爱上海419论坛-阿拉上海后花园419-夜上海最新论坛社区-上海品茶工作室

A few days ago, 75-year-old Xu Shaoxiong held a wedding banquet for his daughter Xu Huijing on Hong Kong Island, inviting many friends in the circle to attend. The wedding banquet was full of stars, all of them were familiar faces, and the guest lineup was comparable to TVB Taiwan Celebration.

In addition to Xu Shaoxiong and his wife, there was also a familiar couple of actors – Du Yange and Han Mali. The two were the bride’s godfather and godmother. They had just come back from Hengdian and had a conflict with the shooting schedule. Fortunately, after adjusting the shooting plan, they could finish it before the wedding date.

Ouyang Zhenhua, Xuanxuan and Jiang Meiyi arrived at the same time, the two beautiful women actors are very well maintained, especially Xuanxuan, I can’t believe she is 53 years old, one year older than Jiang Meiyi! In the case of great cooling, only Xuanxuan wore a short skirt, and many netizens felt cold for her.

Interestingly, when Ouyang Zhenhua and Xuanxuan were parked, they forgot to bring the red envelope because they were too excited to see each other. Later, Xuanxuan gave the key and asked Ouyang Zhenhua to go back and get it for him. Guo Jin’an was afraid that Ouyang Zhenhua would be bored and accompany him. Fortunately, he could hitch a ride when he met a colleague, otherwise he would have to walk for 15 minutes.

Previously, Guo Jin’an, who was questioned by netizens about his excessive medical beauty because of his stiff face, his face became a lot more natural, but his chin still looked a little strange; Ma Dezhong, who was in a similar situation, still had a stiff expression when he smiled.

Many Hong Kong stars have brought their other half to the wedding reception, such as Miao Qiaowei VS Qi Meizhen, Chen Hao VS Chen Yinwei, Jiang David VS Li Linlin, Luo Lulin couple, Guan Lijie couple, Huang Haoran couple, etc.

Also present at the wedding banquet were director Du Qifeng, producer Pan Jiade, producer Wen Weihong, Roland, Guan Baohui, Yu An’an, Huang Rihua, Zhang Zhaohui, Lu Wanyin, Feng Subo, etc. They were all veterans in the industry, as well as artists such as Ruan Zhaoxiang, Liang Liewei, Liang Sihao, etc. Many of the main creators of the crew were able to reunite.

According to incomplete statistics, there were no less than 30 insiders who attended the wedding banquet, and they were all very senior entertainers, so this was not just a wedding banquet, but also a grand event for TVB. As the general manager of TVB, Zeng Zhiwei was absent. Was he not invited or not available?

In addition to the guest lineup, this wedding banquet is also very luxurious, no worse than many wealthy wedding events.

Xu Shaoxiong’s wife, Long Yan, is a Singaporean. The family of three has long moved to Singapore, and Xu Huijing’s husband is also a Singaporean. Therefore, two wedding banquets will be held in Hong Kong and Singapore, each with 30 tables.

In fact, as early as the beginning of July, Long Yan revealed many details of the wedding, Hong Kong held in the Jockey Club club, and then in a five-star hotel in Singapore to continue to hold a, the consumption of these two places are very expensive, generally do a cost will be 3 million.

The couple also customized 8 sets of dresses for their daughter, with a variety of styles. One of the dresses was 3 meters long, which was very exaggerated. The Chinese skirt was also made with a lot of money, and it was the same brand as the skirt worn by Yang Yi when she got married. It was purely handmade and expensive.

Before that, Xu Shaoxiong also spent 23 million Hong Kong dollars for his daughter to buy a 400 square meters of single-family villa in Singapore as a wedding room, the villa has a courtyard, swimming pool, very luxurious.

Therefore, Xu Shaoxiong and his wife spent at least 30 million for their daughter’s marriage, which can be said to be a lot of money.

