Xu Jiayin probably didn’t expect that the back he left to this era was peach-colored.

Beginning in late September, along with the announcement of Xu Jiayin’s coercive measures, gossip and jokes about Evergrande’s song and dance troupe gradually flooded the Internet. Beauty, money, and the mysterious 42nd floor of Evergrande’s headquarters led to an image that entered the hearts of the public almost overnight. In the years before that, Xu’s carefully shaped shell of doctors, professors, entrepreneurs, and philanthropists had all disintegrated. Perhaps they had never really been established, because in comparison, the former was more in line with everyone’s imagination of the former richest man.

And those who don’t need to imagine, I mean those who can get close to Xu’s family, how close can they be to reality?

For example, the last image Xu Jiayin left for an employee of Evergrande Group turned out to be relaxation. During the conversation, those trillion-dollar debts are not a problem, "(Liabilities)Some can be talked about that way, some can be resolved that way ",It is said that Xu Jiayin believes that Evergrande only needs tens of billions of working capital to turn around again. In his opinion, "all solutions can be solved."

This optimism, which is in great contrast to reality, has caused confusion to the Evergrande employee. He does not know whether Xu Jiayin’s psychological quality is particularly good, or whether the people around him have created this illusion for him.

Speaking of which, this illusion comes more from the magic of time. Since founding Evergrande in 1996, Xu Jiayin has crossed the line of life and death several times. Like many real estate developers, they have collectively fallen into a kind of survivorship bias, thinking that "too big to fail". If they want to fail, it can only be because it is not big enough, so they are desperately high turnover, high leverage, and high debt, using the lowest cost, highest debt, and most complex moves to pry the largest scale.

This is the famous "three highs and one low". Until the thunderstorm, not only Evergrande, but most of their peers have always believed in this "real estate philosophy".

Obviously, not everyone is as "optimistic" as the founder, and Evergrande executives have long said privately that "the end of this journey is Xu Jiayin’s last moment."

The "silver bracelet" was slowly tightened.

In early September, a number of executives of Evergrande Wealth were taken away. It is understood that because of their deep involvement in Evergrande Wealth, Xu Jiayin’s second son, Xu Tenghe(Peter Xu)It was at that time that he was arrested. Not long after his son lost his freedom, on September 27, the media reported that "Xu Jiayin was recently placed under residential surveillance." Paradoxically, the next day, China Evergrande announced that the company had received a notice from the relevant departments that Xu Jiayin, the executive director and chairperson of the board of directors of the company, had been taken compulsory measures according to law for suspected illegal crimes.

This was obviously a more severe wording. Among all the coercive measures, residential surveillance was a relatively light one, and the "coercive measures" in the announcement were relatively heavy.

First, copy Yao Zhenhua and surpass Yao Zhenhua

Since crossing the line of life and death in 2008, Evergrande has been on the road to "going big" all the way. A large group is of course structural, so Evergrande’s "big" belongs to the structural big, including business structure, capital structure and shareholder structure. At one point, Xu Jiayin used several superimposed words to describe Evergrande’s strategy – "big big, close, buy buy buy, circle, good".

The complexity of Evergrande’s business structure is now well known and needless to say. As for the capital structure, Xu Jiayin suffered a big loss of "no money" in the early years. In 2008, he got the life-saving money by "hoeing the earth" with Hong Kong bosses. Real estate is essentially a game of cash flow, soXu Jiayin realized that to make the business bigger, we must first solve the problem of cash inflow. Only by increasing the leverage ratio of the company can we form a higher return on equity funds. To achieve this, we must realize the pre-financing stage and diversify the financing methods.For example, in the land acquisition stage, take pre-financing to access lower-cost funds.

If you rely on the Financial Institution Group public to public, then the cost of financing is difficult to come down, we must find another way.

Opportunities always fall from the sky. In 2012, in order to solve the problem of "difficult and expensive financing" for real enterprises and promote economic growth, financial innovation was encouraged to develop. In May of that year, the "Implementation Opinions on Encouraging and Guiding Private Capital to Enter the Banking Industry" was issued, which clearly stated that "private enterprises can invest in the Banking Financial Institution Group by initiating the establishment, subscribing for new shares, transferring equity, mergers and acquisitions and restructuring." In October of the same year, the Securities Supervision Commission promulgated "one law and two articles", and brokerage funds joined the army of financial innovation. At the end of the year, the channels for venture capital investment were greatly liberalized. It was also that year that the P2P industry entered a period of explosion, and the number of platforms rapidly increased from 50 in 2011 to about 200 in 2012.

Under the tide of financial innovation, the bosses with a keen sense of smell noticed the huge opportunities contained in it, and they applied for financial licenses one after another under the guidance of experts. Yao Zhenhua’s Qianhai Life Insurance was approved to be established in that year, and three years later, through investment-linked insurance, universal insurance, and the huge funds raised by allies of the Financial Institution Group, the capital markets were turned upside down and set off monstrous waves.

In early 2015, Foresea Life Insurance began to quietly buy Vanke’s class A shares. Before the market noticed Yao Zhenhua’s true intentions, Xu Jiayin may have known Yao Zhenhua’s plan. In March, Xu Jiayin found a well-known financial boss from Henan, respected as "big brother", and invited him to buy an insurance company together, but was declined.

In July of that year, Yao Zhenhua suddenly raised a placard, and a "battle of treasure and ten thousand" opened the curtain. The "brilliant record" stimulated Xu Jiayin, and also made Xu Jiayin more convinced that "it is better to ask for others than to ask for yourself". It is the last word to master the "money bag" – to become bigger and bigger, you must control the Financial Institution Group yourself.

On November 22, 2015, Evergrande Group acquired a 50% stake in Chongqing-based Sino-Singapore Great Eastern Life Insurance Company for 3.939 billion yuan, renamed Evergrande Life Insurance, and officially announced its entry into the insurance industry. Evergrande Financial Group was also established in Qianhai, Shenzhen, and Xu Jiayin began to "collect licenses".

After that, Hengda’s financial layout flourished in an all-round way. According to First Financial, according to public information, that year, Hengda Group won a full set of financial and financial services such as insurance, Internet finance, financial leasing, financial asset exchange, and factoring in one go.

It was widely rumored in the market that Evergrande was preparing for private banks. Until a few trading days from the end of February 2016, Evergrande through its wholly-owned subsidiary Evergrande Group(Nanchang)Co., Ltd.(Hereinafter referred to as "Hengda Nanchang")Acquired 577 million H shares of Shengjing Bank, and later passed two acquisitions to acquire 1.0168 billion domestic shares of Shengjing Bank for 10.068 billion Hong Kong dollars, and finally became the largest shareholder of the bank.

To apply for a new license, you need to queue up, even if the license is down, you have to do the scale first, and at that time, Shengjing Bank with assets of more than 700 billion yuan was a ready-made big standard. It is worth noting that in 2011, the Founder Department controlled 8.12% of the shares of Shengjing Bank, collecting major financial licenses such as securities, funds, banking, insurance, and futures, which can be described as aggressive. After the collapse of the Founder Department, Xu Jiayin regained this license and became one of his most important "money bags" in the future.

Although the Founder Department has become a "ruin", Xu Jiayin does not think that he will repeat the same mistakes, but has accelerated the pace of model replication. In September 2016, Xia Haijun, the former vice chairperson of the board of directors of Evergrande Group, said at Evergrande’s interim results conference that the future may be ready to acquire some small real estate developers and Financial Institution Group, especially securities companies and trust companies will have merger and acquisition plans, and the future group will form a financial and real estate juxtaposition pattern.

