With the changeable SUV features, the launch of iCAR 03 caught many people’s attention. Full of modeling, like a struggler roaming in the city, like a knight through the jungle, or an astronaut roaming in the stars, it can provide rich emotional value, like an ever-changing elf, and has a feeling of "little guardian".

ICAR 03 is in line with the pursuit of fashion and free creation pursued by contemporary young people. The market is gradually becoming younger, and most of the consumers are the younger generation. The fashionable design has already become the market trend, and this car stands out among many models with its unique "square box" shape. But just design can’t be a measure of the value of products. Let’s find out what the strength of iCAR 03 is under the coolness.

When it comes to iCAR 03, we have to mention its design. The headlights and LOGO all adopt the vertical LED light group design, which echoes each other, and the front looks a bit like the three letters "I". The front grille is designed with transverse dense vertical stripes, which is relatively novel in new energy vehicles. The waistline and roof lines are relatively straight, creating a tough off-road vehicle image. In addition, it is equipped with a hidden door handle, which not only increases the sense of science and technology of the whole vehicle, but also reduces wind resistance and improves energy efficiency.

ICAR 03 window adopts electronic paddle lifting design, which not only improves the convenience of operation, but also brings more advanced scientific and technological experience to drivers. In addition, the door adopts the electronic inner door opening mode, which makes it easier to get in and out of the vehicle. In the design of the console, iCAR 03 also shows its uniqueness. The console adopts a separate design, which is wide at the front and narrow at the back, showing a unique suspension effect. The console is equipped with interesting custom functions, such as the design of cold and warm cups, which can adjust the temperature of the cup holder according to the driver’s needs, which is both practical and intimate.

In order to meet the young consumers’ pursuit of outdoor camping, tide play and tide change, iCAR 03 is also equipped with many practical functions. For example, the car is equipped with a 50KG load-bearing luggage rack, which can easily carry all kinds of camping equipment. In addition, the vehicle also has 3.3kW, 220V external discharge function and 12V power supply in the trunk, which provides users with rich power consumption scenarios, which can meet the needs of users whether they are camping or refitting.

ICAR 03 is based on the i-MS multi-element Rubik’s Cube new energy architecture, with all-aluminum beams and an electronically controlled four-wheel drive system. It is expected to be equipped with intelligent adaptive electric four-wheel drive and single-motor rear-drive models equivalent to 2.5T power. Among them, the horsepower of single motor rear drive is 184Ps, and the maximum output power is 135kW. The total power of the motor is 205KW, and the total torque is 385N.m, with strong power performance. Equipped with front McPherson+rear H-arm independent suspension system and intelligent four-wheel drive system, it has various driving modes such as snow, sand and mud, which can realize millisecond response and drive more smoothly.

As a tidal box electric SUV, iCAR 03 has a good performance in hardware, driving, safety and intelligence. It is close to the consumption habits of young people. The main point is to build young people’s cars with hard-core technology from the perspective of young people. This car with cool attributes should be recognized by many young people who pursue fashion.

What is the latest version of Android system?

　　What is the latest version of Android system?? Recently, Google officially launched the Android 6.0 system. At present, many mobile phones have already launched updates to the Android 6.0 system. Now let’s learn the details of Android 6.0.

　　What’s the latest version of Android? In the early morning of September 30th, 2015, Beijing time, Google officially released Android 6.0 code-named "Marshmallow" at the new product launch conference in the autumn of 2015. Sure enough, Android 6.0 has greatly optimized the software experience and running performance. According to tests, Android 6.0 can increase the battery life of devices by 30%.

　　In terms of specific system improvements, Google optimizes the use of the application stack, and at the same time, it adds the functions of initial search and fast scrolling, and can display the most frequently used applications in conspicuous areas; The native support of fingerprint identification can make it easier for users to use fingerprints for account login or payment. Of course, this time Android 6.0 brings a more powerful Google Now speech recognition function, and you can get the message directly by long pressing the Home button. Regrettably, most domestic friends still have no chance to experience this function. So what’s the latest version of Android?

　　It is observed that Android 6.0 does bring a good user experience. Under the premise of further improving the system fluency, the system interface is more user-friendly, and even draws lessons from the style of WP system, so it is more in line with user habits.

　　aboutWhat is the latest version of Android system?At present, Samsung has launched a number of mobile phones to update the Android 6.0 system, taking the lead in experiencing the new functions and features of the Android 6.0 system. If other mobile phones want to update the Android 6.0 system, it is estimated that it will take some time.

　

　　Figure ①: Schematic diagram of the layout of quadrangles in Hekou Village.

　　Wu kuijun’s drawing

　　Figure ②: An exquisite brick sculpture in Hekou Village.

　　Photo by Yang Jintao (People’s Vision)

　　Figure ③: Schematic diagram of Hekou ancient town.

　　Photo courtesy of Gansu Xirong Cultural Tourism Development Co., Ltd.

　　Figure ④: Villagers in Hekou Village take a nap and chat in front of the door.

　　Photo by Xu Yingqiang (People’s Vision)

　　Figure ⑤: Bell and Drum Tower Sleeping Bridge in Hekou Village.

　　Photo by Yang Jintao (People’s Vision)

　　Figure ⑥: Hekou Village "Golden Shore of Shili Yellow River".

　　Photo by Yang Jintao (People’s Vision)

　　Hekou Village, Xigu District, Lanzhou, Gansu Province is located at the intersection of Zhuanglang River and Yellow River, a tributary of the Yellow River. Thanks to its superior geographical location, it was once an important ferry in the upper reaches of the Yellow River, with developed water transport and merchants gathering.

　　Hekou village has a regular layout and heavy accumulation. The quadrangle with "three halls, five mansions and three inverted seats, with two small rooms in the wing" embodies the regional characteristics of the northwest residential buildings, and the complicated and exquisite brick and wood carvings are impressive. Nowadays, the historical and cultural blocks restored with Hekou Village as the core not only provide poetic habitation for tourists, but also revitalize the ancient villages. Hekou Village was selected into the first list of traditional Chinese villages in 2012.

　　Starting from the center of Lanzhou, across the Hekou Bridge, the mountains are getting higher and the water is getting wider, and an ancient folk house hidden between mountains and rivers is Hekou Village. Overlooking from a height, the Lotus Mountain surrounding the village is undulating. In the distance, the colorful Danxia scenic spot is set off like an oil painting by the blue sky; Nearby, the rushing Yellow River water came from Bapan Gorge across the mountains and mountains, and went eastward along the river in the south of the village.

　　Thanks to its superior geographical location, Hekou Village was once an important ferry in the upper reaches of the Yellow River, with developed water transport and merchants gathering.

　　Time flies, things change. Estuary has already weakened the function of "ferry" and ushered in a new identity — — Hekou ancient town, which is a historical and cultural block restored with Hekou village as the core. Here, people can not only watch the Ming and Qing architecture with rich regional characteristics, but also stroll along the banks of the Yellow River, read the history of the ancient ferry, and enjoy the quiet, leisurely and desirable poetic dwelling.

　　Four streets and seventeen lanes have a long charm.

　　An area of Hekou Village, about 1000 meters long and nearly 500 meters wide, includes the main traditional buildings in the village. Although the area is small, the planning is extremely neat: four main streets in the southeast and northwest are centered on the Bell and Drum Tower and extend in different directions; On the four main streets, there are also 17 lanes with different lengths. This area was named "Four Streets and Seventeen Alleys".

　　The bell and drum tower, the center of "Four Streets and Seventeen Alleys", faces east and west, and is divided into upper and lower floors. It is an attic building with four corners and a roof. Standing on the bell and drum tower, you can see the whole Hekou village from all directions. The houses with wooden doorways stand opposite each other, the streets paved with bluestone slabs meander and stretch, the gauze lanterns hanging on the streets sway with the wind, and groups of tourists stroll in the streets.