In the past two years, Xu Shaoxiong has also invested in 7 million to support his daughter’s entrepreneurship in Singapore, opening a bakery, a coffee shop and a tea restaurant, and many stars have come to the store to join in.

The above huge expenses are of course just the tip of the iceberg of Xu Shaoxiong’s wealth. Why is he so rich?

In fact, Xu Shaoxiong himself was a famous family. The Taigong was once a first-rank official, his aunt was Xu Guangping, the wife of Brother Xun, and his uncle was the commander-in-chief of the Guangdong army… Last year, Xu Shaoxiong met Brother Xun’s eldest grandson, Zhou Lingfei.

Xu Shaoxiong had the nickname "Benz Xiong" when he first entered the circle, because he could drive a million-dollar Benz in the 1970s, and few insiders could afford it at that time.

Xu Shaoxiong also has a villa in Hong Kong. When he celebrated his birthday two years ago, he invited many friends from the circle to gather at his home. From the corner of the pool, it can be seen that this suite cannot be bought without 100 million yuan.

To sum up, Xu Shaoxiong is really "a person can’t look good", and with his achievements in the film and television industry, he is really a winner in life.

Responsible editor:

A few days ago, the new model was officially listed, and the new car launched 5 configuration models to choose from. The price range is 23.99-30 2,900 yuan, and the equity price range is 21.69-27 9,900 yuan. This time, the new car mainly upgraded the configuration and replaced the digital chassis of the spirit lizard.

In terms of appearance, the overall shape of the new car has not changed much, and the overall shape is still personalized and fashionable. In addition, the new car is mainly adjusted in details, such as the front surrounding fog lamp area is more concise.In terms of size, the length, width and height of the new car are 4910/1988/1669mm, and the wheelbase is 2960mm.

In terms of interior, the new car has also changed little, continuing to match the 26.3-inch Dalian screen + 10.5-inch touch screen, but the car system has been upgraded to 8295 chips, and CarLink and HiCar mobile phone interconnection have been added. At the same time, the new car has also been optimized in terms of comfort. In addition, the new car is also equipped with IM AD 3.0 intelligent driving system.

In terms of power, the new car has not changed, while the CLTC has a cruising range of 625km, 701km, 750km (four-wheel drive) and 802km respectively. At the same time, the new car still supports the quasi-900V fast charging function. This time, the new car mainly upgrades the "Spirit Lizard" digital chassis, and brings functions such as four-wheel steering and "Crab Mode". In addition to greatly reducing the turning radius, it also improves the driving performance.

Welcome to the Autohome Nanning promotion channel to bring you the latest car market trends. Now, the high-profile luxury SUV is conducting an unprecedented promotion in the Nanning area. It is understood that consumers can enjoy up to 130,000 cash concessions, making the original starting price of 242,700 Cadillac XT5 more attractive with the support of preferential policies. If you are excited about this model, be sure to seize this price reduction opportunity and click "Chatti Car Price" in the quotation form to get the best car purchase conditions. Don’t miss it, act now!

The exterior design of the Cadillac XT5 is typical of the Cadillac family, with a tough front face, a large-area shield design for the air intake grille, and the delicate integration of chrome elements enhances the sense of luxury. The body lines are smooth, and the overall style is both powerful and elegant, creating a steady driving atmosphere. Details such as LED headlights and a unique waist line design further highlight the unique temperament of the XT5.

The Cadillac XT5 exudes luxury with its refined side design and elegant proportions. The body size is 4813mm x 1903mm x 1682mm, and the wheelbase is up to 2857mm, ensuring a spacious interior space and good driving stability. The front and rear track are 1645mm, and the carefully laid out tire size is 235/65 R18. With the dynamic wheel design, it not only enhances the visual impact of the vehicle, but also ensures good handling performance. The overall line is smooth, highlighting the luxury and power of the XT5.

