The key of "Fengshen Part I" will be postponed again. Don’t miss these details when you brush it!


Special feature of 1905 film network The box office exceeded 2.6 billion, the overseas release was praised, and the score was rising. The online video platform … The new dynamic of "Hot Search" has been screened one after another.


Few movies can still maintain the "top flow" heat after being released for 2 months, and the first part of "Feng Shen" has done it!


Behind such a powerful "stamina" is the excellent quality assurance of the film, and it is also the ingenuity of 8000 people for 10 years. No wonder some netizens commented: "Feng Shen" is really a treasure crew. The deeper you dig, the more surprises you get!



How to turn the 3,000-year-old mythical imagination into shocking video works, visual effects are undoubtedly an indispensable part.


To this end, the trilogy of deities boldly launched an international visual effects team. The visual effects director once won the Oscar for best visual effects, and had a tacit cooperation with him in the school.


This time, this "veteran" figure in the visual effect circle has also made the international advanced visual effect technology collide with the traditional culture of China with a brand-new spark.



In this issue of Behind the Scene, let’s follow Douglas and the host to reveal the "visual magic" of "Feng Shen I": how to create a magnificent grand scene, and how "magical creatures" such as Lei Zhenzi, Mo Qilin and the nine-tailed fox were born?


The visual effects director of "Feng Shen I" reveals the production of "digital characters"

Cluster animation

How to create a grand scene?


As a mythical epic, Feng Shen Part I contains a lot of shocking grand scenes, and thousands of people are in the same box at every turn. The production of this kind of cluster animation puts high demands on Douglas and the team.


"Cluster animation", also known as "cluster animation", refers to the animation technology that simulates large-scale character movement, and is often used to make a sea of people in film and television works.



Take the construction of the "altar" as an example. There are not only towering scaffolding in the picture, but also hundreds of slaves in hard labor and elephants carrying materials, which makes people lament the grandeur of the building and feel the tyranny of Yin Shou.


How to create this amazing grand scene? Douglas revealed that the crew adopted a combination of real shooting and CG technology.


There are only foreground figures and buildings in the real shot.


The real scene is mainly the foreground part of the building and two or three hundred actors playing slaves.


Among them, 12 actors will be selected for "scanning" to design "templates". "These actors will enter a shooting system one by one, and hundreds of static cameras will capture from all directions, and at the same time, they will cooperate with the flash to ensure that there is no shadow from any angle, thus obtaining the material for CG production."



Then, based on these "real people" templates, through copying and some details adjustment, hundreds of slave images in labor are generated. At the same time, we must constantly adjust the intensity and angle of light to make the light and shadow effect more natural and integrated with the background.



Douglas revealed that although the scene of "Sacrifice to Heaven Platform" lasted less than a few minutes, the longest shot took the team four months to build. The difficulty lies in that both the figure form, architectural details and light and shadow effects should be infinitely close to reality.


If you zoom in, you will find that thousands of workers are in different States, some are walking, some are carrying straw or sand; Dozens of scaffolds are connected by passages, and there are complicated devices such as pulleys and ladders.


Even if it’s just a flash shot, every detail must stand scrutiny. Behind this is the result of constant debugging and carving by special effects artists.



If the altar shows "the grandeur of architecture", the picture of Yin Shou leading the proton brigade to return to Korea in triumph highlights "the grandeur of the ceremony".


When creating a sea of people to celebrate the scene, the visual effects team used a similar technique to the altar, first shooting a part of cheering citizens and victorious cavalry, and then using this as a template to create a huge grand scene.



Douglas admits that with the rapid development of CG technology, all scenes can be simulated by technology in theory, but real shooting is still indispensable. "Real shooting has an irreplaceable sense of reality. The behavior and performance of horses, riders and people are real. They can get action feedback from each other. This is irreplaceable by technology. "

Digital biology

Mo Qilin and Lei Zhenzi were born like this.


Master Wen rode back to the DPRK in triumph on Mo Qilin, Lei Zhenzi returned to Xiqiao with Ji Chang, and the nine-tailed fox flew over the eaves and walked gracefully … There are too many "magical animals" in "Feng Shen" that are amazing and amazing. How are these digital creatures created from scratch? How to make them look authentic?



Douglas explained that, taking Mo Qilin, the mount of Master Wen, as an example, the team spent a lot of time in the early stage to consult the expressions about Kirin in various historical materials, and finally the director determined the image of Kirin as "one-horned dragon with a bull’s hoof".


In order to make Mo Qilin move vividly, the visual effects team also referred to the movement states of heavy horses, bulls and other animals. During the filming, the actor will also ride a mechanical device imitating Mo Qilin’s motion to observe the influence of riding position and saddle on the dynamics.


After testing various dynamics and scenes, Mo Qilin, whose gait is authentic, well-documented and grumpy, is finally presented.



If Mo Qilin, who is full of flames, is domineering, the characteristics of the nine-tailed fox are smart and elegant. Douglas said that director Wu Ershan has always stressed to them that the nine-tailed fox is a character composed of aura, not a real animal, and its weight and quality are different from other creatures.


The appearance of the nine-tailed fox in different periods is also different. "When it first appeared, it was almost a spiritual body, and it became more and more real as it gained more energy." Douglas said, "When the nine-tailed fox runs, it will leave traces of steam behind it, which will be more ethereal with light."


At the same time, the visual effects team will also refer to the performance of the actress who plays da ji, and integrate it into the design of the nine-tailed fox, so that they have a subtle connection.



It is more complicated than Mo Qilin and the nine-tailed fox. The birth of the digital character "Lei Zhenzi" is the product of the actor’s action capture and CG technology.


In order to restore the description of Lei Zhenzi in the original work: "The nose is high, the face is like indigo, the hair is like cinnabar, the eyes are violent, the teeth are born, and the body is two feet long." The special effects team started with bones and muscles to build a model of Lei Zhenzi.



The difficulty is that all internal structures and relationships should be very reasonable. "When Lei Zhenzi turns his face, the skin should move with the bones, and the position relationship between eyes, teeth, tongue and skull should be made clear. When he walks around, muscles and fat should also respond accordingly," Douglas said.



In addition to strong muscles, Lei Zhenzi’s broad and powerful wings are also a highlight. The team did not choose the wings of birds when designing, but referred to the appearance of fins. "It is this design that makes it look like it comes from different worlds."



Different from Mo Qilin and the nine-tailed fox, Lei Zhenzi has complex emotional expressions, especially the father-son relationship with Ji Chang, which is the significance of motion capture.