　　Facing the Yellow River, backed by mountains, controlling Hexi … … The superior geographical location has made Hekou village a transportation hub very early. For more than 2,000 years, there have been estuaries in the history of Huo Qubing’s Western Expedition and Zuo Zongtang’s Pacification of Northwest China. Talking about the origin of the estuary, the old people in the village can be summarized as "originated from the Han Dynasty, developed in the Ming Dynasty and prospered in the Qing Dynasty". By the beginning of the last century, the agriculture, handicraft industry and transportation industry in Hekou were quite large, and it became a major business town in Lanzhou.

　　With the prosperity of commerce and trade, the face of Hekou village has also changed. Since the mid-Qing Dynasty, Hekou has built a large-scale rammed earth city and built a four-door tower.

　　Nowadays, walking in the village seems to be a shuttle in history: 300 years of grain shops, 200 years of ancestral temples and more than 100 years of Zuo Gongliu pass by in turn; It seems to be relaxing in the garden: every household in Hekou village plants flowers and grass in front of and behind the house, and even in autumn, it is still fragrant and green; It’s also like wandering in the flavor market: attractive specialty snacks are sold on the street, with sweet and sour gluten on the pulp surface, potato balls that have been beaten for thousands of times, and oil jugs with flax fragrance … … "When it comes to holidays, shop owners are as busy as a bee." Zhang Wei, deputy director of the property office of Hekou Grand Scenic Area, said.

　　Old houses in Ming and Qing Dynasties are antique and fragrant.

　　The excitement in Hekou village usually happens after 3 pm. Villagers who have taken a nap have left their homes, and old people gather in the square, or play chess or chat; Children hold toys and play with each other. Foreigners who come here often choose to pedal a four-wheeled sightseeing bus to start a "shopping" trip.

　　The main street of Hekou Village is dominated by old-fashioned shops, and the shops along the street are mostly in the pattern of front shops and back houses. The typical style of the back house is quadrangle.

　　Pushing the door into a family, Zhang Mingyou, the head of the household, greeted him warmly. The quadrangle in front of us covers an area of more than 500 square meters and has a history of nearly 200 years. It has lived in the Zhang family for 13 generations.

　　In the north is the upper house, which is inhabited by elders, also called the main room or the main room; On both sides of the main room are the wing rooms, which are used for cooking and stacking sundries; The east and west sides are wing rooms, which are inhabited by the younger generation; To the south is the lower hall, which is a three-room eaves house; Open a street gate next to the next hall as the exit of the courtyard. Wu Kuijun, a technician of Gansu Classical Construction Group Co., Ltd., introduced that the local layout of this courtyard was summarized as "three halls, five buildings and three inverted seats, with two small rooms in the wing". "Here ‘ Three ’ ‘ V ’ All refer to the number of rooms. " Wu Kuijun introduced that in addition to the street gate, all four doors of this quadrangle are open in the direction of the courtyard, which is beautiful and practical, taking into account privacy.

　　The roof is a feature of the local quadrangles. After careful observation, it is found that the roof of Zhang Ming’s home is a single slope with a gentle slope. "This kind of roof is quite common in northwest provinces such as Shaanxi, Gansu and Ningxia, which is mainly related to less precipitation and relative lack of wood." Meng Xiangwu, an associate professor in the Department of Architecture, School of Design and Art, Lanzhou University of Technology, introduced. Different from South China and Central China, the amount of tiles used in local traditional houses is less, and the roofs are mostly paved with square bricks, and only a small amount of drip tiles are used at the eaves to prevent the walls from being splashed by rain. Due to the gentle slope of the roof and the square brick paving, the single slope roof also undertakes the function of drying grain.

　　Hekou Village is also amazed by the complicated brick and wood carvings, from the entrance of the house to the wall, from the hall to the wing, from the foot of the wall to the eaves, from the door leaf to the window, there are exquisite patterns everywhere: carved dragons, blooming petals, and so on. "As a living folk art, brick and wood carving is an important witness in the history of the development of Hekou architecture, which reflects the exquisite skills and creative enthusiasm of craftsmen." Wu Kuijun said.

　　At present, there are 21 ancient dwellings in Hekou Village that are still inhabited by Zhang Ming. In order to protect these "solidified history", in 2014, Xigu District of Lanzhou City started the protective restoration and construction project of historical and cultural blocks, and successively invested 250 million yuan to transform the wall facades of 115 residential houses along the street in Hekou Village and 313 residential houses in the core area, and protectively repaired 37 ancient residential houses.

　　In the past, the Yellow River crossing became famous today.

　　Hekou village is built by the river and prospers because of the river. The Yellow River is the soul of the estuary.

　　Go down the steps along the south street and cross the south gate, and you can see the wide Yellow River. Flocks of waterfowl fly freely against the water, and reeds born near the water shake with the wind. On the shore, an east-west wooden trail stretching for about 5 kilometers lies in front of us. It is called "Golden Shore of Shili Yellow River" by local people, and there are historical sites such as Gudu District and Gucun District along the way.

　　Coming to the hydrophilic platform, the river breeze blows gently. Looking into the distance along the direction of Zhang Wei’s finger, a river bend came into view. "That’s the best berth for the ancient crossing at the estuary ‘ Yangchangwanzi ’ It was an important cargo distribution center in the northwest at that time. " Zhang Wei said that at that time, people’s daily necessities, such as coal, wood, Chinese medicine, grain, oil residue and hemp stalks, could be bought in the dock market. More than 60% of the residents in Hekou are engaged in water transport, and the main source of income is to rely on waterway terminals. There are more than 200 sheepskin rafts in Gudu, Hekou.

　　Xigu District Folk Museum located in Hekou Village shows the production technology of sheepskin raft. This ancient Yellow River watercraft is made of goatskin, which is soaked in oil and salt, dried and blown into skins. A larger raft needs more than 600 skins and can carry 20 tons of goods. Small rafts are made up of more than a dozen skins, which can be driven by one person, so they are light and flexible.

　　After the founding of New China, the local water transport was gradually replaced by the "Tiegongji", Hekou Village lost its position as a transportation hub, and the sheepskin raft also withdrew from the historical stage. However, from the restored customs site, we can see the busyness of the ferry in the past.

　　Hekou Village, which thrives on water, is now starting a "water article" again around the Yellow River culture: protecting the ecological environment on both sides of the Yellow River, developing water rafting projects on the Yellow River, and creating an immersive performance of "Memory Pangu" & HELIP; … In recent years, relying on the construction of beautiful countryside, Hekou Village has encouraged villagers to open farmhouses, serve tourist bowls and eat ecological meals. Many villagers have transformed their yards into "river view rooms" to attract tourists to stay.

　　The 59-year-old Zhang Hegong named the farmhouse "Good as Water" and used his painting skills to dress up the yard like a painting: bamboo, goldfish, ancient trees and safflower. Here, visitors can not only view the scenery, but also see the strange stones of the Yellow River, enjoy fine paintings and calligraphy, play with the root carving of Thuja, or sit in the yard reading, writing, chatting and drinking tea, and spend a rare leisure time. At present, Hekou Village has opened more than 60 farmhouses, with 1/5 residents in the core area participating.

　　The first batch of traditional villages in China, famous historical and cultural villages in China and the fourth batch of beautiful and livable villages in China … … In recent years, there are more and more business cards of "national prefix" in Hekou village, and the names are getting louder and louder. The ancient village is full of vitality again, and the ferry in the past reappears the hustle and bustle of the past. Last year, the number of tourists in Hekou Village exceeded 2 million. "Next, we will increase the protection of traditional culture, promote the upgrading of village facilities, and strive to build the estuary into a model for rural revitalization." Zhang Wei said.