The interior design of the Cadillac XT5 focuses on luxury and practicality, using a blend of modern and classic. The exquisite leather steering wheel provides a comfortable grip, with manual up and down and front and rear adjustment functions, so that the driver can adjust the position according to needs. The 8-inch central control screen is clear and easy to use, integrates multimedia systems, navigation, telephone and air conditioning control functions, and supports automatic speech recognition, which brings convenience to the driving process. The seats are made of imitation leather and leather, which not only enhances the texture but also ensures the comfort of the ride. The main and passenger seats offer multi-directional adjustment, including front and rear, backrest, height and waist support, with heating function, and the driver’s seat is also equipped with electric seat memory. The second row of seats can also be adjusted back and forth, and supports proportional reclining, providing passengers with flexible riding space. The overall interior layout is both functional and luxurious, reflecting the interior design philosophy of the Cadillac XT5.

The Cadillac XT5 is powered by a powerful 2.0T engine with a maximum power of 174 kilowatts and a torque output of 350 Nm. This engine provides 237 horsepower output and is paired with a 9-speed automatic transmission, which makes the vehicle perform quite well in performance, ensuring the driver’s control pleasure and high-efficiency driving experience.

Overall, the Autohome owner’s evaluation of the Cadillac XT5 is quite positive. He particularly praised the vehicle’s atmospheric exterior design, as well as its powerful power performance, and the test drive experience made him feel at ease. At the same time, the spacious space and comfortable ride experience also made him quite satisfied. These factors combined undoubtedly make the XT5 a deep impression in the hearts of owners, and it is worth considering as an ideal car.

Young people often consider many factors when buying a car. In addition to requiring high value, configuration and control are also indispensable, and the price should be within their affordability. As a medium and large SUV, there are many highlights. The following small series will tell you in detail.

Let’s take a look at the appearance of the Mercedes-Benz GLE first. The front face of the Mercedes-Benz GLE has taken an angular route. The middle net adopts a big mouth shape, which looks sporty. With the cold headlights, it looks very cold. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, etc. To the side of the body, the body size of the car is 4927MM*2018MM*1782MM, the car adopts a young line, the body looks very sharp, with large-sized thick-walled tires, the shape is eye-catching. On the rear design, the rear looks more fashionable and atmospheric, the tail lights show a rustic design style, coupled with the unique exhaust pipe, the whole looks very cold.

In the Mercedes-Benz GLE, the interior design has taken a simple and fashionable route, in line with the aesthetic standards of young people. The three-spoke steering wheel looks very good in appearance, made of genuine leather material, and has a full sense of design. Let’s take a look at the central control. The car is decorated with a sharp touch LCD central control screen, which makes the interior design quite layered and looks quite young. Let me introduce the dashboard and seats. The car is equipped with a personalized dashboard, which is easy and clear to read information. The car uses imitation leather seats, which are wide and thick, with good support and comfort.

The car is equipped with vehicles to everything, driving mode selection, remote control keys, rear wipers, interior ambient lights and other configurations, and the configuration has reached the mainstream level of the same level.

The Mercedes-Benz GLE introduced today is not only eye-catching in terms of space, but also has reached the mainstream level in various configurations. The driving experience and space experience are not picky. I believe this car will definitely give you and your family a good experience.

　　More than half of 2024, according to the latest data of the Passat Association, the cumulative sales volume of Passat in the first half of this year exceeded 110,000, and the sales volume continued to top the chart, ranking first in the B-class fuel vehicle market. Recently, in order to thank 28 million users, SAIC Volkswagen launched the fifth round of summer "price reduction", and the Passat 2024 outstanding model starts from 159,900 yuan for a limited time, bringing consumers the surging power of the whole series of 380TSI high performance, and at the same time, you can also enjoy the gift of cash maintenance coupons to choose one of the two car purchases.

　　With the advantages of high quality, high performance and high cost performance, the outstanding Passat 2024 continues to sell well. Based on the excellent control and solid chassis of the German series, the outstanding model is equipped with 2.0T high-power power, with a maximum power of 162kW and a maximum torque of 350N · m. Coupled with a 100-kilometer acceleration time of only 7.4 seconds and a fuel consumption as low as 6.94L/100km, it brings ultimate driving pleasure and exciting fuel economy, making it the first choice for users to buy medium and high-end cars.