For example, when filming the scene of Lei Zhenzi saving his father, the actor who plays Ji Chang will directly play against Pengyi Han who is wearing a motion capture suit and hanging in mid-air. Pengyi Han’s rich expressions and body movements will be captured, which will become an important reference for CG production in the later period.



Douglas explained the difference between motion capture and pure CG production. "Actors’ performances will make digital characters unique individuals and have emotional communication with the audience, especially in action details and facial emotions. The role of motion capture is irreplaceable."



Behind the 2.6 billion box office of "Feng Shen I", in addition to directors and actors, there are also thousands of behind-the-scenes teams worthy of "Feng Shen". They come from more than 20 different countries, and at the same time, they are pushing China’s mythical epic to a broad world stage.


Looking back on the film creation process, Douglas said with emotion, "I am very lucky to work with such an outstanding team. Every day is learning and every day is full of challenges."


Self-heating hot pot causes smoke sensor alarm? Experts remind us to use the heating package strictly according to the instructions.

In recent years, self-heating instant hot pot has become a best-selling food, which has both the delicious taste of hot pot and the rapidity of instant food, and is deeply loved by consumers.

However, when eating self-heating hot pot, many foodies have encountered a "strange thing". When using self-heating hot pot, an alarm is often triggered.

This article picture "Political and Legal Channel" micro signal

The netizen named @ Grandpa even caused a smoke alarm because he used a self-heating hot pot in a German hotel, and also attracted the German fire brigade and was eventually fined.

In order to find out why the self-heating hot pot will cause the alarm, the reporter bought several self-cooking products that are common in the market. On the outer packaging of a product, the reporter found the introduction of the special heating package for food and the instructions for use.

Investigation on journalists’ purchase of various products

The spontaneous combustion package contains aluminum powder.

On the outer packaging of several self-cooked products purchased by the reporter, only one of them indicates the components of the heating package, showing that the main components are calcium oxide, aluminum powder and sodium bicarbonate, and the main reason why the self-heating package can heat itself is that calcium oxide reacts with water to generate calcium hydroxide and release a lot of heat. It is worth noting that after aluminum powder reacts with water, it will produce a small amount of hydrogen.

 

Shang Zhaocong, Executive Deputy Director of National Chemical Product Safety Quality Inspection Center:

We have done a lot of experiments. After that, basically, each heating package can produce 40 liters of hydrogen at standard atmospheric pressure, so the combustion limit of hydrogen in the air is 4% to 75.6%. If the content exceeds 4%, then hydrogen will cause the risk of combustion or explosion.

According to experts, hydrogen is a combustible and reducing gas. Pure hydrogen burns quietly in the air, while impure hydrogen may explode when burning. Experts told reporters that in a relatively closed state, many people use this heating package together, which requires special attention to avoid hydrogen deflagration. In this regard, the person in charge of the manufacturer said that there was absolutely no danger, and at the same time admitted that it was indeed the trace hydrogen generated when the heating package was heated.

Aluminum powder reacts with water to produce hydrogen.

Manufacturer’s response: No danger.

Person in charge of heating package manufacturer:

It doesn’t matter. If it’s dangerous, it can’t be so hot in the market. Don’t think so dangerous, these big companies are doing it every day.

The heating package generates heat when it meets water.

Incomplete reaction will have hidden dangers.

In order to verify the safety of self-heating products, the reporter randomly opened two self-heating products for testing.

The heating bag used for the first time generates heat quickly after it meets water. Not only that, the reporter also found that putting the same heating bag into water repeatedly can also generate heat.

The reporter then cut off another reusable heating bag and threw it into the garbage bag, and then poured a small amount of water. It can be seen that after the heating bag meets the water, the garbage bag gradually expands, and the chemicals in the heating bag also boil in the bag after meeting the water. Experts said that it is a safety hazard to discard the heating package at will before it is uncertain that it will release all the heat.

He Shaopeng, National Chemical Product Safety Quality Inspection Center:

For example, if we throw it in the trash can or it rains, the rain will generate hydrogen when it enters the trash can, and then in a semi-closed environment, for example, if cigarette butts or other fire sources are introduced, there may be risks of explosion or burning.

The heating package in the closed space meets water.

Expansion and explosion of mineral water bottle

Subsequently, the reporter tested the explosion possibility of the heating package. The reporter cut open the unused heating bag and poured the gray chemicals inside into the mineral water bottle. It can be seen that these chemicals begin to boil when they meet water, and the heat generated makes the bottle body change obviously.

In fact, many self-heating products have operating instructions and safety reminders on the outer packaging, such as "Be careful of steam burns", "Don’t let children operate independently", "Only add cold water", "When your hands are wet, please don’t touch the heating bag", "If you need air transportation, please check it with luggage", which also shows that there will be great safety hazards if you use this kind of products improperly.

Experts gave five suggestions for use:

1. The vent hole on the cover of "self-heating food" should not be blocked, otherwise it will easily cause explosion;

2. Be sure to use the heating package in strict accordance with the instructions to avoid accidental injury;

3. If you use a glass dining table at home, it is best to add a heat insulation pad under the "self-heating food";

4. "Self-heating food" belongs to aviation dangerous goods, so don’t carry it or check it by plane;

5. "Self-heating food" should be kept out of children’s reach to prevent danger.

(The original title is: "Online consumption of self-heating hot pot causes smoke sensor alarm? The reporter also bought a few boxes … ")

Porsche cayenne 2021 offer

The starting price of the 2021 Porsche Cayenne is RMB 2.43 million, and the guide price of the highly anticipated TURBO GT model is RMB 2.48 million. The bare car price of this model is enough to attract people’s attention.

In terms of power performance, despite the similarities with Audi Q, the Cayenne is equipped with a 6-cylinder V6 engine with an output of 290 HP and a 6-speed automatic manual transmission with a top speed of 227 kilometers per hour. However, the fuel consumption is slightly high, which is 19 liters /100 kilometers.

The charm of Cayenne is not limited to performance, and its luxurious temperament is hard to ignore. As an SUV, its design is unforgettable and embodies the unparalleled luxury style of Porsche brand. However, for consumers who pursue cost performance, Cayenne has many optional accessories, such as lane keeping system, which costs an extra 7,200 yuan, and even the front door replacement price is expensive, about 60,000 yuan.

If you are pursuing environmental protection, the Porsche Cayenne plug-in hybrid version Cayenne SE-Hybrid is also available. This model uses green brake calipers and Michelin tires with low rolling resistance, giving drivers a greener choice.

保时捷卡宴

To sum up, the Porsche Cayenne is undoubtedly a desirable luxury SUV, but its high price and optional cost also reflect the brand positioning. If you are a loyal fan of Porsche or have endless pursuit of luxury experience, Cayenne is undoubtedly your ideal choice.

