Sichuan businessmen celebrate the New Year: brand Sichuan in the world.

New Year only deepens my longing. No matter where you are, during festivals, the taste of your hometown always haunts the hearts of countless people in China. For Sichuan businessmen who travel far away from their native land or come from afar to be alone in a foreign land, the Sichuan flavor in the annual flavor is even more a feeling that they can’t give up.

This year’s Spring Festival, some Sichuan businessmen went abroad to spend the Spring Festival, but they did not forget to bring Sichuan food and Sichuan wine to make an authentic Sichuan-style New Year’s Eve dinner in other places. Some people return to their hometown, and they don’t forget to bring some Sichuan sausages and pieces of bacon to share the delicious Sichuan food with their relatives in their hometown. To this end, the cover news-Huaxi Dushi Bao launched a special planning column of "Sichuan businessmen celebrate the New Year", inviting many well-known Sichuan businessmen to share their stories of the year and share the festive season with readers.

A. Tong Enwen, Chairman of Jule: I was in Singapore with my daughter and son-in-law.

This year’s Spring Festival is the 69th Spring Festival in the life of Tong Enwen, the chairman of Jule. This Spring Festival, he went to Singapore to reunite with his daughter and son-in-law. During the sixty-nine Spring Festival, Tong Enwen spent a carefree childhood, a young man in difficult times, and since the reform and opening up, the Spring Festival in each period has unique memories. As for this seventy years of age entrepreneur who has experienced ups and downs in his life, he has become accustomed to the vagaries of time or space, and only the feeling of "thinking twice about his family during the festive season" is hard to give up.

How to spend the Spring Festival in the Year of Rooster?

Go to Singapore for family reunion and give 800 yuan a red envelope to her granddaughter.

On the 29th of New Year’s Day, Tong Enwen, Chairman of Chengdu Jule, appeared at the annual meeting of the company on time. After celebrating the Spring Festival with the employees of the company and awarding prizes, Tong Enwen went home to pack his bags and prepare to leave. This year, he will spend the Spring Festival with his daughter and son-in-law in Singapore thousands of miles away.

In Tong Enwen’s view, the Spring Festival in recent 30 years, starting from the reform and opening up, is a witness to the earth-shaking changes that have taken place in China. Not only televisions, refrigerators, washing machines, but even cars have entered ordinary families. All kinds of supermarkets and hypermarkets have a dazzling array of new year’s goods. All kinds of electronic toys that children play during the Spring Festival are beyond the comprehension of adults.

In Tong Enwen’s family, the form of Chinese New Year for more than 30 years is the same as that of all ordinary families in China. It is a complete Spring Festival to watch the Spring Festival Gala after dinner and then give a red envelope to my little granddaughter. However, although he is the chairman of a large enterprise like Jule, the red envelope given by Tong Enwen to his little granddaughter is not too big, only 800 yuan is included.

However, on such a beautiful day, Tong Enwen still can’t help but think back to the scenes about the Spring Festival in the past years. The white-haired old mother queued up for a long time and happily brought back a Sichuan style pork from the canteen. The old father who likes pasta saw the smiling face that jiaozi ate during the Chinese New Year, just like yesterday.

It’s just that the child wants to raise and the relatives are not there. There is nothing more painful than this. I miss my family more often during the festive season, so during the Spring Festival, in fact, Tong Enwen wants to ask: Father and mother, have you been in heaven for a year?

When I was young, the Spring Festival was the most unforgettable.

Every household buys a rooster and sits around the stove.

Although the Spring Festival after the reform and opening up is so beautiful, the Spring Festival before that is the eternity in Tong Enwen’s memory. In the sixties and seventies, Tong Enwen, who had grown into a teenager, moved to Chengdu with his parents’ work. In his impression, at that time, the supply of materials was extremely poor, and non-staple food, tobacco, alcohol and cloth were all supplied by ticket. At that time, the Spring Festival was also branded with a distinctive mark of the times.

