Radio Documentary Literature "Liangjiahe" Episode 7: Biogas Professional Household

  In January, 1974, the Loess Plateau had entered the middle of winter, and the Spring Festival was coming soon. The folks in Liangjiahe began to prepare for the New Year’s goods.

  The supreme leader has just been elected as the party branch secretary of the brigade. He has been pondering what he can do to change the face of Liangjiahe and the breakthrough point to promote its development.

  Inspiration comes unexpectedly in hard thinking. One day, the Supreme Leader was leafing through the newspaper. On the 8th of that month, People’s Daily published two reports about the biogas project in Sichuan Province thousands of miles away, which deeply attracted him — — If only we could use biogas for cooking and lighting here!

  Liangjiahe is located in a remote place, and it is necessary to burn coal in a coal mine hundreds of miles away. For a long time, people have cut down a lot of trees for cooking, causing soil erosion and affecting agricultural development. If biogas is used, it can not only solve the rural energy problem and liberate the productive forces, but also treat the toilet manure, improve the rural public health level, solve the agricultural fertilizer problem and increase the grain output. Biogas is a key to solve the problems of rural production and life!

  Biogas is a brand-new thing. Although the wonderful vision of biogas inspired the supreme leader, he was still very calm: the climate between Sichuan and northern Shaanxi is very different. Can this key from Sichuan unlock northern Shaanxi?

  The supreme leader has always been an activist! Previously, when he was doing social education in Zhaojiahe, he saw that a toilet was in disrepair for a long time, so he transformed it into the first separate toilet for men and women in Zhaojiahe and carried out a small "toilet revolution". Whether he can run biogas in Liangjiahe this time, he is determined to go to Sichuan to find the answer himself.

  He walked more than 40 miles to the county seat, and reported the suggestion of developing biogas and his idea of studying in Sichuan to the county party Committee, which was approved. After the Spring Festival, the Supreme Leader borrowed the travelling expenses and took three people, including Bai Genzhu, a Beijing branch cadre, on a trip to Sichuan to learn from the scriptures.

  Yang Chao, then deputy head of the leading group for biogas promotion in Sichuan Province, was an old revolutionary who worked in Yan ‘an for eight years before the founding of New China. With special revolutionary friendship, he gave a warm reception to the Supreme Leader and his party, introduced the situation of biogas management in Sichuan in detail, and arranged for them to study in suburban counties of Chengdu and biogas research units. The supreme leader was deeply impressed by the convenience and cleanliness of biogas, the enthusiasm of local comrades and the drive to run biogas.

  The process of inspection has become a process of firm confidence. After returning from Sichuan, the supreme leader decided to run biogas in Liangjiahe. He compiled some small programs, used the brigade’s triple player to publicize the benefits of biogas to the masses, and organized the young people in the village to start experiments.

  One problem after another, far more than expected.

  The first question is where to build the test pool. Villagers’ courtyards are all filled with soil when burrowing, and the soil is soft and not suitable for digging biogas digesters. The road outside the village is stepped out by people walking, winding and narrow, and the shelf car carrying cement sand and gravel can’t walk. How can the materials be transported? The villagers live in scattered places. After the biogas digester is built, how can the biogas be transported? The most difficult thing is that the cover of biogas digester requires high thickness and integrity of slate, which is not available in Liangjiahe … …

  Solve the problems one by one, and hard work is the solution.

  After repeated measurements, the supreme leader finally chose the experimental pool next to the educated youth residence, where the soil density is relatively high. Without stones, the supreme leader led people to shovel more than one meter thick soil layer in the mud beach and dug up stones; Without sand, the Supreme Leader took several youths to Qianmagou, 15 miles away, and carried them back bag by bag, twice a day, and their backs were worn out, and no one shouted tired; Without lime, he asked an experienced master for advice, looked for limestone everywhere, and set up a small lime yard to burn it himself … …

  With the belief that biogas must be done, the supreme leader is busy, like a high-speed gyro.

  Different voices came out — —

  Some opinions seem very professional. In Liangjiahe, someone said in front of the supreme leader who was busy digging a pond, "What a young man! Don’t be brave. Sichuan is warm, Yanchuan is cold, and biogas can’t be done here!" Biogas can’t cross the Qinling Mountains. "

  Some expressed doubts: "Dig such a hole and fill it with dung, and you can catch fire?" Impossible! "

  Some people assert: "If biogas can light a lamp to cook, unless hens crow, the rooster lay eggs."

  The supreme leader’s stubbornness came up. He just wanted to build the biogas digester quickly. He believes that the fact is the best debater, and the built pool "can talk".

  With the belief of the supreme leader and hard work, in mid-July 1974, a biogas digester with a capacity of about 8 cubic meters was built. But the supreme leader was never happy. After the gas pipeline is connected, I don’t know why I just don’t vent.

  Look at the biogas digester, the water level is rising, and there are bubbles rising up. There must be gas below! Look at the wall of the pool and find no water leakage; Disassemble the gas pipeline, and the pipe will be fine … … The supreme leader was sweating and checking again and again.

  What the hell went wrong?

  Is the airway blocked? The problem finally locked in the airway. The supreme leader found an iron skewer and poked it, but it didn’t respond. He poked it hard again, and a stream of dung immediately sprayed out and splashed his face. The sound of bursts of gas then rang.

  The supreme leader wiped his face with his hand, neglected to wash it, reconnected the pipe, turned on the biogas stove, and gently lit the match. With a bang, the expected scene appeared: a flame about a foot high jumped up on the stove and danced lightly.

  It worked! The news quickly spread throughout the village, to the commune and to the county. People came from all directions to see this magical and clean fire … …

  This is the first biogas digester successfully tested in Yanchuan County and the first biogas digester in Shaanxi Province. The fallacy that "biogas is just the Qinling Mountains" is self-defeating.