　　■ Tips

　　Hekou village is suitable for tourism all year round, and relatively speaking, it is best when the flowers are warm in spring or the autumn wind is cool.

　　When you arrive at Hekou Village, you can visit the Folk Museum first to learn about the history of the ancient village. After that, visit the ancient village landmarks such as Bell and Drum Tower, Zhanggong Temple and Zixiang Chess House along the main street. In the evening, you can go to the "Golden Shore of Shili Yellow River" to find a farmhouse near the river, blow the river wind, have a rest and have tea, and then order some special foods such as firewood chicken, fish wrapped in paper, oil pot noise and potato stir-ups, so as to enjoy a slow life.

　　As of 18: 00 on July 6, according to the information of North China Meteorological Center of Civil Aviation, the Capital Airport is in continuous rainy weather. The Capital Airport plans to carry out 115 sorties, of which 584 have been carried out and 601 have been cancelled. While passengers are waiting anxiously, some people are "brushing" air delay insurance. According to the investigation of Beijing Youth Daily reporter, many "airline extension insurance" are quietly changing their faces, some are hiding and reluctant to sell, some are selling "packaged airline insurance", and some are pushing "annual cards". It is not easy to "bonus hunter" from insurance companies.

　　A business traveler once posted that when he found that there might be bad weather, he bought the "air delay insurance" of several airlines at one time, plus the flight extension insurance that was given free of charge by holding a credit card. When he encountered a flight delay of 6 hours, he earned 2,000 yuan, which was more than the ticket price. However, recently, many netizens found that the air delay insurance is not cheap, not only can’t get wool, but even can’t find it if they want to buy it.

　　Flight extension insurance is packaged into "aviation insurance" for sale.

　　Mr. Zeng, who travels to and from Beijing and Shenzhen on business at least once or three times a month, found that the price of "flight delay insurance" has quietly increased recently. For example, a flight delay insurance purchased through WeChat WeChat official account has been discontinued. The customer service told him that it was now changed to "economic" flight extension insurance in 35 yuan, and the insurance project increased the aviation accident liability of 1 million yuan. When the arrival was delayed for 3 hours, the return flight and the alternate flight, 200 yuan could be compensated; The price of the "exclusive money" is 50 yuan, and 300 yuan can be compensated if the arrival is delayed for 2 hours, when returning home or making an alternate flight. As we all know, "aviation insurance" is a product with a very small probability of claims, and consumers think that it is suspected of doubling the price in disguise.

　　The flight extension insurance "hide and seek" can’t find the link through three or four pages.

　　Some netizens said that they can’t buy flight delay insurance on Alipay, which means that the platform has quietly removed the "flight delay insurance". Yesterday, the relevant person in charge of Ant Financial said that the platform also has sales of flight extension insurance, but the entrance is not on the main page, so it is not easy for consumers to find it.

　　The reporter of Beiqing Daily saw that the "Insurance Service" icon should be found on Alipay’s homepage first, and then the "Travel" button was found. After entering, there was still no obvious link to the flight delay insurance products. From top to bottom, I turned almost three or four pages to the 11th product, only to see the product with the words "Domestic Travel Insurance Domestic" and click in to find a "Travel Delay Insurance" provided by Allianz Insurance.

　　This product is not a traditional "flight delay insurance", but a comprehensive travel insurance that includes flight delays. This guarantee covers products for one day. If the travel flight is delayed for 5 hours, 300 yuan will be compensated and 600 yuan will be capped. It also includes 10,000 yuan of medical expenses, 100,000 yuan of emergency medical transportation and return, and 100,000 yuan of products that died and were disabled in traffic accidents. The sales price is 15 yuan.

　　Zhongan sells airline extension insurance "annual card"

　　Zhongan introduced an "airport delay insurance" purchased in the WeChat applet. The price is 9.9 yuan, and 10 yuan is compensated without delay for 30 minutes. The maximum coverage is 6 hours, and the maximum coverage is 120 yuan.

　　In addition to the traditional aircraft delay insurance products whose sales price is 29.9 yuan and need to be activated one day in advance, Zhongan has sold 12 flight support products a year, with a guarantee of 299 yuan. For example, An Wei Signal said that if the rainstorm is delayed for more than 7 hours, the insured consumer can get a compensation of up to 998 yuan.

　　"Flight cancellation" compensation is not the same for each product.

　　Some passengers reported that the purchased flight was cancelled due to thunderstorm, and the "flight extension insurance" he wanted to buy was definitely compensated, and he was in a slightly better mood. However, when he opened the APP, he found that the claim scope of this product did not include the responsibility of "flight cancellation", which means that flight cancellation can neither be surrendered nor compensated.

　　When buying flight delay insurance, you need to pay special attention to see if "flight cancellation" is within the scope of claims, even if it belongs to an insurance company’s products. For example, Zhongan Insurance’s "Airport Delay Insurance" clearly indicates that only the delay within 6 hours will be paid, and the cancellation, alternate flight and return flight will not be paid.

　　Industry: It is not easy for insurance companies to "bonus hunter"

　　Some actuaries said that when the "flight extension insurance" was first introduced, insurance companies might lose money because of the unclear algorithm of data supplementary flight and compensation, the lack of uniform standards and the non-uniform market rates. Due to the uncertainty of flight delay probability affected by various factors, actuaries of insurance companies will introduce "packaged sales" and "annual cards" to increase premium income and hedge risks in order to ensure the interests of insurance companies.

　　Jiang Li, deputy general manager of Huixuan Insurance Network, who has participated in the research and development of several travel insurance and personal accident insurance products in China, also believes that the next stage of the development of aviation extension insurance is to package aviation extension insurance into comprehensive products such as aviation accident insurance or travel insurance. With the frequent occurrence of unexpected scenes during travel, users will pay more attention to the multiple protection insurance for personal and property during travel.

　　Expert connection

　　Cattle specialize in studying which route will be delayed.

　　Jiang Li, deputy general manager of Huize Insurance Network, said in an interview with Beiqing Daily that the enthusiasm of insurance companies in China for purely aviation delay insurance is declining.

　　On the one hand, the flight delay in China is very serious every summer. Due to the particularity of China’s airspace, if bad weather or airspace control occurs in any hub airport such as Beijing, Shanghai and Guangzhou, it will lead to a large-scale national flight delay, and the probability of delay is really difficult to calculate.

　　On the other hand, all operators of flight extension insurance are property insurance companies, and the actuarial level is not as high as that of life insurance companies. At that time, some insurance companies thought that this product didn’t need in-depth sales, but it could also attract customers, and immediately had sales and claims data, and they sold it at no cost. However, some problems occurred later. For example, there was a scalper group at an airport in a city in southwest China, which specialized in studying which route would be delayed and lobbied passengers to buy 10-20 yuan extension insurance. At that time, the pure extension insurance might immediately be compensated by 100 yuan-200 yuan. This "adverse selection" way of buying insurance only made the insurance company lose money. In the United States, Europe and other countries, there are few simple sales of flight delay insurance, which are all combined with accident insurance and property insurance.

　　Text/reporter Yan Lishuang

Editor’s lead: E-commerce data is very important and critical for the e-commerce industry, and observation data is also an indispensable daily work. The author of this article systematically introduces the indicator system of e-commerce data, and introduces the indicator system of e-commerce data from many aspects. Let’s learn it together.

In major e-commerce platforms or e-commerce companies, the most common thing is this kind of data monitoring big screen, which is used to help platforms and businesses understand the business situation in real time.

To observe data, we must first establish a complete data index system and define clearly what we want to see and how to see it.

This paper will introduce the e-commerce data index system through the definition, system construction and detailed explanation of e-commerce data.