At the 2017 work conference, Xu Jiayin directly proposed that the goal of Hengda Financial Group in 2017 is to achieve full financial licenses such as shareholding, holding banks, insurance, securities, trusts, public funds, and Internet finance.

To build a financial empire, it is not enough to have only a license plate, but also people and allies.

Evergrande also has ready-made allies. As early as March 2015, China CITIC Bank, CITIC Trust and Evergrande Group signed a 60 billion strategic cooperation agreement, in which China CITIC Bank 40 billion credit to Evergrande Group. In February 2016, China CITIC Bank Chongqing Branch landed Evergrande Life Insurance’s 1.969 billion yuan M & A loan project. In December 2016, China CITIC Bank Guangzhou Branch invested 31.20 billion yuan in real estate funds to Evergrande Group. In early 2017, China CITIC Bank reached a "100 billion +" cooperation agreement with Evergrande Group.

Yes, China CITIC Bank was once Evergrande’s largest "top gifter". At that time, the president of China CITIC Bank was Sun Deshun, and the vice president was Zhu Jialin. In September 2017, Zhu Jialin resigned from CITIC Bank to become the vice president of Evergrande Group and chairperson of Evergrande Life Insurance.

This is the "revolving door", and it is not just Zhu Jialin who pushes open the "revolving door" between China CITIC Bank and Evergrande. Zhang Qiang, former vice president of China CITIC Bank, was hired as the president of Shengjing Bank in February 2018; Shen Guoyong, former general manager of China CITIC Bank’s head office institutional business department, went to Shengjing Bank as the vice president in January 2019, and so on. The management of Shengjing Bank was completely replaced by executives from CITIC Bank. China CITIC Bank was not only Evergrande’s most important ally at the time, but also its "talent pool" in the financial sector.

In addition to the executives of China CITIC Bank, there are also people in the regulatory department who have pushed open this "revolving door". The head of the regulatory unit where China New Great Eastern Life Insurance was originally registered "went to sea" in 2016, shortly after Evergrande won the license, and became the vice chairperson of Evergrande Life after the renamed.

Interestingly, Yao Zhenhua also has an executive from Shenzhen’s insurance regulator. But in comparison, Xu Jiayin is "better" than Yao Zhenhua, whether it is the size of the host bank ally or the level of the executives recruited.

Of course, the final hole was even bigger.

Second, willing to spend money, "good at" spending money

At the height of the relationship, Citic also appeared in Evergrande’s list of strategic investors. In 2017, Evergrande introduced strategic investors in three installments. One of the earliest batch of strategic investors – Hexin Hengju, which is controlled by CITIC Trust.

That year, to return to A as a gimmick, Hengda completed the diversification of the shareholder structure, the Financial Institution Group, partners, and Xu Jiayin’s prominent friends, all circled into this circle. You know, at the beginning of that year, Hengda’s pre-financing interest rate to 20% + was difficult to borrow funds, but attracted a total of 130 billion war investment.

However, with the passage of time, many glossy stories took off their "coat" and still revealed their "underpants". Today, there is a considerable amount of moisture in this 130 billion’s battle investment.

"Most Words" learned that in Hengda’s war investment, more than one source of funds is a joint-stock bank with close ties to Hengda and the city commercial bank it once controlled.

What can be used as confirmation is that in August, China Evergrande(03333.HK)It is worth mentioning that the 2021 annual report disclosed by China Evergrande clearly pointed out that 16.50 billion yuan of the strategic investment introduced by Evergrande Real Estate in 2017 was a liability, which is obviously different from the announcement information issued by China Evergrande on November 22, 2020.

According to various market parties, this amount is much smaller than the funds that Evergrande has freed up from controlled institutions and allies. With many war investors doing business with Evergrande itself, it is difficult to determine whether the investment is a left-handed investment.

In August 2017, Hengda Life Insurance, a "Hengda" insurance company, quietly bought shares in Xuzhou Suning Real Estate Co., Ltd. and Zhenjiang Suning Real Estate Co., Ltd., which are owned by Ning. On September 20, Xu Jiayin and the senior management team of Hengda Group visited the headquarters of Ning Group and met with Zhang Jindong. The two sides said that they would carry out strategic cooperation in real estate, e-commerce, finance and other fields.

More than a month later, on November 6, Hengda Group announced that China Hengda’s Kailong Real Estate, Hengda Real Estate and its controlling shareholder Xu Jiayin signed a capital increase agreement with six institutional strategic investment institutions, introducing a total of the third round of strategic investment 60 billion, 6 institutions obtained about 14.11% of the shares after the investment. Among them, Shandong Expressway Group(20 billion), Shang Group(20 billion)Zhengwei Group(5 billion)Jiayu Investment(5 billion)Yihe Investment(5 billion)Sichuan Dingxiang(5 billion)< unk > is in the column

Someone close to one of the war investors once told us that although the war investor invested money in Evergrande, Evergrande bought a lot of land from it, and the money earned from selling the land can already cover the funds of the war investor, which means that it "took the money earned from Evergrande and invested in Evergrande."

"But most of the bosses lost their pants, which were invested in real money," the person said.

But whether the real money comes from Hengda’s funds or the investors’ own funds is to some extent "close and distant". If it is a supplier of Hengda, it may really need "out-point blood". After all, Hengda is used to defaulting on accounts and paying for goods by commercial ticket.

To this day, a large number of suppliers are still weighed down by Evergrande, struggling to survive.

Some media have pulled out the Hengda supplier creditor list, the first is Nantong Sanjian, the second is Shengjing Bank, the third is Guangtian shares, the fourth is Gold Mantis, the fifth is E-House China, the sixth is Quanzhu shares, the seventh is World Bank, and the eighth is Shaanxi Construction Engineering.

Even some suppliers not only advanced funds for Evergrande, but were also fooled into betting on Evergrande.

Rumor has swirled among Zhejiang entrepreneurs that a company engaged in doors and windows spent 2 billion to buy products from Evergrande Wealth Management. The company is also a downstream supplier of Evergrande, and Xu Jiayin once lobbied the chairperson of the company, saying that Evergrande Wealth Management had a 10% return. But later, the overall redemption rate of this wealth management was only 10%.

After several years, Hengda has built a trillion-dollar financial empire, ostensibly achieving a low-cost source, but in fact, it is a huge transfer of funds, layers of nesting, real debt, and high interest rates. It is no different from other once-famous and rapidly collapsing capital systems.

To achieve such a deception trick requires the help of professionals, and only after working in the financial field for many years can this delicate "exquisite game" be designed and implemented.

Xu Jiayin is very generous in recruiting talents, not only giving high salaries to hire financial professionals, but also recruiting research talents. In December 2017, Xu Jiayin introduced well-known economists with 15 million annual salary. Less than a year later, Evergrande found the president of the investment banking department of one of the four major banks and hired him as vice president in charge of financing. The annual salary is higher than that of 15 million.

It’s just that the person left after staying at Evergrande for half a year.

III. Where did you come from and where are you going?

Because in Evergrande, the financing pressure is too great. Although the assets are trillion, the liabilities are also two trillion, which means that Evergrande is like a monster in a state of hunger forever, and it needs continuous funds to maintain. In addition to selling houses to withdraw funds, it also needs to sell wealth management products.

Even Xu Jiayin has sold his wealth management, which shows that Evergrande’s full marketing and full financing are really not just talk on paper.

Generally speaking, if a large enterprise wants to manage well, there will be two paths, one is high incentive, the other is strong control, because the national real estate business management margin is too large, most companies will choose the first path, such as Country Garden and other companies to follow the investment plan, choose the second path is not much, because it is not easy to manage, but Hengda just took this path, probably because Xu Jiayin is a workshop director and is very good at SOP process design and management.