LYRIQ sharp song opens the big deal, Cadillac insists on not making excessive commitments.

On June 6th, Lyriq Ruige, the first pure electric vehicle under the Cadillac brand of SAIC-GM, officially opened.

According to reports, a total of three models are sold this time, namely, the rear-drive long-life luxury version, the rear-drive long-life premium version and the four-wheel drive high-performance premium version, with a price range of 439,700-479,700 yuan.

As the pioneering work of Cadillac’s electric transformation, Cadillac has always emphasized that LYRIQ Ruige is a good car that breaks through itself and creates with users. However, an interesting phenomenon is that many innovative electric vehicles in this market often encounter concentrated doubts from potential car owners at the crucial point where they really need to be finalized and delivered. Cadillac believes that products really need to break through innovation, but enterprises should keep the basics of buying and selling.

"Cadillac does not make excessive commitments, nor will it give consumers corresponding active compensation after failing to make previous commitments due to some force majeure." On June 6th, Pan Mengmeng, head of new energy strategy department of SAIC-GM, told the The Paper reporter.

Affected by the epidemic in Shanghai, the delivery time of LYRIQ sharp song was a little later than expected. According to the official, LYRIQ Ruige will be delivered to users from late September to early October this year. The first delivery models are the rear-drive long-life luxury version and the rear-drive long-life premium version, and the delivery time of the four-wheel drive version will be longer, which is expected to start at the end of the year.

Pan Mengmeng said that in order to give consumers mature products, some software functions of LYRIQ Ruige still need some verification time. If the products finally delivered to consumers are not finished products, Cadillac’s solution is to take the initiative to introduce some compensation rights. For example, "A new generation of Super Cruise and 360-degree high-definition panoramic images and related functions may not be opened at the time of delivery". In order to compensate for the lack of user experience, Cadillac will provide five-year free maintenance for some users who can’t use these two functions when they get the car. The value rights and interests are about 9,000 yuan.

In addition to active compensation, the final pricing of Cadillac LYRIQ is somewhat unexpected. In order to resist the survival pressure brought by soaring raw material prices, raising the terminal price is the choice that car companies have to make this year. Faced with the current situation of the industry, despite the difficulties, Cadillac decided not to raise prices, "the choice and pre-sale price remain consistent in configuration and price."

Pan Mengmeng said, "Since Ruige is Cadillac’s first pure electric product, we must ensure the high satisfaction of customers. This is our initiative, and the starting point is to provide customers with a quality experience."

It is reported that in order to better meet the needs of Ruige customers, Cadillac will also build experience stores in various cities, continue to explore the direct mode, and connect more closely with users through the "Cadillac IQ" online APP.

Pure electric IQ space, direct marketing system and energy-supplementing system are all new attempts made by Cadillac in sharp songs, and to a certain extent, Cadillac is adapting to market changes. When everyone is running on the same track, what kind of people can run longer? Cadillac’s answer is focus, focus on itself, not the game.

"Although all friends are on the same track as us, for all players on this track, the primary goal is to consider how to meet the needs of different consumer groups. We hope to bring more derivative value to consumers through products, services, rights and interests, and the whole brand, and give consumers a value-for-money experience. " Pan Mengmeng said.

Jang Jin’s new film "Romantic Paradise" makes people cry and starts the newcomer Jin Zhiyuan.


Jin Dongxu, Jin Zhiyuan and Jin Xiulu


Jin Zhiyuan

  Movie network news(Compile /Ben) Actor Jin Xiulu, who is famous for his comedy image in the Korean film industry, will challenge his self-image in the new film Romantic Paradise directed by Jang Jin, in which he will play a man who lives in pain after experiencing where will you go with his wife. 

  According to Korean media reports, director Jang Jin praised Jin Xiulu’s performance at the media screening of Romantic Paradise on March 15th. He revealed that Jin Xiulu suffered a lot on the set, especially his inner pain made it difficult to grasp. He also said that Jin Xiulu’s performance in the film is completely different from the usual nonsense image.

  Director Jang Jin also said that the plot setting of losing his wife made Jin Xiulu very upset. Whenever the filming was over, he always invited several people to drink together. Director Zhang said that he was happy to have an actor like Jin Xiulu, and at the same time he was satisfied that Jin Xiulu created a role that felt very different in the film.

  The style of Jang Jin’s tenth work, Romantic Paradise, is quite different from the humorous films he directed before, and the new film focuses on humanity, emotion and emotion. The film will make the audience rethink the difference between heaven and reality, and the meaning of words such as life, death and love.

  The film tells the tearful parting stories of three characters, one is Min Kui (Jin Xiulu), a lawyer who misses his deceased wife, the other is Zhi Xu (Jin Dongxu), a taxi driver who wants to find the first love for grandpa, and the other is Meimei, a girl who wants to live with her terminally ill mother forever (Jin Zhiyuan).

  The film takes the unknown space of "heaven" as the theme of the film plot setting, so many reporters ask the actors how they feel about heaven.

  Jin Xiulu said that he always thought that his dead father had been living happily in heaven. Jin Dongxu said that heaven is a place where you can feel happy, comfortable and warm. Jin Zhiyuan, the female No.1 actor, told reporters romantically that heaven is not a place to go after death. As long as you are with your lover, anywhere is heaven.

  The film will be released in South Korea on March 24th.

[Movie Network]www.1905.com Exclusive manuscript, please indicate the source.
 

Iqiyi roadshow PPT exposure: listed on Nasdaq next week

Editor’s Note: This article comes from Tencent Technology (ID: qqtech) and is reproduced by 36Kr with authorization.

On March 19th, the PPT of iQiyi roadshow was exposed, and the company will be listed on NASDAQ next week.

The following is a detailed interpretation of PPT English documents of roadshows.

Iqiyi IPO issued 125 million American Depositary Receipts (ADSs) at a price range of $17 to $19, with one ADS =7 common shares.

Pricing date: March 28, 2018

Stock code: IQ, listed on Nasdaq Stock Market.

Use of raised funds: content acquisition and production; R&D investment; Working capital and general enterprise use

Locking period: 180 days

Underwriters: Goldman Sachs, Credit Suisse and Bank of America Merrill Lynch are joint lead underwriters; Huaxing Capital, Citigroup and UBS Investment Bank are joint deputy underwriters.

Gong Yu, founder and CEO of iQiyi, and Wang Xiaodong, CFO.

Eager to become a technology-based entertainment giant, bringing fun and joy to people and their families.

The online entertainment industry in China has been growing rapidly, and the economic growth is expected to continue. According to the data provided by iResearch, the entertainment demand in China has reached RMB 1.06 trillion in 2016, and it is expected to increase to RMB 2.769 trillion in 2022, with a compound annual growth rate of 17.3%.

