1.7 times year-on-year, accounting for 74.3% of the total sales of new energy passenger cars.

Six, the market concentration of key enterprise groups remained stable.

In 2021, the sales volume of the top ten enterprise groups in automobile sales totaled 22.621 million vehicles, up 1.7% year-on-year, accounting for 86.1% of the total automobile sales, down 1.8 percentage points from the same period of last year.

New car-making enterprises have also played an important role in the process of industrial transformation and upgrading, and have shown some performance in market segments. In 2021, new car manufacturing enterprises sold a total of 947,000 cars, up 2.2 times year-on-year, with a market share of 3.6%, up 2.4 percentage points over the previous year.

Seven, automobile exports hit a record high.

According to the export statistics of vehicle manufacturers, in 2021, the number of automobile exports was 2.015 million, doubling year-on-year, accounting for 7.7% of the total automobile sales, up 3.7 percentage points from the previous year. China’s automobile exports exceeded 2 million vehicles for the first time, achieving a breakthrough that has been hovering around 1 million vehicles for many years.

From the perspective of sub-models, the number of passenger cars exported was 1.614 million, a year-on-year increase of 1.1 times; The number of commercial vehicles exported was 402,000, a year-on-year increase of 70.7%.

It is worth noting that the export performance of new energy vehicles is outstanding, with 310,000 new energy vehicles exported, a year-on-year increase of three times.

Eight, the main indicators of economic benefits of key enterprises maintained growth.

According to the statistics of China Automobile Industry Association, from January to November, 2021, the economy of key enterprises (groups) in the automobile industry was running smoothly, with an accumulated operating income of 3.6 trillion yuan, a year-on-year increase of 1.7%; The total industrial output value was 3.1 trillion yuan, a year-on-year increase of 1.1%; Accumulated profits and taxes totaled 435.03 billion yuan, up 0.4% year-on-year.

Generally speaking, in 2021, with the overall stable and sustained recovery of domestic macroeconomic operation, the development resilience of the automobile industry will continue to be maintained. As an important pillar industry of the national economy, the automobile industry is in a critical stage of transformation and upgrading. In recent years, the automobile industry under the change has maintained a stable development in general, which has played an important supporting role in the stable and good development of the macro economy. We should also see that although the current shortage of automobile chips has gradually eased, it is still tense, and it still needs the joint efforts of the whole industry to maintain the steady growth of production and sales. In the future, under the promotion of "electrification, networking and intelligence", the automobile industry will continue to actively embrace a new round of scientific and technological revolution, adhere to the drive of innovation, accelerate its integration into the new development pattern, become a leader in promoting the transformation and upgrading of the global automobile industry, and make due contributions to the automobile industry in order to achieve the second century goal.

Record of answering a reporter’s question

People’s Daily reporter

What are the highlights of the development of new energy automobile industry in 2021? What measures will the Ministry of Industry and Information Technology take to promote the accelerated development of the new energy automobile industry from policy-driven to market-driven? Thank you.

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Guo Shougang, Deputy Director of Equipment Industry Division I, Ministry of Industry and Information Technology

Guo Shougang:Thank you for your question. New energy vehicles are an important direction for the green development and low-carbon transformation of global automobile industry, and also a strategic choice for the high-quality development of China’s automobile industry. The Central Committee of the Communist Party of China and the State Council took the lead in defining the national strategy for the development of new energy vehicles worldwide, and seized the opportunity of development. Relevant departments, local governments and industry enterprises worked together to promote the development of China’s new energy vehicle industry and achieved positive results, especially in 2021, showing a good momentum of "double improvement" in market scale and development quality. Combined with the statistics of the whole year, the industrial development can be summarized as "three fastnesses": First, the scale of production and sales has increased rapidly. In 2021, the cumulative sales volume was 3.521 million vehicles, and the market penetration rate reached 13.4%, up about 1.6 times year-on-year, ranking first in the world for seven consecutive years, creating the fastest growth rate since 2016, in which private consumption accounted for nearly 80%, and the capacity for sustainable development was further improved. Second, the quality brand has improved rapidly. The average driving range of pure electric passenger cars has increased from 253 kilometers in 2016 to more than 400 kilometers in 2021. The quality satisfaction of consumers is the same as that of fuel vehicles. The sales of China brand new energy passenger cars account for 74.3% of the total sales of new energy passenger cars, and more and more vehicles with monthly sales exceeding 10,000 yuan. Third, the export of products grew rapidly. In the whole year, 310,000 new energy vehicles were exported, a year-on-year increase of more than three times, exceeding the historical cumulative export sum. At the same time, the supporting environment for industrial development has been further optimized. By the end of 2021,A total of 75,000 charging stations, 2.617 million charging piles and 1,298 power stations have been built, and more than 10,000 power battery recycling service outlets have been set up in 31 provinces and cities across the country.

Generally speaking, China’s new energy vehicles have entered a new stage of accelerated development, and their leading role in the electrification transformation of the global automobile industry has been further enhanced. However, we should also see that industrial development is also facing new situations and new problems such as "double carbon" target requirements, increasing international competition pressure, and security risks of industrial chain supply chain. In the next step, together with relevant departments, in accordance with the unified arrangements of the CPC Central Committee and the State Council, we will thoroughly implement the Development Plan for New Energy Vehicle Industry (2021-2035), formulate a series of policies and measures to support the accelerated development of new energy vehicles, and fully push the industrial development to a new level. The first is to strengthen overall coordination. Give full play to the mechanism of the inter-ministerial joint meeting on energy conservation and new energy vehicle industry development, formulate policies and measures to support the accelerated development of new energy vehicles, and maintain the effective convergence of policy systems. Make overall plans to improve the ability to support key resources, strengthen communication with Qinghai, Sichuan, Jiangxi and other provinces and cities, and coordinate and promote the development of domestic lithium resources. According to the requirements of the "1+N" policy system of double-carbon target, organize the preparation of green and low-carbon development roadmap for automobile industry to provide guidance for industry enterprises. The second is to speed up the popularization and application. Accelerate the construction of charging and replacing infrastructure, continue to carry out the pilot work of new energy vehicles going to the countryside and replacing electricity, start the pilot project of fully electrifying vehicles in public areas, and promote the increase of the proportion of new energy vehicles in urban public transport, rental, logistics and distribution. We also hope that all localities will introduce more preferential policies for parking, charging and other aspects of use, optimize the measures to restrict the purchase of automobiles, and create a good environment for promoting the consumption of new energy vehicles.The third is to promote cross-border integration. Promote the integration of electrification and intelligent networking technology, accelerate the application of new technologies such as 5G information communication and vehicle-road coordination, and develop more functions suitable for consumers such as leisure and entertainment, life service and automatic driving. The fourth is to improve product quality. Put forward higher standards and stricter requirements in terms of quality, safety and low-temperature application, and continue to carry out special actions for the upward development of automobile brands in China, so as to guide enterprises to improve product quality, improve service level and establish brand image, so as to make consumers prefer to buy and use with confidence.

CCTV Financial Channel reporter of Central Radio and Television General Station

It is understood that in 2021, the sales volume of China’s automobile market increased year-on-year, ending the three consecutive years of decline from 2018 to 2020. Can China’s automobile market continue its growth trend in 2021 in 2022? What are the predictions?