E-commerce data refers to digital information used to record user behavior, including quantitative data of a series of behavior habits such as user registration, login, traffic, click, consumption and repurchase.

To analyze the data, we must first understand the business process of e-commerce, and analyze the user’s business path through the business process, what indicators each path needs to pay attention to, and the business loss that each path may bring. Finally, a perfect business funnel is formed.

For example, from the user’s point of view, the business process of e-commerce can include the following important nodes:

From what channels do users become registered users of e-commerce, including their own apps or other delivery channels, including WeChat, Alipay, Tik Tok and below-the-line.

Here, we need to focus on the number of registered users in each channel and the customer acquisition cost of each channel, such as CPA (single registration cost).

When the user is registered, there will be an e-commerce page to undertake, which means that the user will have browsing and clicking behaviors. At this time, the user’s preferences and potential transactions can be judged through the user’s browsing behavior.

Here, we need to focus on observing the UV, PV, browsing time, product click-through rate and so on of each page.

It should be noted that in the e-commerce position, search is a very important entrance. When users have a clear shopping intention, they are more likely to reach the goods directly through search.

Therefore, it is necessary to focus on the relevant traffic of search, including search UV, PV, and result rate.

When users reach the commodity level, they will enter the transformation link of ordering and trading.

This is the core gold process of e-commerce and an important path for user transactions.

Here, we need to focus on the quantity of orders, the number of people placing orders, the amount of orders placed, the quantity of payment orders, the number of people paying, the payment amount, the customer unit price, the gross profit margin and so on.

At the same time, we need to pay attention to the situation of after-sales orders, but when orders are closed due to after-sales or other abnormal reasons, it is also a part of the loss for the platform. Therefore, it is necessary to pay attention to the after-sales order quantity, closing quantity and closing rate.

For the platform, after acquiring a user, of course, it will be hoped that he will repurchase as much as possible and generate more GMV, that is, to improve ARPU(Average Revenue Per User) as much as possible, that is, the contribution value of a single user.

Therefore, we need to pay attention to user activity, repurchase rate, shopping cart situation and so on.

The shopping cart is actually an ordering tool, but according to the user’s habits, the goods added to the shopping cart are more likely to be purchased or repurchased later, so we can also pay attention to the usage rate of the shopping cart at this stage.

In addition to the user’s point of view, you can also build business processes and corresponding data systems from the perspective of goods, orders and stores.

Because users have a life cycle, goods also have a life cycle, from shelves, orders, transactions, to emptying inventory. A set of commodity data index system can also be established.

Based on the above data definition and business process explanation, we can first establish a set of data index system that is as perfect as possible, that is, covering all business processes and business perspectives.

In this BI system, through the indicators of different dimensions, it is built layer by layer.

Users are the foundation of the "people-goods-field" system of e-commerce. No one comes, no matter how high-quality goods and luxurious fields are, it doesn’t make any sense.

Only by operating users well can transformation be formed.

1) Basic user attributes

• Age;
• Gender;
• Provinces;
• City;
• Type: for example, the current identity of the user, such as student, white-collar worker, etc.
• Risk level: In many installment e-commerce businesses involving finance, the user’s risk level is an important attribute, which determines whether the user can obtain the quota and use installment shopping.

The basic attributes of the above users are mainly to help the platform build user portraits and analyze users’ e-commerce consumption preferences.

2) User’s trading behavior

• Days since the last transaction order;
• The amount of the last transaction order;
• Number of historical transaction orders;
• Historical transaction order amount.

Through the first two indicators, we can judge the current active state of the user and whether it is necessary to align for activation or recall.

Through the latter two indicators, we can clearly calculate the customer unit price of the user, that is, the ARPU value of the user, which is the key to measure the user value.

3) User life cycle

• Number of registered users: number of registered e-commerce platform users;
• Number of active users: the number of users who log in to the APP;
• Number of users browsing business details: the number of users browsing the product details page;
• Number of new users: the number of users with 0 historical transaction orders;
• Number of old users: the number of users with historical transaction orders greater than 0;
• Number of repurchased users: the number of users with historical transaction orders greater than 1;
• Number of silent users: the number of users who have logged in the APP for more than 30 days and less than 90 days;
• Number of lost users: the number of users who have logged into the APP for 90 days or more.

Differentiating users according to their life cycle is conducive to the hierarchical and refined operation of users. Different operation strategies are adopted for users at different stages. For example, new users can be urged to complete their first order as soon as possible through new coupons and push, and the number of silent users can be recalled through SMS and exclusive offers.

It should be noted that different platforms have different definitions of their own silent and lost users. Some platforms will judge by activity, while others will judge by transaction. This time, it is only for reference, and it needs to be formulated in combination with its own platform characteristics and business demands.

After users come in, the first pages to accept users are all levels, including APP access, home page, activity pages, business details pages and clicks on elements in each page. These are the key indicators of traffic statistics.

1）APP

• Number of APP openers;
• APP opening times;
• Each tab is exposed to uv;
• Expose PV for each tab;
• Click uv on each tab;
• Click PV for each tab;
• UV click rate of each tab = click uv of each tab/expose uv of each tab;
• The PV click rate of each tab = each tab clicks on PV/ each tab exposes PV.

In general, we define the number of people who open the APP as the number of activities, so we need to measure the activity by counting the number and times of opening the APP.

There are many bottom tabs in current apps, such as Taobao’s home page, shopping, messages, shopping cart and my Taobao.

Each tab will have a corresponding exposure and click, and the click rate can be calculated according to this.

2) Active Page

• Page exposure uv;
• Page exposure PV;
• Click uv on the page;
• Click PV on the page;
• Page UV click rate = page click UV/ page exposure UV;
• Page PV click rate = page click PV/ page exposure PV;
• Per capita exposure = page exposure PV/ page exposure UV;
• Per capita click = page click PV/ page click UV.

Activity pages include home page, activity pages at all levels, and channel pages. For the statistical traffic of pages, the most important thing is exposure and clicking, so that the traffic of an activity page can be judged.

You can also refer to the per capita click, click rate and other indicators to judge the attractiveness of a single activity page to users.

3) Active Page Element

• Element exposure UV
• Element exposure PV
• Element click UV
• Element click PV
• Element UV click rate = element click UV/ element exposure UV
• Element PV click rate = element click PV/ element exposure PV
• Per capita exposure = element exposure PV/ element exposure UV
• Per capita click = element click PV/ element click UV

Active page elements refer to the elements in the above pages, such as package station, banner, icon, feed stream, advertising space, pop-up window and floating.

This is the important data for the traffic monitoring of the active page. Only by knowing the click rate of each element can we know which content users are more interested in, and then guide the operation to design and adjust the page.

Especially for the placement of advertising space, many platforms need internal competition for the content of advertising space.

One of the main bases of competition is the click-through rate. If the content delivered has a high click-through rate, it means that the delivery value is relatively higher. Of course, this needs to be viewed in combination with the subsequent transformation.

4) Business details

• Business details page uv;
• Business details page PV;
• Add a shopping cart and click UV;
• Add a shopping cart and click PV;
• Buy now and click UV;
• Buy now, click PV.

The product details page is an important page in the payment process of ordering, which mainly records the user’s browsing and jumping to place an order.

In addition to basic browsing data, clicking on the car and buying data.

In fact, there are many modules in the business details page, such as the coupon layer, whether the user clicks to see which coupons are available and clicks to collect them.

In the actual embedding point, all the browsing and clicking of the bomb layer should have embedding points, and according to the business needs, the browsing and clicking data of the corresponding module on the page can be observed.

5) Order page

• Confirm the order page UV;
• Confirm the order page PV;
• Submit the order and click UV;
• Submit the order and click PV.

The order confirmation page is also the core page of the order payment process. When users want to place an order for payment, they must go through the order confirmation page to confirm the relevant information of the order, and then jump to payment.