At Evergrande, there is a unique management model that Xu Jiayin sees as a magic weapon for maintaining long-term high growth – target plan management. "In management, usually target management and plan management are two separate chapters, Evergrande combines the two, and Evergrande’s plans are all targeted," the "professor" of Wuhan University of Science and Technology once said.

The so-called plan has goals, which should be similar to today’s popular OKRs, that is, the alignment and dismantling of goals, including sales and financing tasks. One Evergrande employee felt that the most stressful part of working in the company was the layered tasks. "There are always various tasks, selling wealth management products, how much a regional company wants to sell, all employees market and sell houses, and each department of the group has to take the task."

After receiving the task, they also need to make a big ranking. Everyone wants to be in the top six, and the current six will be praised. No one wants to be in the bottom six, because the last six not only have to be criticized, written reviews, but also deducted performance pay.

Once upon a time, when the marketing pressure on all employees was the greatest, many Hengda employees considered buying a house by themselves, and many employees also invested real money in Hengda’s financial management.

There are also many relatives and friends of employees who have also invested in Evergrande Wealth Management. Of course, it cannot be said that they are also forced by plans and tasks.On the one hand, at that time, Evergrande gave a higher return on investment than the market level. On the other hand, there were still many people who believed in "too big to fail" like Xu Jiayin.

You can’t say that they are completely wrong. To this day, both Hengda’s workout and delivery are still struggling to advance. For a company, it is actually the easiest to lie down and go bankrupt, but real estate is a people’s livelihood industry. Now Hengda and other companies are on the capital side, tying up various interests at home and abroad, B and C, how can the company fall down and let the actual controller go away.

According to Evergrande people, the current special class still hopes to properly solve Evergrande’s workout, "this will be a textbook case."

But the misunderstanding is also in this idea. With the long-term operation, private enterprise owners like Xu Jiayin often fall into a myth similar to the family world, such as painting the company with the Xu family completely equal. If the company cannot easily collapse, does it mean that the Xu empire will continue to Evergrande?

In fact, the fate of Fangzheng, Anbang, HNA, and other large enterprises and controllers had already given the answer. It was just that the latecomers were just lucky. The idea that they would sleep peacefully after binding their backers was purely an illusion, or a "life-saving straw" that they desperately wanted to grab when drowning.

Sun Deshun was investigated for corruption of nearly 1 billion yuan. The CCTV feature film "Zero Tolerance" revealed that during Sun Deshun’s tenure at China CITIC Bank, his main work direction was up the ante real estate loan, and he sought personal benefits. Sun Deshun fell, and the gears of Xu Jiayin’s fate began to turn. Although he also thought of ways and asked people, on the surface, he was short of "tens of billions of working capital, which can be rotated again." In fact, he had long been credit through the warehouse, and no one dared to rescue him. The Financial Institution Group, which was hollowed out and dragged down by him, was even more difficult to protect itself.

In the past, the disorderly expansion of debt will eventually be settled after the autumn. If Xu Jiayin can do his best to protect the property and finance the payment, he may be able to exchange for a slightly decent disposal.

But Xu Jiayin was still disappointed. As his patience ran out, he finally lost his freedom.

After Evergrande, there are still a number of private real estate enterprises on the verge of collapse of the capital chain. If the actual controllers do not pay for the property and promote financial redemption, their patience and time should not be much.

A friend of Xu Jiayin once summed it up with us, "Every entrepreneur has his era, and he also has the threshold of the era. The past is the door, and the past is the threshold. You know, when the era abandons you, he will not greet you, and you can’t even keep up with him."

It is time to encourage you together.

1905 movie network feature The Lunar New Year is only 10 days away, have you felt the taste of the New Year? Aside from the Spring Festival movies in the cinema, the supermarket may be the place with the most delicious New Year. Not only are there a variety of New Year’s gift boxes, but also Spring Festival couplets with the word Fu hanging everywhere. Of course, the strongest New Year flavor in the supermarket is definitely the brainwashed BGM (background music). For example, "Good Luck", or "The God of Wealth", or "Gong Xi Fa Cai".

Not only do supermarkets love these songs, but even Chinese New Year movies love them. In 2016, Andy Lau returned to the movie style in the film directed, and with another star, he sang the song "Gong Xi Fa Cai 2016".　

In this adaptation, Li Yuchun took advantage of his own singer and made a larger adaptation of the chorus of the song. In the end, the festive atmosphere of this "Gong Xi Fa Cai 2016" became more intense.　

In 2020, Andy Lau adapted the song again and became "Gong Xi Fa Cai 2020". It may be that the partner and partner of this cooperation are not as professional as Li Yuchun in singing, and the overall arrangement has not been adjusted much. But in terms of lyrics, changes have been made to suit the times, and keywords like 5G have become elements in the lyrics.　

At first, the audience thought it was just a pure partnership. Unexpectedly, when the movie was released, the audience realized that this collaboration was not accidental, but that he finally made a cameo appearance as the mysterious villain Q in the movie.　

Of course, Andy Lau’s signature hit song has not only been exposed in these films. In 2021, he wrote and directed his own film and television works, and invited his former idols to sing the movie’s theme song "God’s Will 2021". The context in the lyrics also caters to the scene of the protagonist in the movie.　

This kind of lyric fit to the plot of the movie does not stop there. In 2022, Andy Lau and the chorus sang the song "Still a Stupid Child". After this chorus, the movie "Miracle" was also renamed and became what it is today.　

Why are these connections always Andy Lau? His behavior in the entertainment industry for many years can definitely be regarded as both virtuous and artistic, and it has also attracted the pursuit of many people.

The "love" for Andy Lau is even more obvious to all, from the jokingly called "Mrs. Lau" to the "asking for cooperation" on variety shows. Perhaps this behavior is just a glimpse of fan behavior. In the movie’s promotional film "Looking for Andy Lau", this "everyone loves Andy Lau" behavior is also displayed with some interesting behaviors.

Just like at the end of a movie, the heroine finally saw Andy Lau’s concert, giving her story a new dimension.　

But why is it always Andy Lau? Perhaps it is his every behavior since he has been in the movie that makes everyone really love him. His efforts from being a "stupid child" to now supporting newcomers.

Even said: Andy Lau is the most "loaned" person in the Hong Kong film industry. When people in the industry encounter bottlenecks in the script or lack of investment, they always come to Andy Lau, and Andy Lau can always contribute and pay.

If there is such a person in the entertainment industry, who doesn’t love him?

In this spring of all things, have you moved? On April 10th, the "Run! T77" & Zhejiang Satellite TV "Run 3" column cooperation signing ceremony and media test drive meeting was successfully held in Hangzhou. T77 will be the official designated guest car to accompany the "Run 3" brother group Charm Run. On the day of the event, Liu Changqing, assistant general manager of China’s first car joint stock company and general manager of the car joint stock company, and Zhejiang Radio and Television Group Party Committee member, deputy editor-in-chief, and Zhejiang Satellite TV Party Secretary Chen Libo attended the signing ceremony together with Zhejiang Satellite TV leaders.

T77 both inside and outside to meet any posture of the running boy group

You know, there are many handsome men and beautiful women in the running men’s group. Despite this, the cool and handsome appearance of T77 is no less than that of the running men brothers. Whether it is the suspended roof that gives people a strong sense of strength and speed, or the deep and dazzling digital raindrop front grille, or the highly recognizable LED headlights all show the sports and fashionable temperament of T77. I believe that wherever T77 and the brothers go, they can become the most beautiful scenery in the eyes of others.