Fu Bingfeng:Thank you for your question. With regard to this year’s automobile market forecast, in December last year, China Automobile Association held the "2022 China Automobile Market Development Forecast Summit". Based on the prediction of major automobile enterprises, mathematical model analysis and the research results of relevant institutions, we made a basic judgment that the automobile market in China will continue to grow in 2022.

具体来说,2022年我国汽车总销量预计达到2750万辆,同比增长5%左右。其中,乘用车为2300万辆,同比增长7%;商用车为450万辆,同比下降6%;新能源汽车将达到500万辆,同比增长42%,市场占有率有望超过18%。

关于利好因素,可归结为以下五个方面: 

一是我国宏观经济长期向好的基本面不会改变,保障了汽车市场持续增长。2021年中央经济工作会议,明确了2022年的经济工作要稳字当头、稳中求进。稳定的经济环境,将有力的保障我国汽车消费的持续增长。

二是汽车市场潜力巨大,需求依然旺盛。随着供给侧不断改革深化,我国汽车产销将保持持续增长。特别是在国家汽车产业政策的引领下,产业新技术不断突破,产品较好满足了消费者日益增长的需求,消费者对新能源和智能网联汽车的接受度不断提高,新能源汽车产业化快速发展,共同推动了汽车市场的发展。

三是疫情防控常态化,由疫情带来的市场影响逐渐减弱。自疫情爆发以来,我国疫情防控措施持续优化,应对方案不断成熟、应对措施更加精准,疫情防控进入常态化。疫情波动对我国经济活动的影响逐渐降低,对汽车市场的影响将进一步减小。

Fourth, with the gradual easing of chip shortage, the automobile supply capacity will be further released. With the gradual functioning of the chip market regulation mechanism and the joint efforts of the government, OEMs and chip suppliers, the supply shortage is gradually easing. By then, the release of automobile supply capacity will become a positive factor for the growth of the automobile market in 2022.

Fifth, the demand for new energy vehicles is strong, further promoting the steady growth of automobile consumption. In the medium and long term, the blessing of intelligent networked vehicle technology and the innovation of business model will greatly promote the popularization of new energy vehicles, especially the implementation of the goal of "double carbon", which will accelerate the progress of transformation. By 2025, the planned goal of the proportion of new energy vehicles is likely to be realized ahead of schedule, which will effectively support the domestic automobile market to maintain growth in 2022.

Economic observer reporter

Since the outbreak of the COVID-19 epidemic, there has been a shortage of automobile chips, which has had a great impact on the global and China automobile industries. What is the current shortage of chips in the supply chain and when will the supply shortage last? What measures has the Ministry of Industry and Information Technology taken to ensure the stable supply of automotive chips?

Wang Weiming:Thank you for your question. Since 2020, automobile industry enterprises have been plagued by the problem of chip shortage, and in 2021, they felt the "core" pain, so many automobile enterprises at home and abroad reduced production or stopped production for a short time. There are many factors influencing this round of automobile chip shortage, including the cyclical influence of the chip industry itself, and some sudden factors such as the COVID-19 epidemic and the fire in the production plant.

The Ministry of Industry and Information Technology has been paying close attention to and actively responding to the shortage of automobile chips, taking various measures to ensure the supply of automobile chips and maintain the stable operation of the automobile industry. Recently, it has focused on the following tasks. The first is to improve the working mechanism. Set up a working group on the promotion and application of automotive semiconductors, establish a weekly report system on the production of key vehicle enterprises, and hold coordination meetings attended by local industrial and information authorities, industry associations and key enterprises for many times to strengthen the docking of supply and demand and work coordination, and promote the improvement of the supply capacity of automotive chips. At the same time, the implementation of the automobile "Announcement" management service measures will simplify the procedures and speed up the audit progress on the premise of ensuring safety, so as to facilitate the vehicle enterprises to quickly realize the loading application of the chip replacement scheme in short supply. The second is to strengthen the docking between supply and demand. Give full play to the communication and coordination role of industry organizations, guide the establishment of China Automotive Chip Industry Innovation Alliance, organize the compilation of the Handbook of Automotive Semiconductor Supply and Demand Docking, and provide 568 chip product technical parameter information and 1,000 vehicle and parts enterprise demand information for industry enterprises’ reference; Support industry organizations to build a docking platform for supply and demand information, upstream and downstream communication and coordination channels, strengthen direct communication between automobile and component enterprises and chip manufacturers, and timely promote coordination and solve various problems and difficulties. The third is to strengthen policy guarantee. Coordinate relevant departments and local governments to provide financial funds, tax incentives, insurance compensation and other support policies, cooperate with the General Administration of Market Supervision to investigate and deal with unfair competition behaviors such as hoarding and price gouging in the automotive chip field, and accelerate the construction of automotive chip standard system and the development of technical standards in sub-sectors.Build a public service platform for automobile chip testing and application promotion, and strive to create a good development environment. With the joint efforts of all parties, the work of ensuring the supply of automobile chips has achieved phased results, which has provided strong support for the steady growth of China’s automobile production and sales in 2021.

At present, the world’s major chip companies have gradually increased the production and supply of automotive chips, and new production capacity will be released in the second half of this year. It is expected that the shortage of automotive chips will gradually ease in 2022. The Ministry of Industry and Information Technology will continue to implement the decision-making arrangements of the CPC Central Committee and the State Council, adhere to systematic thinking, make overall plans for development and safety, continue to strengthen the docking of upstream and downstream supply and demand and the cooperation of all parties, intensify the work of ensuring the supply of automobile chips, at the same time guide enterprises to optimize the supply chain layout, make overall plans to promote the popularization and application of automobile chips and jointly tackle key problems, guide social capital to actively invest in manufacturing, packaging and testing, improve the supply capacity of automobile chips, and ensure the stable and healthy development of the automobile industry.

People’s Daily reporter

In 2021, China’s automobile exports exceeded 2 million vehicles for the first time, achieving a historic leap. Please introduce the highlights of China brand automobile export in 2021 and how to judge the development trend of China brand automobile overseas market in 2022. What specific measures does automobile association have to help China automobile enterprises to speed up their "going out"?

Fu Bingfeng:Thank you for your question. In the past decade, China’s automobile export has been hovering around 1 million vehicles, and it exceeded 2 million vehicles for the first time in 2021, achieving a historic leap. China’s automobile industry is entering a new stage of globalization, with four bright spots.

First, the exports of China brand automobile enterprises all showed rapid growth. Among the top ten export enterprises, compared with the same period of last year, nine China brand automobile enterprises all showed rapid growth, among which four enterprises’ export growth rate exceeded 100%.

Second, passenger cars and commercial vehicles are growing at a high speed. Passenger cars increased by 1.1 times, and SUVs dominated, indicating that China brand has more competitive advantages in SUV models. Commercial vehicles increased by 70.7%, and both passenger cars and trucks showed rapid growth.

Third, the export of new energy vehicles has exploded. In 2021, 310,000 new energy vehicles were exported, a year-on-year increase of three times. The European market has become a major incremental market, mainly concentrated in developed countries such as Belgium, Britain, Germany, France and Norway, which reflects the international competitive advantage of China’s new energy vehicles.

Fourth, the direct investment model has played an important role. China automobile companies such as SAIC, Great Wall Motor and Geely Automobile set up factories overseas and began to play a better role. These directly invested factories have supported the China brand to take root overseas and laid a solid foundation for future growth.