Among them, page browsing data and click-to-submit order data are the most important, which are the key data indicators of the funnel of order placing process.

There are other modules that can also be properly concerned, such as the coupon layer, whether the user clicks to see which coupons are available and clicks to use them; Select the receiving address, elastic layer, etc.

6) Payment page

• Payment page uv;
• Payment page PV;
• Click uv to pay the order;
• Click PV to pay the order.

The payment page is the last page of the payment process, and it is also the key to the transaction. Only when the user finally makes a transaction will it mean the improvement of GMV. The payment page is also commonly called the cashier page.

Page browsing data and pay-per-click data are the most important, which are the key data indicators of the order process funnel.

Many platforms will also open other functions at the checkout counter, such as choosing different payment methods, supporting the choice of installment payment and choosing different installment numbers, and observing users’ payment preferences through their clicks.

In e-commerce business, search is a very important business entrance. When users have no clear purchase target, they may browse the recommended products in the feed stream.

But when users have a very clear purchase goal, search is always the first entrance for users.

1) Search the basic situation

• Search exposure uv;
• Search exposure PV;
• Search and click PV;
• Search and click PV;
• Search UV usage rate = search click UV/ search exposure UV;
• Search PV utilization rate = search click PV/ search exposure PV;
• Number of searches per capita = search click PV/ search click UV;
• Per capita search terms = (search results words+search results words)/search clicks UV.

Search portals will exist in multiple pages, usually on the home page, so that users can clearly see them, so it is necessary to record their exposure and click data and analyze the user’s use of search.

In addition, we can observe the number of searches per capita and the number of words. If users search a lot, on the one hand, it shows that their purpose of coming to the platform is clear, on the other hand, they need to pay attention to whether the relevant recommendations are not accurate enough, which leads users to use search frequently.

2) Search has results

• Search has results uv;
• Search has a result PV;
• Search for results, click on the results UV;
• Search for results and click on the results PV;
• Search results without clicking UV;
• Search results without clicking UV proportion = search results without clicking UV https://www.woshipm.com/data-analysis/search results with UV;
• Search for the amount of words with results;
• Search for the number of words with results and no clicks;
• Proportion of words with search results without clicking = words with search results without clicking/words with search results.

According to the search results, it can be divided into search with results and search without results. When the search has results, you can check the number and times of people who have search results and whether they click after the results.

If the search has results, but the proportion of no clicks is high, it may be necessary to pay attention to whether the search results are not accurate enough, and the products searched out are not what users want, so users don’t want to click.

3) Search has no results

• Search for no results uv;
• Search for no result PV;
• Proportion of people who search for no results = search for no results UV/search click UV;
• Search for fruitless words;
• Proportion of search words without results = search words without results/(search words with results+search words without results).

Compared with the search with results, the search without results needs to focus on the problem of word quantity.

If there are a lot of words with no results, and the proportion is high, it means that there is a shortage of goods or the search matching algorithm needs to be optimized.

When the proportion of users who have no results in the overall search increases, they need to pay attention to the optimization of search products immediately. If more and more users come to search but don’t get feedback, then more and more users will be lost.

In the search data, the observation idea can be:

1. Pay attention to the data without results first, reduce the proportion of search without results, and ensure that users can find things;
2. Then pay attention to the data with results, reduce the proportion of results without clicks, and ensure that what the user finds is what he wants;
3. Finally, pay attention to the click data with results, and judge whether the things searched and clicked by users have finally formed a transformation.

Commodities mainly depend on their sales volume and profit, with sales volume paid by placing orders and profit by gross profit.

1) Basic information of commodities

• Quantity of commodities;
• New quantity of goods;
• The number of goods in stock;
• No inventory quantity of goods;
• The goods are sold in quantity;
• No sales quantity of goods;
• New rate of goods = new quantity of goods/quantity of goods;
• Sales rate of commodities = quantity of commodities sold/quantity of commodities;
• The unsalable rate of commodities = unsold quantity of commodities/quantity of commodities;
• Commodity dumping rate = quantity of goods out of stock/quantity of goods.

The quantity of goods reflects the ability of "goods" in e-commerce, and transactions can only be made if goods are available first.

But in addition, we need to pay attention to several major indicators, and whether the new rate feedback platform on commodities has continuously iteratively updated commodities.

The sales rate of commodities ensures that not only commodities are available, but also people buy them.

If the slow-moving rate of video is too high, we need to take corresponding measures to enhance the exposure of long-tail goods.

If the commodity dumping rate is high, on the one hand, it can reflect the preferences of platform users, on the other hand, it is necessary to pay attention to whether the supply chain is complete and whether iterative optimization is needed to support commodity sales.

2) Commodity sales

• Number of people placing orders;
• Number of orders placed;
• Order amount;
• Number of payers;
• Payment odd number;
• Payment amount.

The data indicators of goods ordering and payment mainly feed back the sales of goods.

3) Commodity profit

• Gross profit of self-operated goods = transaction amount-procurement cost-storage cost-logistics cost+rebate;
• Gross profit of pop products = transaction amount * deduction ratio-platform promotion expenses.

The profit of commodities can be divided into self-operated commodities and pop commodities to calculate.

For the big platform, there are both self-operated goods and shops, and the profit of the platform is calculated by deducting points.

The gross profit of self-operated goods needs to deduct the purchase cost, storage cost and logistics cost from the transaction amount of goods.

In addition, there may be cooperation with the brand, and the corresponding rebate can be obtained for selling a certain commodity, which is also part of the income.

It should be noted that only the gross profit of goods is considered here, all from the perspective of goods, such as labor costs are not taken into account.

For pop goods, that is, goods sold in stores, the commission is generally calculated by deducting the proportion of points, and at the same time, the promotion expenses spent by the platform, such as the amount of coupons issued by the platform, are deducted.

Order is the core of e-commerce system and the key to all transformation and statistics. The whole order process includes ordering, payment, completion and after-sales.

1) Place an order

• Number of orders placed;
• Number of people placing orders;
• Order amount.

2) Deal

• Number of transactions;
• Number of transactions;
• Transaction amount;
• Unit price of clinched a deal = clinched a deal amount/clinched a deal quantity;
• Transaction customer unit price = transaction amount/number of transactions;
• Turnover rate = turnover/order number;
• Transaction order conversion rate = transaction quantity/order quantity.

In addition to the basic order transaction index, it is also necessary to observe the customer unit price, which is the key to measure the user’s value, and can also understand the user’s consumption habits.

In addition, through the conversion rate of the transaction, we can check the loss of the order, and then optimize the process funnel of payment under the order.

3) Close the bill

• Quantity of customs clearance;
• Number of people closing the bill;
• Amount of customs clearance;
• Automatic closing quantity;
• Manual closing quantity.

Order closing includes that the user cancels the order voluntarily or the system cancels the order for various reasons.

In addition to paying attention to quantity, we need to pay attention to the specific reasons for closing orders, such as the classification of the reasons why users cancel orders voluntarily, whether the price is too high or the quality is not good.

It is equivalent to a user survey, so as to iterate according to user feedback.

4) After sale

• Number of after-sales orders;
• Number of after-sales orders;
• Number of successful after-sales orders;
• Number of failed after-sales orders.

After-sale forms generally include refund, return and exchange. Observing the quantity of after-sales orders and the number of people can confirm the performance quality of orders. If the quantity of after-sales orders is too high, it indicates that there are problems in the quality and service of goods.

At the same time, we should also pay attention to the results of after-sales orders and judge whether we have provided good after-sales service for users.

E-commerce marketing is mostly completed through coupons and various promotional activities, including single product direct drop activities, full discount activities, and group activities. The basic measurement indicators of different activities are similar, but there are some gaps in the corresponding indicators because of the different settings of coupons.