In addition to the eye-catching appearance, the interior of the T77 is also unambiguous at all. The double 12.3-inch through-screen large screen is full of technology, and the integrated sports seat has a comfort comparable to that of a sports car… Such a personalized and practical interior allows the running men group to enjoy a comfortable and good time after a moment of rest.

In addition to its handsome appearance and extravagant interior, the T77 is also the world’s first 3D holographic intelligent control SUV, which perfectly realizes the interoperability between the car and life, and fully meets the needs of the running man group brothers to play cool and funny in the show.

Not only that, after the signing ceremony, on the way to the test drive of Xixi National Wetland Park, the T77 is equipped with a 230 TID engine, equipped with a 7-speed DCT wet dual-clutch automatic transmission, which takes into account high power and economy, and the road conditions are free to gallop So easy! It seems that if you want to become the pet of the running men brothers, you still need hard power!

Innovative marketing attracts attention, new play is different YOUNG!

In fact, it has already started its own innovative marketing footsteps. In July last year, it held the first big coffee fan happy party of "Drunk Grassland, Indulge", leading riders to enjoy the fun of horseback riding and archery; in September, a "7 borders, just to control" T77 3D immersive scene painting activity, using 3D scene painting to create a fun 3D graffiti feast.

In early April this year, it also joined Xiaomi to give a big gift to rice noodles who love life and enjoy life – T77 rice noodles customized version, making Xiao Ai an indispensable virtual life assistant in rice noodles’ car life. At the same time, it also entered the online retail market through the new channel of Xiaomi Youpin, changing the traditional car consumption concept with a new online platform.

Today, with the cooperation of "Run 3", T77 has become the official designated car of the "Run 3" program, which can be said to be the continuation and upgrade of innovative marketing. Through Zhejiang Satellite TV, a reality show that is deeply loved by young people, it has once again accurately found the target consumer group.

The hit screen of "Run" has awakened the sports cells in the bodies of millions of viewers. The spirit of hard work, unity and love of the running men brothers in the program is also highly in line with the "enterprising" brand spirit. In the future, I hope that through the program, the brand vitality can be transmitted to a wider range of social groups. I believe that T77 will definitely start a different charm journey for "Run 3" and the running men brothers!

　 　 Renowned actor and newly minted director Deng Chao has been confirmed as the FIRST Youth Film Festival’s 2014 promotion ambassador. In 2014, Deng Chao, who is the director of several major films, will make his directorial debut. Taking the baton from Qin Hailu, the promotion ambassador of the 2013 film festival, Deng Chao said: "This festival is a little different."

"There is not so much halo surrounding this film festival"

　 　 In 2013, Qin Hailu was the promotion ambassador for the FIRST Youth Film Festival. Similar to Deng Chao, Qin Hailu has also been obsessed with the stage of drama for many years, and because of this, the pursuit of acting in movies and TV is more perfect and demanding. During his time as promotion ambassador, Qin Hailu once sent a message to young filmmakers: "As an actor, you should convey to the audience a sense of confidence, there should be a feeling of galloping, I don’t care where your lights come from, I want to go from here to here, I don’t want to be here, I go there, you have no light, it doesn’t matter, this is what I bring to you personally, not what the role brings to you, I want you to feel that in that moment, I am free, and so are you."

　 　 Like every previous ambassador, when Deng Chao received this mission, he habitually asked: "What can I do for them?" In early 2013, when Qin Hailu saw the meaning of the five letters of FIRST (F: Freedom; I: Inspiration; R: Renaissance; S: Sharpness; T: Truthfulness), she had a soft spot for "freedom". Deng Chao said: "Recently, I am studying my previous films and short films. I feel that this film festival is full of passion. It belongs to young people, who dare to break through and express themselves. Daring to express is the temperament of this film festival. It is different from other film festivals. It will not be shrouded in so many halos. It is completely the freedom of a group of young people. I am still a young person, and I am also free to express myself."

Wild enough, bloody, free — FIRST CHOICE

　 　 From to, to, and then to, Deng Chao’s pondering and demanding of the performance is almost crazy. Easy to handle, atmospheric and spiritual, calm and explosive in an instant, the full excavation of understanding and the diligence of the day after tomorrow beyond ordinary people make the blood of the teenager and the stability of the adult appear in his personality at the same time. "What can be shot may be a good movie. Dare to shoot, dare not care, dare to take action for your own expression." This lot of courage is spewing out FIRST’s annual theme for 2014: Wild enough, young. "

　 　 The FIRST Youth Film Festival is about to usher in its eighth edition. As a young film festival that strives to explore and support potential young filmmakers, FIRST strictly selects the promotion ambassador every year. This ambassador is often the backbone of the Chinese film industry. He maintains a pioneering attitude in his field, dares to break through and stand up, and can set off an upward force in the industry. After "Li Mi’s Conjecture" and "China Partner" won the awards related to the high-profile section of the year in the third and seventh FIRST respectively, Deng Chao finally renewed his relationship with FIRST as a new promotion ambassador. Wild enough, bloody, free, and perhaps sincere, clear, and serious, this is the choice of FIRST and Deng Chao for each other.

You must have a passion for movies

　 　 Making his first film, Deng Chao said: "I am an actor, I love my profession, I want to be a director in order to be able to completely control the performance I want. In the past, I was interpreting other people’s lives, and I really wanted to make a work that was truly my own. So in fact, I became a director to act, and I have a lot to express." "The Master of Breaking Up" staged "the dumbest but touching romantic comedy in history". Unlike the tried-and-true light comedy, this film is defined as "heavy comedy", in which Deng Chao made many attempts to express himself. Although it is a heavy comedy, the real core is positive energy.

　 　 Getting acquainted with the FIRST Youth Film Festival, Deng Chao recalled studying at the Central Academy of Drama: "In the past, Chinese opera often showed short films of young people, and we were immersed in that atmosphere. We also took some homework and took the machine to shoot. This is the essence of film. Movies can be participated by anyone. The most fundamental thing in film is expression. Anyone who picks up a camera can tell a story, and what they want to express is a part of their personal world." The stronger the desire to scream, the more they will do their best to create opportunities for their debut. For young filmmakers, stories should always be born from desire, rather than filling the gaps in expression with experience.

　 　 For young directors who dream of making their own feature films, Deng Chao believes: "I didn’t realize it when I wasn’t a director, but now I realize that being able to make a work is already a kind of success. Because you have the urge to express yourself, it is good to take action for your expression. Too many people say in the accident world that although the comments in the world are mixed, but if you have done it with your heart, you can make a good movie. This is the best advice. Don’t wait. At first, I was also worried that I didn’t have enough experience and feelings, but now I find that as long as you have the desire to express, you can do it, and the problem can always be solved."

At the Golden Horse Awards ceremony at the end of last year, Lin Qingxia and Li Ang were the guests of honor

　　Lin Qingxia is finally back in full force. She will be the guest of honor again at the upcoming 33rd Hong Kong Film Festival, which will be held from March 22 to April 13.

　　Yesterday, the organizing committee of the Hong Kong International Film Festival announced that in order to further recognize the contributions of Tsui Hark and Shi Nansheng to the Chinese film industry, the third Asian Film Awards held on the second day of the opening of the Hong Kong Film Festival will be awarded the "Outstanding Contribution Award" by the "Film Studio" jointly founded by the two men. The organizing committee of the festival specially invited Lin Qingxia, a screen superstar who has worked with Tsui Hark and Shi Nansheng many times, as the guest of honor to recognize the extraordinary achievements of the "Film Studio" in the past 25 years. Lin Qingxia has begun to make a full comeback from the return of the Golden Horse Awards as a guest of honor at the end of last year to the Hong Kong Film Festival as a guest of honor.