The world economy continues to recover, and global automobile consumption is also recovering; China’s brand transformation and upgrading have formed advantages, and its supply chain is relatively complete, which can provide competitive products for overseas consumers in time; Countries represented by Europe and America have stepped up the promotion of new energy vehicles, and new energy vehicles have become a new kinetic energy for China’s export growth. These factors jointly promote the sustained growth of overseas development of China brand automobiles, and it is estimated that the growth rate of China’s automobile export will be around 20% in 2022.

At present, China’s automobile exports will usher in a period of rapid growth. China Automobile Association will cooperate with China brand automobile enterprises to actively carry out work in such aspects as legal certification, customs duties, overseas finance, logistics and transportation, intellectual property protection and brand cultivation, pay close attention to the main problems encountered by enterprises in export, and put forward suggestions and measures to solve common problems. At the same time, China Automobile Association will also give full play to the role of industry exchange platforms and international exchange platforms such as OICA, APEC Automobile Dialogue, and China-China Equipment Working Group, so as to help brand cars develop overseas.

International Business Daily reporter

In 2021, the commercialization projects of self-driving taxis and trucks in China were carried out in many places. What has the Ministry of Industry and Information Technology done to promote the development of intelligent networked vehicles? For the future-oriented L3 and above autonomous driving technology, what is the situation of technical standard formulation and access management in China?

Guo Shougang:Thank you for your question. With the accelerated evolution of automotive electrification, networking and intelligent technology, intelligent networked vehicles with innovative technologies such as Internet of Things, cloud computing, big data and artificial intelligence have emerged as the times require, becoming a strategic battleground for the development of emerging industries around the world. As the competent department of the industry, the Ministry of Industry and Information Technology has firmly grasped the changing trend of the automobile industry, formulated and issued a series of guiding documents, established a coordinated promotion mechanism, and vigorously promoted the industrial development into a new stage of multi-scenario demonstration and application. The first is to strengthen top-level strategic planning. Implement the "New Energy Automobile Industry Development Plan (2021-2035)", adhere to the coordinated development route of "bicycle intelligence+networked empowerment", set up an intelligent networked automobile promotion group, coordinate the resources of all parties, and promote the solution of key issues. The second is to enhance the ability of technological innovation. Give full play to the role of the national intelligent networked automobile innovation center, use financial special projects, investment funds and other channels to support, promote joint research on autonomous driving basic platforms, in-vehicle operating systems, build a public service platform for testing and verification, and accelerate technology research and development and industrial application. The third is to speed up the deployment of networking facilities. Vigorously deploy infrastructure such as 5G communication equipment and roadside networking equipment, and continuously expand the application scale of vehicle networking terminal loading. In conjunction with the Ministry of Housing and Urban-Rural Development, we launched a pilot project for the coordinated development of smart city infrastructure and intelligent networked vehicles, and successively identified two batches of 16 pilot cities to support the construction of intelligent infrastructure and "car city network" platforms. The fourth is to promote the demonstration of test application.Jointly with the public security and transportation departments, the "Management Specification for the Application of Intelligent Networked Vehicle Road Testing and Demonstration" was issued to support the development of expressway testing and manned demonstration, organize the comprehensive evaluation of test demonstration areas, and promote the realization of data sharing and mutual recognition of test results.

In terms of access management, we issued the Opinions on Strengthening the Access Management of Intelligent Networked Automobile Production Enterprises and Products, and put forward management requirements such as software upgrade, functional safety and expected functional safety, strengthened the supervision of automobile data safety and network safety, and accelerated the entry of intelligent Networked automobiles into the market. In terms of technical standards, we have established the "Fourteenth Five-Year Plan" standard system for intelligent networked vehicles, issued a number of standards such as automatic classification of automobile driving, automatic emergency braking of passenger cars, and automobile information safety, applied for compulsory national standard projects such as vehicle information safety, software upgrade, and data recording system, actively participated in the formulation and coordination of international standards, and submitted more than 50 technical proposals in 2021, and the overall work progress kept pace with international standards.

With the joint efforts of all parties concerned, China’s intelligent networked vehicles have shown a strong development momentum, and the new car loading rate of passenger cars with combined assisted driving systems has increased to about 20%, of which the new car loading rate of new energy vehicles has exceeded 30%; The vehicle-mounted basic computing platform realizes the application of loading, and the computing power of vehicle-mounted lidar and artificial intelligence chip reaches the international advanced level; The national open test area is 5,000 square kilometers, the total test mileage exceeds 10 million kilometers, more than 800 road test licenses have been issued, and more than 3,500 kilometers of roads have been intelligently upgraded. The application of automatic driving of large port freight vehicles accounts for 50%.

In the next step, the Ministry of Industry and Information Technology will, in accordance with the unified arrangements of the CPC Central Committee and the State Council, thoroughly implement the New Energy Automobile Industry Development Plan (2021-2035), strengthen the coordination of all parties, further strengthen the consensus on the coordinated development of "bicycle intelligence+network connection empowerment", accelerate the integration and innovation of key common technologies such as operating systems, high-precision sensors and wire-controlled chassis, strengthen the formulation of urgently needed domestic technical standards and the coordination of international laws and regulations, and organize large-scale vehicles and roads. Thank you.

Yang Guangwang reporter

Excuse me, how is the brand quality development of China automobile brands at present? In 2022, new brands were launched intensively in China market, and foreign brands accelerated the promotion of transformation strategy. How will China automobile brands achieve brand breakthrough?

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Zhu Huarong, rotating president of China Automobile Industry Association.

Zhu Huarong:Thank you for your question. First of all, I think the fair and just marketing environment in China market provides fertile ground for global brand development. In this market, both international brands and China brands, including those developed by state-owned enterprises and private economy, have developed vigorously and prospered here, and their concentration is constantly improving according to the development law of the automobile industry. At present, the concentration of TOP20 brand has been very high. I think this reflects the superiority of Socialism with Chinese characteristics system, which has built a fair and just business environment and is suitable for all kinds of brands to compete openly in this market. China brand has made great progress in such an environment in recent years, especially since the reform and opening up.

We can see that Director Wang Weiming and Secretary-General Fu Bingfeng said just now that the market share of China brand has reached 44.4%. So there are several characteristics. The mainstream China brands have developed by leaps and bounds over the years. The first is that their technical capabilities have been fully built, and they have fully developed their own research and development capabilities from the whole vehicle, body, chassis, engines and transmissions, including automatic transmissions. And you can see from the media that many automatic transmissions and engines have become the top ten engines and so on.

The second is continuous product innovation. China brand has now formed brand characteristics such as beautiful appearance, high value, high technology configuration and many applications of new technologies, which meets the needs of consumers in China market to upgrade.

Thirdly, I think the product quality of China brand has reached or even surpassed the level of some international brands. We have data to prove it. For example, if the failure rate of 1,000 vehicles is used as an indicator, then the failure rate of most international brands is about 8~10, while the failure rate of 1,000 vehicles of some China brands has reached an excellent level of 5~7, which has exceeded the average level. In particular, China brand also highlights its advantages in service, with high efficiency, quickness and good service.

We can also see from a series of survey rankings of relevant institutions, so I won’t list them here. In addition, the supply chain is being further improved. I think it is particularly worth mentioning that under such a big environment of a new round of technological breakthrough, China brand has seized the opportunity and seized the opportunity of a new round of development. We are manifested in the leading development of new energy and intelligent networked vehicles in the world. Obviously, we can see that in the new round of competition, our China brand can go hand in hand with international brands and compete on the same stage.