1) coupons

• Circulation;
• Number of recipients;
• Number of coupons received;
• Collection rate = number of coupons received/circulation;
• Number of people using coupons;
• Number of coupons used;
• Coupon rate = number of coupons used/number of coupons received;
• Number of people placing orders with coupons;
• Number of orders placed with coupons;
• The amount of the order with the coupon;
• Number of people paid by coupons;
• Pay the single amount with coupons;
• The amount paid by coupons;
• Coupon investment amount = coupon payment amount * coupon denomination;
• Coupon ROI= coupon investment amount/coupon payment amount.

The coupon collection rate and coupon utilization rate can help operators find the funnel problem, whether users do not collect coupons or place orders without coupons after receiving them.

The ROI of coupons is the key to measure the value of coupon activities. The order amount brought by coupons can be confirmed by paying the amount with coupons, and then the total input cost can be obtained by multiplying the total number of coupons consumed by the coupon denomination, and finally the input-output ratio can be calculated.

2) Activities

• Number of people placing orders at the event;
• Number of active orders;
• Activity order amount;
• Number of people paying for activities;
• Activity payment bill quantity;
• Activity payment amount;
• Amount invested in the activity;
• Activity ROI= activity input amount/activity payment amount;
• Activity indicators are similar to coupons, mainly taking ROI as a measure of activity value.

The above indicators such as traffic, orders, commodities, marketing, etc. can be used not only for platform self-operation, but also for the operation measurement of platform-settled merchants.

If there is a platform with both self-operated and pop merchants like JD.COM, you only need to apply different indicators to different objects.

Data is a reliable basis for business improvement and iteration, a powerful basis for upgrading and transformation, and a reliable basis for strategic decision-making.

It represents the user’s behavior habits and ways, and it needs to be calculated, observed and analyzed to see the conclusion.

Data plays an irreplaceable role in e-commerce and is the guarantee for its continuous development.

Only by building a complete and clear data index system can we achieve business transformation through data promotion.

The core of e-commerce data indicators includes users, traffic, search, goods, orders and marketing.

Each company and business may be slightly different, which can be adjusted according to the actual situation, and finally build a data system that matches its own business.

　

Author: Ball, WeChat WeChat official account: product balls.

This article was originally published by @ yo-yo. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

Recently, Lei Jun revealed on social media that the Chinese pronunciation of Xiaomi YU7 is Xiaomi "Yu 7", which means "land chariot, riding against the wind".

Combined with the previous news, Xiaomi YU7 will be officially listed in June-July 2025, and the price is expected to be between 300,000 and 400,000. Its length, width and height are 4999/1996/1608(1600)mm respectively, and its wheelbase is 3000 mm. Power will have single/double motors to choose from. The maximum power of single motor is 235kW, the maximum power of double motors is 365kW and 508kW respectively, and the pure battery life is 770km, 760km and 675km respectively.

Like SU7, YU7 finally has its own Chinese name, which sounds pretty good. However, the YU7 will not be released until the second half of the year. As an absolute star model this year, it is bound to attract friends to chase it down. See what happens when Lei Jun arrives.

Play cards!

　　In January, 1974, the Loess Plateau had entered the middle of winter, and the Spring Festival was coming soon. The folks in Liangjiahe began to prepare for the New Year’s goods.

　　The supreme leader has just been elected as the party branch secretary of the brigade. He has been pondering what he can do to change the face of Liangjiahe and the breakthrough point to promote its development.

　　Inspiration comes unexpectedly in hard thinking. One day, the Supreme Leader was leafing through the newspaper. On the 8th of that month, People’s Daily published two reports about the biogas project in Sichuan Province thousands of miles away, which deeply attracted him — — If only we could use biogas for cooking and lighting here!

　　Liangjiahe is located in a remote place, and it is necessary to burn coal in a coal mine hundreds of miles away. For a long time, people have cut down a lot of trees for cooking, causing soil erosion and affecting agricultural development. If biogas is used, it can not only solve the rural energy problem and liberate the productive forces, but also treat the toilet manure, improve the rural public health level, solve the agricultural fertilizer problem and increase the grain output. Biogas is a key to solve the problems of rural production and life!

　　Biogas is a brand-new thing. Although the wonderful vision of biogas inspired the supreme leader, he was still very calm: the climate between Sichuan and northern Shaanxi is very different. Can this key from Sichuan unlock northern Shaanxi?

　　The supreme leader has always been an activist! Previously, when he was doing social education in Zhaojiahe, he saw that a toilet was in disrepair for a long time, so he transformed it into the first separate toilet for men and women in Zhaojiahe and carried out a small "toilet revolution". Whether he can run biogas in Liangjiahe this time, he is determined to go to Sichuan to find the answer himself.

　　He walked more than 40 miles to the county seat, and reported the suggestion of developing biogas and his idea of studying in Sichuan to the county party Committee, which was approved. After the Spring Festival, the Supreme Leader borrowed the travelling expenses and took three people, including Bai Genzhu, a Beijing branch cadre, on a trip to Sichuan to learn from the scriptures.

　　Yang Chao, then deputy head of the leading group for biogas promotion in Sichuan Province, was an old revolutionary who worked in Yan ‘an for eight years before the founding of New China. With special revolutionary friendship, he gave a warm reception to the Supreme Leader and his party, introduced the situation of biogas management in Sichuan in detail, and arranged for them to study in suburban counties of Chengdu and biogas research units. The supreme leader was deeply impressed by the convenience and cleanliness of biogas, the enthusiasm of local comrades and the drive to run biogas.

　　The process of inspection has become a process of firm confidence. After returning from Sichuan, the supreme leader decided to run biogas in Liangjiahe. He compiled some small programs, used the brigade’s triple player to publicize the benefits of biogas to the masses, and organized the young people in the village to start experiments.

　　One problem after another, far more than expected.

　　The first question is where to build the test pool. Villagers’ courtyards are all filled with soil when burrowing, and the soil is soft and not suitable for digging biogas digesters. The road outside the village is stepped out by people walking, winding and narrow, and the shelf car carrying cement sand and gravel can’t walk. How can the materials be transported? The villagers live in scattered places. After the biogas digester is built, how can the biogas be transported? The most difficult thing is that the cover of biogas digester requires high thickness and integrity of slate, which is not available in Liangjiahe … …

　　Solve the problems one by one, and hard work is the solution.

　　After repeated measurements, the supreme leader finally chose the experimental pool next to the educated youth residence, where the soil density is relatively high. Without stones, the supreme leader led people to shovel more than one meter thick soil layer in the mud beach and dug up stones; Without sand, the Supreme Leader took several youths to Qianmagou, 15 miles away, and carried them back bag by bag, twice a day, and their backs were worn out, and no one shouted tired; Without lime, he asked an experienced master for advice, looked for limestone everywhere, and set up a small lime yard to burn it himself … …

　　With the belief that biogas must be done, the supreme leader is busy, like a high-speed gyro.

　　Different voices came out — —

　　Some opinions seem very professional. In Liangjiahe, someone said in front of the supreme leader who was busy digging a pond, "What a young man! Don’t be brave. Sichuan is warm, Yanchuan is cold, and biogas can’t be done here!" Biogas can’t cross the Qinling Mountains. "

　　Some expressed doubts: "Dig such a hole and fill it with dung, and you can catch fire?" Impossible! "

　　Some people assert: "If biogas can light a lamp to cook, unless hens crow, the rooster lay eggs."

　　The supreme leader’s stubbornness came up. He just wanted to build the biogas digester quickly. He believes that the fact is the best debater, and the built pool "can talk".

　　With the belief of the supreme leader and hard work, in mid-July 1974, a biogas digester with a capacity of about 8 cubic meters was built. But the supreme leader was never happy. After the gas pipeline is connected, I don’t know why I just don’t vent.