　　Reporters also learned that the new film "Shinjuku Incident" directed by Er Dongsheng and starring Jackie Chan, and the film "Night and Fog in Tin Shui Wai" directed by director Xu Anhua will be the opening films of the 33rd Hong Kong International Film Festival. The new film "Twenty-Four Cities" by mainland director Jia Zhangke was selected as the closing film of this year’s Hong Kong Film Festival. The four protagonists of the film, Chen Chong, Lu Liping, Zhao Tao and Chen Jianbin, are expected to appear at the closing ceremony.

　　It is reported that the festival will also set up a special celebration, with the premiere ceremony of new films by six well-known directors, such as "Eastern Heretic Ultimate" directed by Wong Kar-wai; "W" by the famous Hollywood director Oliver Stone; "Love You for a Long Time" starring "old actor" Christine Scott Thomas; "Sharpshooter" directed by Lin Chaoxian and starring Edison Chen; "Yellow Handkerchief" starring William Hurt and DreamWorks’ latest 3D animated film "Monsters vs. Aliens". Among them, "Eastern Heretic Western Poison" will not only premiere in Hong Kong, but also officially land in mainland theaters on March 27. Lin Qingxia, who is actively preparing for her comeback, will also promote the film with Wang Jiawei. Reporter, Yu Yin

Editor in charge: Yan Bin

China Quality News Network (Reporter, Pang He) Recently, a woman in Yangzhou, Jiangsu Province, said that she had bought soda online in a general supermarket and exploded when she went home to put it in the refrigerator. Her right eye was injured and she had undergone two surgeries.

Image source: Pepper point video screenshot

The relevant video information shows that the explosive is a glass bottle of large kiln soda, and the bottle body in the photo has been broken. One of the pictures suspected of diagnostic proof shows that the patient’s right eye has ruptured and his condition is serious.

Image source: Pepper point video screenshot

On August 24, the reporter contacted a staff member of Inner Mongolia Dayao Beverage Co., Ltd. The other party said that "the matter is being communicated, and the parties have been contacted, connected, and are following up."

When a reporter asked why the soda exploded, the other party said: "This is already a special person docking, you can leave a contact number for the relevant departments to respond." As of press time, the company had not responded to the matter.

　

　　Cartography/Li Xiaojun

　　investigation motive

　　Recently, the Beijing Municipal Food and Drug Administration released a list of offline restaurants for online takeout, once again pushing the issue of online takeout food safety to the forefront. In fact, in the past 2016, the discussion on online takeout food safety has not stopped, and the governance has not stopped. After a year of rapid development, why are online takeout platforms still facing problems? Around this issue, the reporter of Legal Daily interviewed consumers, takeout platform staff and online restaurant owners, trying to find answers.

　　[Special Investigation]

　　Legal Network reporter, Zhao Li

　　"Such a famous store has also been taken offline. I used to order takeout for big brands, and this can also be’hit ‘."

　　Liu Changsheng, a Beijing resident sitting opposite the reporter, looked helpless and shook his head repeatedly.

　　Because there are old and young, Liu Changsheng will choose to order takeout to his home when he is really busy with work. It is also because there are old and young at home that Liu Changsheng is extra cautious when ordering takeout, and he was even ridiculed by his wife as "ink". His tenet is that expensive, eaten, and chain brands are the best.

　　However, even so, Liu Changsheng "broke down" when he saw the offline list online.

　　This list comes from the Beijing Municipal Food and Drug Administration and is a list of governance since December 2016. 225 unlicensed catering stores on Baidu takeaway, Meituan takeaway, and Ele.me were taken offline, including many well-known or chain restaurants.

　　"Where to go? Maybe takeout has become an indispensable part of urban life, but so worried, how to continue?" Liu Changsheng’s question may also be the question mark of many people in 2017. The answer to this question needs to be given by takeaway platforms, merchants and regulators.

　　The platform shirks

　　In addition to considering the health of his family, the reason why Liu Changsheng ordered takeout cautiously also came from his own experience.

　　"One day in July last year, I ordered takeout from a takeaway platform. After eating, my stomach started to overwhelm at 3:00 in the morning. I had abdominal pain and diarrhea and wanted to vomit… I didn’t eat anything else at night except crayfish, water, and chewing gum (delivered by the seller). The next day, I continued to have diarrhea, abdominal pain, nausea and nausea, and I couldn’t vomit." Speaking of that night, Liu Changsheng said "it’s just unbearable to look back on".

　　However, the focus is on the back, but there is no way to complain about a bad stomach.

　　"The platform’s complaint is completely a decoration, and when I tell the store about it, I don’t even admit it. It seems that my bad stomach is my own fault, not theirs. Because it’s just gastroenteritis, that is, diarrhea, abdominal pain and vomiting caused by unclean food, the average person will recover without medicine within 48 hours. Neither the merchant nor the platform seems to pay attention to it, and if I can make a sloppy eye, I will never admit it." Liu Changsheng said, "I can only treat myself as unlucky, who calls myself poor physique and can’t afford to eat unhygienic crayfish…"

　　However, there are also competitors, such as Su Meili, a white-collar worker in Beijing.

　　The same is to eat a bad stomach, and the takeaway platform is also inactive, repeatedly shirking.

　　"I had a fight with the platform and said I was going to report it. The platform finally gave me a 60% discount coupon," Su Meili said. "I thought it was fine at the time, but when I placed an order of 50 yuan, I found that it was only reduced by 8 yuan."

　　The next thing, Su Meili described it like this: Fortunately, my math is good and I was not deceived, so I contacted customer service immediately. The customer service said that the coupon is capped at 8 yuan, and the attitude is tough.

　　"My original intention was actually to say’sorry ‘. The platform made a mistake and refused to apologize?" Su Meili said, "Later, the other party found a supervisor and talked for an hour, but still did not give a solution."

　　The final result was that Su Meili called 12315. The staff believed that according to the regulations, the platform should compensate 12 yuan for the price difference, and said it would help Su Meili coordinate the solution.

　　"After I finished defending my rights, I directly deleted the takeaway platform. The internal management is so chaotic, and the customer service who is so reasonable if they are wrong is probably the same attitude when they really eat problems. Life is more important," Su Meili said.

　　"Ranking" into decoration

　　According to Li Jiang, director of the food market supervision department of the Beijing Municipal Food and Drug Administration, "among the 225 stores that were taken offline this time, in addition to unlicensed stores, there are also some stores that appear to have licenses but actually use other people’s licenses or forge licenses."

　　Among the 225 stores that were offline, including such restaurants: Wangshunge (Fortune Center Store), Milk Tea Marrying Powder (Jiaomen East Store), etc. were offline on the "Ele.me" platform; Ikeda Sushi (Longde Plaza Store), Yang Guofu Malatang (Beijing Xiaoyueyuan Store), etc. were offline on the Meituan takeaway platform; Shrimp Eating Shrimp Shabu (Liuliqiao Store), Mali Mala Fragrant Pot Grilled Fish (Guoao Store), etc. were offline on the Baidu takeaway platform.

　　"When I first ordered takeout, I looked for those with high sales and rankings, or even the top 10, but later found that it was not the same thing at all. Some takeout was produced by small workshops, and it was impossible to match the evaluation and sales." Liu Changsheng said that later, he chose takeout from more famous restaurants, "but it was still’hit ‘."

　　"Don’t believe those so-called rankings, popularity, and even user reviews. Most of them are artificial propaganda. They have nothing to do with the quality of the merchant’s food. When it’s time to have diarrhea, you won’t show mercy… In addition to using this information to fool people and induce users to place orders, there is no guarantee about the safety of their food, so that complaints are just a decoration." Cui Yonghua, who just resigned from a food delivery platform at the beginning of this year, said. "Many times, the platform only focuses on marketing strategies, but forgets that the most important thing for a company is the product and service."