  The masses saw with their own eyes that the effect of lighting and cooking with biogas was very good, and the enthusiasm for building biogas came up. They all said, "There is no need to cook again!" ("decoct": northern Shaanxi dialect, meaning worry. (excerpt)

Peng Qinghua’s Speech at the Opening Ceremony of the 2019 Belt and Road Sichuan International Friendship City Cooperation and Development Forum

Speech at the Opening Ceremony of the 2019 "Belt and Road" Sichuan International Friendship City Cooperation and Development Forum

(October 15, 2019)

&ensp, Secretary of Sichuan Provincial Committee of the Communist Party of China and Director of the Standing Committee of Provincial People’s Congress; Peng Qinghua


On the morning of October 15th, the 2019 "Belt and Road" Sichuan International Friendship City Cooperation and Development Forum with the theme of "Open Cooperation, Mutual Benefit and Win-Win" opened in Chengdu. Peng Qinghua, Secretary of the Provincial Party Committee and Director of the Standing Committee of the Provincial People’s Congress, attended the opening ceremony and delivered a speech.(Reporter   Ouyang Jie   absorb)

Distinguished guests, friends, ladies and gentlemen,

Good morning everyone! It is such a delight to have friends coming so far. Today, more than 300 foreign guests from 32 countries and 43 sister provinces (states) on five continents gathered in the land of abundance and beautiful Rongcheng to attend the 2019 "Belt and Road" Sichuan International Friendship City Cooperation and Development Forum to discuss development plans and seek a better future. Here, on behalf of the Sichuan Provincial Party Committee, the provincial government and the 91 million people of Sichuan, I would like to extend my sincere welcome to the guests from afar! I would like to express my heartfelt thanks to the Ministry of Foreign Affairs, the International Liaison Department and other relevant departments of the central government, the Chinese People’s Association for Friendship with Foreign Countries and friends from all walks of life at home and abroad who have long cared about and supported Sichuan’s development.

In 2013, the Chairman of the Supreme Leader put forward the "Belt and Road" cooperation initiative, which was widely recognized and participated by the international community. By the end of April this year, the China government had signed 187 intergovernmental cooperation documents with 131 countries and 30 international organizations to jointly build the "Belt and Road". The "Belt and Road" countries have been extended from Asia and Europe to Africa, Latin America, South Pacific and other regions, which has effectively promoted profound changes in the global governance system. In the past six years, the "Belt and Road" has changed from concept to action, from vision to reality, and has become a road to peace, prosperity, openness, innovation and civilization, pushing countries along the route to build a community of human destiny. As an important platform for opening to the outside world, an important carrier of urban diplomacy and an important content of people-to-people diplomacy, the international friendship city activities have been expanding in breadth and depth from government to enterprises and from official to people, making positive contributions to enhancing people’s friendship, benefiting local society and developing state relations.

Sichuan is a province with a large population, economy, resources and science and education in China. It is the hometown of Deng Xiaoping, the chief architect of China’s reform and opening up, and the hometown of China’s national treasure giant panda. It has five world natural and cultural heritages, such as Jiuzhaigou, Huanglong, Dujiangyan-Qingcheng Mountain, Emei Mountain-Leshan Giant Buddha and giant panda habitat. The ancient Shu civilization represented by Sanxingdui and Jinsha Site has unique charm, tea culture, bamboo culture, wine culture, food culture and so on. The beautiful Bashu cultural tourism treasure is an important business card for Sichuan to communicate with the rest of the world.

In recent years, we have vigorously implemented the strategy of all-round opening-up and cooperation, firmly seized the major opportunity of the "Belt and Road" construction, and promoted the formation of a new three-dimensional all-round opening-up trend of "four-way expansion and global opening-up". The province’s open economy level has been continuously improved and it is accelerating its integration into the world economic integration pattern. We pay more attention to the role of bridges between cities and regions, and constantly expand the "circle of friends" of open cooperation. Sichuan has established friendly relations with 144 provinces and cities in 45 countries along the Belt and Road Initiative, opened regular air routes with 20 sister cities, established scientific research cooperation relations with more than 30 sister cities, a large number of international sister city enterprises have settled in Sichuan, and a large number of Sichuan enterprises have actively "gone global" and invested in more than 30 sister cities. In 2018, the total import and export volume of Sichuan and Friendship City countries reached more than 50 billion US dollars, an increase of more than 30%. Today, Russian king crab, French wine, Japanese Fuji apple, and Central Asian cherries have become delicacies on the table of Sichuan urban and rural residents and tourists. More and more Sichuan tourists go to friendship cities to "punch in" and experience exotic customs. The exchanges between Sichuan and various sister cities are becoming more and more frequent and fruitful.

The theme of this forum is "open cooperation, mutual benefit and win-win", aiming at building a bridge of friendship and expanding opportunities for cooperation. At present, Sichuan is in a critical period of transformation, innovation and leapfrog development. Last year, the province’s total economic output exceeded 4 trillion yuan, an increase of 8%; In the first half of this year, it continued to maintain a rapid growth of 7.9%, showing a strong development trend. Facing the new era, new mission and new task, we actively integrate into the national strategies such as the "Belt and Road" construction, the development of the Yangtze River Economic Belt, the development of the western region in the new era, and the new land and sea passage in the west, and strive to build an inland open economic highland and accelerate the leap from a large economic province to a strong one that reflects the requirements of high-quality development. We are willing to further strengthen exchanges with sister cities, and welcome you to deepen cooperation with Sichuan in the fields of modern agriculture, industry, service industry, education, science and technology, culture, tourism, Chinese medicine, environmental protection and youth, and work together to create a better tomorrow.

The world is harmonious but different, and it is a rare opportunity to have a sister-city relationship. Chinese often said, "The closer relatives get, the closer friends get". We warmly welcome all friends to take a walk and have a look in Sichuan, enjoy the mountains and waters, feel the local customs, taste the fine wine and delicacies, and explore opportunities for cooperation. I believe that a beautiful, open, inclusive and energetic Sichuan in generate will definitely leave a deep impression and good memories for everyone.

Positive factors are accumulating and increasing. China’s high-quality development has achieved fruitful results.

CCTV News:On April 20th, "News Network" reported the new progress and breakthroughs in China’s transportation, agriculture, exhibitions, finance, postal services, science and technology, energy and other fields. Combined with the good news from the aspects of variety cultivation and mass construction of cruise ships, many positive factors have gathered momentum for China’s economic development, which is conducive to promoting high-quality development.

A number of traffic and transportation indicators hit a new high in the first quarter.

In the first quarter of this year, transportation production started well, and a number of transportation indicators reached new highs.

In the first quarter, China’s civil aviation industry completed a total transportation turnover of 34.93 billion tons kilometers, a year-on-year increase of 45.6%.

In terms of passenger transport, the passenger transport volume in the first quarter was close to 180 million passengers, up 37.7% year-on-year, which was the highest in the first quarter of previous years. Among them, the number of international routes was 14.12 million, and the scale recovered to 78% in the same period of 2019.

In terms of freight transportation, the whole industry completed a total of 2.007 million tons of cargo and mail transportation in the first quarter, a year-on-year increase of 34.4%, a record high in the same period of history.

In the first quarter, the supply of railway transport capacity was effectively guaranteed. The national railways run an average of 10486 passenger trains every day, up 15.5% year-on-year; A total of 1.014 billion passengers were sent, with an average of 11.147 million passengers per day, an increase of 28.5% year-on-year. A number of passenger transport indicators have reached the best level in history, and passenger transport services have been upgraded. The 12306 ticketing system was upgraded and expanded, and the standby ticketing function was optimized. The maximum number of tickets sold in a single day was 20.916 million, and the maximum number of views was 89.83 billion.