"Because there are so many kinds of tickets, in addition to food stamps and cloth tickets, the government also issues a number ticket to every household." Tong Enwen recalled that the No.1 ticket was compiled from 1, and a notice was issued on holidays. With a certain ticket, two packs of cigarettes were supplied, and a certain ticket was supplied with one or two peppers, etc., so you have to take the ticket first before the Chinese New Year and go to the store to read the notice and buy it back, otherwise it will be invalid when it expires.

However, at that time, fortunately, the free market was not banned in Sichuan, so you can still buy some eggs, meat and live chickens and ducks before going to the suburbs for the Spring Festival. Tong Enwen also revealed a trick to buy chicken at that time, that is, you must buy a rooster. Because cocks don’t lay eggs, farmers should sell all the cocks except those reserved for breeding as soon as possible, so cocks are often tender and delicious in cold salad. If you buy a hen, it will be unlucky if you buy an old hen that doesn’t lay eggs and can’t bite for a long time.

However, every household buys a rooster, which creates another "spectacle". Because there was no refrigerator at that time, cocks had to be kept until the year before they were killed. So every year before dawn, the cocks of every family in the city will crow endlessly, one after another.

After dinner, there was no TV or movie, and Tong Enwen’s whole family sat around the stove, blowing all over the place. Until I go to bed at night, there are many people and few rooms, and even the floor is crowded with people. "Mother is still urging me to close the window to prevent thieves from coming in, but I don’t know who will answer, and he will fall on my head as soon as he comes in!" Tong Enwen said that the scenes of that scene at that time were the eternity in his memory.

Childhood Spring Festival memory

My brother encouraged me to steal snacks and was caught by my parents.

If we go back, the Spring Festival in the early days of liberation is very different from the difficult times. Tong Enwen spent his childhood in Changsha, Hunan. Tong Enwen’s father, Tong Kai, was born in a noble Tong family in Ningxiang, Hunan Province. A few years after graduating from Harvard University in 1928, he returned to Hunan University to teach.

In Tong Enwen’s memory, although it was not long after liberation, Changsha’s urban style and customs were no different from those before liberation. At that time, his father was a professor at Hunan University and his mother was a music teacher in the nursery. Tong Enwen’s family was well-fed, but because all the boys at home were at school, they couldn’t buy new clothes and eat sweets and snacks until the Spring Festival.

When it comes to sweets and snacks, what impressed Tong Enwen most is that he once suffered from stealing food when he was a child. "Parents are forbidden to steal food, but a group of teenage boys can’t control it. You can take one, he walks by and steals one, and the dessert plate will be empty in a few minutes." For this reason, my mother had to put the cookie jar on the wardrobe at home and take it out to entertain the guests when they arrived. However, "there are policies on the top and countermeasures on the bottom", and the sly brothers sent the youngest child in the family, Tong Enwen, to steal snacks. "Because even if I catch it, I won’t be beaten for my sake."

Later, once Tong Enwen was standing on a high place, and his little hand had just reached into the biscuit barrel when his mother came back. His brothers fled in a hubbub, leaving him standing on the stool alone. In the face of parents, the young Tong Enwen naturally chose to be "frank and lenient". However, the more times I confess, the more annoyed my brothers. So once, I don’t know which brother burned the poker and asked him to pick it up. Tong Enwen was so hot that he cried, but his parents knew that it was the "good thing" done by his brothers, and a lesson was indispensable. "So when I was young, I understood that it is indispensable to harm people and prevent people!" Tong Enwen said.

B. Cao Shiru, Chairman of Hongqi Chain: Thailand does not forget Xiuchuan wine during the holidays.

Cao Shiru basks in Sichuan wine.

On the first day of the Lunar New Year, Cao Shiru, the chairman of Hongqi Chain, showed a video of taking the opportunity to travel far in Weibo, and then broadcast the sunrise live at the seaside at 7: 00 in the morning. Unfortunately, the dark clouds covered the rising sun, and Cao Shiru couldn’t help talking to the dark clouds from a distance on the Weibo, saying, "Blame the dark clouds, why did you disperse now?" However, the sunrise covered by dark clouds obviously failed to affect her good mood. The next day, Cao Shiru played a guessing game with netizens in a good mood. She took a photo of the courtyard and asked netizens to guess how many canaries were in the photo, and more generously revealed that her holiday location was in Thailand.