　　Rich practical configuration and intelligent equipment, so that Passat has a luxurious and comfortable, highly intelligent experience, leading the same class of models. 380TSI Longteng version at the price of 150,000 yuan range, you can enjoy the front seat ventilation, main driver and external rearview mirror memory function, all-weather LED headlights and 10.2 "all-digital LCD instrument; 380TSI Longyao version has IQ. 360 panorama, IQ. Light eye matrix, electric luggage compartment cover and PLA intelligent parking assistance system and other technology configuration, allowing users to enjoy a more comprehensive intelligent experience.

　　In the hot summer, SAIC Volkswagen’s "price surprise" is coming. The ultra-cost-effective Passat continues to lead the mid- to high-end car market, and will bring consumers a more luxurious and intelligent driving experience in the future. (Source: SAIC Volkswagen)

Lynk & Co 08 is a new mid-to-large luxury SUV launched by the Lynk & Co brand jointly established by Geely Automobile and Volvo Cars, which uses a gasoline-electric hybrid powertrain.

This model is equipped with Volvo’s Drive-E series 2.0TD T5 engine with a maximum power of 187kW and a maximum torque of 350Nm. At the same time, it is also equipped with a set of Siemens high-efficiency motors with a maximum power of 65kW and a maximum torque of 240Nm. This hybrid system has a combined maximum power of 250kW and a combined maximum torque of 510Nm.

In terms of transmission, the Lynk & Co 08 is equipped with a 7-speed dual-clutch transmission and BorgWarner Timely 4WD system. The car’s 0-100km/h acceleration time is only 6.8 seconds, and the combined fuel consumption is 2.2 liters per 100km.

In addition, Lynk & Co 08 is also equipped with an energy recovery system that converts some of the kinetic energy into electricity during braking and coasting and stores it in the battery, thus further improving fuel economy.

Overall, the Lynk & Co 08, as a gasoline-electric hybrid SUV, offers both power performance and fuel economy, making it a model worth considering when purchasing a car.

　　Liu Qingyun and Guo Aiming have been married for 9 years and have always been childless. Originally, they had plans to welcome their little life last year, but recently they made a 180-degree turn. Recently, Guo Aiming changed his mind in the face of reporters’ questioning: "In short, I decided not to give birth!" According to the latest issue of "Suddenly 1 Week", Liu Qingyun suffered from congenital hypertension. Due to the disease, which can affect the heart and pass it on to children, the couple’s plan to have children temporarily called for a card.

　　

　　Liu Qingyun (right) and Guo Aiming were photographed seeking medical treatment in Central recently

　　Liu Qingyun and Guo Aiming were recently witnessed going to the "Xie Defu Doctor’s Clinic" of the "813 Medical Center" in Central. Liu Qingyun went in for nearly half an hour, and then walked out of the clinic accompanied by his wife. After the reporter confirmed the matter, Liu Qingyun admitted that he went to the cardiology department because he had congenital hypertension, but he stressed: "This is just a small matter, I see it several times a year, I am in good health, don’t worry." And denied that high blood pressure was related to the sudden fat and thin filming.

　　Smoking more second-hand cigarettes on set

　　Although Liu Qingyun claims to be fine, "Suddenly 1 Week" visited Xie Defu Clinic a few days ago, and a staff member of the clinic revealed: "He has high blood pressure, which is related to being fat and thin in filming, and even if he doesn’t smoke, he also smokes a lot of second-hand smoke on the set.

　　"Many people in Hong Kong have high blood pressure, which can lead to many complications, including sudden death," said Xie Defu, an authority on cardiology in Hong Kong’s medical community. Even Li Ka-shing, the richest man in China, has sought medical treatment.