On the other hand, the scale of China’s online video member service market has increased from 400 million yuan in 2012 to 12.1 billion yuan (about 1.9 billion US dollars) in 2016; It is estimated that it will reach RMB 73 billion by 2022, with a compound annual growth rate of 34.9%.

Paid content+content distribution = subscription mode

Benefits of subscription mode: increase content investment-attract more subscribers-and get higher revenue.

Iqiyi’s business model-supported by the ability to monetize an IP in various ways.

Premium video content+paid membership service

In the fourth quarter ended December 31, 2017, the average monthly mobile users of iQiyi were about 421.3 million, and the average daily mobile users were 126.0 million. The average monthly visiting users of PC are about 424.1 million, and the average daily visiting users of PC are 53.7 million.

In December 2017, users watched 9.2 billion hours of video content on the iQiyi platform, and each user watched 1.7 hours of video content on the iQiyi application every day on average. Aiqiyi also owns the Aiqiyi Bubble Community, a leading entertainment-based social media platform in China, which allows fans to follow and interact with celebrities and entertainment communities.

According to the total time spent by users, iQiyi ranks second in China mobile application market; According to the calculation of monthly average visiting users, iQiyi ranks fourth.

As of December 31, 2017, the number of iQiyi subscribers was 50.8 million; As of February 28, 2018, the number of subscribers has risen to 60.1 million, which is faster than that of global peers.

Collect users’ search and play habits, consumption habits and interaction, and get public opinion analysis, user analysis and personalized recommendation through intention recognition, behavior model and machine learning.

Iqiyi Bubble: Focus on social networks in the entertainment field by targeting topics through celebrity dynamic news and content.

Powerful network effect, users realize socialization when watching videos.

More user behavior data-better content production and refined marketing-increase user participation and spend more time.

Through innovation in content selection, distribution mode and content production, iQiyi has become a market leader.

According to the report of iResearch, the original content of iQiyi occupies 5 in the top 10 Internet variety shows in China and 6 in the top 10 online original dramas.

In 2015, iQiyi released a high-budget online original TV series "Tomb Notes", which generated more than 100 million traffic within 24 hours of its release, with a total traffic of more than 4 billion.

Since 2015, iQiyi has released several award-winning original dramas, including Old Nine Gates and Crime without a License. The above two series generated about 13 billion traffic.

The company also took the lead in launching a series of very popular Internet variety shows, such as Qipa Shuo, which was released in 2014 and is now in its fourth season, and Hip-hop in China, both of which generated 3 billion traffic.

The video playback volume of "Hip Hop in China" reached 3 billion times; The number of short videos played reached 8 billion times; It has occupied 36 seats in 50 hot topics of Sina Weibo.

The program has produced a huge economic effect, and the advertising position of the 60-second finale is RMB 45 million.

Predicting video traffic and movie box office are key benchmarks to help determine the cost of content.

Iqiyi’s content ecosystem and strong publishing and monetization capabilities attract and support different types of content partners and provide them with optimized return on investment.

The functions provided by iQiyi to content partners include: content management, user and traffic data, and revenue sharing information.

Iqiyi’s solutions for advertising partners include: video pre-positioning and pop-up advertisements, In-Feed advertisements and innovative advertisements based on content.

Through artificial intelligence, big data and cloud computing, iQiyi has the ability of intelligent creation, intelligent output, intelligent labeling, intelligent publishing, intelligent viewing, intelligent monetization and intelligent customer service.

Gong Yu, founder and CEO of iQiyi; Wang Xiaohui, Chief Content Officer; Alvin Tang, Chief Technology Officer; Wang Xiaodong, Chief Financial Officer; Wang Xiangjun, Chief Marketing Officer; Yang Xianghua, Senior Vice President; Senior vice president Duan Youqiao.

Iqiyi has technology and innovative genes, and is inclusive and respectful.

In the field of original content, iQiyi will recruit top talents, systematically produce phenomenal original content, and strengthen the relationship with upstream industry participants.

In terms of technological innovation, iQiyi will use artificial intelligence and big data to make content, enhance entertainment experience, introduce content recommendation, serve advertisers and content partners.

In the content provision ecosystem, iQiyi will expand the coverage of long tail content, increase the number of iQiyi partner accounts, and further develop content in new media formats.

In terms of user base, iQiyi will increase its appeal to users of different age groups, provide excellent and personalized experiences and strengthen content distribution.

In terms of monetization channels, iQiyi will increase the penetration rate of paying users, establish a multi-layer paying user system, expand In-Feed advertising services and develop other monetization channels.

The monetization opportunities of iQiyi include membership services, content publishing, online games, paid reading, online advertising services, copyright authorization, e-commerce and so on.

The total revenue of iQiyi in 2017 was RMB 17.3784 billion (about US$ 2.671 billion), an increase of 54.6% compared with RMB 11.2374 billion in 2016 and RMB 5.3186 billion in 2015.

Iqiyi’s membership service revenue in 2017 was RMB 6,536.0 million (about US$ 1,004.6 million), an increase of 73.7% compared with RMB 3,762.2 million in 2016 and RMB 996.7 million in 2015.

The proportion of membership service revenue in total revenue increased from 18.7% in 2015 to 33.5% in 2016, and further increased to 37.6% in 2017.

Iqiyi’s online advertising revenue in 2017 was RMB 8,158.9 million (about US$ 1,254.0 million), up 44.4% from RMB 5,650.4 million in 2016 and RMB 3,399.9 million in 2015.

The average revenue of iQiyi’s active users per mobile day in 2015 was RMB 60.2, which rose to RMB 89.6 in 2016 and RMB 137.9 in 2017, with a compound annual growth rate of 51.3%.

Iqiyi’s revenue per thousand visit hours in 2015 was RMB 85.8, which rose to RMB 118.5 in 2016 and RMB 158.7 in 2017, with a compound annual growth rate of 36.0%.

The total revenue cost of iQiyi in 2015 was RMB 6.042 billion, of which the content cost was RMB 3.694 billion, the bandwidth cost was RMB 1.167 billion and other costs were RMB 1.180 billion. In 2016, the total revenue cost was RMB 11.437 billion, of which the content cost was RMB 7.541 billion, the bandwidth cost was RMB 1.875 billion and other costs were RMB 2.021 billion. The total revenue cost in 2017 was RMB 17.387 billion, of which the content cost was RMB 12.617 billion, the bandwidth cost was RMB 2.190 billion and other costs were RMB 2.579 billion.