It is worth noting that as a Sichuan businessman, even in a foreign country, Cao Shiru did not forget to bring a little "Sichuan style" to accompany him for the New Year. During the Chinese New Year holiday, Cao Shiru took a photo of himself holding a bottle of Sichuan wine on the Weibo, and even more wittily said, "If you drink, you will drink Wuliangye, the famous wine in China, and the old kiln in Luzhou, and then you will walk together and never look back. Whoever turns back is a brick. "

C. Lv Jingang, Chairman of Huiji Food: Consigned several boxes of Sichuan-style Sanya to host Sichuan-style New Year’s Eve dinner.

Lv Jingang’s New Year’s Eve dinner.

Like many Sichuan families, Lu Jingang chose to spend the Spring Festival in warm Sanya this year. However, unlike ordinary families, several large boxes of luggage checked by Lu Jingang are filled with all kinds of Sichuan food ingredients and seasonings. Although people are in other places, the New Year’s Eve dinner has to be Sichuan food. Lu Jingang said that for this reason, all the raw materials of their family, from peppers and peppers to sausage and bacon, and even dried beans, were taken away from Sichuan and consigned to Hainan, just to make an authentic Sichuan-style New Year’s Eve dinner.

However, for Lu Jingang, what is more precious than Sichuan-style New Year’s Eve is the reunion with relatives. This Spring Festival in Sanya, Lu Jingang took his parents to spend the whole Spring Festival holiday. "In fact, I haven’t spent such a long time with my parents for many years." Lu Jingang said that such a reunion time made him cherish it.

D. Tang Yaohua, Chairman of WOWO Supermarket: Make a Shanghai-style New Year’s Eve dinner with Sichuan flavor and send a 5,000-yuan red envelope to the elders.

Tang Yaohua, who has worked hard in Sichuan for more than ten years, rushed back to his hometown of Shanghai for the Spring Festival on the Eve of the Rooster. Because of his career in Sichuan, Tang Yaohua actually spent the Spring Festival in Sichuan in recent years. However, with the elderly at home getting old, this year, after arranging all the affairs, Tang Yaohua returned to Shanghai to spend the Spring Festival with the elderly at home.

When you return to your hometown, you will have to cook a home-cooked New Year’s Eve dinner. After staying in Sichuan for more than ten years, Tang Yaohua also got used to the delicious and spicy Sichuan cuisine, so he added Sichuan sausage and bacon to his luggage. When he personally cooked his favorite hometown dish, vegetable rice, he changed the raw material Shanghai bacon into Sichuan sausage bacon. "Make it well received! My family says it’s delicious. " Tang Yaohua said happily.

In addition, Tang Yaohua also specially wrapped a big red envelope of 5,000 yuan for the elderly at home. "I can’t be with you at ordinary times. I always have to be filial during the New Year. Of course, it is the best way to spend the New Year by going home with the elderly. " Tang Yaohua said.

Cover News-Huaxi Dushi Bao reporter Zhao Yaru

At twelve o’clock on New Year’s Eve, Shen Shizhen saw off the tourists from the south to the north to go home. They had a "Hundred Family Banquet" in the office for the New Year.

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Sitting around a table with my family and eating a family reunion dinner cooked by them is probably what most people think of New Year’s Eve. However, there are a group of people who still stick to their posts on New Year’s Eve. Their persistence is to ensure the smooth travel of passengers from south to north. Kang Bin, director of the North Passenger Transport Workshop of Chongqing Railway Station, is one of them.

"The train arrived at 16: 08. Did you get all the gloves? Check it again, it’s sloppy. " At 15: 20 on January 24, Kang Bin said with a walkie-talkie. Then, he strode forward to the duty room and organized personnel to make relevant preparations.

At 15: 30, eight staff members arrived.

Wear masks, rubber gloves and goggles … Kang Bin and his colleagues skillfully put on protective tools and walked to the exit. "Everyone will be divided into 4 groups, 2 people in each group, take temperature one by one, wear protective gear and pay attention to safety." Along the way, Kang Bin kept telling the team members.

