Ren Zhengfei’s youngest daughter took the big order as soon as she debuted, and just responded to the nationality dispute! What is the origin of Tianhao Shengshi?
Laiyuan threeRed Star News, Sina Entertainment, shanghai securities news (Reporter: Yu Liyan), Interface (Reporter: Huang Wenbin), national business daily
On January 14th, Weibo, the official of Beijing Tianhao Shengshi Entertainment and Culture Co., Ltd. (hereinafter referred to as Tianhao Shengshi), issued a statement saying that Ren Zhengfei’s daughter, Yao Anna, officially signed a contract with the company and made her debut, and Yao Anna forwarded the news to Weibo for confirmation. Subsequently, the topic # Yao Anna Debut # caused a heated discussion and was listed on the hot search list of Weibo.

It is reported that Sha Baoliang, Summer, Sitar tan, Jin Zhiwen, Stephy, etc. are artists who belong to Tianhao Shengshi. Born with a golden spoon, how Yao Anna’s career as an artist will go has attracted the attention of netizens. In fact, Yao Anna, who just announced her debut, not only immediately appeared on the cover of fashion magazines, but also won the first business cooperation.

Anna Yao. Image source: Yao Anna official Weibo @Annabel Yao Anna.

I took a big order the day after I debuted.
On January 15th, the day after she announced her debut, Yao Anna appeared in a tight black dress, and the new "Mocha" model just launched by WEY, a high-end brand of Great Wall Motor, announced the video. It is reported that the new WEY Mocha model of Great Wall Motor will be officially unveiled in the world on January 20th.
The slogan of Great Wall Motor’s cooperation with Yao Anna’s image this time is: Breaking the boundaries is extraordinary. Flagship freshmen, wisdom to see the future. According to the relevant person of Great Wall Motor, the new mocha model symbolized by Yao Anna in the short video can convey its deep connection with the research and development platform of Great Wall Motor’s "Coffee Intelligence", bearing the leading technical strength of WEY brand in the field of "intelligence", and pinning the WEY brand’s expectation that "Mocha" can be integrated into users’ daily life and future travel like Mocha coffee.

Image source: "OK! Wonderful "official Weibo
Red Star News reported that,This is Yao Anna’s first business cooperation, not the brand endorsement that everyone thinks."Many brands have found us, but as a newcomer, Anna still has to focus on her work. We will be very cautious in brand endorsement." The relevant person in charge of Yao Anna’s brokerage company Tianhao Shengshi told the reporter.
According to shanghai securities news, the relevant person in charge of Great Wall Motor said that the planning was participated by Great Wall and operated by a magazine.

Responding to the nationality question: I am a native of Chinese.
In addition to shooting magazines and taking business cooperation, Yao Anna also accepted interviews with the media. In an interview released by Sina Entertainment on January 16th, Anna Yao responded to some questions that everyone cares about.

About your identity,Yao Anna said, "My identity (let me) will get much more attention than other new artists." "But at the same time, the disadvantage is these concerns, and people will demand me with a very strict standard, so I must be better than many people and work harder, so that I can meet the standards that everyone thinks of me."
One rumor that she wants to clarify most is the nationality issue:"I don’t know why people on the Internet say that I am an American. In fact, I only lived in the United States for three and a half years in college. I was born in Kunming, Yunnan, a native of Chinese. I am a China passport, a China hukou, and a Chinese ID card. "
About being an artist,Yao Anna said that the final choice of this road seems to be a matter of course. Yao Anna was exposed to many art forms since she was a child. She began to contact ballet at the age of three and formally studied at the age of five. When she was in junior high school, Yao Anna also participated in the school English song competition.
"Secondly, I think the culture and entertainment industry of a country is very important. As artists, we can not only bring positive thoughts to everyone, but also promote some traditional cultures and classics of China at home and abroad. I think this is a very important thing. "

Ren Zhengfei once said that he supported his daughter in literature and art.
According to public information, Yao Anna studied computer engineering and statistical data during her study at Harvard University. She worked as an intern in Brainco and participated in the development of the world’s first brain-computer interface intelligent prosthesis. "In these four years at Harvard, the biggest gain for me is not specific knowledge, nor the aura of a prestigious school, but let me know more about myself. The whole university stage can be regarded as a process of finding one’s own position while studying. I was blind at first, and I will follow you to find jobs in the financial industry and consulting industry. " Yao Anna said in an interview before that she made many different attempts before she slowly found herself. "The meaning of my existence in this world is not to be gregarious or what others think you should do, but to find what I really want to do."
As a father, Ren Zhengfei recalled that when Yao Anna was in middle school, she had to dance ballet for 15 hours every week, and she couldn’t do her homework until after dancing, and she couldn’t rest until after one o’clock in the evening. "The child loves literature and art very much. When someone invited her to attend the celebrity party, she discussed with her parents that she would attend. At that time, my attitude was support, because if she hit this time, when other roads in her life are not smooth in the future, she would say that her parents blocked this road."