　　Look at the biogas digester, the water level is rising, and there are bubbles rising up. There must be gas below! Look at the wall of the pool and find no water leakage; Disassemble the gas pipeline, and the pipe will be fine … … The supreme leader was sweating and checking again and again.

　　What the hell went wrong?

　　Is the airway blocked? The problem finally locked in the airway. The supreme leader found an iron skewer and poked it, but it didn’t respond. He poked it hard again, and a stream of dung immediately sprayed out and splashed his face. The sound of bursts of gas then rang.

　　The supreme leader wiped his face with his hand, neglected to wash it, reconnected the pipe, turned on the biogas stove, and gently lit the match. With a bang, the expected scene appeared: a flame about a foot high jumped up on the stove and danced lightly.

　　It worked! The news quickly spread throughout the village, to the commune and to the county. People came from all directions to see this magical and clean fire … …

　　This is the first biogas digester successfully tested in Yanchuan County and the first biogas digester in Shaanxi Province. The fallacy that "biogas is just the Qinling Mountains" is self-defeating.

　　The masses saw with their own eyes that the effect of lighting and cooking with biogas was very good, and the enthusiasm for building biogas came up. They all said, "There is no need to cook again!" ("decoct": northern Shaanxi dialect, meaning worry. (excerpt)

　　According to the website of the Ministry of Agriculture and Rural Affairs, Tang Renjian, director of the Central Agricultural Office and Minister of Agriculture and Rural Affairs, presided over a ministerial executive meeting on November 4 to convey the spirit of studying the the State Council executive meeting and study and deploy the production and supply of important agricultural products this winter and next spring; The Guiding Opinions on Expanding Various Functions of Agriculture and Promoting High-quality Development of Rural Industries were reviewed and approved in principle.

　　The meeting stressed that the key to doing a good job in the production and supply of important agricultural products is to implement all measures in detail. It is necessary to compact the "vegetable basket" mayor’s responsibility system, incorporate the emergency supply situation into the assessment content, urge and guide all localities, especially the South Vegetable Transportation Base and the Northern Facility Vegetable Province, to vigorously develop winter and spring vegetable production, rationally arrange the variety structure and planting scale, expand the production of fast-growing leafy vegetables and sprouts, and strive to increase the effective supply in the market. Strengthen the monitoring and early warning of vegetable production, keep abreast of the production supply and demand situation of sub-regions and sub-varieties, release information in time, and promote the convergence of production and marketing. Continue to strengthen the regulation of pig production capacity, do a good job in the production of eggs, beef and mutton and other livestock and poultry products and aquatic products, and ensure a stable supply.

　　In March this year, the "internet plus" action plan mentioned in the State Council’s "Government Work Report" is trying to create a new engine for economic transformation and upgrading. Under the background of "making cultural relics alive", can high technologies such as mobile Internet and cloud computing realize cultural relics in internet plus, make precious cultural heritage "move" beyond effective protection, and play its role in cultural inheritance?　

　　Immovable cultural relics should also "speak"

　　The number of immovable cultural relics in Sichuan ranks among the top in China, but most of them still remain at the level of how to protect them. Although some of them are well-known tourist attractions, they still can’t dig deep into the cultural connotation, and they exist in isolation in the form of points, which can’t exert their greatest cultural value.

　　In the eyes of cultural protection experts, these silent cultural relics have a lot of value for excavation and utilization. The ancient murals of Baofan Temple in Pengxi, Sichuan, Kannonji in Xinjin, Jueyuan Temple in Guangyuan, and Hoonji in Pingwu, with bright and beautiful colors and the brushwork of Wu Daidang, are rare treasures in the study of ancient murals. Traditional villages with different styles and ages, such as Taoping Qiangzhai, Luxian Qushi Manor, Gulin Erlang Hongjun Street, are also unique in site selection, planning and spatial layout, which highly embodies the idea of "harmony between man and nature" or the value orientation of harmonious coexistence between man and nature, and enriches the connotation of traditional culture; Sanxingdui, Jinsha, Dujiangyan, Leshan Giant Buddha, Wuhou Temple, Jianmen Shudao and other cultural relics have attracted a steady stream of tourists because of the history and culture behind them.

　　It has become a subject worthy of attention for the protection and utilization of cultural relics to make immovable cultural relics alive and explore their profound connotations.

　　Excavation and utilization are far from enough.

　　An embarrassing reality is that the display and utilization of the current immovable cultural relics is actually far from enough.

　　Careful tourists will find that many ancient towns are the same. Taking Luodai ancient town as an example, its hall building is exquisitely carved, which has high artistic appreciation value. As for Huanglongxi, its 1,700-year historical changes also have a unique flavor. However, due to the lack of in-depth excavation and accurate presentation of cultural connotations in these ancient towns, their attraction to tourists is greatly reduced.

　　There are similar shortcomings in the use of traditional villages.

　　The traditional villages in China can be called "one village, one style". For example, in Lizhai Village, Taizhou, Zhejiang Province, the "Xi"-shaped Lijia Mansion integrates the Confucian ideal of "cultivating oneself and helping the family to help the world", and the folk houses in western Sichuan are also simple and elegant. However, among the nearly 100 traditional villages in China in Sichuan, the cultural connotations of the other traditional villages have not been fully explored except for the distinctive styles in ethnic minority areas.

　　As for more immovable cultural relics such as ancient buildings and celebrities’ former residences, some are inconvenient to hide boudoir, while others are limited to signs without special exhibitions, which greatly reduces their appeal. Langzhong Eianji is a national key cultural relic protection unit. The painted paintings and murals in the temple are lifelike, but there are few tourists because of the inconvenient transportation. However, Kannonji and other murals in Xinjin are the best, but they are not attractive to tourists in non-art industries and lack the perception channels in the information network era because of the lack of corresponding introduction and all-round exhibition including Internet means. As for the former residences of various celebrities, Zhan Chen only stays in putting some pots and pans, which makes people feel aesthetic fatigue. Therefore, how to tell and spread the story behind the cultural relics through digital means needs our serious consideration.

　　The "moving" of immovable cultural relics should be more actively considered.

　　How to "move" immovable cultural relics? There is no fixed standard in the world, but it also gives cultural relics workers a space to try and explore boldly.

　　In addition to the use protection, can ancient towns and traditional villages not only let tourists know their history, but also have a more intuitive understanding of their architecture, paintings and living concepts through modern technology? In fact, these can be done. "For example, we can display the historical value of cultural relics through touch screens or exhibition boards. Visitors can learn the story behind the cultural relics in detail through simple equipment such as headphones. This kind of information provided by professionals is more authoritative and charming. " As for the former residence of celebrities, it is entirely possible to innovate in the exhibition. "If modern technology can be used to restore the life scenes of celebrities in those years? Can you make tourists feel more immersive? " As for more immovable cultural relics, it is necessary to dig deep and refine the cultural connotation, and make full use of advanced science and technology such as GIS, HTML5, APP, 3D panorama, mobile internet, big data, cloud computing, and multi-dimensional display terminal devices such as LED big screen, PC, smart phone, PAD, touch screen and smart TV, so as to achieve the widest public service, public participation and interaction, and make the jade shine with irreplaceable cultural value of cultural relics.

　　Can the Internet Plus Cultural Heritage?

　　At present, "internet plus" is being connected with various fields in an orderly way to stimulate greater economic vitality. And can "internet plus Cultural Heritage" make immovable cultural relics "live"?

　　This is obviously a direction that can be explored.