At 15: 40, all the team members are in place. Everyone stands in their positions, takes out hand-held temperature detectors, measures each other’s temperatures, and tests the instruments. After everything is in order, they wait for the outbound passengers.

At 16: 10, a large number of passengers emerged at the exit. Two staff members kept order at the scene and let everyone line up in turn. The staff members stood at the gate exit and took the temperature of each passenger. Kang Bin told chongqing morning post, an upstream news reporter, that there are now more than 40 trains that leave and stop in Wuhan every day (Wuhan keeps turning back immediately), and each train has at least 600 passengers. They have to take the temperature of the passengers on each train, and the workload is very heavy.

At 16: 30, the temperature measurement is over. Kang Bin returned to the office with the team members, took off his glasses, gloves and washed his hands … "Let’s rest for a few minutes, and the next bus is at 16: 26." Kang Bin said.

"Today, we have more than 200 people on duty, many of whom give up their vacations and rush to the front line without hesitation." Kang Bin said that at the age of 45, he is an old railway passer-by. He has been working for 23 years, and he can’t remember how many New Year’s Eve years he hasn’t been at home. Originally, he took a break on the 23rd. Because of special circumstances, he arrived at his post early at 23: 00 on the 22nd, and together with his colleagues, he went all out to do a good job in epidemic prevention and control.

"On New Year’s Eve this year, another group of colleagues spent it together." Kang Bin said that this year, colleagues agreed that everyone would bring a dish and have a "hundred-family banquet" together.

Upstream News chongqing morning post Reporter Li Jing Intern Liu Yanqiu Photography hujie

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Beijing will optimize the layout of financial technology industry and build a highland for financial technology talents

  BEIJING, Beijing, January 10 (Reporter Lu Shaowei) The reporter learned from the press conference of the two sessions in Xicheng District of Beijing on the 9 th that Beijing will continue to exert its efforts in financial technology industry, financial technology experience and financial technology ecology with the goal of building a globally competitive financial technology center, and strive to optimize the layout of financial technology industry, create a good ecology of financial technology industry, improve the "Beijing brand" of financial technology, and build a highland of financial technology talents.

  Jin Xin, director of the Zhongguancun Xicheng Park Management Committee, introduced that the Xicheng District Committee and Government insisted on "playing the first move and taking the initiative", thoroughly studied the unique resource advantages in finance, science and technology, location and space, and took the lead in proposing a new idea of building a financial science and technology innovation demonstration zone in the "moving approval" area by benchmarking new york "Silicon Lane" and London "Silicon Island". After five years of unremitting efforts, Jinkexin.

  Jin Xin said that after five years of rapid development, the construction of national-level financial science and technology demonstration zone has handed over an answer to the topic of "high-quality development of the capital" and created "three firsts" in the domestic financial science and technology field: the first to propose and build a financial science and technology industry as the main industry demonstration zone, the only national-level financial science and technology demonstration zone identified by the State Council so far, and the first to explore the pilot mechanism of financial science and technology innovation. Jinke New District has made positive contributions to Beijing’s financial technology development ranking first in the global financial technology center city for five consecutive years.

  Jin Xin reviewed the achievements of Jinke New District in the past five years. In the past five years, a series of documents such as the construction plan of Jinke New District have been compiled and published. In order to better meet the needs of the development of financial technology, in 2023, the "Jinke Ten Articles" achieved an iterative upgrade from 1.0 to 2.0, and the amount of support for enterprises was greatly improved.

  In the past five years, high quality has promoted the improvement of the environment of buildings and blocks, and the industrial space has been continuously expanded. About 200,000 square meters of space in key buildings such as Beikuang Financial Technology Building has been put into use. FinTech Plaza has become the punching place of "Technological Innovation+Urban Renewal" in online celebrity. The project of New Power Financial Science and Technology Center was rated as a typical case of revitalizing existing assets and expanding effective investment in China, and was selected as "a typical case of comprehensive and deepening local reform in China in 2023". Beijing Financial Science and Technology Center, the project of Century Tianle Building, undertaken by Huayuan Group, is about to be completed and put into use, with a scale of about 84,000 square meters. At that time, the core area of Jinke New District will be unveiled as a whole. The renewal of blocks has also been promoted simultaneously, and the "chain street" model has been innovatively put forward to create a transportation chain, an environmental chain, a spatial chain and a facility chain.