The gross profit margin of iQiyi was -13.6% in 2015, -1.8% in 2016 and 0.0% in 2017. Iqiyi’s revenue cost accounted for 113.6% of total revenue in 2015, 101.8% in 2016 and 100.0% in 2017.

The operating expenditure of iQiyi in 2017 was RMB 21,331.3 million (about US$ 3,278.6 million), higher than RMB 14,026.9 million in 2016 and RMB 7,746.2 million in 2015. Among them, the revenue cost was RMB 17,386.6 million (about US$ 2,672.2 million), higher than RMB 11,436.6 million in 2016 and RMB 6,041.8 million in 2015; Expenditure on sales, general affairs and administration was RMB 2,675.0 million (about US$ 411.1 million), higher than RMB 1,765.8 million in 2016 and RMB 1,204.5 million in 2015; R&D expenditure was RMB 1,269.8 million (about US$ 195.2 million), higher than RMB 824.5 million in 2016 and RMB 500.0 million in 2015.

The reasons why iQiyi is worth investing include: its leading position in the market; Have an advanced business model to capture market opportunities; A deep understanding of the entertainment industry in China; Top original production ability; Invest in content in an orderly and efficient manner.

China’s entertainment industry will become a trillion-dollar market.

The child can’t sit still in online class, is it ADHD?

  Affected by the epidemic, children are taking online classes at home, which unexpectedly gives parents an opportunity to understand their children’s classroom performance. When they saw their children swaying and looking around in class, some parents were in a hurry and even said: Is the child suffering from ADHD? On related issues, the Economic Daily reporter invited Wang Fang, the attending physician of the Department of Psychiatry of Beijing Children’s Hospital, to answer questions for everyone.

  Some parents have observed that children can’t be quiet when they need to be quiet, such as walking around in class, or climbing up and down, or even like "perpetual motion machine", "as long as they are awake, they keep moving"; Although some people can sit in their seats, they have a lot of small movements, such as kicking and shaking their bodies. Some people have short concentration time, often stay in a daze in class, and even play with toys for only a few minutes and then quickly change to a toy; Some are easily distracted and easily influenced by the external environment; Careless, often careless in study; Avoid tasks that require high concentration, such as homework.

  However, is it that a child is ADHD as long as he has the above symptoms?

  "In fact, it is not. To judge whether a child has ADHD, it is necessary to comprehensively evaluate the child’s age, development stage and other factors." Wang Fang pointed out that most people think that ADHD means too much activity, but in fact this view is one-sided. The full name of ADHD is "attention deficit hyperactivity disorder", which is a disease characterized by inattention and excessive activity.

  "Children’s attention is constantly changing with age. The average attention time of children aged 3 to 6 in kindergarten is 5 to 10 minutes, and they can concentrate for about 20 minutes when they first enter primary school. In addition, when faced with more than two things, children have the problem of attention distribution. For example, there are toys, comics and other things that children are more interested in on the table. When children write homework, they are easily attracted by these things, and there is a problem that they cannot concentrate on their homework. " Wang Fang said.

  Wang Fang believes that in combination with these laws of attention, it is suggested that children should also set up a special learning environment at home. There should be no distractions on the desktop, and the class time should be arranged reasonably to achieve a combination of work and rest, so as to ensure full attention in class.

  "Parents should not worry too much about their children’s academic performance. Don’t worry about whether their children have ADHD just because they can’t sit still in an online class or because they are in a daze when they write homework one day. However, if you find that your child often has the above-mentioned multiple performances at home, and the teacher usually reflects that the child has hyperactivity or attention problems, you need to go to the psychology department and other related majors for treatment. The doctor will judge whether the child has ADHD and intervene as soon as possible. Don’t let the symptoms of ADHD have a serious impact on the child’s study and life. " Wang Fang said.

Ten worst plagues in human history.

Source | Xinhua International

Map of the spread of the Black Death

While human beings improve their own destiny, they also increase their weakness in the face of diseases. We should realize that the strength of human beings is limited, and we should bear in mind that the more we win, the more we push infectious diseases to the edge of human experience, and the more we clear the way for catastrophic infectious diseases. We can never escape the limitations of the ecosystem. Whether we are happy or not, we are all in the food chain, eating and being eaten.

-william mcneill

William Hardy McNeill

Ten worst plagues in human history.

Athens plague

(430 BC–427 BC)

From 430 BC to 427 BC, there was a great plague in Athens, nearly half of the population died and the whole Athens was almost destroyed. Some experts believe that this epidemic is the plague. The plague in Athens was a devastating infectious disease, which attacked the whole city of ancient Greece and Rome.

The Greek historian Thucydides described the plague that destroyed Athens in this way. "People who are strong and healthy are suddenly attacked by a severe high fever, their eyes are red as if they are spraying flames, and their throats or tongues begin to be congested and emit unnatural stench. With vomiting and diarrhea, they are suffering from terrible thirst. At this time, the patients’ body pain and inflammation turn into ulcers, and they cannot sleep or endure the touch of the bed. Some patients wander naked in the street, looking for water to drink until they fall to the ground and die.

Even dogs died of this disease, crows and vultures that ate human bodies lying everywhere died, and those who survived either lost their fingers, toes and eyes or lost their memories. "

"Antony plague" in ancient Rome

(AD 164-180)

The "Antony plague" in ancient Rome was caused by infection. According to historical records, the symptoms of this infectious disease are: severe diarrhea, vomiting, sore throat, ulceration, high fever and hot hands, gangrene or gangrene, unbearable thirst, and purulent skin.

Soldiers who fought in the Near East returned to the Roman Empire, bringing smallpox and measles to the people of Anthony. Infectious diseases killed two Roman emperors. The first one was Lucius Verus, who died of illness in 169, and the second one was his successor, Kyle Aurelius Antoninus, who was an emperor until 180 AD, but was also doomed by infection.

The plague broke out again nine years later. According to Dioka, a Roman historian, at that time, 2,000 people died of illness in Rome one day, equivalent to a quarter of the infected people. It is estimated that the total death toll is as high as 5 million. In some places, the plague killed one third of the total population, greatly weakening the Roman army.

The plague also had a great influence on the society and politics of the Roman Empire, especially on the field of literature and art. In the picture below, the remains in the pit are the bones of the victims of infectious diseases, which is shocking.

At that time, it was in the second year of the Peloponnesian War, just as the victory of Athens was within reach. It is said that plague was introduced into Athens from Piraeus, a port city of Athens and a major source of food and daily necessities. Sparta and some parts of the eastern Mediterranean were also attacked by diseases.