[In the field of hope] Various localities have taken many measures to promote stable grain production and increase production.

All localities have thoroughly implemented grain storage on the ground and grain storage in technology, stabilized the sown area of grain, promoted stable production and increased production, and laid a solid foundation for the annual harvest. 

Grain production, cultivated land is fundamental. In Dingbian, Shaanxi Province, the local government is now stepping up the construction of high-standard farmland, so that the farmland that was originally dry and short of water can become a fertile field with "irrigation by drought, drainage by waterlogging and access to roads". At present, more than 430,000 mu of high-standard farmland has been built.

In Lianhua, Jiangxi, small rice transplanters are shuttling back and forth in terraces. Located in Lianhua County of Luoxiao Mountain Range, one third of the farmland belongs to the hillside terraced fields with large drop. In recent years, the local government has made great efforts to integrate these terraces, built tractor ploughs, pushed small agricultural machinery up the mountain and improved agricultural production efficiency. This year, the planting area of early rice in the county has increased by 11% compared with last year.

Science and technology is the key to stable production and increase production. In Chongzhou, Sichuan, the seedling center adopts mechanized and intelligent assembly line cultivation, and it only takes about 3 days for the seedlings to break through the ground. In Xishui, Hubei, the intelligent unmanned rice transplanter can work up to 16 hours a day. This year, 14,000 sets of various agricultural machinery were put into spring ploughing.

At present, it is also a critical period for field management for wheat to enter the heading and flowering stage. In Ningjin, Shandong Province, the 5G smart agriculture platform allows growers to grasp the data of soil moisture, insect pests and disasters in real time, and provide scientific irrigation, fertilization and application strategies for wheat growth. In Tianchang, Anhui Province, the all-weather intelligent unmanned field patrol application system allows farmers to check the growth status of wheat in real time. In Henan Minquan, the agricultural machinery operator holds the remote control to control the drone for flying defense operation, and relies on Beidou navigation for precise positioning, and the error of flying defense operation can be controlled at centimeter level.

A breakthrough has been made in the cultivation of short-growing rape in China: the production mode of double-cropping rice and rape can be realized in the southern region

Recently, through field evaluation by experts organized by the Oil Professional Committee of China Crop Society, Zhongyouzao No.1, a new rape variety with short growth period in China, has set a new record of 100 mu of mechanical yield under the "rice-rice-oil" triple cropping system.

"Rice, rice and oil" refers to the three-fork rotation mode of early rice, late rice and rape in one year, which is an important measure to increase the output of grain and oil crops in southern China. However, in the southern region, if rape is planted in winter fallow fields, the growth period must be reduced to about 180 days, so as not to delay the planting of early rice in the coming year.

In Tangjing Village, suichuan county, Ji ‘an City, Jiangxi Province, a new early-maturing rape variety Zhongyouzao No.1 planted with 100 mu of "rice, rice and oil" has a yield of 166.05 kg per mu, an oil yield of 73.33 kg per mu, and a growth period of about 170 days, which provides a comprehensive technical solution that can be replicated and popularized for expanding rape area and ensuring the safety of edible oil supply in winter fallow fields in southern China.

Du Dezhi, a post scientist of the national rape industrial technology system, said: "The cultivation of this variety has successfully solved the contradiction between early maturity and high yield, early maturity and lodging resistance and disease resistance. In the past, some of our varieties were precocious, but either the yield was not high or they were not resistant to diseases and lodging. This variety has solved these problems. "

This year, the demonstration area of "Zhongyouzao No.1" in Jiangxi, Hunan, Guangxi, Hubei, Zhejiang and other major rape-producing provinces has reached more than 5,000 mu, and all demonstration sites have realized the smooth handover of the "rice-rice-oil" mode rotation fork, and the growth period is shorter as it goes south, and it is only about 130 days in Beihai, Guangxi.

Old exhibitions are full of new vitality.

At the first exhibition of the 135th Canton Fair, which ended on April 19th, there were nearly 3,600 exhibitors related to digital technology and intelligent manufacturing, with over 90,000 smart products. A large number of new products and technologies make the 67-year-old Canton Fair glow with new vitality.

At the scene, the reporter met a German purchasing group. It consists of more than 20 heads of head enterprises, most of whom are visiting China for the first time. Not long after entering the venue, Thomas, a member of the procurement team, was attracted by the new welding technology of exhibitors from China.

Thomas, who came to China for the first time, not only found the technology that amazed him, but Bjorn, who produces industrial robots, has invested more than 10 million US dollars in China, mainly in high-tech manufacturing and service industries.

Innovation, this is a word repeatedly mentioned by various purchasing groups to reporters. What attracts them is not only the new technology brought by innovation, but also the cutting-edge trends of all walks of life gathered at the Canton Fair. The Canton Fair highlighted the latest achievements in the development of new quality productive forces. The number of high-tech enterprises such as smart life and "new three kinds" increased by 24.4%. High-end, intelligent and green products such as intelligent bionic hand, deformable TV and cleaning robot are favored by merchants all over the world. The purchasing group from Britain reached an intentional cooperation of nearly $50 million at the Canton Fair. The endless stream of new products and technologies ushered in new orders and new business for China manufacturing, and also allowed global merchants to share new opportunities for development.

China cruise ship opens the era of mass construction.

On April 20th, the second domestic large-scale cruise ship was docked at No.2 Dock of China Ship Shanghai Waigaoqiao Shipbuilding Co., Ltd. and began to carry the final assembly. This also means that the cruise ship construction will enter an accelerated period and the hull will be rapidly formed.

At the No.2 dock of China Ship Shanghai Waigaoqiao Shipbuilding Co., Ltd., the second domestic large-scale cruise ship has entered the dock and completed the docking ceremony. After entering the dock, the hull sections will be quickly spliced together like building blocks, and the cruise ship construction will be accelerated in an all-round way.

Chen Jianwei, assistant general manager of China Waigaoqiao Shipbuilding Co., Ltd. and director of large-scale cruise project construction, said: "Docking is a landmark node in the process of ship construction. After the ship is docked, it means that the ship will be continuously loaded for construction, and the pace will be very fast. After the delivery of the first ship, the docking of the No.2 ship also marked the basic formation of the batch design and construction capacity in the field of ship cruise in China. "

The second domestic large-scale cruise ship is larger in size and more advanced in equipment. Compared with the first ship, the total tonnage has increased by 0.64 million tons, reaching 141,900 tons. The total length increased by 17.4 meters to 341 meters; The number of guest rooms has also increased by 19 to 2144, and two sets of desulfurization systems and five sets of advanced environmental protection systems have been added to make the whole ship navigation more green and environmentally friendly.