  In the past five years, the first-Mover advantage of high-level service financial technology supervision has become more prominent. Focusing on improving the level of digital supervision and supporting the construction of national financial infrastructure, Beijing National Financial Technology Certification Center and Beijing National Financial Technology Risk Monitoring Center have successively landed in Xicheng. Cooperate with the People’s Bank of China to take the lead in exploring financial technology innovation supervision tools in China, and build Jinke New District into the core bearing area of China’s "supervision sandbox".

  In the past five years, financial technology enterprises and professional service institutions have been introduced with high standards, and the industrial ecology has continued to improve. At present, there are more than 200 financial technology enterprises and professional service organizations in the region, with a registered capital of over 100 billion yuan, and many financial technology formats such as banks, insurance and securities, as well as professional service organizations such as industrial alliances and research institutes. Putian Desheng, Jin Fenghe and Kang Hua Weiye were awarded the top five "Beijing Excellent Intellectual Property Workstations" by incubation institutions.

  In the past five years, a series of brand activities of "One Meeting, Two Competitions and Three Forums" have been held in a high standard, and the international influence has been comprehensively improved. Global Financial Technology Conference and Chengfang Financial Technology Forum have become high-level, authoritative, professional and international exchange platforms in the field of financial technology. Carefully organize the global financial technology application scenario competition and other activities, create the "global financial technology center network", and actively expand the "circle of friends" of financial technology cooperation.

  Jin Xin said that in the future, Jinke New District will be developed into a financial technology industrial park with obvious advantages in financial technology industry, distinctive scene experience characteristics, excellent ecological integrity environment and extensive and active international exchanges, and actively build an innovative ecosystem with complete functions, efficient systems and sharing. (End)

Financial services don’t close in the new year, humanistic care shows true feelings.