This plague was revived twice in the winter of 429 BC and 427 BC. Modern historians disagree that plague was the reason why Athens lost in the Peloponnesian War. However, it is generally believed that the defeat of the war paved the way for Macedonia’s victory, and finally, the Roman Empire was established. According to historical records, the plague broke out in various forms, including typhoid fever, smallpox, measles, and toxic shock syndrome.

Justinian plague

(541-542)

Justinian plague refers to the first large-scale plague that broke out in the Mediterranean world from 541 to 542 AD. It caused extremely serious losses and deep damage to the Byzantine Empire. Its extremely high mortality rate caused the population of the Byzantine Empire to drop significantly, the labor force and troops to drop sharply, and the normal life order was seriously damaged. It also had far-reaching social negative consequences, and had a far-reaching impact on the historical development of the Byzantine Empire, the Mediterranean and Europe.

After the 4th century A.D., the once-prosperous Roman Empire gradually split into two parts: East and West. The emperors of the Byzantine Empire, which is far from the east, have always regarded themselves as the orthodox heirs of the Roman Empire, so they have been trying to recover lost ground, reunify the Roman Empire and reproduce the glory of the past. By the 6th century, Justinian, the emperor of Byzantine Empire, decided to take action to realize this dream. Thus, Justinian launched a conquest war against the western Mediterranean world in 533 AD. However, just as he swept across North Africa and conquered Italy, and was about to reappear the glory of the Roman Empire, an unprecedented plague came unexpectedly, which made the dream of rejuvenating the Eastern Roman Empire come to nothing. In 541 AD, the plague began to break out in Egypt, a territory of the Eastern Roman Empire, and then quickly spread to the capital Constantinople and other areas.

At that time, there were many strange and horrible scenes: when people were talking to each other, they couldn’t start shaking and then fell to the ground; When people are shopping, standing there talking or counting change, death will come unexpectedly. The poor people who slept on the street were the first to be infected with the plague. At the worst of the plague, 5,000 to 7,000 people died in one day, even tens of thousands of people died unfortunately.

In extreme fear, officials had to report to Justinian that the death toll soon exceeded 230,000, and there were no enough burial places. The bodies had to be piled up in the street, and the whole city smelled of corpses. Justinian himself was almost infected with the plague. In fear, he ordered the construction of many huge tombs that could bury tens of thousands of bodies, and recruited workers to dig holes to bury the dead with heavy money to stop the further spread of the plague. As a result, a large number of bodies, men and women, young and old, covered nearly 100 layers and were buried together. Plague killed 40% of the residents in Constantinople. It continued to ravage for half a century until a quarter of the Roman population died of plague. The famine and civil strife caused by the plague completely shattered Justinian’s ambition, and also weakened the Eastern Roman Empire to the point of collapse.

black death

(1347 – 1351)

The Black Death is one of the deadliest plagues in human history. It is generally believed that it is caused by a bacterium called plague. But recently, some people think it is caused by other diseases. The origin of plague has caused widespread controversy among experts. Some historians believe that the Black Death began in China or Central Asia in the 1420s and 1930s. In the following years, it was carried by businessmen and soldiers to Crimea in southern Russia. In the 1440s, the epidemic spread from Crimea to Western Europe and North Africa. The Black Death caused 75 million deaths worldwide, including 25 million to 50 million deaths in Europe.

A symptom of the Black Death is that there are many black spots on the patient’s skin, so this special plague is called "Black Death". For those infected with the disease, painful death is almost inevitable, and there is no possibility of cure.

The pathogen that caused the plague was carried by fleas hidden in the fur of black mice. In the 14th century, there were many black mice. Once the disease occurs, it will spread rapidly. Between 1348 and 1350, a total of 25 million Europeans died of the Black Death. However, the epidemic did not stop there. In the next 40 years, it happened again and again.

Before the plague bacteria broke out again in the 1420s, it had been lurking in the Gobi desert of Asia for hundreds of years, and then it quickly spread around with the blood in fleas on rats, from China to Central Asia and Turkey along the caravan trade route, and then it was taken to Italy and entered Europe by ship. The dense population in Europe has become the gunpowder barrel of this disease. In three years, the Black Death ravaged the whole European continent and then spread to Russia, resulting in the death of nearly one third to half of the Russian population.

American plague

(16th century)

Before the arrival of Europeans, there were 4 million to 5 million aborigines living in America, most of whom died in the 16th century, and some historians even called it "the biggest genocide in human history". However, the most direct killer who took the lives of Indians was not the guns of Europeans, but the plague they brought.

When Columbus arrived in the New World, Europeans had already experienced the catastrophe of fatal infectious diseases for many times, and also found ways to treat some infectious diseases. However, America was isolated from Eurasia for a long time before, and Indians were almost completely isolated from these diseases. European diseases began to spread to the New World after Columbus’s first trip to America. Mumps, measles, smallpox, cholera, gonorrhea and yellow fever, which have long been adapted by Europeans, are extremely lethal to Indians because their immune systems are almost immune, especially measles and smallpox. Therefore, even though the Aztecs and other Central American aborigines had walls that Europeans could not break, they were defeated by foreign plagues.

The plague destroyed the Aztec. In 1521, when the army of Mexican colonists began to besiege the fortress of Aztecs, the Mexican aborigines, they met with stubborn resistance and the attacks were repelled again and again. The Spanish, who were badly hit, thought that the Aztecs would take the opportunity to launch a deadly counterattack, but the troops in the castle were slow to see any action. This gave the Spaniards time to breathe. On August 21st, they launched a new offensive, but they did not encounter any resistance. The situation in the castle made them unbelievable: dead bodies were everywhere, and the smell of rotting bodies was everywhere. A force more deadly than the Spanish army had swept through the city, that is, the plague.

Some people once thought that it was backward weapons and technology that made American Indians lose to western colonists. Because in the traditional concept, the advanced weapons of Europeans have always been the key to their victory, but the western muskets at that time were not advanced. Indians soon found that although muskets were powerful, it was not easy to aim at them, and their fear of new weapons disappeared. And the long-range power of Indian bows and arrows is not inferior. In the 15th century, Inca culture in Latin America reached its peak. They built fields, had a clear social division of labor, and created a prosperous economy. Their knowledge of astronomy and geography was enough to amaze modern people. However, such a plague has made such a not backward race on the verge of extinction in just a few decades.

In fact, the spread of infectious diseases in Europe completely exceeded the speed of colonists’ advance to the American continent, and most Indians who learned of the arrival of Europeans from coastal residents were also infected with new diseases. Therefore, when the colonists arrived in Chile in the 1520s, the Inca civilization here had already been hit hard by smallpox, and almost all the royal families were killed by the plague. The new battle for the throne split the whole country in two, which gave the Spaniards an opportunity.