At the same time, the ship is equipped with a living and entertainment area of up to 16 floors, with a large performing arts center, large restaurants, specialty restaurants, art corridors and other rich leisure and entertainment facilities. And by optimizing the design layout, the public area and outdoor leisure area of the second domestic large-scale cruise ship have also increased to 25,599 square meters and 14,272 square meters, which also makes the second ship more exciting.

The first domestic large-scale cruise ship "Ada Modu" is in full swing, and the construction node of the second domestic large-scale cruise ship was also announced not long ago, and it will be named and delivered before the end of 2026, thus opening the era of mass construction of China cruise ships.

At present, 124 of the 699 structural sections of the second domestic large-scale cruise ship have been completed, and the outfitting project has also been fully started. According to the plan, the No.2 ship will enter the construction acceleration period after docking on April 20; It is planned to realize the first floating in early May 2025, so that the ship can float in the water; Docking at the end of March, 2026, and starting trial in June of the same year; Finally, the named delivery will be completed before the end of 2026. With the experience of the first ship, the construction process of the second domestic large-scale cruise ship is smoother.

Chen Jianwei introduced: "It mainly used a series of scientific research achievements of No.1 Ship, including management experience and some tools. We focused on optimizing the process. In this case, we promoted the integrity of the final assembly stage and accelerated the work of regional outfitting. In addition, in terms of construction, we have also developed this giant system engineering, including digital management and control means in eight aspects, including design, procurement and logistics, which has a great supporting role in greatly improving the efficiency of No.2 ship. "

This year, the central government allocated 49.8 million yuan to support social organizations to participate in social services.

The reporter learned from the Ministry of Civil Affairs that this year, the central government arranged a special fund of 49.8 million yuan to demonstrate and guide social organizations to participate in social services, support projects to focus on areas with relatively weak conditions and strong grassroots demand, and focus on "one old and one small" services, rural revitalization, and aid to Xinjiang and Tibet. From now on, qualified social organizations can declare through the information system, and the deadline for declaration is May 11, 2024.

In March, the electricity consumption of the whole society increased by 7.4% year on year.

According to the data released by the National Energy Administration, in March, the electricity consumption of the whole society was 794.2 billion kWh, a year-on-year increase of 7.4%. Among them, the electricity consumption of the primary industry increased by 7.0%, the electricity consumption of the secondary industry increased by 4.9%, and the electricity consumption of the tertiary industry increased by 11.6%, reflecting the accelerated economic recovery.

In the first quarter, China’s postal delivery business increased by over 20% year-on-year.

The reporter learned from the State Post Bureau that in the first quarter, China’s postal industry delivered a total of 41.73 billion pieces, a year-on-year increase of 22.1%. Among them, the express delivery business totaled 37.11 billion pieces, a year-on-year increase of 25.2%. In the first quarter, the market scale of the express delivery industry continued to expand and the development momentum continued to improve.

China’s first multi-functional scientific investigation and cultural relic archaeological ship in Shenyuanhai officially docked.

On April 20, China’s first multi-functional scientific expedition and cultural relic archaeological ship was officially docked, which marked that China has made important progress in the autonomous control of deep-sea scientific research equipment and ship design in ice areas. The ship is expected to be delivered in early 2025, which will expand China’s manned deep diving capability to the whole sea area and also enhance China’s deep-sea archaeological operation capability.

China’s largest freight train successfully started.

On April 20th, a freight heavy-haul train with a total length of over 4 kilometers and a load of 30,000 tons was transported from the second largest passage of China’s "West Coal to East" — — The Shuohuang Railway departs from Suning North Station and arrives at Huanghua Port Station smoothly. This is the heavy-haul train with the longest railway formation and the largest load in China at present. Its successful operation plays an important role in improving China’s coal transportation capacity and exploring the frontier level of heavy-haul technology.

China realizes full localization of carbon -14 supply.

On April 20th, the reporter learned from China National Nuclear Corporation that for the first time, China successfully used commercial reactors of nuclear power plants to produce carbon -14 isotopes in batches, thus realizing full localization of carbon -14 supply. Carbon -14 isotopes are widely used in agriculture, medicine and biology, includingHelicobacter pylori detectionAnd pesticide residue detection.

The 2024 National Intellectual Property Publicity Week was officially launched.

The 2024 National Intellectual Property Publicity Week was officially launched on April 20th. The theme of this year is "Transformation and Application of Intellectual Property Rights to Promote High-quality Development". During the publicity week, the 2024 China High-level Forum on Intellectual Property Protection will be held, and ten typical cases of patent industrialization and the Annual Report on Combating Infringement and Counterfeiting in China (2023) will be released.

Release of the latest technical achievements of China’s internal combustion engine industry

On April 20th, 2024 World Internal Combustion Engine Congress opened in Tianjin. With the theme of "green, reliable, intelligent and efficient", nearly 40 Chinese and foreign academicians and scientists, entrepreneurs and scientific and technological workers from more than 20 countries including the United States, Germany and Britain attended the conference. During the conference, the latest technological achievements of China’s internal combustion engine industry — — The world’s first commercial diesel engine with thermal efficiency exceeding 53%.

Shanghai Automobile Culture Festival kicked off.

Shanghai Automobile Culture Festival kicked off on April 19th. This year’s Automobile Culture Festival focused on automobile races, automobile cultural tours and other key contents, and launched 20 key activities such as car camping and car cinema. Major business districts in Shanghai will also hold consumption promotion activities with the theme of automobile culture. In addition, in Jiading, Kunshan, Taicang and other parts of the Yangtze River Delta, seven car-themed tourist routes can implement an "immersive" car travel experience.

Old people can’t be happy everywhere.

Recently, many friends spit out that the most wild ones on the road are not necessarily heavy motorcycles, but may also be the "old man’s music" running around. This kind of scooter is cheap and does not need to be licensed, which is very popular among the elderly. It’s very convenient to take a walk, buy food and pick up the children. However, "Old Man Le" is also prone to accidents. In 2022, there were 131 traffic accidents involving illegal electric three-and four-wheeled vehicles in Beijing alone, with more than 100 deaths.
Do you support a total ban on old people’s music?
Most of the "Laotoule" products are produced without permission, which do not meet the technical standards for motor vehicle safety, have poor stability, are prone to drift and tilt, and have no guarantee for safety.

In this regard, many places have introduced measures to rectify the "old man music" running all over the street. For example, Beijing will start the law enforcement management of illegal vehicles from January 1, 2024, and illegal vehicles will not be allowed to drive on the road or park in public places such as roads, squares and parking lots.