　　In addition, according to Cui Yonghua, it has been exposed in the past that there are many "ghost restaurants" on some takeaway platforms, which means that merchants share addresses or share business licenses and health permits. "Those who do business development work in takeaway platform companies have to refresh new stores for performance, which makes there are many’zombie stores’ on the platform, especially beverage stores and dessert stores, which actually do not place orders at all."

　　"Brushing’zombie stores’ has performance, and everyone can earn a little more. Although I know that brushing orders is wrong, I feel that this is the normal situation of the industry after a long time, and it is understandable. The most torturous thing every time I rush the performance is whether to refresh the store. I know that brushing new stores will not make the business develop at all, but I still place orders for a little salary." Cui Yonghua said that the takeaway platform he once worked for has been promoting a business plan. Merchants can choose to go online voluntarily and charge a 5% commission as a technical service fee. There is no fee for not going online. "But the difference between going online and not going online is too big. Merchants who go online can get good rankings and positions, and merchants who don’t go online are ranked very low. For example, the ranking of the merchants I did not push online is basically after the mobile end is ranked ten screens, and they will not be seen by consumers at all. "

　　Liu Changsheng said that if takeout really cannot be effectively managed, there is no other way but to eat less or even no takeout in the future. "No matter how popular it seems, people can only avoid it. After all, there are many bad businesses, and more people simplify the food processing process for profit, but health is their own."

　　Takeaway delivery problem

　　No other way is not the best way. In addition to the merchants on the takeaway platform, diners are also finding another way.

　　Liu Changsheng once considered buying independent brands of takeout, "because of independent production and delivery, I think they should still be trustworthy, but recently I found a batch of such independent merchants’dead ‘."

　　The "independent brands" that Liu Changsheng refers to are those that promote their own kitchens or even central kitchens and can be delivered independently. Around 2015, this kind of takeaway to solve the problem of white-collar lunch took off.

　　Sun Tianqi, a former bank executive, was in this batch of "going to the sea", but his store only operated until the end of 2016.

　　Due to the central kitchen, Sun Tianqi can also order meals through WeChat and deliver them by himself. The average daily sales of Sun Tianqi’s box lunches are nearly 30 boxes, but the average daily sales of 100 boxes is far from the break-even point.

　　"The main reason is that the market has not yet opened," Sun Tianqi recalls, even if the customer base is increased, "but because the price of 25 yuan per serving is high for some people, the customer repurchase rate is high but the purchase frequency is low, even if you think the product is good, you can’t eat it every day."

　　The biggest barrier for "independent brands" compared with price is delivery.

　　Sun Tianqi is targeting the daily lunch market for office crowds, and the delivery time is highly concentrated. "We usually complete the meal packaging before 10:40 to 11:00, and stop receiving orders at 11:00 to formulate delivery tasks." Sun Tianqi said that the team includes three chefs, one customer service, plus me, a total of five people. "In the case of more than 30 packed lunches per day, due to the scattered orders, it is already full of staff."

　　If we continue to expand the scope of publicity and spread the distribution range from a 1-kilometer radius to a 3-kilometer radius, Sun Tianqi alone will definitely not be able to keep up with the logistics distribution.

　　"Due to the cost, I didn’t plan to build my own logistics, so I chose the takeaway platform." Sun Tianqi said that he had never wanted to go to the platform, mainly because there were too many management fee deductions. "To put it bluntly, these are all pure profits, which directly leads to the improvement of my profit and loss balance point. I have to reach an average of 125 copies per day to not lose money. But the platform has its own promotion attribute bonus and can solve the logistics and distribution problem, so in order to solve the main contradiction, I decided to go to the platform."

　　After contacting the delivery platform, Sun Tianqi could only describe his experience as "desperate":

　　The special delivery service of some platforms has restrictions on the delivery range, that is, within 3 kilometers, but Sun Tianqi’s target market is five or six kilometers, which cannot be delivered at all;

　　It is outsourced by the takeaway platform, but the outsourced rider is a part-time job, and there is no requirement to force the order. If the customer places an order but there is no outsourced rider to take the order, he will either deliver it himself or refund the order.

　　Sun Tianqi has also tried to communicate with the takeaway platform to expand the scope of special delivery, but the freight will also increase. Considering that the freight of 25 yuan products to the target market is about 5 yuan, if Sun Tianqi subsidizes the freight and deducts the management fee, there is almost no profit; if the customer bears the freight, the product price is even less competitive.

　　"If the distribution problem is not solved, it cannot be fully promoted, and the existing sales volume and potential market are far from enough to reach break-even, and the whole operation has entered a vicious circle." Sun Tianqi said, and finally chose to stop and suspend business.

　　Xinhua News Agency, Beijing, September 17　Title: Stringent compliance supervision, there are still many potential safety hazards – online car-hailing market safety survey

　　Xinhua News Agency reporters Gong Wen, Zhao Wenjun, Wang Chenyang

　　The frequent occurrence of safety accidents has pushed online car-hailing to the forefront of public opinion. At present, the country is carrying out the "strictest" online car-hailing special project rectification action in history.

　　How is the progress of the national security inspection? What changes have been brought to the online car-hailing market? How to achieve the orderly development of online car-hailing under the premise of ensuring safety? Focusing on these issues of public concern, Xinhua News Agency reporters recently launched investigations in Beijing, Shanghai, Fuzhou and other cities.

　　The "security inspection storm" swept the country, and the online car-hailing platform stepped up rectification

　　At present, the country set off a network about car safety inspection storm. On August 31st, the inter-ministerial joint meeting on the coordinated supervision of new forms of transportation decided to carry out a comprehensive inspection of all online about car platform companies nationwide from September 5th. On September 10th, the Ministry of Transport and the Ministry of Public Security announced that from now until December 31st, a special project rectification action to combat illegal taxi business will be organized nationwide. On September 11th, the Ministry of Transport and other departments of the network about car, ride safety special project inspection team has been stationed in Shouqi car, Shenzhou special car and other network about car and ride platform companies to carry out safety special project inspection.

　　According to the reporter’s investigation, safety inspections are currently being carried out in various places. For example, multiple departments in Shanghai have been stationed in Didi (Shanghai) company to carry out safety special project inspections since September 7. The Shanghai Municipal Transportation Commission Law Enforcement Corps said that it will cooperate with the public security department to carry out stationed safety inspections on the online car-hailing platform no less than twice a week. At the same time, increase the intensity of road law enforcement inspections in key areas of the city; relevant departments in Fuzhou said that they will promote the installation of on-board intelligent end point equipment on the city’s online car-hailing platform, which has functions such as camera, recording, and one-click alarm.

　　Several online ride-hailing platforms have made relevant business adjustments. Didi Chuxing has been offline nationwide since August 27; the original "emergency assistance" function of the passenger terminal has been upgraded to "one-click alarm" since September 4; the whole process of practice running has been recorded since September 8; from September 13, drivers will conduct safety knowledge assessments before leaving the car every day. In addition, on September 4, Didi announced that it will suspend the late-night service from September 8 to 14 (23:00 to 5:00 the next day).

　　On August 26, Autonavi Map has temporarily offline the ride-hailing business. Meituan hailing has added a night ride safety reminder, and users need to add emergency contacts before boarding.

　　Compliance with stricter supervision capacity is tight, security risks are still many

　　Under this safety inspection, what changes have taken place in the online car-hailing market? What are the implications for drivers and passengers?