　　Two days after the Hong Kong Academy Awards ceremony, Liu Qingyun and his wife drove to Sai Kung City for shopping. "Suddenly 1 Week" approached Guo Aiming and asked her if she would have children. She smiled and said, "Oh, no, he won’t have children. His disease is called essential hypertension. I knew it before I married him." Then the couple dragged their hands and went shopping, and their good mood was not affected by the blockage of the birth plan.

Editor in charge: Li Dan

Welcome to the Autohome Fuzhou promotion channel to bring you the latest car market trends. At this moment, the high-profile luxury SUV is in full swing in Fuzhou with great value promotions. It is understood that Lexus RX owners are fortunate to enjoy a cash discount of up to 22,000 yuan, which makes the original starting price of 383,000 models even more attractive. To seize this rare opportunity to get your exclusive offer or learn more, please be sure to click "Check the car price" in the quotation form to get better car purchase conditions.

The exterior design of the Lexus RX is known for its unique modern style and exquisite craftsmanship. The front face features a Lexus family-style design, and the iconic spindle-shaped air intake grille is like a delicate sculpture, highlighting the fusion of power and elegance. The body lines are smooth, outlining a strong sense of movement, while maintaining the sense of stability that a luxury car should have. The overall style reflects both luxury and sports, making it easy to recognize its identity at a glance.

The Lexus RX is elegantly proportioned with its refined side design. This luxury SUV is 4890mm*1920mm*1695mm in size and has a wheelbase of 2850mm, providing a spacious interior. The side lines are smooth, combined with just the right waist line design, to show strength and movement. The standard tire size is 235/60 R19, and the tire size is coordinated with the body, and the delicate wheel design is matched with the delicate rim design, which not only enhances the driving stability, but also adds to the visual beauty of the vehicle.

The interior design of the Lexus RX adheres to the concept of luxury and comfort, and the exquisite craftsmanship and material selection highlight its high-end positioning. In the spacious cockpit, the steering wheel is made of leather to provide a comfortable grip, and it is equipped with electric up and down + front and rear adjustment functions to ensure that the driver can find the most comfortable driving posture. The 9.8-inch central control screen shows Lexus’ fusion of technology. Not only does it have a clear display effect, but it also integrates the automatic speech recognition control system of multimedia system, navigation, telephone and air conditioner for easy operation.

In terms of seats, both the main and passenger seats are made of imitation leather to provide good touch and support. Both the main and passenger seats support multi-directional adjustment, including front and rear, backrest, high and low and waist support, to ensure the comfort of long-distance driving. The second row of seats is also equipped with backrest adjustment function to meet the individual needs of passengers. At the same time, the rear seats support proportional reclining, providing flexibility for storage or loading. The overall interior design is designed to create a driving space that is both practical and luxurious for passengers.

For the Lexus RX, it is equipped with a 2.5L displacement four-cylinder engine capable of releasing a maximum power of 139 kilowatts and a maximum torque of 241 Nm. The engine is paired with an advanced E-CVT continuously variable transmission to provide a smooth and smooth driving experience.

Overall, the owner of Autohome expressed his deep admiration for the appearance of the Lexus RX. Although the cleaning problem of the white body is a headache, he is still attracted by its unique spindle-shaped body design. The owner thinks that the front face style of the old and new models is different, but personally prefer the new design. As for the wheels, he believes that although it is not stunning, it is also practical and durable enough. Although some people have made similar appearance comments, for @Ningbo riders 1694755, this does not affect his love for the RX luxury SUV.

　　On January 21, 2022, the 10,000th Lantu FREE vehicle was officially rolled off the production line at the Lantu 4.0 digital factory. From June 30, 2021, the first production car of Lantu FREE rolled off the production line, to January 21, 2022, Lantu completed the leap from 1 to 10,000 vehicles in 205 days, creating a new speed from brand launch to 10,000 vehicles rolled off the production line.