Remediation is necessary, but it can’t be banned. Behind the prevalence of "old man music" is the huge travel demand of the majority of elderly people. In addition to the relevant prohibition regulations that have been issued, the relevant departments should learn more about the travel needs of the elderly groups and carry out more targeted guidance. A good policy must be a comprehensive policy, which should not only block but also sparse, and reasonably guide the release of demand. For electric three-wheeled and four-wheeled vehicles that are difficult to supervise, it is also necessary for relevant departments to promptly introduce relevant production and quality inspection standards, end the barbaric production of some enterprises, and remove hidden dangers from the source.

Old people can't be happy everywhere.

Old people can't be happy everywhere.

Old people can't be happy everywhere.

Old people can't be happy everywhere.

[Editor in charge:

]

National Health Commission Press Conference Responds to Hot Issues of Respiratory Diseases in Winter

  The results of multi-pathogen monitoring show that the main pathogens of respiratory infectious diseases are different among different age groups in recent years. Influenza virus and rhinovirus predominate among people aged 1 to 4, influenza virus, mycoplasma pneumoniae and adenovirus predominate among people aged 5 to 14, influenza virus, rhinovirus and Covid-19 predominate among people aged 15 to 59, and influenza virus, human metapneumovirus and common coronavirus predominate among people aged 60 and above.

  ● Large hospitals are crowded, with long waiting time and high risk of cross-infection. If there are children with mild symptoms at home, it is recommended to go to primary health care institutions or general hospitals for pediatric treatment. The elderly are susceptible to respiratory diseases, so we should make a comprehensive judgment based on their age, basic diseases and infection severity to decide whether to stay at home or go to the hospital.

  Recently, many parts of the country suffered from cold wave weather, the temperature plummeted, and respiratory diseases entered a period of high incidence in winter. Which pathogens are prevalent? How to prevent and treat the "one old and one small" key population? How to optimize outpatient service? The National Health and Wellness Commission held a press conference on November 26th to respond to the hot issues of respiratory diseases in winter.

  The epidemic pathogens are different among different age groups.

  Mi Feng, spokesperson of the National Health and Wellness Commission, said that monitoring shows that in recent days, influenza is the main respiratory infectious disease in China, and rhinovirus, mycoplasma pneumoniae, respiratory syncytial virus and adenovirus are also caused. It is believed that the recent increase of acute respiratory diseases in China is related to the superposition of various respiratory pathogens.

  Wang Huaqing, chief expert of immunization program of China CDC, said that the results of multi-pathogen monitoring showed that the main pathogens of respiratory infectious diseases in different age groups were different recently. Influenza virus and rhinovirus predominate among people aged 1 to 4, influenza virus, mycoplasma pneumoniae and adenovirus predominate among people aged 5 to 14, influenza virus, rhinovirus and Covid-19 predominate among people aged 15 to 59, and influenza virus, human metapneumovirus and common coronavirus predominate among people aged 60 and above.

  Mi Feng introduced that the National Health and Wellness Commission and the National Disease Control Bureau are continuing to carry out respiratory disease monitoring and situation judgment, requiring all localities to scientifically coordinate medical resources and implement a graded diagnosis and treatment system; Timely disclose and update the information of medical institutions such as pediatrics and fever clinics to the public; Do a good job in epidemic prevention and control in schools, kindergartens, nursing homes and other key crowded places.

  Mi Feng suggested that large hospitals are crowded with people, waiting for a long time, and the risk of cross-infection is high. If there are children with mild symptoms at home, it is recommended to go to primary medical and health institutions or general hospitals for pediatric treatment. The public should adhere to the hygienic habits of wearing masks, ventilation and washing hands frequently, and take good protection when respiratory symptoms appear.

  The elderly are susceptible to respiratory diseases. Li Yanming, director of the Department of Respiratory and Critical Care Medicine of Peking Hospital, said that we should make a comprehensive judgment on the age, basic diseases and infection severity of the elderly to decide whether to stay at home or go to the hospital. Family members should know the basic conditions of the elderly at home, such as temperature, blood pressure, pulse, etc., and closely observe the symptoms. If there is a high fever, difficulty breathing, listlessness, etc., they need to see a doctor in time. For influenza, antiviral drugs are effective as soon as possible.

  Advocate active vaccination of related vaccines.

  "Vaccines are effective, safe, convenient and economical measures to prevent infectious diseases and play an important role in the prevention and control of infectious diseases." Wang Huaqing said that different vaccines have their key populations, which are mainly determined according to vaccine characteristics and prevention and control needs.

  Among them, the influenza vaccine can be used by all people over 6 months old, and it is recommended to vaccinate the elderly, people with basic diseases, infants and other people with high risk of infection; Covid-19 vaccine is recommended for the elderly over 60 years old, people with serious basic diseases between 18 and 59 years old, people with low immune function and people with high risk of infection.

  Wang Huaqing appealed to the public to actively vaccinate according to the vaccination recommendations issued by the health department, as long as they meet the vaccination conditions, so as to prevent infectious diseases.

  Recently, many hospitals have long queues for fever clinics and pediatric clinics. According to reports, the National Health and Wellness Commission has instructed all localities to strengthen overall planning, implement a graded diagnosis and treatment system, give play to the role of medical associations, and strengthen technical guidance to primary medical and health institutions.

  How to treat children respiratory infectious diseases caused by multiple pathogens differently?

  When a child has symptoms such as fever, cough and sore throat, how can parents distinguish which pathogen is infected?

  Qin Qiang, chief physician of the Department of Respiratory Medicine, Beijing Children’s Hospital, said that mycoplasma infection is generally more common in school-age children. Some older children have early symptoms of high fever and irritating dry cough, while the early symptoms of influenza are sudden high fever, which is often accompanied by systemic symptoms. Some older children may have headaches or muscle and joint aches, and younger children may not be able to express it. Usually, their mental state is different from the past, and infants may have mental malaise, which needs parents’ attention.

  Qin Qiang said that adenovirus, rhinovirus and parainfluenza virus are also common pathogens in respiratory tract infections, but there are no specific treatment drugs for these viral infections, mainly to observe the changes of the disease and symptomatic treatment. "There are many types of adenovirus, among which only some types of infection may cause severe adenovirus pneumonia in children under 2 years old, which is characterized by persistent high fever, which is often not relieved after general treatment, accompanied by obvious changes in respiratory system, dyspnea, obvious cough and wheezing, and even mental changes. Parents should pay attention to it. Some older children are positive for adenovirus. If there is no obvious lower respiratory tract infection, they can be treated at home. "

  According to experts, respiratory syncytial virus (RSV) is one of the important virus pathogens that cause acute lower respiratory tract infection in children under 5 years old worldwide. The early symptoms after infection are similar to the common cold, with symptoms such as nasal congestion, runny nose, sneezing, coughing, hoarseness and low fever. Most children’s symptoms will disappear by themselves within 1 to 2 weeks, and a few can develop into bronchiolitis or pneumonia. Most infected people can fully recover, but they cannot produce permanent immunity after infection.