　　- Drivers’ compliance costs have increased, and transportation capacity is now tight. Master Zhang, a Beijing-based ride-hailing driver, told reporters: "Before the safety inspection, I used a private car with an annual insurance premium of 4,000 to 5,000 yuan. After stricter supervision, vehicles must apply for an online ride-hailing operator license to go on the road, and the annual insurance premium has increased to more than 10,000 yuan. In addition, after a safety accident, orders have also decreased, and some people have quit."

　　The reporter took a taxi at the Jing’an Temple business district in Shanghai at 22:00 on September 12. The Didi platform showed that 77 people were waiting, and it was expected to wait for 35 minutes. The person in charge of the Shanghai area of Didi said that after strengthening the compliance review, there are some challenges in the capacity guarantee at present, but it will formulate a response plan for the large passenger flow such as the Mid-Autumn Festival and National Day according to the requirements of the competent authorities, and fulfill the platform’s responsibilities.

　　- Passengers have resumed taking taxis on the roadside, but some sections of the road are still inconvenient. Zhang Xiaona, who works in Pudong, Shanghai, said that in the past, they used to book rides or taxis online. For safety reasons, these platforms have been used less recently, and they have returned to the roadside for taxis. But if you encounter rush hour or remote roads, it will take a long time, and some taxis show "waiting for service" and do not stop.

　　Chen Min, who works in the Beijing International Trade Area, said that he often works overtime until the early morning, but recently when he goes home after the night shift, he can’t get a taxi or call Didi, which is very inconvenient.

　　- There are still many potential safety hazards and loopholes. The reporter’s investigation found that the current regulatory requirements of Beijing, Shanghai and other cities for online car-hailing "local cars, local people" have not been fully implemented. For example, when the Shanghai Municipal Traffic Law Enforcement Department checked the data of the online car-hailing platform on September 7, it found that there are still non-compliant foreign vehicles and drivers receiving orders, and the platform has been asked to rectify immediately. In addition, there are also situations such as "some motor vehicle driver’s license numbers that have completed orders are empty" "some orders are missing" "some registered account drivers have incomplete information".

　　It can’t be "killed with a stick", but the "seat belt" must be fastened

　　The reporter’s investigation found that consumers still have a great demand for legal and compliant online car-hailing. At present, a nationwide safety inspection is underway, and all sectors of society are exploring how to achieve the orderly development of the new business of online car-hailing under the premise of ensuring safety.

　　Industry insiders believe that for the problems existing in the development of the new business model of online car-hailing, the regulatory authorities have never advocated "killing with one stick", and have also introduced a series of normative measures. In the future, relevant departments should integrate vehicle and driver information, dispatch and freight mechanism, operation and other data with the platform as soon as possible, establish effective supervision of the online car-hailing industry, and guide the orderly development of the industry.

　　The Shanghai Municipal Transportation Management Office clearly requires that online car-hailing platforms should take measures such as online technology and offline on-the-spot certification, sort out and then remove non-Shanghai drivers, and resolutely remove non-Shanghai vehicles or "vest cars" with inconsistent online and offline license plates after verification.

　　Companies have also introduced self-regulatory measures. Didi announced that it will resume late-night travel services from September 15, and at the same time, it will trial late-night operating rules, which will require driver registration time and safety services for a single time.

　　Ge Lei, secretary-general of the China Taxi Industry Alliance, believes that it is very abnormal if there is a situation such as difficulty in taking a taxi or the return of black cars because of the outage of a platform. The root cause is also the lack of regular taxi capacity in many cities, or the vicious competition of some online car-hailing platforms at low prices, resulting in the loss of personnel in the cruise car industry.

　　Zhou Xingtai, chairperson of Wuxi Zhongtian Passenger Transport Co., Ltd., said: "Local governments and transportation management departments should rationally plan medium and long-term capacity allocation plans according to the needs of local traffic volume. Among them, the development of online car-hailing should be in accordance with the latest requirements of laws and regulations and regulatory authorities, and the entry and law enforcement should be well controlled."

Hu Ge

On November 7, the film "Hello, Zhihua", which was produced by Chen Kexin and directed by Shunji Iwai and starred Zhou Xun, Qin Hao, Hu Ge, Du Jiang, Tan Zhuo and others, held its world premiere in Beijing. All the creators appeared to promote the film. Hu Ge, who had not been seen for a long time, caused the audience to scream as soon as he appeared.

When greeting everyone at the beginning, Hu Ge said mischievously: "Hello everyone, I’m the one who owes the flat." The audience laughed.

Hu Ge

After that, a fan interacted with Hu Ge and said: "I want to pull him out and beat him up after watching it," Hu Ge jokingly replied: "I don’t know if my understanding is correct, this is a kind of praise for me." When it came to why he decided to participate in this role, Hu Ge admitted that he was the first fan of the director and did not want to miss this opportunity. In addition, he also thought that this role was very challenging and had a lot of space, which made him have a lot of impulses and a lot of creative desire.

As Huawei’s most successful smartphone product last year, the Ascend P6 successfully broke through 6 million in global shipments, which also doubled Huawei’s confidence in the P series, so this year’s follow-up product P7 has naturally become one of Huawei’s most important products. Yesterday’s press conference in Paris, France, showed Huawei’s desire for the European market, and the importance of P7.

The biggest feature of Huawei P7 comes from the upgrade of hardware. The performance of the new HiSilicon 910T processor has become a concern for many people. And before the press conference, I got this Huawei P7 mobile phone. For the questions that many netizens care about, I will answer them one by one through the evaluation.

Appearance: Details improved, workmanship improved

More than half of the success of the P6 is due to the excellent design of the phone, and Huawei naturally wants to extend the design essence of the P6 to the P7. So when I first got the phone, in addition to the feeling of getting started and the material change, I didn’t find any more differences between the P7 and the previous one.

However, after careful study, I found that there are still many improved designs between the P7 and P6. First of all, the material of the mobile phone, the back case of the P7 is made of glass, instead of the metal brushed material of the P6. In terms of feel, the glass surface of the palm feels better, but glass is easier to use as a fingerprint collector than brushed metal, which is a double-edged sword.

Due to the increase in the screen size to 5 inches, the body circumference of the P7 has increased somewhat. The 139.8 × 68.8 × 6.5mm size is not as stunning as the so-called 8.18mm of the P6 last year, but it is estimated that it will save a lot of trouble for Huawei’s public relations team (laughs…).

The P7 maintains the design form of the upper and lower circles. The difference is that the bottom border part has become one-piece this time, rather than detachable like the P6. Obviously, the design difficulty of the P7 is higher than that of the P6. After all, the bottom needs to be designed with an integrated arc, which requires higher craftsmanship. The advantage of this design is that the glass panel on the back can almost cover the entire back, and the feel will not be reduced due to seams.

The P7 has cancelled the maddening headphone jack design on the P6, and the headphone jack has been moved back to the top. The SIM card slot and the SD card slot are still on the right, and the card slot is not marked, which is difficult to distinguish.

The frame of the P7 is still made of metal. In order to ensure that the frame will not block the signal, there are segmented ceramic antennas on the top of both sides of the phone. Since the bottom of the P7 is plastic, the antenna can go from here, so the P7 is not a three-segment antenna like the iPhone. What you see outside the phone is only two.

Screen: Meet the user request to upgrade 1080P

When Huawei released the P6, it always claimed that the 4.7-inch screen with 720P resolution was enough, and 1080P was a waste. However, on the P7, Huawei still upgraded the screen to 5-inch 1080P, which has become one of the best combinations of screen quality and operability in current large-screen mobile phones.