So just now we mentioned how to achieve "brand up" in the new round of competition, and how to break through? I think strategically speaking, our China brand will accelerate its strategic transformation or ability remolding, because it is not enough to transform itself in the new round of competition, and there are still many abilities to remold. First, from the direction, we should accelerate the transformation to some characteristics such as intelligence, new energy, low carbon, travel services and technology companies. This is a new trend in the development of our industry and a strategic transformation opportunity that we must seize. Second, in terms of products, we should speed up the development in the direction of intelligence, electrification, networking and lightweight, but I think we should also develop in the direction of "health". Cars are transforming and upgrading from hardware to software, so our ability structure has to be reshaped, and software-defined cars have become a new trend, so the future cars are called "new cars", namely, "large mobile intelligent and computing terminals, multifunctional mobile spaces, data acquisition carriers and new energy storage units". It can be predicted that automobile products are being transformed into "intelligent platform products" or "automobile robots". Third, from the brand, seize new marketing changes and March into the middle and high-end market. China automobile brands have an accurate insight into the trend of younger consumer groups, more accurately understand and meet users’ needs in product modeling, configuration, car environment, marketing services and other aspects, and continue to introduce high-tech products and high-quality services to bring users a beautiful travel experience. China automobile brands should accelerate the breakthrough and innovation on the new track,Through the value of products and services, the brand will be promoted and the healthy competition and development of the automobile industry will be promoted. In addition, China automobile brands should grasp the development trend of intelligence and new energy, strengthen the strategy of going abroad, and accelerate the development of markets in developed countries such as Europe and America, so as to occupy a good position in the global market.

China Automobile Industry Association has done a lot of work in this process. For example, in 2021, the association organized the special action of "2021 China Automobile Brand Upward Development", including the national tour of "Seeing China Automobile", the establishment of the joint meeting of chief brand officials of China automobile enterprises, and the holding of the China brand development theme forum, which made great progress.

In the next step, our China brand should seize the historical opportunity, seize the brand upward, especially seize the opportunity period of the next 3-5 years, seize the international market and accelerate the brand upward. I believe that a world-class China brand will be born in the next 10 years, and we can expect such results.

Cover journalist

At present, the development of new energy vehicles is accelerating, and China is about to usher in the first batch of power battery retirement tide. How does the Ministry of Industry and Information Technology plan for recycling power batteries?

Wang Weiming:Thank you for your question. With the rapid growth of the number of new energy vehicles in China, the number of retired power batteries is also increasing year by year. It is of great significance to do a good job in recycling power batteries for protecting the ecological environment, improving the efficiency of resource utilization and ensuring the healthy and sustainable development of the new energy vehicle industry. In recent years, the Ministry of Industry and Information Technology, together with relevant departments, issued and implemented a series of policies, such as the Interim Measures for the Management of Recycling and Utilization of Power Batteries for New Energy Vehicles, and issued supporting measures, such as the Measures for the Management of Step Utilization of Power Batteries for New Energy Vehicles, to strengthen the traceability management of power batteries throughout their life cycle. We have carried out pilot recycling of power batteries in 17 regions including Beijing, Tianjin and Hebei to deepen cross-regional cooperation and industrial chain coordination. The Catalogue of Advanced and Applicable Technology and Equipment for Comprehensive Utilization of National Industrial Resources (2021 Edition) was issued, and advanced technology and equipment such as flexible disassembly of retired batteries were promoted and applied, and a number of national, industry and group standards were formulated and issued. By the end of December, 2021, 173 related enterprises had set up 10,127 recycling service outlets in 31 provinces and cities across the country, and 45 echelon and recycling backbone enterprises have actively played a leading role in demonstration, and the power battery recycling system has been initially established.

In the next step, the Ministry of Industry and Information Technology will conscientiously implement the Development Plan of New Energy Vehicle Industry (2021-2035) in accordance with the decision-making arrangements of the CPC Central Committee and the State Council, and work with relevant departments to promote the following work: First, accelerate the study and formulation of the Management Measures for the Recycling of Power Batteries of New Energy Vehicles, further clarify the specific responsibilities of state and local departments, refine the regulatory requirements for all aspects of power battery recycling, and increase the regulatory binding force. The second is to study and establish a linkage mechanism for the management and control of power battery recycling, strengthen online and offline collaborative traceability supervision and management, compact the responsibilities of relevant subjects, and improve supervision efficiency. The third is to speed up the introduction of a number of national and industry standards for the recycling of power batteries, and do a good job in publicizing and implementing the standards. We will intensify efforts to tackle key problems, popularize and apply a number of key technologies, such as efficient recycling, and improve the technical level of the industry. The fourth is to carry out pilot acceptance of power battery recycling, and select and promote a number of typical models and enterprise case experiences. We will continue to implement the standardized management of the comprehensive utilization of waste power batteries, and set up a number of benchmark enterprises for echelon and recycling.

Ma Jian, Deputy Director of the Information Office of the General Office of the Ministry of Industry and Information TechnologyThank you for your detailed answers from the four publishers, and thank you for your concern and support for the development of China’s automobile industry. Today’s press conference is over. Goodbye!

The latest price of Shanghai Hongqi EH7 car 179,800, sold at a reduced price, the highest price 50,000, the quantity is limited

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红旗EH7头图

As a high-end car, the exterior design of the Hongqi EH7 shows the unique charm and elegance of the Chinese brand. The front face design adopts the concept of blending classic and modern, equipped with exquisite chrome trim, outlining the atmospheric middle net, and the air intake grille is as strong and delicate as a shield, exuding a low-key sense of luxury. The overall style blends hard lines and streamlined design, showing strength and dynamism, while not losing the atmosphere of business and luxury. The proportions of the body are coordinated, and the details are full of exquisite craftsmanship, so that people can feel its noble identity at a glance.

红旗EH7正侧

The sideways design is the unique charm of the Hongqi EH7. Its 4980mm body length and 1915mm width together create a solid and elegant body ratio. The wheelbase reaches 3000mm, which allows for the full expansion of the interior space. The balanced distribution of the front and rear wheel tracks (front 1645mm and rear 1655mm) ensures driving stability. The tire size is 245/50 R18, which not only provides good grip, but also complements the body line. The wheel design shows the refinement and craftsmanship of the Hongqi brand, giving the EH7 an extraordinary silhouette.

红旗EH7中控全图

The interior design of Hongqi EH7 reflects the brand’s sense of luxury and technology. In the spacious cockpit, the steering wheel is made of exquisite leather materials to provide a comfortable feel, and at the same time supports manual up and down + front and rear adjustment to ensure that the driver can get the best control experience under different driving needs. The 15.5-inch central control screen acts as the intelligent hub in the car, integrating multimedia systems, navigation, telephone and air conditioning functions, and realizing convenient operation through automatic speech recognition system.

In terms of seats, the EH7 uses a mix of imitation leather and leather/flip materials to provide a good touch and comfortable ride experience. The main driver’s seat has multi-directional adjustment functions of front and rear adjustment, backrest adjustment, high and low adjustment and waist support, as well as luxurious configuration of heating, ventilation and headrest speakers, which enhances the driver’s comfort. The driver’s seat is also equipped with a power seat memory function to meet the individual needs of daily driving.

The rear seats support proportional reclining, providing passengers with ample storage space and flexibility to meet diverse travel needs. In short, the interior design of the Hongqi EH7 pays attention to detail and practicality, and is committed to creating a high-quality driving experience for passengers.