Lu Fang, CEO of Lantu Automotive, said, "The launch of the 10,000th Lantu FREE is not only the’Lantu efficiency ‘that Lantu has shown as a new strength in vehicle manufacturing, but also the starting point of the new journey of Lantu Automotive. Thank you to all users, partners and colleagues for joining hands with Lantu to create a new speed. We will continue to evolve, continue to build industry-leading products, technologies and services, and move towards the goal of 100,000 vehicles."

　　LANTU FREE was officially launched in June 2021. Delivery began on August 8 of the same year, and sales continued to rise for five consecutive months. According to the end point retail data of China Automotive Center, the number of LANTU FREE vehicles insured in December 2021 was 3,138, ranking second in the medium and large SUV of Chinese brands, and fourth in high-end electric SUVs, surpassing NIO EC6, Mercedes-Benz EQC, Audi e-tron and other models. Thanks to the precise grasp of user requests, the product power of LANTU FREE exceeding the same level and the average transaction price of super 338,000 bicycles, LANTU Automobile has established a new height of Chinese brand value. Zero anxiety intelligent electric travel experience, fast chassis stability, first-class handling performance, air suspension can adapt to multiple road conditions, become the main reason for users to choose Landmap FREE in the 300,000-500,000 medium and large SUV market segment.

In 2022, according to the promise of releasing a new car every year, Lantu will quickly explore new product markets and complete the three categories of SUV, MPV and sedan. Based on user feedback and functional requirements, the first model, Lantu FREE, will continue to be upgraded over-the-air on a quarterly basis to provide users with a frequently used and new car experience. After the world’s first large-scale luxury electric MPV Lantu Dreamer debuted in November 2021, it has attracted high attention from the outside world with its unique advantages of super space, super performance, super intelligence, super cockpit and super safety. In 2022, the highly anticipated Lantu Dreamer will be officially launched and delivered, bringing a new MPV travel experience to family users who pursue smart luxury mobile space. As the only model in the world to be equipped with an SOA architecture, Landmap’s first high-end electric sedan will also be officially unveiled in 2022.

　　With the significant increase in delivery volume, Lantu has actively and rapidly promoted the layout of its direct sales network, building a multi-modal, full coverage, and direct-to-users service channel, bringing users a more efficient and convenient service experience. As of January 21, Lantu Auto has opened 45 Lantu Spaces across the country, covering 23 cities, and 20 delivery service centers. In 2022, Lantu Auto plans to complete 105 Lantu Space stores in 48 cities across the country, increase the number of delivery service centers to 40, covering 40 cities, and 70 plate spray centers covering 51 cities.

In order to ensure that users can achieve high-frequency scene charging coverage, Lantu has built a VOYAH POWER six-in-one charging matrix covering exclusive private pile charging, public electric pile charging, Lantu network charging, destination charging, valet charging, portable stun gun charging, etc. In terms of public charging layout, Lantu cooperates with five leading charging enterprises of State Grid, China Southern Power Grid, Special Caller, Xingxing Charging and Fast Power, and the public pile coverage rate exceeds 80% to achieve interconnection. Users only need to check and charge through one entrance of the Lantu APP charging map.

In terms of technology research and development, the 800V high-voltage super fast charging technology independently developed by Lantu Automobile has entered the testing stage, and Lantu is expected to become the first Chinese high-end electric brand to mass-produce 800V high-voltage super fast charging. As the only full-stack SOA brand in the world, Lantu is developing a centralized SOA electronic and electrical architecture. After its launch in 2022, it can realize a service-defined car, which will be another leap forward and progress in China’s independent research and development of smart car technology.

　　In 2021, Lantu users have traveled more than 14 million kilometers, covering 263 cities across the country. Lu Fang, CEO of Lantu Automotive, said, "In 2022, Lantu will continue to be user-centric, continue to accelerate evolution, continue to meet and lead user requests, and comprehensively upgrade and iterate in products, technologies, services, etc."

Original, all-weather technology, all-weather technology

Everyone needs to transform.