With the support of her father Ren Zhengfei, Yao Anna’s potential resources in the entertainment and fashion circles are valued by all parties. According to Sky Eye, "Yao Anna" has been applied for a registered trademark, the application date is December 11th, 2020, the international classification is jewelry and watches, the applicant is Yilian Media (Guangzhou) Co., Ltd., and the trademark status is "trademark application in progress". In addition, the company also applied for the registration of trademarks such as "Yao Anna", "Anna Yao", "Y.A.O" and "Annabel. Yao", all of which are internationally classified as jewelry watches.

What is the origin of Tianhao Shengshi?
According to reports, Yao Anna consulted many people after having the intention to be an artist. "The final signing of Tianhao Shengshi is still because of the professionalism of the company and my fit with the team." Yao Anna said.
Red Star News reported that Ren Zhengfei was very concerned about her daughter’s future and had personally gone to the brokerage company to learn more about the specific plan. For Yao Anna’s signing, Tianhao Shengshi also hopes to tap her unique temperament as much as possible, so that she can adapt to this entertainment field with faster and faster update speed as soon as possible.
Then, what kind of company is Tianhao Shengshi, which signed Yao Anna’s brokerage contract?
Tianhao Shengshi was established in December 2014. It is not a new company, and it has not made outstanding achievements since its establishment. But the shareholders and other related parties behind it are worthy of attention.

Tianhao Shengshi Entertainment Equity Information. Chart source: Tianyancha.
According to Sky Eye, the company’s main business scope is performance and brokerage business. The actual controller and ultimate beneficiary of the company is Zhou Hao, who holds 55.96% of the shares and is the largest shareholder.
In 2018, there was an entertainment story related to Zhou Hao. Z.TAO became a signing artist of Tianhao Shengshi in 2015, holding 4.51%. And his father, Huang Zhongdong, held 39.6% of the shares after two acquisitions and became the chairman. Three years later, both father and son quit. Huang Zhongdong issued a statement in Weibo at that time, saying: "Because the founder, Mr. Zhou Hao, requested to operate Beijing Tianhao Shengshi Entertainment Culture Co., Ltd. independently, I respect his wishes and give up all management rights in this company!"
The second largest shareholder of Tianhao Shengshi is Beijing Lehua Yuanyu Culture Communication Co., Ltd. (hereinafter referred to as Lehua Culture), with a shareholding ratio of 20%. As early as 2016, Lehua Culture subscribed for the shares of Tianhao Shengshi Entertainment, holding 10% of the shares at that time. In January 2019, Lehua Wenhua increased its holdings again.
It is worth mentioning that Lehua Culture is a multinational entertainment company that focuses on cultivating idol groups. In September 2015, it landed on the New Third Board as the "first stock of artists’ brokers", but it also announced its delisting in 2018. The company owns many famous artists such as YiBo, Meng Mei Qi, Xuan Yi and Adam.Since 2018, Lehua artists have won high rankings in the annual "101 Series" draft. Du Hua, the boss of Lehua, is known as the "godmother" in entertainment, and his position in the industry can be seen.

Chen Hong is one of the two shareholders of Tianjin Tianhao Shengshi Entertainment and Culture Brokerage Co., Ltd., the company where Chen Feiyu brokers are located. Image source: Tianyancha.
Tianyancha information also shows that Tianhao Shengshi has 13 subsidiaries including Tianjin Tianhao Shengshi Entertainment Culture Brokerage Co., Ltd., Beijing Tianhao Shengshi Music Culture Communication Co., Ltd. and Beijing Tianhao Shengshi Art Training Co., Ltd., involving brokerage, music, film and television, live broadcast and other fields. Among them, Chen Hong, the wife of the famous director Chen Kaige, is one of the two shareholders of Tianjin Tianhao Shengshi Entertainment and Culture Agency Co., Ltd., and her son Chen Feiyu’s agent is here.
In March last year, Yao Anna posted a blockbuster for a fashion magazine on her personal social media account, and Chen Feiyu’s brother Chen Fei ‘ang asked her if she wanted to make a debut in the comments.

Image source: Yao Anna’s personal social media account.
Tianhao Shengshi itself is not well-known, and it seems that there are some good resources behind it to prove its potential. However, considering the development of many artists under the company, its real strength is very limited.
Tianhao Shengshi released the annual inventory of 2019 and 2020 on its WeChat WeChat official account. According to the two summaries, the company’s investment in content production has obviously turned.