Zhongxin. com Shanxi News, January 10 th At the beginning of the new year, the cold is deep; Farewell, fireworks. On the occasion of the New Year, the financial services of Taiyuan Branch of Shanghai Pudong Development Bank have already taken on a strong "flavor of the year". In order to do a good job in financial services during the New Year’s Day and meet all kinds of financial needs of customers, Taiyuan Branch of Shanghai Pudong Development Bank deployed and played a combination card of financial services in advance, and took various measures to simultaneously carry out warm-hearted services, safeguard people’s livelihood and serve the real economy, create a "warm harbor", unite people’s hearts and strength, and add color to people’s better life.
Welcome the new year and send blessings to create a strong New Year flavor.
In order to create a warm and peaceful New Year atmosphere, effectively enhance the happiness and satisfaction of customers visiting the hall, and show the corporate image of Shanghai Pudong Development Bank Taiyuan Branch, all business outlets of Shanghai Pudong Development Bank Taiyuan Branch decorate window stickers, holiday racks, New Year items, etc. in the hall, which means welcoming guests from all directions and welcoming the New Year together.
The person in charge of the business department of Taiyuan Branch of Shanghai Pudong Development Bank said: "I hope to create a happy and peaceful holiday atmosphere for the general public and friends through little details. At the same time, I will continue to serve customers with full enthusiasm and professional services, and help the general public and friends to celebrate the New Year with financial strength, and provide warm and thoughtful financial services for customers and friends."
Fraud is high, and many measures are taken together.
In order to do a good job in the financial services of business outlets during the New Year’s Day and meet the financial service needs of customers, Taiyuan Nanzhonghuan Street Sub-branch of Shanghai Pudong Development Bank made a response plan in advance, and carried out a solid publicity campaign to prevent online telecom fraud in and out of the hall. In the hall, the bank launched the "Knowledge Salon" special event, focusing on the characteristics of online telecom fraud and guiding the public to identify and prevent it; Use the hall LED display screen, poster, guide desk folding and other ways to publicize and popularize the knowledge about preventing network telecom fraud in an all-round way, and constantly improve the public’s awareness of prevention. Outside the hall, the bank continued to carry out the activities of "financial knowledge into the community, into the business circle and into the enterprise". By holding a series of discussions, distributing leaflets and answering questions with prizes on the spot, the bank put financial safety knowledge into the mind and enhanced the public’s preventive ability.
Taiyuan Qinxian Street Sub-branch of Shanghai Pudong Development Bank and Xiaozhei Sub-branch of Zhongzheng Garden, the community under its jurisdiction, launched a publicity campaign on consumer personal financial information protection knowledge with the theme of "Pay attention to personal information protection" before the New Year. During the activity, the staff of the bank told the real cases related to telecom fraud and the latest means of obtaining personal privacy, and introduced how to identify and avoid traps and the serious consequences of bank cards being rented, lent and sold. And provide risk tips and safety suggestions to help customers better protect personal information and property security.
At the end of the year and the beginning of the year, warm-hearted service shows responsibility.
Shanghai Pudong Development Bank Taiyuan South Central Street Sub-branch organized staff to station in the hall to provide financial knowledge explanation and deposit and loan product introduction services for migrant workers who came to handle business, so as to improve the sense of security and acquisition of returnees; At the same time, relying on the financial service team of the sub-branch, we will continue to do a good job in enterprise docking, gain an in-depth understanding of the financial needs of enterprises in terms of resumption of work and daily operations, give priority to the support of credit funds and the satisfaction of enterprise needs, and fully promote the high-quality development of the real economy.
It is understood that Taiyuan Branch of Shanghai Pudong Development Bank has always adhered to the concept of "new thinking and service", practiced the service tenet of "customer-centered", constantly promoted the innovation of consumer rights protection, persisted in the daily publicity and education of consumer protection, and integrated the promotion of financial knowledge popularization and financial service innovation into every day of daily work.
Taiyuan Branch of Shanghai Pudong Development Bank will continue to do a good job in customer service, think about what customers think and worry about their urgent needs, warm every customer with quality service, and truly practice the corporate mission of "Finance creates value for people’s better life". (End)
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The 2023 exchange activity for foreign students in Guangdong was held in Guangzhou.

  Original title: 2023 Foreign student exchange activities in Guangdong were held in Guangzhou, with nearly 1,000 foreign students from 60 countries participating.

  On December 18th, 2023, "Charming Guangdong Helps Me Realize My Dream" was held in South China Agricultural University. The event attracted nearly 1,000 foreign students from 60 countries to participate. In the end, three programs, The Road to Dreams by Shenzhen University, Chinese by South China University of Technology, and Youth of Lu Ge by South China Agricultural University, won the first prize of this activity.

  In the cultural performance, 17 programs from 10 universities in the province appeared in turn, fully demonstrating the youthful vitality and elegance of international students. In August this year, Duo Ruirui, a Russian student from South China University of Technology, went to Pingyuan County, Meizhou City to carry out social practice activities such as research and teaching. In the program, they put what they saw and heard in Pingyuan on the stage, telling their stories about China and the countryside.

  "In addition to teaching, I took primary school students to play traditional Russian games. Their bright smiles gave me a dream." Duo Yurui said: "I hope to bring China’s experience in building beautiful countryside back to my motherland after graduation and do my bit for the friendly development of China and Russia."

  Raphael, an international student at Guangzhou University of Chinese Medicine, has a special liking for China Wushu. He started studying Wushu at the age of 15 and has won many international Wushu competitions. On the stage, he showed the strength and beauty of China Wushu with a flowing performance; The International Choir of Shenzhen University brought "The Road to Dreams" by Shen Wenxie, a Korean student in Shenzhen University, and cooperated with the sand painting performance, telling the moving story of young people from all over the world who formed deep friendship and grew into useful people when studying in China, and expressing the expectation of international youth to jointly build "the belt and road initiative" to help individuals realize their dreams.