Author | Liu Baodan, Editor | Zhou Zhiyu

Super live streaming host has the voice over the weakening, so that their relationship with the platform, become more subtle.

On April 20, Simba angrily attacked Kuaishou during the live broadcast. On that day, Kuaishou banned Simba’s personal account for a month. This is the longest time Kuaishou has banned Simba in the past three years.

Simba, who frequently makes outrageous remarks about Kuaishou, has traffic anxiety, while Kuaishou e-commerce is shifting from super live streaming host to shelf mode, and its dependence on super live streaming hosts such as Simba is decreasing.

To some extent, this is the manifestation of the contradiction between super live streaming hosts and fast-growing platforms. Simba is undoubtedly emotional, and he did contribute to the early development of Kuaishou e-commerce, but this relationship must return to business logic to continue.

Kuaishou, who transforms shelf e-commerce, of course wants to get rid of his dependence on super live streaming hosts. The severe punishment of Simba is the need for platform ecological governance and the need to seek business model breakthroughs.

Content-based e-commerce is integrating with shelf-based e-commerce, and the golden age of super live streaming hosts is finally over. As a trillion-dollar e-commerce platform, Kuaishou is no longer the Kuaishou of yesterday, it is moving towards a new journey.

1

shot

"Brother Kuaishou" Simba once again staged a familiar scene.

In the live broadcast on the evening of April 20, Simba said fiercely that he was programmed into the script by other live streaming hosts. He also angrily claimed that if all his live streaming hosts were blocked, he would dare to sue the platform for no cash flow.

Afterwards, Kuaishou’s reaction could be described as "fast, accurate and ruthless". According to the live broadcast ban instructions, Simba’s live broadcast permission will be lifted on May 20, 2024, and the ban period will last for one month.

This is not the first time Simba has been banned by Kuaishou, but the intensity is far greater than before.

In the past, Simba has never been banned for a long time for simply shelling Kuaishou. Last March, Simba publicly accused the platform of fraudulent popularity in a live broadcast and was banned by the platform for 48 hours. Earlier, Simba also had some fierce remarks, but was only banned for a week.

Simba was obviously not convinced by this ban. The live streaming host of Xinxuan Group began to suspend the broadcast indefinitely in protest.

Simba raged against Kuaishou and had his own traffic anxiety. The super live streaming host platform is very conflicting and can bring traffic, and Simba has tried it well in the past. Even after each Simba rebroadcast, the traffic can be higher than before. This also makes Simba suffer a week-long ban in the past, but it has little impact on Simba.

A person close to Kuaishou told Wall Street that Simba has deep traffic anxiety and wants to do something.

It was understood that Simba’s live broadcast that night was a special one for Good Kids, with sales of less than 100 million yuan. This was Simba’s first live broadcast in April, and it had been more than a month since the last live broadcast, and such results obviously did not meet expectations.

This time, both sides still have room. Simba’s unblocking time is before the 618 promotion, and his live streaming host can also re-enter the battle at any time.

Looking back at Simba’s past complaints, it can be found that another point that made him emotional and complaining was that he believed that Kuaishou tended to lose his traffic resources.

Getting rid of the over-reliance on a single live streaming host is an inevitable step in the development of the platform, and the resulting contradictions are almost doomed. In fact, while the Kuaishou e-commerce plate continues to grow, the Simba family’s GMV share in Kuaishou is not as good as before.

In 2019, the annual gross merchandise volume of Kuaishou e-commerce was 59.60 billion yuan, of which Simba contributed 15 billion yuan, accounting for a quarter. Today, Simba’s contribution has dropped significantly. According to Zhuang Shuai, a retail e-commerce industry expert and founder of Bailian Consulting, Simba’s GMV will only account for about one-twentieth of Kuaishou’s e-commerce GMV in 2022.

Zhuang Shuai believes that Simba is no longer so important to Kuaishou. More and more brand merchants are choosing to open flagship stores in Kuaishou, and new forces are rising rapidly. Their product selection capabilities and platform operation capabilities are stronger, and they are more in line with the requirements of the new Kuaishou e-commerce ecosystem.