红旗EH7发动机舱

For this model of Hongqi EH7, the engine on board shows excellent power performance. The maximum power of this engine reaches 253 kilowatts, providing the driver with sufficient power support. At the same time, its maximum torque reaches 450 Nm, which not only guarantees the smooth acceleration and driving of the vehicle, but also reflects its advantages in technical specifications.

Summarizing the owner’s evaluation of the Hongqi EH7, it is not difficult to see his love and recognition of this model. He emphasized the sports and fashionable design of the EH7, the elegant curve of the side line and the innovative design of the tail lights, which all added highlights to his daily travel. Especially the dynamic lighting effect at night seems to give life to the vehicle. The closed design of the front face and the unique car logo show the unique temperament and sense of technology of the Hongqi EH7. For the 4.98-meter body size, the owner said that this is one of the important reasons why he chose the EH7, which meets his space needs. Overall, the Hongqi EH7 obviously satisfies the owner’s pursuit of youth, fashion and quality, and becomes his ideal car.

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How to turn the 3,000-year-old mythical imagination into shocking video works, visual effects are undoubtedly an indispensable part.


To this end, the trilogy of deities boldly launched an international visual effects team. The visual effects director once won the Oscar for best visual effects, and had a tacit cooperation with him in the school.


This time, this "veteran" figure in the visual effect circle has also made the international advanced visual effect technology collide with the traditional culture of China with a brand-new spark.



In this issue of Behind the Scene, let’s follow Douglas and the host to reveal the "visual magic" of "Feng Shen I": how to create a magnificent grand scene, and how "magical creatures" such as Lei Zhenzi, Mo Qilin and the nine-tailed fox were born?


The visual effects director of "Feng Shen I" reveals the production of "digital characters"

Cluster animation

How to create a grand scene?


As a mythical epic, Feng Shen Part I contains a lot of shocking grand scenes, and thousands of people are in the same box at every turn. The production of this kind of cluster animation puts high demands on Douglas and the team.


"Cluster animation", also known as "cluster animation", refers to the animation technology that simulates large-scale character movement, and is often used to make a sea of people in film and television works.



Take the construction of the "altar" as an example. There are not only towering scaffolding in the picture, but also hundreds of slaves in hard labor and elephants carrying materials, which makes people lament the grandeur of the building and feel the tyranny of Yin Shou.


How to create this amazing grand scene? Douglas revealed that the crew adopted a combination of real shooting and CG technology.


There are only foreground figures and buildings in the real shot.


The real scene is mainly the foreground part of the building and two or three hundred actors playing slaves.


Among them, 12 actors will be selected for "scanning" to design "templates". "These actors will enter a shooting system one by one, and hundreds of static cameras will capture from all directions, and at the same time, they will cooperate with the flash to ensure that there is no shadow from any angle, thus obtaining the material for CG production."



Then, based on these "real people" templates, through copying and some details adjustment, hundreds of slave images in labor are generated. At the same time, we must constantly adjust the intensity and angle of light to make the light and shadow effect more natural and integrated with the background.



Douglas revealed that although the scene of "Sacrifice to Heaven Platform" lasted less than a few minutes, the longest shot took the team four months to build. The difficulty lies in that both the figure form, architectural details and light and shadow effects should be infinitely close to reality.


If you zoom in, you will find that thousands of workers are in different States, some are walking, some are carrying straw or sand; Dozens of scaffolds are connected by passages, and there are complicated devices such as pulleys and ladders.


Even if it’s just a flash shot, every detail must stand scrutiny. Behind this is the result of constant debugging and carving by special effects artists.



If the altar shows "the grandeur of architecture", the picture of Yin Shou leading the proton brigade to return to Korea in triumph highlights "the grandeur of the ceremony".


When creating a sea of people to celebrate the scene, the visual effects team used a similar technique to the altar, first shooting a part of cheering citizens and victorious cavalry, and then using this as a template to create a huge grand scene.



Douglas admits that with the rapid development of CG technology, all scenes can be simulated by technology in theory, but real shooting is still indispensable. "Real shooting has an irreplaceable sense of reality. The behavior and performance of horses, riders and people are real. They can get action feedback from each other. This is irreplaceable by technology. "

Digital biology

Mo Qilin and Lei Zhenzi were born like this.


Master Wen rode back to the DPRK in triumph on Mo Qilin, Lei Zhenzi returned to Xiqiao with Ji Chang, and the nine-tailed fox flew over the eaves and walked gracefully … There are too many "magical animals" in "Feng Shen" that are amazing and amazing. How are these digital creatures created from scratch? How to make them look authentic?



Douglas explained that, taking Mo Qilin, the mount of Master Wen, as an example, the team spent a lot of time in the early stage to consult the expressions about Kirin in various historical materials, and finally the director determined the image of Kirin as "one-horned dragon with a bull’s hoof".


In order to make Mo Qilin move vividly, the visual effects team also referred to the movement states of heavy horses, bulls and other animals. During the filming, the actor will also ride a mechanical device imitating Mo Qilin’s motion to observe the influence of riding position and saddle on the dynamics.


After testing various dynamics and scenes, Mo Qilin, whose gait is authentic, well-documented and grumpy, is finally presented.



If Mo Qilin, who is full of flames, is domineering, the characteristics of the nine-tailed fox are smart and elegant. Douglas said that director Wu Ershan has always stressed to them that the nine-tailed fox is a character composed of aura, not a real animal, and its weight and quality are different from other creatures.


The appearance of the nine-tailed fox in different periods is also different. "When it first appeared, it was almost a spiritual body, and it became more and more real as it gained more energy." Douglas said, "When the nine-tailed fox runs, it will leave traces of steam behind it, which will be more ethereal with light."


At the same time, the visual effects team will also refer to the performance of the actress who plays da ji, and integrate it into the design of the nine-tailed fox, so that they have a subtle connection.



It is more complicated than Mo Qilin and the nine-tailed fox. The birth of the digital character "Lei Zhenzi" is the product of the actor’s action capture and CG technology.


In order to restore the description of Lei Zhenzi in the original work: "The nose is high, the face is like indigo, the hair is like cinnabar, the eyes are violent, the teeth are born, and the body is two feet long." The special effects team started with bones and muscles to build a model of Lei Zhenzi.



The difficulty is that all internal structures and relationships should be very reasonable. "When Lei Zhenzi turns his face, the skin should move with the bones, and the position relationship between eyes, teeth, tongue and skull should be made clear. When he walks around, muscles and fat should also respond accordingly," Douglas said.



In addition to strong muscles, Lei Zhenzi’s broad and powerful wings are also a highlight. The team did not choose the wings of birds when designing, but referred to the appearance of fins. "It is this design that makes it look like it comes from different worlds."



Different from Mo Qilin and the nine-tailed fox, Lei Zhenzi has complex emotional expressions, especially the father-son relationship with Ji Chang, which is the significance of motion capture.


For example, when filming the scene of Lei Zhenzi saving his father, the actor who plays Ji Chang will directly play against Pengyi Han who is wearing a motion capture suit and hanging in mid-air. Pengyi Han’s rich expressions and body movements will be captured, which will become an important reference for CG production in the later period.



Douglas explained the difference between motion capture and pure CG production. "Actors’ performances will make digital characters unique individuals and have emotional communication with the audience, especially in action details and facial emotions. The role of motion capture is irreplaceable."