Resistance to disease was also the reason why the plague prevailed at that time. Infectious diseases are mostly mutated from animals, first transmitted to people, and then spread among human groups. Because Europe has a long history of agriculture and a large number of livestock, frequent contact with germs has formed adaptability for thousands of years; Indians, on the other hand, are not. The underdevelopment of agriculture makes them congenital lack of experience in contact with livestock. Their bodies rarely encounter such germs, so they have no immunity at all, so they are defeated in front of smallpox. Africans, on the other hand, have similar immune systems and resistance because of their earlier contact with Europeans. And the spread of disease can also be two-way. At that time, the only disease that was introduced into Europe from America was syphilis, which claimed the lives of a large number of Europeans.

Milan plague

(1629–1631)

From 1629 to 1631, a series of plagues broke out in Italy, usually called the Milan Plague. Including rumba and Venice, the plague killed about 280 thousand people. The Great Plague in Milan is the last great plague among all epidemic plagues after the Black Death began.

In 1629, German and French soldiers brought infectious diseases to mantua. During the Thirty Years’ War, the Venetian army was infected with the disease. When they retreated to north-central Italy, they spread the disease to the local people. At that time, the total population of Milan was 130 thousand, and the number of people who died of illness in this plague was as high as 60 thousand.

Great plague in London

(1665-1666)

The Great Plague in London refers to a large-scale plague that occurred in England from 1665 to 1666. In this plague, 75,000 to 100,000 people died, more than one-fifth of the total population of London at that time. It was historically identified as a large-scale black death caused by bubonic plague, and Yersinia pestis was infected by people through fleas. This infectious disease was the last large-scale outbreak of bubonic plague in England in 1665.

There are two theories about the source of the plague. One is from France. In April 1665, two French sailors fainted at the intersection of Trulli Street and Longacre in West End of London. Later, the virus they carried caused widespread infection. Another way of saying this is that the plague virus comes from the Netherlands, where the disease has spread since 1599. The first area hit by the plague was St Gilles parish in London. In the winter from the end of 1664 to the beginning of 1665, there were already cases there, but it was not until the spring of 1665 that the disease spread rapidly on a large scale due to the massive increase of population and the sharp deterioration of sanitary conditions. By July 1665, the plague had spread all over London. At that time, King Charles II and his family were forced to leave London for Oxfordshire, but the mayor and counselor were still sticking to their posts. And some clergy, doctors and pharmacists have been busy all summer. The streets are full of doctors in charge of plague, although many of them are unlicensed.

Because the plague spread very quickly, people had to seal off the houses where the sick people lived, and paint the Red Cross outside the closed door with the words "God bless" written on it. No one was allowed to enter or leave. Only at a limited time every day, food and water are sent through the window by special personnel. Thousands of patients died miserably under such bad conditions, and at most, no fewer than ten thousand people died in a week. By early September, the bustling city of London had completely turned into a silent dead city. All the shops are closed, there are almost no pedestrians in the street, and the roadside is covered with lush weeds. The only job in the city that can break the silence from time to time is to transport the bodies. Every night, the corpse truck "Gollum, Gollum!" The sound of wheels and the mournful ringing of cars made people feel creepy. At first, the burial work was only carried out in the middle of the night. Later, the number of the dead was too large, and it had to be carried out day and night. The bodies of the deceased were littered with corpse trucks and transported to burial pits everywhere. There, the workers in charge of burying bodies often cover their faces, ring bells and say, "rest in peace!" " Pour the body into the pit in a hurry, cover it with thin soil and leave in a hurry.

Records show that the number of deaths in London has been rising from 1,000 to 2,000 per week, and by September 1665, there were 7,000 deaths per week on average. By late autumn, the situation had been controlled to a certain extent. By February 1666, the city was considered safe enough to welcome the king. At the same time, due to the commercial exchanges with the European continent, the plague spread to France. After that, until September 1666, the plague was still moderately prevalent. On September 2 and 3, a fire broke out in the city of London, which destroyed most of the infected houses, which was the beginning of the improvement of the situation. Another possible reason is that most of the infected people have died. Since then, the city of London has been rebuilt on the basis of the fire, and it has been reborn after this plague.

the great plague of marseille

(1720 – 1722)

In 1720, Marseille was hit by a plague, which was the worst disaster in the city’s history and one of the worst plagues in Europe in the early 18th century.

In 1720, a plague broke out in Marseille, France, affecting the whole city and surrounding cities, killing 100 thousand people. The plague came and went quickly, and Marseille quickly recovered from it. It took only a few short years for the economy to recover and develop rapidly, and trade expanded to the West Indies and Latin America. By 1765, the population growth had returned to the level before 1720. This plague is not as destructive as the Black Death in the 14th century.

The rapid end of this plague is not unrelated to the tough measures taken by the French government. The government stipulates that if Marseille citizens have any contact or communication with people in Provence and other places, they will be sentenced to death. In order to strengthen the isolation, the plague wall was also established.

Black Death in Moscow

(1771)

The first signs of plague in Moscow were at the end of 1770, and it became an epidemic plague in the spring of 1771.

At that time, the government took a series of measures, such as setting up isolation zones, destroying polluted property and closing public baths. The great plague caused great panic and anger among the citizens. The economy of the whole city is paralyzed, mainly because many factories, markets, shops and administrative buildings have been closed. Then there is a serious shortage of food, which has caused the living standards of most Moscow people to become lower and lower. In order to escape the plague, the aristocracy and rich people left Moscow one after another.

On the morning of September 17, 1771, about 1000 people gathered at the entrance of Spasskiye again, demanding the release of captured anti-government militants and the elimination of isolation. The army tried to disperse the crowd, but it couldn’t. In the end, it could only suppress the riot again. About 300 people were imprisoned. On September 26th, a government official under Carracin orlov was sent to Moscow to restore social order.

In order to alleviate the impact of the plague, the government took some measures, such as providing jobs for citizens and distributing food to them, which finally calmed the dissatisfaction of Moscow people.

The third plague pandemic

(1885-1950s)

The third plague pandemic refers to a major plague that began in Yunnan, China Province in 1855. This worldwide pandemic is famous for its rapid spread and wider spread than the previous two. The plague spread to all inhabited continents. After it first spread from Yunnan to Guizhou, Guangzhou, Hong Kong, Fuzhou and Xiamen, the death toll in these places reached more than 100,000. The plague in southern China also spread rapidly to India, to San Francisco in 1900, to Europe and Africa, and to more than 60 countries in 77 ports in 10 years. In India and China alone, more than 12 million people died of this plague. According to the World Health Organization, the parade lasted until 1959, when the number of people who died of plague in the world was reduced to about 200. The characteristic of this epidemic is that the epidemic areas are mostly distributed in coastal cities and densely populated residential areas nearby, and there are also epidemics among domestic animals.