The 5-inch 1080P screen and the screen pixel density of 445 have improved the screen quality of the P7 by a notch. If you have used the P6, the grainy screen will definitely be vivid in your mind. However, these problems have been fundamentally solved on the P7. I shot the screen of the P7 with the Canon 6D. When enlarged to 100%, the grainy screen icon of the mobile phone is basically invisible.

Basically, all the domestic mobile phone screens that can sell for about 2,000 dollars are not too bad, especially the P7, which has a very important position in Huawei’s product line, the screen is naturally not much different. In terms of visual experience alone, the P7 screen can be regarded as having colors and brightness, and the single-piece fit screen is enough to meet the needs of daily use in terms of transparency and viewing angle.

Hardware: not as beautiful as imagined

Previously, it was rumored that Huawei would use the latest eight-core processor Kirin 920 on the P7, but in the end, it was found that Huawei had "carelessly" installed a Kirin 910T on the P7. You can simply think of the new Kirin 910T as an upgraded version of the Kirin 910 used on the previous P6S, mainly to increase the main frequency to 1.8GHz, and the memory of the 910T became a dual pass.

Kirin 910T uses the ARM A9r4 architecture. Although it is the latest version, it is still A9 after all. I can’t compare it with Qualcomm Snapdragon’s top processor. From the running point, the level of 910T is probably similar to the level of Snapdragon 600.

In particular, the GPU used by the 910T is the Mali450MP4, which is much more compatible than the previous P6’s K3V2, but the mail450 is a high-efficiency, low-efficiency and power-saving solution. Due to the long time, there are no high expectations in terms of performance. It can be said that the Kirin 910T can handle 1080P playback very well, but for higher graphics and decoding requirements, the 910T will be very weak.

In terms of heat generation, the heat generation of the P7 is not as hot as that of the P6, but when running games or playing online videos for a long time, the heat generation on the back of the phone is still very obvious, and the feel temperature exceeds 40 degrees Celsius. However, considering that the Huawei P7 I got is an engineering prototype, and even the built-in system is an engineering version, this heat generation may be improved after the official version is launched.

Software: System upgrade Android 4.4 interface has changed little

The system used on Huawei P7 is Emotion UI 2.3 based on Android 4.4.2. This time, Huawei, which finally did not drop the chain on the system version, used the latest underlying and latest UI.

The interface of Emotion UI 2.3 has not changed much, and what you see when you turn it on is still the combination of iconic various widgets. 2.3 has newly added the sharing function of the APP. After dragging the icon and moving to the share button at the top, the program can be sent to the other party through functions such as Bluetooth and WiFi direct connection. Personally, I think this function is quite practical, and it does not need to be transferred through third-party tools. It is very convenient for daily software exchange.

After the change of the lock screen interface in 2.0, 2.3 has undergone some changes again. First of all, this time Huawei has cooperated with some media to use the pictures provided by the media as the lock screen interface diagram, a total of six categories, including stars, travel, fashion, life, cars and sports. Users can choose the specified items to appear in the lock screen interface.

At the same time, there is a shortcut operation bar at the bottom of the lock screen interface, providing content such as music control, calendar, calculator, flashlight, etc. As long as the user does not set the lock screen gesture or password, you can directly open these tools. However, the experience of this function is very poor. Due to the large screen of the P7, when unlocking with one hand, the shortcut operation bar is often pulled out instead of unlocking directly. This probability of misoperation often occurs in my actual experience. At the same time, the drop-down toolbar cannot be closed, which makes me a bit crazy.

2.3 Added a super power saving mode, similar to what Samsung used on the S5. After switching, the entire interface goes black, only phone calls and text messages can be made, and network functions are disabled. In other words, the P7 directly changes from a smartphone to a function machine, and the entire interface goes black, which saves a lot of power on the screen. I also tested this mode, and the phone dropped 3% in 27 minutes. In fact, it doesn’t save so much power, because when making a phone call, the screen automatically turns off, and the power saving is mainly due to the network being cut off.

The same-screen multitasking that has been played skillfully by many Android phone manufacturers also appeared on the P7. After turning on the floating button, functions such as video, music, text messages, calculators, etc. can be run in small window mode on the screen. This function itself is very good, but the shortcoming is that the function is relatively simple, and it is a pity that third-party apps cannot be added.

Network: Supports TD-LTE network

When I got this P7, I also got a parameter table of the P7, which said that Huawei P7 is the "king of telecommunications equipment manufacturing – dual 4G supports TDD and FDD, single card dual standby". Later, I found that the baseband chip with five modes and ten frequencies is actually used in the P7, so in theory the P7 supports TDD, FDD, WCDMA, TD-SCDMA and GSM networks.

However, due to MIIT regulations, licensed mobile phones listed in China cannot be compatible with other 3G (4G) network standards as long as they are compatible with TD standard, so when this mobile phone is actually listed in China, it is blocked from FDD and WCDMA networks, and it is only possible to roam into the FDD network when it is used overseas. Although it is not fooling people, such propaganda is exaggerated, and how can a company like ZTE say that it is "five-mode seventeen-frequency" every time?

Photo: 13 million pixel f/2.0 lens

Huawei P7 is equipped with a 13 million pixel camera, using Sony’s stacked sensor and f/2.0 aperture, which can be said to be comparable to many flagship phones in terms of hard power. In terms of software, Huawei has enhanced HDR capabilities on the P7 this time, and replaced the motor to speed up the focus time.

From the sample, the overall performance of the Huawei P7 in normal light is good, especially the color reproduction is quite accurate, and the signs of edge smearing after 100% enlargement are not very serious, and the sharpness is very good. Proofs in low-light environments can be seen that there is a certain problem with the amount of light entering the P7 during shooting, and the brightness of the entire photo is slightly lacking, resulting in a deviation in white balance. Therefore, photos taken in low-light environments feel like they are produced in a cloudy state. Fortunately, the P7 can still handle the details very well. In the case of night, the problem of the P7 is more serious in the ability to suppress noise. Due to the low amount of light entering, the problem is enlarged, and the number of red and green noise on the photo is very large, resulting in a decrease in the overall quality of the photo.

Battery life: The rhythm that needs to be strengthened

Huawei P7 has a built-in 2500 mAh battery. Although I didn’t take apart the phone to see the internal structure, when I got the parameters, I started to think that the battery was too small. In actual use, according to the normal usage frequency every day, half an hour of phone calls, more than WeChat, music is played for 2 hours, and the rhythm of the game is one hour. This battery can only make the P7 work for 12 hours. If you play two more hours of games or watch two more hours of online video, the battery life will be shortened to 10-10.5 hours.

What do you mean? That is to say, if you take the P7 out at 7 am and use it at a similar frequency to mine, the battery life of this phone can only be carried until 19 pm. Unless you charge it, you must go home on time. If you don’t get home, your daughter-in-law will risk divorcing you…

Summary: How much to sell is the key

Huawei announced the price of the European version at yesterday’s press conference, 499 euros, which is about 4,300 + yuan, while the price of the domestic version was also exposed last night, 2888 yuan. The price that meets psychological expectations, the price of the European version is much more expensive than the licensed price due to the high tax problems in its region.

In terms of vertical comparison, the price of Huawei P7 has risen compared to the price of P6 last year. After the success of P6, P7 is bound to increase investment in research and development, marketing costs, etc. It seems that the increase of 200 yuan is indeed not expensive. 2688 has been paid. Do you still care about paying an extra 200 yuan?

But when compared horizontally, it is also the flagship of a domestic mobile phone. It seems that Huawei P7 does not have much advantage in the entire domestic mobile phone product line. After all, it is just a product with hard power at the level of Snapdragon 600. The selling point of P7 lies in the design and shape. Whether it can win the market’s favor again this time depends on its performance after listing. (Wu Bin)