Can you win Yao Anna?
Tianhao Shengshi signed contracts with Aska Yang and Yang Kun at the beginning of its establishment. At present, it still has professional singers such as Sha Baoliang, Sitar tan and Summer. It can be said that Tianhao Shengshi was once positioned as a music-based brokerage company. Tianhao Shengshi’s annual inventory in 2019 still focuses on its achievements in music production. In 2019, Tianhao Shengshi Music produced and released 4 solo albums and 5 movie soundtracks OST5, involving 163 songs and 27 MVs, including the TV series The Longest Day In Chang’an soundtrack album, as well as singles from Stephy, Silence Wang and Sa Dingding. In 2019, Wanhe Entertainment, a subsidiary of Tianhao Shengshi, also released three singles and produced three movie soundtracks OST, including My Friend by TFBOYS and Youth with Wind by Z.TAO. Haolong Music, a subsidiary of Tianhao Shengshi, has produced 170 songs, among which Dong Xiangke’s "That Ta" was listed in the TOP10 of QQ music list, and "I want to be with you" was ranked first in Tik Tok’s DOU listening list.
Tianhao Shengshi also produced two variety shows in 2019, including "Let’s go! Starting from T-HOUSE is the ensemble of the company’s women’s group AWINK. Aweink is the second idol group launched by Tianhao Shengshi since it began to lay out the idol market in 2018. Before Aweink, there was also the men’s group ALIBI. The two groups participated in the talent shows in 2019 and 2020 respectively, but the results were not bright. Only Chen Zhuoxuan, a member of the women’s group, debuted in the fourth place in Creation Camp 2020. Another variety show, Chloe Zhao’s Travel Notes of Dreaming, was broadcast on Tik Tok, headlines and watermelon videos, but there was no splash.

In 2019, Tianhao Shengshi invested less in film and television production, only the documentary "The World on Earth" was broadcast, and in 2020, film and television became the focus of the company.
In 2020, there were two TV series jointly produced by Tianhao Shengshi, namely "I don’t want to be friends with you" and "Genesis of Youth", both of which failed to make a circle. Tianhao Shengshi has been involved in the field of film and television investment and production since 2017, but the scale of the projects it participates in is generally small, and the types are relatively simple. They are mainly based on youth and campus themes. The works to be broadcast are "Miss Crow and Mr. Lizard" starring Ren Jialun, and the "Champion" that is being produced! Eight dramas, including Champion, are all small-budget youth dramas.
In 2021, Tianhao Shengshi published a list of film and television projects that the company participated in, among which king of comedy and Painted Skin III were listed, but no more information was published.
After three years’ comprehensive inventory, we can see that Tianhao Shengshi’s energy is more invested in film and television, but the relationship between the projects the company participates in and its artists is not very close. At present, among the artists signed, Chen Feiyu, Aarif Lee, Junfeng Niu and Vicky Chen are relatively memorable artists.
In 2020, after Chen Feiyu signed the contract, the work "The Road to Awakening" was broadcast. At present, there are drama series "Hao Yi Hang" and movie "My Youth" to be broadcast. Different from other artists, Chen Feiyu’s identity as the son of director Chen Kaige is more familiar to the public, but his performance in film and television works is mediocre, so it is difficult to say which one is his masterpiece now. This is also a young artist who urgently needs to prove himself with his works and get rid of the title of "son of Chen Kaige".
After signing the contract in 2020, Aarif Lee broadcasted the drama series "Two Beauties in a Floating World". At present, there are still works to be broadcast, such as Legal Companion, but none of them have attracted attention. Before signing the contract, Aarif Lee had published works such as The Legend of Wu Mei Niang and White Hair.
Junfeng Niu, who debuted as a child star, signed a contract with Tianhao Shengshi in 2016. Before that, he had already had many experiences in film and television works, including many hit dramas, such as Chu Qiao Chuan in 2017, Twenty Don’t Confuse and Hidden and Great in 2020, but he basically never starred. However, he really got out of the circle because of two variety shows in 2018 and 2019, "Actor in Place" and "Sound in the Scene". At present, there are only two works to be broadcast: Dear Mayang Street and One Thousand Kilometers of the Most Beautiful Retrograde.
Vicky Chen is one of the most promising young flowers after 00. She was nominated for best actress and best supporting actress in the 54th Golden Horse Award for her films Carnival and Blood Guanyin. Vicky Chen signed a contract with Tianhao Shengshi in 2018. In 2019, there were films "About Winter" and "The Man Caught by the Light" released, but compared with the first two works that shined in major film festivals, their reputation and popularity were much worse. What’s more, these two films didn’t show her best literary temperament at all, which also limited her acting skills. Wen Qi has no works in 2020, and the only works to be broadcast in 2021 are TV series Death Wish and Life Home.
It can be generally seen that among the current signing artists, the basic ones with memory points did not completely start from scratch and finally stand in the industry in the heyday of Tianhao. Although Tianhao Shengshi has laid out artists’ brokerage, music, film and television, idols and other fields, none of them stand out. We haven’t seen any distinctive route planning for its artists. Therefore, whether Yao Anna, who started from scratch, can have a better development here is still a question mark.
Reporting/feedback