Zhuang Shuai bluntly said that Simba’s unstable state of mood swings and the practice of creating various emergencies conflict with the current consumer mentality of pursuing cost performance and good service, which has caused negative public opinion on the platform, and will affect Kuaishou’s stock price and normal operation in serious cases.

For Simba, after experiencing the brutal growth of live streaming e-commerce, it is particularly crucial to be able to adapt to the new industry rules and make changes. Perhaps this ban is just a reminder that even as a super live streaming host, you must return to the business itself in the future.

2

transformation

Simba’s embarrassing situation reflects the current situation of the live streaming e-commerce industry, that is, the super live streaming host has the voice over weakening.

The reality is that Internet user growth has peaked, and the powder absorption capacity of super live streaming hosts is also on the verge of the ceiling. From a platform perspective, the birth of super live streaming hosts has become increasingly difficult.

The industry logic has changed. In the past few years, super live streaming hosts have easily gained product selection and low-price advantages by relying on fan effects, and achieved hundreds of millions or even billions of sales. However, as a sales channel, the commissions and pit fees of super live streaming hosts often exacerbate the cost burden of enterprises.

In the past two years, Douyin, Kuaishou, Taobao, etc. have been vigorously supporting store broadcasts. Super live streaming hosts have gradually lost their price advantage, and the low-price ability has been transferred to the platform. The platform provides low-priced goods through traffic support and subsidies.

Taking Kuaishou as an example, recently, Kuaishou e-commerce officially launched the "Kuaishou Preferred" project. The products selected in the project are selected by Kuaishou e-commerce, covering various categories of popular goods, and achieving low prices on the whole network through official subsidies, big data pricing and other means.

Since 2016, content-based e-commerce has been making great progress. Douyin and Kuaishou have risen rapidly in this context and have become trillion-dollar e-commerce platforms. Viya, Li Jiaqi, Simba, and Brother Yang have quickly become famous and achieved wealth freedom. Luo Yonghao has also paid off his debts.

Nowadays, the growth rate of live e-commerce is gradually slowing down. For live platforms, shifting their strategic focus to shelf e-commerce is an inevitable choice to open up incremental space. The integration of live e-commerce and shelf e-commerce is the trend of the times.

A year ago, Kuaishou e-commerce first proposed the concept of "global operation", and regarded the content market and the "pan-shelf" market as the two major directions for future development. After more than a year of development, Kuaishou has made good progress in shelf e-commerce.

According to the financial report, in the fourth quarter of 2023, Kuaishou’s pan-shelf super-market growth, gross merchandise volume accounted for more than 20%, and users’ e-commerce search mentality is also increasing.

For Kuaishou, the current focus is to improve the efficiency of purchase conversion through the synergistic linkage between the content market and the shelf market, especially in the construction of shopping malls. Kuaishou still has a lot of infrastructure work to be continuously optimized.

As for Daren, it is just a part of Kuaishou’s e-commerce ecosystem. In Kuaishou’s global operation, Daren undertakes the distribution function. Kuaishou hopes that distribution, self-broadcast and shelves can form a joint force to do in-depth operation.

Compared with a single large live streaming host, Kuaishou hopes to grow more diverse talents from the platform. At the Attractive Force Conference in August last year, Kuaishou announced that it will invest in 400 billion traffic support for creators in the next year, which is expected to help creators realize over 100 billion monetization.

Kuaishou e-commerce has finally crossed the threshold of trillion e-commerce in five years. Standing at a new stage of development, Kuaishou needs to release more energy, provided that there is a healthy and diverse platform ecosystem. Banning Simba may be a good start.

Simba’s complaints are emotional, but the competition in e-commerce is brutal, and the gradual decline of the super live streaming hosting model is inevitable; Kuaishou and other e-commerce platforms also need to step out of their comfort zone and move towards more ambitious goals.

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