  "Uncle De" trick:

  "One old and one young" can skillfully use Chinese medicine to prevent influenza.

  How does "one old and one young" prevent and treat winter flu? At the press conference held in National Health Commission on November 26th, Zhang Zhongde ("Uncle De"), vice president of Guangzhou University of Traditional Chinese Medicine and president of Guangdong Provincial Hospital of Traditional Chinese Medicine, made suggestions on TCM health care.

  "Uncle De" said that every winter is the season of high incidence of respiratory viruses, which is a great test for key groups such as "one old and one young". Traditional Chinese medicine emphasizes supporting healthy qi to resist cold and dry fire. In winter, the temperature difference between day and night is large, and the temperature difference between indoor and outdoor is also large. Everyone should pay attention to adding or subtracting clothes. In terms of diet, you can use some ingredients such as Codonopsis pilosula, Astragalus membranaceus, ginger, perilla leaves, walnuts, etc. to cook different diets to improve disease resistance.

  How do the elderly prevent winter flu? "Uncle De" said that the elderly must pay attention to keep warm. There is a saying in Chinese medicine that the wind comes from the head and the cold starts from the feet, so the elderly should pay attention to the head not to be affected by the wind; Keep your feet and back warm; In addition, the elderly should get more sunshine, which is the best way to warm the yang, dispel cold and improve immunity.

  Many children suffer from respiratory diseases, although their fever has gone down, they often cough for a long time. What tricks does Chinese medicine have to relieve cough?

  "Uncle De" said that children are "childish yin and yang" physique. When the disease first recovered, the function of the spleen and stomach was still weak, but some parents, out of eagerness, would give their children "tonic". Children who eat too much tonic will easily increase the burden on the spleen and stomach, thus causing cough. In another case, parents may overdo it in order to let their children have a fever without rebounding. Traditional Chinese medicine believes that it is easy to "close the door and stay behind" if it is too bitter and cold or too overheated. If wind-cold or wind-heat cannot be completely removed, it will cause cough.

  "Uncle De" said that there are ways to relieve the cough caused by these reasons. First of all, it is necessary to distinguish whether cough is caused by wind-heat or wind-cold. If wind and heat cause sore throat, the child will have a little yellow phlegm and yellow nose, so that the child can take some Chinese patent medicines or western medicines that clear away heat, detoxify and resolve phlegm; If the cough is caused by cold, the child will often have a runny nose. At this time, some Chinese patent medicines can be taken to dispel cold, relieve exterior symptoms and replenish lung qi. If the child has a dry cough, dry cough and no phlegm, it is necessary to pay attention to moistening the lungs. In terms of dietotherapy, there are many ingredients for clearing away heat and toxic materials, such as Sydney, horseshoe, borneol and fritillary bulb.

  In addition, blowing Dazhui with a hair dryer and wiping the trachea with ginger can help children relieve cough. Of course, the premise of this is that the child does not have severe pneumonia and other serious symptoms; If the child has serious symptoms, he must go to the hospital for relevant examination in time and use integrated traditional Chinese and western medicine for diagnosis and treatment.

Mala Tang is getting more and more expensive, and it takes 70 yuan to have a full meal.

Wen | Burning Yuan Cao Yang

Editor | Rao Xiafei

"2 pieces of beef +2 or 3 pieces of fat sausage, 8 yuan."

Afei, who hasn’t eaten mala Tang for a long time, made the above sigh after experiencing how expensive a bowl of mala Tang is, and met his colleagues at the mala Tang Ma Spicy Mix downstairs.

Afei said that it is no wonder that everyone is yelling now that "the wallet was pierced by mala Tang", which is really easy to pierce.

"My appetite is relatively small. The meal took about 35 yuan, and the two male colleagues who walked with me spent a bowl of mala Tang near 60 yuan."

In fact, like Afei and his colleagues, there are many consumers who are shocked by the price of mala Tang.

In the little red book, the netizen with the ID "Cherry Maruko" bluntly said in the note "Family, am I too poor or is Mala Tang too expensive?" "If you go to eat Mala Tang after work, you will need 19.5 yuan if you don’t take much." And mala Tang, which is popular in 88 yuan and 99 yuan, is not uncommon.

Source/Xiaohongshu Burning Yuan Screenshot

In the photo that the netizen "basked in", Burning Yuan Yuan saw that the mala Tang of 19.5 yuan probably had a sausage, two baby dishes, two pieces of gluten, a little Flammulina velutipes and two pieces of lotus root slices. So that the netizens in the comment area bluntly said, "This is a black shop" and "I don’t think I have enough to eat like 60 yuan".

Some netizens also pointed out, "Now these mala Tang weighing shops, maocai spicy pot mala Tang, are all like assassins. 15 yuan /250g, isn’t this a pound of 30 yuan? " As said by the above-mentioned netizens, Burning Yuan recently came to a number of weighing mala Tang stores and found that "a pound of meat and vegetables together" seems to have become the industry standard.

But what makes netizens vomit is that Mala Tang is not only expensive, but also has many "pits".

Recently, the blogger "superB Tai" pointed out in the video that "Sean Mala Tang is short of weight. One store peeled 36 grams less, while another store inflated 82 grams of products. " Although Sean Mala Tang responded by saying, "It is mainly due to the irregular operation of the staff involved in the store, resulting in weighing errors, and the above two stores have been rectified immediately."

At the same time, Tik Tok blogger "Barley (Beipiao Edition)" mentioned in the video that he went to eat Sean Mala Tang after a workout and was shocked by the price, so he came to the store again with a scale. Unexpectedly, the same dish was called 0.81kg, but the store weighed 1.06kg..

But the "small details" in the store don’t stop there. In the course of the blogger’s saying "take away-no need to pack the box-ask for the receipt", not only did the price of the same mala Tang change from 29.9 yuan to 26 yuan, but its weight also changed from 1.06 kg to 0.97 kg.

Although in the seven chain mala Tang brand stores visited, Burning Yuan Yuan didn’t encounter the situation of "short weight" and "inconsistent weight before and after" as netizens said, but it also made several new discoveries, that is, "the receipts of chain mala Tang brands are quite mysterious, either recycled or not given", and "the cashier basically doesn’t show the weight and price".