  It is reported that "Charming Guangdong Helps Me Realize My Dream" has been successfully held for six times in the exchange activities for foreign students in Guangdong, and it is an international cultural exchange activity brand for foreign students in Guangdong. The activity takes cultural performances as the carrier to build a platform for overseas students to understand and learn Chinese excellent traditional culture and Lingnan culture, to know China, to tell about their life in Guangdong, and to promote cultural exchanges and integration among countries. (Nanfang Daily reporter Yu Jiamin correspondent Zhu Ling)

Who can be the biggest winner when the local life is shuffled?

In 2023, the competition among Internet platforms became increasingly fierce, and all major platforms were actively seeking innovation and breakthrough. In this smoke-filled Internet environment, the competition in local life is particularly noticeable.

From Meituan and Ali, to Tik Tok and Aauto Quicker, to Xiaohongshu and video number, they have entered the local life field one after another as an important strategic direction.It has gradually become the new normal of the development of the Internet industry to provide local life services that meet the personalized needs of users through various means such as price wars, service upgrades and technological innovation.

In such a year full of opportunities and challenges, the local life platform is facing unprecedented competitive pressure. With the coming of the new year, this comprehensive and fierce competition will also enter a new stage.

Local life platform melee 2023

Looking back on the local life platform in 2023, this year is undoubtedly full of high-speed development.

From the perspective of layout, all major platforms have tried their best, for fear that competitors will seize the initiative if they are not careful.

Especially, Meituan, which has been the industry leader for a long time, has become the target of siege by many platforms, and its anxiety has become more and more obvious. In order to alleviate this anxiety, the US Mission had to carry out in-depth layout frequently.

No, a few days ago, Meituan revised the short video channel again, adding local channels in addition to the original attention and recommendation interface.

Source: Yibang Power

At present, this new channel has been popularized and applied nationwide, and most of the jump links in the interface point to the core catering businesses of Meituan. For businesses such as comprehensive, wine travel and beauty, Meituan has not yet opened a link with the short video function.

To put it simply, Meituan closely combines short video content with local life business, hoping to enhance user experience and increase user participation and stickiness in this way.

Combined with the layout of live broadcast and short video in the first-class traffic portal this year, short video and live broadcast are obviously the core layout of the local life of the US Mission in 2023.

Having said that, let’s turn our attention to its biggest competitor, Tik Tok. Recently, Tik Tok continues to explore stores and group purchases as an important way for local life merchants to gain increment on its platform.

In the aspect of talent shop exploration, Tik Tok Life Service launched the "Good Life Discovery Plan", and invested 500 million yuan to help businesses find high-quality talent, so as to further explore the field of shop exploration.

In terms of low-priced group buying, Tik Tok Group Buying Channel has been adjusted for a new round, adding three modules: special group buying, hot list and free trial, which further strengthens consumers’ awareness of low prices and special offers.

Source: Tik Tok App screenshot

In 2023, the layout of Tik Tok and Meituan shows an obvious trend. Both sides are trying to break into each other’s hinterland, trying to expand their respective market share and attract more local life users and businesses.This kind of competition may bring more benefits and benefits to consumers; At the same time, it is also a good opportunity for merchants to show their products and services.

Meituan expanded its business scope by attacking Tik Tok, while Tik Tok explored the advantages of Meituan to find new growth points. In order to seize the market share, both sides sacrificed their own killers.

Where is the key to competition?

Besides Meituan and Tik Tok, platforms such as Ali, Aauto Quicker, Little Red Book and Video Number are also deepening their layout and development in the local life field.

Let’s take a look at the old rival of Meituan, Ali.

This year, Ali’s big move in the field of local life is to merge Gao De and Word of Mouth, which undoubtedly injected new vitality into Ali’s layout in the field of local life. At the same time, the increase in the order volume brought by the high-tech aggregation platform has also enabled the active users of Ali’s local life sector to continue to grow, setting a record high.