Behind the 2.6 billion box office of "Feng Shen I", in addition to directors and actors, there are also thousands of behind-the-scenes teams worthy of "Feng Shen". They come from more than 20 different countries, and at the same time, they are pushing China’s mythical epic to a broad world stage.


Looking back on the film creation process, Douglas said with emotion, "I am very lucky to work with such an outstanding team. Every day is learning and every day is full of challenges."


The door of the merchant was inexplicably occupied by the sidewalk blind road of the feudal parking lot.

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The existing parking lot can’t be used, and the car has no place to park, which really makes people anxious to get angry. However, in Baolong International Community in Licang District, some residents are worried about a new parking lot. In front of the street shops near Jiushui Road, a closed parking lot is being built these two days. Merchants have said that once this parking lot is built, how can we do business in the future?

Mr. Fei is the owner of the shop at No.217-1 Jiushui Road. At noon on December 1, a group of people suddenly came in front of his door and began to install parking poles and toll booths. Mr. Fei quickly found other merchants to stop it, but failed.

Mr. Fei said that because there were too many people on the other side, merchants were afraid of conflicts and did not dare to stop them. However, as soon as these two parking poles were built, 40 merchants from No.217 to No.223 Jiushui Road really couldn’t sit still. A merchant told the reporter that the person who came to build the parking lot was Qingdao Shuntongda Property Service Co., Ltd. Before the construction, the company also obtained the parking lot construction qualification and issued a notice. However, merchants found that the open space in front of their own doors was not within the parking lot specification.

At the scene, the reporter saw the bulletin board placed by Shuntongda Property Service Co., Ltd. The bulletin board announced the company’s business license and business parking registration certificate. The registration certificate indicates that the parking lot is located at No.225 Jiushui Road and No.689 Qingshan Road in Licang District. However, Shuntongda Company included the area between No.217 and No.223 Jiushui Road in the parking lot.

An informed merchant told reporters that the area in front of their door was not planned as a parking lot because there was a blind road in front of the door. It is also for this reason that Fushan Road Sub-district Office has ordered Shuntongda Company to stop construction in September this year. But now, the company is making a comeback. The reporter then went to Shuntongda parking lot management office, but the door was locked here. However, when the reporter left, he accidentally met the manager Qu, the person in charge of Shuntongda parking lot.

The Qu manager said that No.225 Jiushui Road on the business registration certificate includes the area in front of No.217 to No.223, but did not explain the reason.

The reporter at the scene saw that there is indeed a clear blind road in the area before No.217 to No.223 Jiushui Road, and a large part of it is currently occupied by parked vehicles. And beside it, I didn’t find the sidewalk that Manager Qu said. For these, the music manager was unwilling to explain, and then left the scene.

Judging from the registered area on the surface, the business scope of Shuntongda Parking Lot does not include the area between No.217 and No.223 Jiushui Road. Moreover, there is indeed a blind road and sidewalk in this area. If it is changed into a closed parking lot, it will be very inconvenient for pedestrians to pass through this area. And Fushan Road Street has also issued a notice to stop construction. However, Shuntongda Company said that this area belongs to their construction scope. Which side is telling the truth? Tomorrow, "Today" will get in touch with Fushan Road Street and the parking lot management office of Qingdao Public Security Bureau to find out the real situation of this matter.

Electronic toll collection system will be networked nationwide in 2015.

Wang Tai, deputy director of the Highway Bureau of the Ministry of Transport, revealed at the promotion meeting of the national electronic toll collection (ETC) networking work held on the 9 th that before the end of this year, 14 provinces and cities such as Beijing will realize system networking operation; By the end of 2015, all provinces, autonomous regions and municipalities in China will basically realize the system networking operation.

"One to five", the economic and environmental benefits of electronic non-stop toll lanes are outstanding.

ETC system, also known as electronic toll collection system, is the most advanced road and bridge toll collection method in the world, and it is an effective way to solve the congestion of highway toll stations and improve traffic efficiency. The capacity of one electronic toll lane is equivalent to that of five manual toll lanes, and the average time for vehicles to pass through the toll booth has been reduced from 14 seconds to 3 seconds, which has shortened the time by nearly 80%. Through this technology, it can also save fuel consumption and reduce pollutant emissions.

In addition, through the implementation of regional networking, it also provides a guarantee for the rapid passage of expressways for regional integration. Since the electronic toll collection system was opened in 2010, the average annual growth rate of the transaction volume of the inter-provincial electronic toll collection system in Beijing, Tianjin and Hebei has remained at around 60%, and the average annual growth rate in the Yangtze River Delta region is close to 90%.

After the exploration in recent years, the scale of the construction, popularization and application of electronic toll collection system in China has increased rapidly. Up to now, more than 7,100 dedicated lanes have been built nationwide, with more than 11 million development users.

Next year, the number of users will reach 20 million, and the main toll station will achieve full coverage.

However, the system promotion also faces many difficulties. Including the need to install electronic tags and purchase stored-value cards before using special lanes, the need to recharge at special points or banks, the slow progress of inter-provincial settlement, the implementation of superimposed charges for some routes and the imbalance of input-output ratio, which led to the lack of enthusiasm of investors.

In this regard, Feng Zhenglin, Vice Minister of the Ministry of Transport, introduced that the Ministry of Transport requested to build a national online clearing and settlement platform and formulate networking operation rules to jointly ensure that the national online clearing and settlement is fair, transparent, safe and efficient.

According to the plan, the nationwide networking work will be divided into two steps: before the end of 2014, 14 provinces and cities including Beijing, Tianjin, Hebei and Shanxi will be networked. By the end of 2015, a nationwide networked operation management mechanism will be established; The utilization rate of passenger cars is not less than 25%, and the utilization rate of non-cash payment reaches 20%; The system coverage rate of the main toll station reaches 100%; Customer service outlets cover county (district) level administrative regions; The number of users in the national system has reached 20 million; Realize the nationwide networking operation of military vehicles and armed police vehicles.

In addition, by the end of 2015, China will initially establish a national toll road networking data service system. By then, road network management departments at all levels will be able to deeply explore the potential value of vehicle operation information, strengthen statistical analysis of data, and provide decision support for road network operation management and government industry supervision. (Reporter Lu Yanan)

How to solve the copyright problem of dozens of "new works" published by AI Stefanie every day?

Cctv news(Reporter/Yang Wei): Dozens of "new works" are popular again with their voices every day, and the best singer of 2023 … … AI Stefanie is so popular all over the network.

The secret of AI Stefanie’s debut is to train and post-process her voice by technical means, and let AI cover other singers’ songs with Stefanie’s voice. The spirit-like voice with various styles of songs not only has no sense of disobedience, but also makes the songs more unique. At present, on the platform, the cover content such as "Hair as Snow" and "Rainy Day" has been played by millions.

But does such an AI cover work involve copyright issues? Wang Guohua, a partner lawyer of Beijing Zhongwen Law Firm, said that AI cover violated the singer’s voice rights. At the same time, presenting such works also needs the cooperation of songs, words and songs, which will involve the infringement of the copyright rights of songwriters.

"News+"reporter: Does the cover content of AI involve copyright issues?

Wang Guohua:The cover is the reproduction of the singer’s voice, which is actually highly similar to the original singer’s voice. This kind of cover itself will involve the imitation of the original voice and affect the corresponding rights enjoyed by the original singer. If it’s a simple cover, it doesn’t involve copyright, but the voice right in the personality right of People’s Republic of China (PRC) Civil Code.