　　Nowadays, Dunhuang and the Forbidden City have restricted the flow of tourists because of the need to protect cultural relics. However, the integration of internet technology can not only make it easy for tourists to book tickets online, but also recreate a virtual Dunhuang or the Forbidden City, so that cultural relics lovers can visit online without leaving home. The insiders believe that the access of this technology will not only affect the tourist flow in scenic spots, but also make the public closer to cultural relics through the network and give them more impulse and desire to experience on the spot. For many cultural relics that are scattered in the countryside, but also have great value, they can also be radiant and recognized by more people through the Internet. At the same time, with the support of mature e-commerce operation concept and technology, we will carry out market-oriented marketing and promotion of related cultural relics, activities and peripheral products, and bring a large number of cultural and creative products and related services developed by cultural relics to the market through "internet plus Cultural Industry", so that the public can easily explore and enjoy the wisdom and rich achievements left by ancient ancestors through them, and gradually form a good situation of deep integration and development of cultural undertakings and cultural industries.

　　Nowadays, the protection of cultural relics has been paid more and more attention. However, in order for the immovable cultural relics that have condensed China’s culture for thousands of years to truly play its role of cultural inheritance, it is necessary not only for all parties to increase investment in manpower, material resources and financial resources to escort, but also for cultural relics to actively think, boldly use new technologies and new thinking, and integrate innovative ideas into the development of cultural undertakings and the protection and utilization of cultural heritage, so that immovable cultural relics can develop in protection and protection in development, and write a beautiful picture of urbanization and historical relics developing together.

　　Wuhou Temple asked Liu Bei to be a "tour guide"

　　In Wuhou Temple, a national key cultural relics protection unit, you can listen to the tour guide’s explanation as long as you scan the QR code and add WeChat. Visitors only need to send "Liu Bei" to WeChat, and a brief introduction of Liu Bei will be sent to tourists’ mobile phones. In addition to answering the cultural questions of the Three Kingdoms, the "handheld tour guide" can also make suggestions on various issues such as transportation and food, and lead the audience to travel in depth. In addition, Wuhou Temple also uses augmented reality technology to create a "photo-crossing artifact". Through this "artifact", tourists can take photos with the cartoon version of Zhuge Liang and Guan Yunchang, so that the tourist experience in Wuhou Temple can be upgraded.

　　Sansu Temple enhances interactive experience.

　　Sansu Temple, a national key cultural relics protection unit that experienced the reconstruction of the "4.20" Lushan earthquake, will also make efforts to enhance the tourist experience. In addition to statues, there are comic books, comic books and other books that show the history of the "Three Sus". In order to increase the interaction of tourists, the touch screen on the scene can enjoy the poems of Sansu and participate in poetry competitions. Su Dongpo’s "Niannujiao Chibi Nostalgia" and other timeless masterpieces will also be transformed into roaring rivers and towering peaks in the multimedia hall, with the cooperation of sound, light and electricity, so that tourists can feel the artistic conception of poetry.

　　There is still room for excavation of cultural relics such as the Giant Buddha in Rongxian County.

　　Leshan Giant Buddha is the world’s largest stone carving Buddha, which is well-known in the world. But in Sichuan, Rongxian Giant Buddha, as the world’s largest Sakyamuni Buddha and the world’s second largest stone carving Buddha, is little known. There is still a lot of work to be done to make such valuable immovable cultural relics "live". Taking Rongxian Giant Buddha as an example, it is not impossible for professionals to systematically explore its cultural connotation, bring forth the old and bring forth the new in the concept of exhibition, supplemented by propaganda and offensive, so that Rongxian Giant Buddha can enhance the local tourism economy.

Promotion date: March 24th, 2022 to July 26th, 2025.

White car/red and black two-color interior

　　Configuration: 5-seat 21-wheel heated windshield Sirius XM HD satellite radio climate front and rear seat cabin air ionization per minute 2.5 filter motion protection device wheel lock black and bright appearance components brushed carbon interior turned fur steering wheel

　　From the appearance, the sports version has more powerful body lines, and the overall appearance is full of impact. The blackened upper and lower air intake grille, black side grille, redesigned front bumper and brand-new headlight group make the front face look very sharp. A large number of straight lines are used on the side of the car body to highlight the strong and determined refined temperament. The decorative parts at the front fender are commonly used in sports cars. When used on an SUV, it is not abrupt, but it takes the sense of movement to a higher level. At the same time, the elegant design such as the sliding roof line, large-size wheels and two-color body just set off the atmosphere of the whole car.

　　21 Range Rover Sport 3.0T streamlined front seats are more scientific and technological while ensuring comfortable riding. The perforated Windsor leather material is equipped with a front seat with 16-way adjustment function and a wing headrest. The interior lighting system of the vehicle provides 10 different colors to choose from, creating a fashionable and distinguished interior atmosphere.

　

The outline of diesel and gasoline of the 2021 Land Rover Sport 3.0 is slightly tapered, and the lines are more neat. A few simple straight lines can easily outline the luxurious and atmospheric body. Almost every detail of the 2019 Range Rover Sport Edition has been carefully designed and polished, only to create a simpler and more streamlined dynamic body. Design style and revolutionary lightweight body structure will be brought to consumers. The new sports center console has a clear division of labor, and there are not too many buttons. It is easy to get started after being familiar with it. The interior is so exquisite that it is difficult to tell the difference between it and Range Rover without looking carefully. The chair work uses double suture processing,

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The 2021 Land Rover Sport 3.0 diesel and gasoline add a luxurious texture to the cockpit. The Land Rover Range Rover Sport Edition is equipped with a 3.0L V6 supercharged engine, and its stand room is an 8-speed automatic manual transmission. The maximum power of 3.0V6 supercharged mobilization machine is 25(340ps) and the maximum torque is 450 N? m(3500-5000rpm)。 The twist of the long * wide 4851+2073+1781 group will undoubtedly be more attractive to young consumers. Claiming the wildness of Haopai. The chic quality seeps into your heart and you have a feeling that you can’t give up on it. Since the country opened parallel imported cars.

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2021 Land Rover Sport 3.0 Diesel and Gasoline In addition, the design of the exhaust pipe with two sides at the bottom has also been changed into a chrome-plated rectangular shape, which also enhances the aesthetic effect. The sports commander’s cockpit is specially built with the driver as the core to give you a higher driving posture and a broad driving vision, so that you can control more calmly and confidently and control the vehicle more keenly and intuitively. Range Rover Sport Edition adopts a more sporty design style, with more powerful body lines, and the overall appearance is full of impact. The front and rear redesigned bumpers give the Range Rover Sport a lower visual center of gravity.

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The 2021 Land Rover Sport 3.0 diesel and gasoline can accommodate up to 5 people. There are two seats hidden under the luggage compartment cover, which is flexible and convenient to use, and the luggage compartment space is almost unaffected. In order to avoid overheating in the cockpit and minimize the need for air conditioning, the electric sunshade will automatically cover the skylight after passengers leave the car and lock the door. Inductive sunroof electric sunshade can intuitively recognize forward/backward gesture commands, so that drivers can concentrate more on driving. New Land Rover Range Rover Sport 3.0 Gasoline Edition Basic Parameters *4851*2073*1781MM Starting 3.0T Wheelbase: 2924MM Fuel Tank 105L Maximum trunk volume.

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The installment business can be handled nationwide, with simple installment and high pass rate, giving you a perfect installment experience. The article is only a brief introduction. For more configuration details and introduction, please pay attention to the phone at the bottom of the article.

Tianjin Xiangruitong Company has been engaged in all kinds of high-end imported cars for a long time. Friends from all over the country are welcome to come and buy them. The whole country can handle staging business, which is simple and convenient, and the pass rate is high, giving you a perfect experience of buying cars by stages.

Company address; Tianjin international automobile city

Company name; Tianjin xiangruitong sales co., ltd

Exclusive hotline; 15122436666 Cao Yi WeChat Synchronization