Behind the more and more expensive mala Tang, perhaps, merchants are pinning their hopes for this street snack to be "high-end" and "branded", but at present, it is not easy to realize this hope for mala Tang with scattered brands.

01、How much does it cost to eat mala Tang?

From a serving in 6 yuan to a bowl in 60 yuan now, the price of mala Tang can be said to have been at the forefront of Chinese chain restaurants.

In response to consumer disputes, at noon on a working day, Burning Yuan came to seven different brands of chain stores, including Yang Guofu Mala Tang Jianwai SOHO Store, Sean Mala Tang Jianwai SOHO Store, Liu Wenxiang Mala Tang Fried String International Trade Store, Xiaogu Sister Mala Ban Mala Tang International Trade Store, Lickitung Mala Tang Jianwai SOHO Store, Laojie Hengpan Mala Tang Donghuan Store, and Xu Xiaoshu Mala Tang Fenghuanghui Store.

Among them, Sister Xiaogu and Old Street Weighing Plate are undergoing product operation adjustment. A person familiar with the matter told Burning Yuan that Xiaogu’s sister Spicy Mix Mala Tang Guomao Store was being reloaded. "The snail powder shop now operating on the original site is the former Xiaogu sister."

Also being adjusted is Laojie Hengpan Mala Tang Donghuan Store. The staff of the store told Burning Yuan that the previously sold mala Tang form is now gone, and soon the store will be changed to a rice noodle shop. "But it is the same as the current brand."

Except for these two stores, the other five brands of mala Tang stores are in normal business.

Although the five mala Tang brands are different, their sales forms are basically the same, all of which are "mixed and weighed together with meat and vegetables", and the unit price of the products is similar, and the price of one catty is around 30 yuan.

Among them, the "cheapest" is Sean Mala Tang, which costs 28.8 yuan/kg, and the most expensive is Xu Xiaoshu Mala Tang, which costs 39.9 yuan/kg. Other brands, Liu Wenxiang Mala Tang fried skewers, Lickitung Mala Tang and Yang Guofu Mala Tang are priced at 29.8 yuan/kg, 29.88 yuan/kg and 29.9 yuan/kg respectively.

"I’m a veteran mala Tang fan, and I’ve been eating it since I was in Yang Guofu or 6 yuan. Up to now, if you choose to eat a bowl of mala Tang in Yang Guofu for a working meal, you need about 25-30 yuan. " Xiang Bin, who is having lunch at Jianwai SOHO in Yang Guofu Mala Tang, said that it is not cheap, but it can’t be said that it is particularly expensive. After all, the prices of many things are rising. "I feel that this is already the average price of eating a bowl of Mala Tang. My male colleagues around me basically spend about 40 yuan."

As Xiang Xiang said, the observation of Burning Yuan in Yang Guofu Mala Tang Jianwai SOHO Store shows that the consumption amount of female consumers is roughly between 25-35 yuan, and that of men is relatively high, generally above 30 yuan, with the largest amount around 40 yuan, but basically not exceeding 50 yuan.

Source/combustion element shooting

In fact, the price in 50 yuan is far from the high price of a bowl of mala Tang for ordinary consumers. On the same day, a female consumer who dined at Xu Xiaoshu’s Fenghuanghui store told Burning Yuan that her company was upstairs in Fenghuanghui, and she loved spicy food, so Xu Xiaoshu became a high-frequency choice for lunch.

"This mala Tang brand is more expensive than other mala Tang brands, and the basic meal should be around 60 yuan." As she said, the consumer showed the small ticket of her meal to the burning yuan, "The boiled food is 0.847kg, 67.59 yuan; Plus a bottle of sour plum soup 9.9 yuan, a total consumption of 77.49 yuan. "

In addition to "expensive", the vague price tag is also one of the factors that consumers vomit.

Taking Yang Guofu Mala Tang as an example, unlike other merchants’ clearly marked prices, Burning Yuan found that Yang Guofu Mala Tang did not indicate the price in the food area.

Perhaps because it coincided with the lunch peak, there was a constant stream of consumers queuing to choose dishes in the store that day, and the seats were almost full of guests. After watching the food area for about 2 minutes, and shopping for some things, Burning Yuan found that at least in Yang Guofu Mala Tang Jianwai SOHO store, there was no price of food.

At the same time, on the scale of the checkout counter, although the weight of the container has been deducted by 0.350kg, the unit price and total amount are not displayed except the total weight of the food after the consumer puts it on. Moreover, Yang Guofu, which sells mala Tang, does not provide sesame sauce in the free snack area. If you need sesame sauce, you have to pay extra.

With curiosity, Burning Yuan handed the selected dishes to the cashier. Subsequently, the cashier handed the receipt to Burning Yuan. The dishes weighing 0.422/kg totaled 25.15 yuan, and the paid-in amount was 25.10 yuan. The overall consumption amount was basically in line with expectations.

Later, when picking up the meal, although the receipt was taken back as a meal voucher, it was not easy to provide the receipt on its own initiative. After all, in Sean Mala Tang, Liu Wenxiang Mala Tang Store and Xu Xiaoshu Store, only Xu Xiaoshu provided the receipt. After weighing the dishes, the cashiers of the other two companies didn’t offer the receipt at all.

Of course, the three companies still have something in common, that is, when consumers settle accounts at the front desk, the weighing platform does not display the weight and price.

However, what surprised the burning yuan even more was that almost no consumer questioned the price of the dishes, nor did he think that it would be wrong not to give a small ticket.

A girl who dined in Liu Wenxiang Mala Tang told Burning Yuan that when she was eating Mala Tang, she never asked for a small ticket or even asked for the price. "After weighing, she directly scanned the code and paid."

02、Is the rising cost the main reason?

Xiao Xiao, who has been in the industry for several years, has different views on the discussion that mala Tang is becoming more and more expensive.

Xiao Xiao is an independent mala Tang store operator. In his view, the price increase of chain stores is a very normal phenomenon. "In fact, in terms of unit price, it is not only the mala Tang weighed by the above chain brands, but also the string-like mala Tang like ours. In fact, the price is not cheap. There are often male customers in my store who spend 60 to 70 yuan for a meal."

Not only that, there is no uniform standard in this industry. For example, Xiao Xiao said, "Take a fish seed bag as an example. My shop sells 4 yuan money, but in the county towns more than ten kilometers away from me, some sell 6 yuan money, while others sell 8 yuan money. But in fact, no one can explain how much it is worth."