Article 990 of the Civil Code of People’s Republic of China (PRC) stipulates that the right of personality is the right of life, body, health, name, name, portrait, reputation, honor and privacy enjoyed by civil subjects. In addition to the personality rights stipulated in the preceding paragraph, natural persons enjoy other personality rights and interests based on personal freedom and personal dignity. Article 1023 stipulates that the licensing of names, etc. shall refer to the relevant provisions on the licensing of applicable portraits. The protection of natural person’s voice shall refer to the relevant provisions on the protection of portrait right.

However, a complete AI cover work often needs corresponding songs, words and songs to cooperate. This situation will involve the copyright of words and music, including the player’s right to play with related instruments.

If you directly use these songs and lyrics to cover them without the consent of the songwriters, it will involve the infringement of the relevant copyright rights enjoyed by the songwriters, which is a copyright infringement.

"News+"reporter: If it is not for profit, does the AI cover work involve infringement?

Wang Guohua:Generally speaking, judging whether it constitutes an infringement is not based on the number of clicks or the so-called paid free. As long as there is a publishing behavior, the processed content may be known by unspecified people. In this case, it has the premise of bearing relevant legal responsibilities.

Therefore, whether it is for profit or not, it constitutes infringement.

"News+"reporter: Will making spoof videos through AI cover cause other rights and interests violations to singers?

Wang Guohua:Each singer has formed his own unique style, and his image has a certain solidification in the eyes of the audience. Making a spoof video may involve the singer’s reputation or derogatory reputation.

As for the extent to which it constitutes derogatory, it is a matter of different opinions. Legally speaking, it mainly depends on whether it reduces the reputation and social evaluation of others. If the content of the creation has a negative impact on the relevant audience or related social work, it can be said to be derogatory.

Therefore, if this form of spoofing a singer has reached a derogatory level, or has reached an insulting and defamatory level, it may involve reputation damage and infringe on the singer’s reputation right, and the infringer needs to bear corresponding civil responsibilities.

"News+"reporter: Is there any copyright in AI cover works?

Wang Guohua:Generally speaking, the cover itself is not a work based on human intellectual achievements. According to the provisions of Article 3 of the Copyright Law of People’s Republic of China (PRC), works protected by China’s copyright law should be based on the intellectual achievements of people.

The works in which AI participates are often based on computer software codes and algorithms, and do not belong to the content that should be protected in the sense of People’s Republic of China (PRC) Copyright Law.

"News+"reporter: Let the dead singer "re-create" through AI cover. Will this appeal infringe on the rights and interests of the deceased?

Wang Guohua:Many netizens and fans are eager to hear the voice of the dead singer and also hope to hear the singer reproduce some songs. But in fact, the rights enjoyed by dead singers are no different from those enjoyed by ordinary people.

For them, the sound generated has formed a unique correspondence with himself. For example, when we hear this song, we must know who sang it, that is, the voice and the singer have formed a unique corresponding business relationship, which can naturally bring corresponding benefits to the singer.

For the average person, in the process of using the singer’s voice, we should respect the singer’s related rights to the voice. After the singer’s death, anyone who uses the singer’s voice to create related works needs to obtain the consent of the legal heir of the original singer. Without the consent of the relevant heirs, no one may adapt the original singer’s voice or make a commercial cover.

"News+"reporter: Can you really be excused by marking a disclaimer at the bottom of the work?

Wang Guohua:This exemption statement is only a unilateral statement, and legally speaking, this statement will not produce a real exemption. Because according to the relevant laws and regulations, the real exemption must be the case that the law clearly stipulates that there is no need to be responsible.

If the disclaimer is marked in the comment area or at the bottom of the video, and the behavior has constituted the corresponding infringement, even if there is a disclaimer, it cannot be exempted from the relevant responsibilities that should be borne.

"News+"reporter: If the singer agrees with this behavior, but asks for a high share, is it a reasonable behavior?

Wang Guohua:Legally speaking, this kind of behavior is not prohibited.

The singer can punish his voice accordingly. Within the scope permitted by law, including allowing others to cover and imitate, are the corresponding civil rights enjoyed by singers. This kind of civil right also means that singers are allowed to set their own prices in the market. Singers and organizers can agree on copyright fees through free negotiation between the two parties, and there is no limit on the amount, which is a market behavior.

Hey!

 

The utensils are elegant, and they will always be in the heart.

Beauty comes from nature, reflects in the mind with eyes, and releases pleasure in the deep heart.

The beauty of artifacts is inextricably linked, including "wrongly painted gold" and "hibiscus coming out of water".

Traditional culture has cultivated aesthetic power and life interest.

Just a magpie pattern seems to have endless stories.

There are many kinds of auspicious patterns with the theme of magpie, which may be a simple expression of the integration of flower-and-bird painting into secular life at the beginning. The symbolic meaning of magpie was gradually endowed with the meaning of "happiness", or it was after the Tang Dynasty that it gradually became an auspicious bird.

There are also many magpies in Guanfu Museum, which express their yearning and pursuit for a better life in different craft languages.

In Qing dynasty, white jade was skillfully carved to delight the mountains on the eyebrows.

Guanfu museum collection

This mountain is small and careless, and a magpie is cleverly carved with a pretty color to look back at the head of a plum branch rooted in a rock. A mountain, a tree and a magpie have a three-dimensional image, which means "beaming with joy", and there are also exclusive branches, which are not afraid of frost and cold, highlighting the pride of the literati and being free from vulgarity.

Eighteen "Romance of the Three Kingdoms" Bo Gu Doors (partial)

Guanfu museum collection

This is the pattern of the whole board relief on the skirt board across the door, and the picture is complex and full, expressing auspicious meanings such as "happy day and happy land", "auspicious celebration is more than enough" and "peace and wealth". Among them, the magpie in the upper part of the antique shelf and the double badgers in the middle and lower parts are composed, and the meaning of "happy day and happy land" is taken by homonym.

Kangxi in Qing Dynasty is full of colorful flowers, happy with the big phoenix-tailed statue with plum tips.

Guanfu museum collection

On the green glazed porcelain tire, Shi Mei bamboo flowers and birds are painted with holes, and their plum branches stretch up and down, standing upright, and magpies are scattered up and down, flying or standing, exulting, which means "joy and peace".

Today, we mainly introduce another cultural relic with the theme of "Magpie" in Guanfu Museum-[Qing Kangxi blue-and-white "Happy Day" pattern bowl] and creative derivatives inspired by it.

Qing Kangxi Blue-and-White Ri Ri Ri See Happy Bowl

Guanfu museum collection

The curved wall of this bowl is rich, the mouth edge is slightly skimmed, the shape of the bowl is geometric, and the tire glaze is bright and clean.

Its decorative painting is particularly unique, with the whole body painted inside and outside, and the outside of the bowl is painted with pine branches, bamboo swaying and beautiful rocks.

Draw thirty magpies, or perch on branches, and jump for joy and echo; Or through the mountains and clouds, looking back with high spirits, there is a scene of joy and peace, and good things come.

In the center of the bowl, a magpie is drawn, perched between vigorous and spicy plum branches, with a sparse composition and delicate pink petals in the air, beaming with pleasure. There are sun and stars between the clouds of plum blossoms, and the "sun" and "star" coexist, indicating loyalty and love, lasting forever. At the same time, flowers of the four seasons are painted along the bowl, and butterflies dance in the meantime, taking the meaning of Hua Die’s love and happy meeting.