According to the financial report of the second quarter of fiscal year 2024, the revenue of Ali Local Life Group increased by 16% year-on-year to 15.564 billion yuan, which was mainly driven by the hungry and the strong growth of Gaode business. The order increased by nearly 20% year-on-year, and the adjusted EBITA was a loss of 2.564 billion yuan, which was an improvement compared with the loss of 3.328 billion yuan in the same period of 2022.

Source: screenshot of Alibaba’s second quarter financial report for fiscal year 2024

From this point of view, Ali has made great progress and development in the local life field with the effective growth of Gao De and Hungry.

As for platforms such as Aauto Quicker, Little Red Book and Video Number, although they entered the local life field relatively late, they paid top-down attention to this life business.

Aauto Quicker accelerates to fill the shortcomings of home business, and provides faster and more convenient home service through cooperation with merchants; The video number cooperates with local life merchants through short videos and live broadcasts to provide consumers with a more intuitive and vivid shopping experience; Xiaohongshu provides consumers with more diversified local life recommendations and experiences by sharing community attributes.

In terms of action, this year, Aauto Quicker has adopted a market positioning of stimulating consumption at low prices and paying attention to community atmosphere, and organized people to produce store-exploring content through short videos to continuously create a more "grounded" local consumption experience for users.

The video number launched the local life component this year, and used the traffic advantage to open up online and offline channels for businesses.

Xiaohongshu entered the local life track step by step through the internal test group purchase function, and launched the food distribution shop plan and the searchlight plan.

The layout and development of these platforms have more or less promoted the innovation and development of local life services and injected new vitality and opportunities into the entire industry track.

From Meituan and Tik Tok to Ali and Aauto Quicker, and then to Xiaohongshu and video number, the layout of local life has become something that major Internet platforms have to do.

At present, the local life industry is in the initial stage of rapid development, and opportunities and challenges coexist. At this stage, innovation and quality become the key factors of platform competition, and the platform must pay attention to user experience and word-of-mouth construction in order to maintain a leading position in the market.

In other words, in the face of increasingly fierce market competition, only by constantly improving their own strength and actively seizing market share can major local life platforms be in an invincible position.

Local life opens up all-round competition

As we all know, competition is often cruel, because it involves many aspects such as market share, user resources and market influence.

Especially this year, the remarkable trend of the local life platform is to shift from the C-end battlefield to the B-end battlefield. In this process, players from all walks of life have invested resources to grab the market, and the competition for merchants and service providers has intensified.

As expected, Tik Tok has launched four management products, including Tik Tok Laike, Tik Tok Linke, Tik Tok Jixing and Tik Tok Shoppers, in order to improve the business ability and work efficiency of merchants.

Meituan has launched a small program "Meituan Circle Shop Exploration" to match merchants and talents, as well as a new marketing tool for merchants "Shenqiangshou" and an information management tool App "Qingyun Juxin" for merchants’ one-stop performance management capabilities.

Source: Qingyun Juxin Guanwei

Aauto Quicker, whose product technology is more mature, Xiaohongshu, which has a strong grass planting property, and the video number backed by WeChat private domain ecology will all release great potential in the field of local businesses and service providers, and become rivals that cannot be ignored by Meituan and Tik Tok.

Paying attention to the B-side has obviously become an important strategy for the above Internet platforms in the field of local life.

There are two main reasons why they attach so much importance to B-side: First, with the decline of mobile Internet traffic dividends and technology dividends, the growth rate of users is gradually slowing down, and the platform needs to seize every opportunity to obtain increments, and the B-side market is an important way for them to obtain increments; Second, by strengthening cooperation with merchants, we can meet users’ scenarios, multi-industry and diversified needs, and enhance the market competitiveness of the platform, thus maintaining a leading position in the highly competitive market.

However, the transformation is not a simple matter, which not only means that the platform needs to pay attention to consumer demand and cooperation and win-win with merchants at the same time, but also must constantly improve its service level and user experience and actively adapt to market changes.

Only in this way can the local life platform represented by Meituan maintain a leading position in the highly competitive market.

At present, it seems that the local life industry has not yet won this year, and the future direction of competition is still full of variables. But what is certain is that the local life industry will face all-round competition, and new stories will be staged in 2024.

Author | Li Xiang

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