"But we can’t just see the rise in front-end prices and ignore the price increase of the entire industrial chain or raw material costs. Especially in the past three years, the rent cost, labor cost and raw material cost are all rising. Even after the unsealing last year, in fact, this price has not dropped, and this trend of price increase has continued this year. "

Xiao Xiao added, "Seasons will also affect the cost of mala Tang. For example, some special spinach and rape for mala Tang will lead to different prices due to different seasons."

"The first thing is that in the winter when the cost of raw materials is high, stores will increase the price of products as the cost rises. However, in the season when the cost of raw materials falls, basically no stores will follow the price reduction; Secondly, such as fungus, potato chips, gluten and other categories, this creature itself has strong water absorption, and it will undoubtedly be much heavier if it is soaked in water for a long time. "

Of course, netizens are not unaware of this. On the Zhihu, netizens posted in the post "Mala Tang talks about selling by the catty, and vegetarian food costs one price. What is the most cost-effective?" As mentioned in the article, "going there to eat meat dishes is actually a trap. First of all, meat dishes are processed meat, which is cheap; Followed by frozen wholesale, with a lot of water. "

Xiao Xiao said that in fact, the weighing form of mala Tang has only begun to rise in recent years. Take Yang Guofu as an example. It was originally made by portions. "At first, I remember that it was 6 yuan’s money, and then it rose to 8 yuan, and then it was slowly changed to weighing."

"For stores, especially chain stores, the biggest advantage of weighing may be that the model is simple and saves high labor costs." Xiao Xiao added, because the store staff only need to wash the dishes, just put them there. But string is different, all dishes need to be strung, which seems simple, but it is a waste of time.

Figure/Yang Guofu Jianwai SOHO Store; Source/combustion element shooting

In Xiao Xiao’s view, there is another key point, that is, consumers’ purchasing power is becoming more and more rational. "I can intuitively feel that consumers’ purchasing power is generally declining this year, but prices are in the opposite state. This will make consumers more intuitively think that Mala Tang’s price increase is too fast. "

Xiao Xiao added that it may be because of these hidden and opaque factors that more and more consumers feel that "mala Tang is ridiculously expensive."

03、Brands are scattered, and high-end is difficult.

In fact, in the eyes of some people in the industry, behind the increasingly expensive mala Tang, perhaps there is a hidden hope that this street snack can also be "branded" or even "high-end". Although at present, it is not easy.

Zhu Danpeng, a food industry analyst in China, made it clear that despite the rapid development of the domestic mala Tang industry, it is still in a relatively low-end operation stage, which may also be the main reason for the constant problems in the industry.

"The domestic mala Tang industry has a history of more than 20 years, but at present, the whole mala Tang is still in the operation stage of lack of standardization, specialization, branding, capitalization and scale."

Zhu Danpeng added that whether it is Sean or Yang Guofu, they do have thousands of stores, and they have also become a "double-leading pattern" in China. But in fact, their proportion in the whole mala Tang market is actually very small, and the whole market still presents a very scattered status quo.

Zheshang Securities Research Institute’s report "Mala Tang First Share, Rapid Expansion of Nugget 2B Supply Chain" points out that Mala Tang belongs to Chinese fast food track. According to the sum of total merchandise transactions, China Mala Tang market increased from 96.8 billion yuan in 2016 to 130.6 billion yuan in 2019, with CAGR (compound annual growth rate) of 10.5%. Affected by the epidemic, the market size will be reduced to 114.2 billion yuan in 2020, down 12.5% year-on-year. It is estimated that the market scale will reach 197.3 billion yuan in 2025, and the CAGR of China Mala Tang market will be 11.5% in 2020-2025.

The above report also pointed out that the market concentration of China Mala Tang is higher than that of Chinese fast food as a whole, but it is still highly dispersed. According to the total transaction volume, the market share of CR5 is only 10.2% and that of CR2 is 8.3% in 2020. Yang Guofu ranks first with 4.3%, followed by Sean Mala Tang. There are many malatang chain brands other than "Yangzhang", but the number of restaurants is less than 1000, and the scale gap is obvious.

Another group of data from Narrow Gate shows that there are currently 490 malatang brands in China. Among the seven mala Tang brands mentioned above, ranked by the number of stores, as of April 13th, Yang Guofu Mala Tang, Sean Mala Tang, Xiaogu Sister Mala Ban Mala Tang, Liu Wenxiang Huanan Dawan Mala Tang and Laojie Chengpan Mala Tang ranked among the top five domestic mala Tang brands with 5656, 5646, 905, 884 and 860 stores respectively.

The number of Lickitung Mala Tang Noodles and Xu Xiaoshu’s stores is much less, only 103 and 12 respectively.

Source/Narrow Gate Data

Obviously, the brand also saw the huge potential of the domestic mala Tang market at this stage, so that Yang Guofu, which was still bidding for Haidilao in 2019, turned its attention to Starbucks in 2021.

Yang Guofu, the founder of Yang Guofu Mala Tang, once publicly stated, "Now the price of Mala Tang in first-tier cities is about higher than that in 30 yuan, which is equivalent to a cup of coffee, but the brand of Starbucks is more high-end." And mentioned, "I hope Yang Guofu will form its own brand culture, so that consumers can feel honored when they eat mala Tang".

"But before that, whether it is an old brand or a new brand, the first thing to be solved should be the shortcomings of the mala Tang industry, such as food safety and service awareness." Zhu Danpeng bluntly said.

As Zhu Danpeng said, food safety has always been a stubborn disease that Mala Tang brand is difficult to solve.

On April 17th, # Many online celebrity restaurants in Beijing have food safety problems # attracted consumers’ attention. According to the topic, in 2023, Beijing Municipal and District Market Supervision Bureaus will continue to conduct food safety inspections on chain restaurants, "online celebrity" restaurants, food cities and other catering enterprises throughout the city.

In the bulletin published since January, 2023, among the number of chain restaurants with food safety problems, Sister Xiaogu, Sean Mala Tang and Yang Guofu Mala Tang are all on the list, with 4, 4 and 2 restaurants respectively.

"In addition, the store’s operational capabilities, service capabilities and customer stickiness also need to be improved." Zhu Danpeng further emphasized that at this stage, the chain stores in the franchise mode have weak management and control, and it is obviously not competitive to ensure the integrity of the supply chain.

Zhu Danpeng also said that on the whole, although China’s mala Tang market is still at the node of low-end operation, the rise of its consumer groups with the new generation as the core has just given the brand more imagination, market potential and development prospects. Still available.

References:

Yang Guofu is not "blessed": tens of thousands of entrepreneurs joined in a few years. Source: Orange Xiaoxiang.

* Afei and Xiang Bin are pseudonyms in the text.

* combustion element (ID:chaintruth)

* Disclaimer: In any case, the information or opinions expressed in this article do not constitute investment advice to anyone.