Based on the collection of "Happy Bowl", Yinghua, the essence of the traditional culture of the original instrument, is composed of two magpies flying between the mountains and clouds, and the wish of "Happy Bowl" of the original instrument is extended.

At the same time, there are "days" and "stars" coexisting between the two magpies, and there are good wishes for building "happiness and harmony" through years and time. There is quite an interest in "when the golden wind and the jade dew meet, they will win over countless people."

There are beautiful rocks and flowing clouds like water, so don’t sigh that time flies and years are fleeting. Time flies, always cherish time! Cherish things! Cherish people!

Baked earth into a vessel, flowers are born on the porcelain, and the word "Guan" is inscribed on the bottom.

Cups are even in pairs, and eventually they become "seeing each other and enjoying the cup."

According to this, it is a blessing to accompany you in the ordinary but beautiful time every day.

Is Li Qin suspected of resource degradation? From the heroine of the drama to nanaya snow, we can realize the flow of the drama with both hands.

The popularity of nanaya snow starring Li Qin and Joseph was as high as 7206 on the first broadcast day of iQiyi, which swept the list of various dramas in the station, and the hot search for topics related to the series continued, causing countless netizens to discuss the plot and characters online, with a total reading of 1.06 billion.At the same time, nanaya snow performed well on other platforms.Although there are many difficulties in adaptation of Cang Yue’s novels, there are still film and television producers who have been unwilling to buy copyright adaptation for so many years, even her "Zhu Yan in the Mirror", which has nothing to do, has not been spared.

In fact, "nanaya snow" has been surrounded by negative public opinion since its launch.First of all, the play is unnatural, and the overall feeling is very poor. The audience sharply commented that the play of nanaya snow is like a puppet show. Thirdly, there are serious traces of matting in the play, and the background displayed is far from the real-life shooting of snow publicized before the play, which makes the audience feel cheated.Based on this, although nanaya snow still left a part of the audience with the influence of two actors, Li Qin and Joseph, more viewers felt that.This drama is probably another cannon fodder puppet drama that failed to adapt Cang Yue’s novels.

I have to say that the current online performance of nanaya snow is very general, which seems to be caused by Li Qin’s carelessness in choosing the script.As an actress who came into contact with the Star Drama earlier in the 1990s, Li Qin’s works in her youthful period are mainly true and false. The hot "Bright Life" and "The Return of a Thousand Daughters" are all like this.It seems that Li Qin’s outstanding face value and unique temperament doomed her to be able to play the real money of grassroots living abroad.At that time, it should be the peak period of Li Qin’s traffic. Unfortunately, due to the brokerage contract, Li Qin’s thriving business encountered a three-year suspension period.

It is also the three-year off-schedule period that gave Li Qin a chance to settle down.Later, Li Qin turned red again with the role of Princess Yuan Chun in Chu Qiao Biography.After a series of fate tricks, this silly and sweet princess changed her mind greatly and became a ruthless and crazy beauty.Although the role of Princess Yuanchun is quite different, and the inner transformation of the characters is complicated, it is very difficult to show it, but Li Qin still plays this role vividly, which makes countless real-time audiences feel distressed.With this play, Li Qin returned to the public’s field of vision and challenged more types of roles.

These include Tian Xiaoe in the drama White Deer Plain, the southern song of the heroine’s drama Splendid South Song, and Wan’er Lin, the heroine of the male frequency drama Joy of Life.Although Li Qin’s idea of taking over the drama seems very confusing, on the whole, there is still a little logic in it. While performing a well-made and well-designed ancient puppet show, we try to get in touch with the drama with good script and texture, so as to realize the real sense of flow and texture.Because of this, after Tian Xiaoe was recognized by the industry, Li Qin’s drama resources also made a qualitative leap.

The Road to Life with Chen Xiao, Na Pianhai in Dreams with Sean Xiao, and The Wind Catcher with YiBo.The three dramas have made Li Qin’s expressive power and role-building power recognized by the industry and appreciated by the audience.More importantly, these three plays starring Li Qin have achieved extremely good results, whichIt shows that Li Qin still has certain aesthetic ability when choosing the role of drama, and has a clear understanding of market orientation, which is sometimes extremely important for actors.After performing three dramas, Li Qin chose the ancient puppet drama "nanaya snow" from the perspective of the heroine.

The partner is Joseph, who has an excellent audience relationship.Speaking, the casting of this drama is very good, and Li Qin’s face value and temperament belong to the standard of cold beauty in the novel. Playing Xue Ziye is a piece of cake.Because he was born in Kunqu Opera, Li Qin’s temperament is quite good, and his coolness is what he was born with. Cold Beauty This track is a breeze for Li Qin. Being able to play the role of comfort zone is very lucky for actors.Especially the ending of "nanaya snow" is abusive, and the female host always likes male four. Fate and pull are both unique.

For the audience watching the drama, they are still looking forward to the follow-up performance of Li Qin and Joseph, and I don’t know whether the drama side will make an appropriate adaptation for the ending of the original book, or continue the style of the original book, with a faint sadness.The casting of this play is great, Li Qin is very suitable for Xue Ziye, and it is also a very wise decision to let Joseph play the young knight-errant.Although Li Qin and Joseph seem to have different ages, and their sense of CP is not good, so far, there is no problem with their performance, and some people even exaggerate the meaning of drama.A lot of discussions are centered around two people.

After all, the market of ancient puppet shows is poor this year, and many traffic shows are not well broadcast.Fortunately, Li Qin and Joseph didn’t follow the flow route, so the achievement of nanaya snow had no great influence on their subsequent development. In fact,As one of the few actresses in the 90-year-old who has won tickets for the drama and works beside her, Li Qin is rarely sober and transparent.After a long period of no drama, Li Qin regained attention and topic because of Chu Qiao Biography, and many cast members also threw olive branches.Li Qin also took this opportunity to film more and return to the audience’s field of vision.

At the same time, Li Qin didn’t give up taking the initiative to contact the drama resources when he paid attention to choosing the script with the theme of "Big Hot Ancient Puppet". Although the resources of ancient puppet dramas can be loved and supported by more audiences, actors can get more opportunities to exchange acting skills with the old ones in the main drama, and a drama will be of great benefit in acting.Li Qin’s appearance is good. He was able to win the role of Tian Xiaoe in White Deer Plain, and his outstanding appearance is naturally the main factor.Although the role is very bitter in the later period, and he needs to eat wild vegetables covered with dirt and dress up ugly, Li Qin doesn’t care at all.

She was preoccupied with playing the role of Tian Xiaoe.Sure enough, Li Qin’s performance was excellent, and her success made her emerge in the drama circle. At the same time, Li Qin didn’t give up acting in ancient puppet dramas and popular male frequency dramas. Thereby maintaining discussion and exposure.Although the ancient puppet drama is a type of drama that does not require acting skills, the male frequency drama is said to be a brainless drama that is too big. But both of them can really make the actors get a bonus. soEven after three dramas, Li Qin has been regarded as a 90-year-old who has successfully transformed. She could have played the drama with peace of mind.

However, she still didn’t completely give up the ancient puppet shows. Instead, she perfectly balanced the number of dramas and ancient puppet shows, and successfully achieved both flow and texture.