Almost all Chinese and foreign scholars agree that the third world plague pandemic originated in Yunnan, and that Yunnan is an ancient focus of rodent plague, but they all assert that there is no natural focus of plague in Yunnan, and that the plague in Yunnan is imported. That is, it was introduced directly or from India and Myanmar. However, in 1974, plague workers in Yunnan isolated Yersinia pestis from Apodemus sinensis in Jianchuan County, Yunnan Province, which confirmed that there was a natural plague focus in western Yunnan, and scholars called it the Chiese plague focus of the longitudinal valley miletus in western Yunnan, which provided further scientific basis for the third plague pandemic.

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Original title: "Ten worst plagues in human history"

Online shopping 80 sports shoes, 16 models failed to meet the standard.

  This newspaper (reporter Wang Wei)
The quality of sports and leisure shoes is directly related to the comfort and health of the masses, especially to the growth and development of children. Yesterday, Beijing Consumers Association announced the results of a comparative test on 80 sports and leisure shoes. The results showed that 16 samples did not meet the requirements of test standards or comparative test schemes. Product identification, folding resistance of finished shoes, wear resistance of outsole, rubbing color fastness of lining and inner pad, and phthalate esters are the main unqualified items. Unqualified samples involve brands such as Red Dragonfly, Decathlon and Jordan.

  The Beijing Youth Daily reporter learned that the samples of this comparative experiment were all purchased online, and the staff of the Consumers Association of the city bought them as ordinary consumers from four e-commerce platforms: Tmall, JD.COM, Vipshop and Pinduoduo, with a total of 80 samples of 49 brands, including 50 adult shoes and 30 children’s shoes. The unit price ranges from 59.01 yuan to 1800 yuan, and the samples cover a wide range and are representative.

  City Consumers Association said that in this comparative test, the product identification did not meet the standard requirements most, including DECATHLON/ Decathlon sports shoes, BeLLE/ Belle children’s travel shoes, NIKKO’s hiking shoes, FILA shoes (unnamed product name), HOBIBEAR’s boutique children’s shoes, Jordan’s running shoes, New.
Balance’s male/female sports shoes, Clarks’ women’s casual shoes, Hotwind’s women’s fashion casual shoes, New
Balance children’s sports shoes, FILA running shoes, etc. In addition, a sample of red dragonfly children’s fashion running shoes was found to be unqualified in the wear resistance of the outsole; Cabbeen’s men’s casual shoes were found to be unqualified in folding resistance.

  Consumers’ Association reminds consumers that when purchasing sports and leisure shoes, they should pay attention to checking the product identification labels, including whether the product information on shoes, tags and shoe boxes is complete and accurate. For products with rough packaging and incomplete identification information (such as lack of enterprise name or contact information, product name, shoe size, material and three-guarantee regulations, etc.), they should be cautious in purchasing. Do not buy shoes with pungent smell, which means that there may be harmful chemicals left on the shoes. You should buy shoes without odor or obvious smell.

Ministry of Commerce: Cross-border e-commerce in China has maintained a rapid development momentum, with an increase of nearly 10 times in five years.

  Cctv newsOn April 23rd, Li Xinggan, director of the Foreign Trade Department of the Ministry of Commerce, introduced that many new changes have taken place in the international market in the past three years. One of the important changes is that more and more consumers around the world are accustomed to online shopping. Through cross-border e-commerce platforms, people can buy all over the world without leaving home. At present, all countries in the world are vigorously developing cross-border e-commerce. According to the WTO report, global B2C cross-border e-commerce will maintain a growth rate of 27% by 2026. In recent years, cross-border e-commerce in our country has maintained a rapid development momentum, which has increased nearly tenfold in five years. In the first quarter of this year, it continued to maintain a high-speed growth momentum.

  Cross-border e-commerce is a growing point of foreign trade growth. Around the development of cross-border e-commerce, we will do the following four things:

  First, develop "cross-border e-commerce+industrial belt". Relying on our country’s 165 cross-border e-commerce comprehensive test zones, combined with the industrial endowments and location advantages of various places, we will promote more products with local characteristics to better enter the international market. That is to say, while doing a good job in consumer-oriented B2C business, we will also vigorously support our traditional foreign trade enterprises, expand sales channels, cultivate brands and expand trade scale through cross-border e-commerce, especially expand the scale of B2B trade and service capabilities for enterprises.

  Second, build an online integrated service platform. In recent years, various comprehensive test areas are actively promoting the construction of online integrated service platforms, and the concept is "let enterprises run less errands and let data run more". At present, there are more than 60,000 cross-border e-commerce enterprises served by these platforms, which is about 60% of the national cross-border e-commerce enterprises. It is also necessary to support and guide these cross-border e-commerce comprehensive test areas, further optimize the functions of service platforms, and guide overseas warehouse enterprises to dock online comprehensive service platforms. We strive to integrate the functions of customs clearance, taxation, finance and overseas warehousing, and realize the "one-stop access" comprehensive service, so that such a convenient integrated service can benefit all cross-border e-commerce enterprises.

  Third, improve the assessment, promote excellence and help the strong. According to the requirements of the State Council, starting from 2021, we will carry out the assessment of the comprehensive test area together with relevant departments. This year, we will continue to optimize and adjust the assessment indicators in combination with the new characteristics of cross-border e-commerce. Through the assessment, we will guide the comprehensive test area to optimize the development environment, enhance the innovation level, accelerate the cultivation of a number of key enterprises, and enable outstanding enterprises to grow up better and faster, thus enhancing international competitiveness. At present, we are also preparing for the work promotion meeting of our national cross-border e-commerce comprehensive test area, exchanging local experiences and sharing effective practices, so as to better play the leading role of the excellent comprehensive test area.

  Fourth, guide compliance management and prevent and control risks. Actively cooperate with China National Intellectual Property Administration, speed up the introduction of guidelines for the protection of intellectual property rights of cross-border e-commerce, help cross-border e-commerce enterprises understand the intellectual property rights in the target market, and do their homework in advance. As we all know, the protection of intellectual property rights at the national level has been increasing in recent years. In the field of cross-border e-commerce, we should set an example to protect intellectual property rights, put an end to counterfeit and shoddy products, and make cross-border e-commerce platforms and enterprises in China the base camp of "authentic, excellent and beautiful" products. At the same time, let cross-border e-commerce platforms and cross-border e-commerce enterprises become spokespersons for fast fashion consumption, thus attracting more consumers, especially young consumers, and fully protecting the legitimate rights and interests of global consumers.