Rich film list! The summer box office in 2023 will return to the 10 billion era.


Special feature of 1905 film network In 2023, the Dragon Boat Festival entered the countdown and won at the starting line. At present, the total box office of the two films is more than 20 million, making them the top seed players.


With the opening of the Dragon Boat Festival, the balance in June is insufficient. In July, which played a connecting role in the summer file, with the addition of two foreign films, the lineup of films was more abundant.


Up to now, in 2023, many imported films have been booked and released in China. Coupled with a number of domestic blockbusters previously scheduled, the box office of the summer file in 2023 will return to the era of 10 billion.



Filmmakers hope that all the films in the schedule will sell well.


It has become normal for the imported movie "Bao Tuan" to land in the first month of the summer file.


The same is true in 2023, with 9 foreign films scheduled for June. Among them, "Transformers 7", "Speed and Passion 10" and many other foreign films are temporarily in the TOP10 of the single-chip box office list in June.


"First of all, many films are scheduled in North America in the summer, and the simultaneous release in the mainland can guarantee the box office revenue of the films. If they are shown later, the pirated resources will be leaked in advance and the plot will be spoiled." Cheng Fei, CEO of Top Data, shared his views on the phenomenon that many imported films choose to be released in summer. He admits that the summer file has a time span of three months, and for imported films, there is plenty of room for box office.


According to the statistics of Top Data’s summer box office in recent years, the primary factor for imported movies to achieve high box office during this period is the quality of film content. For example, in early May, under the premise of serious loss of foreign film audience, with excellent reputation, it achieved almost the same box office results as the previous film. At present, the film has exceeded 36.6 million yuan, ranking 9 th in the single box office list of the mainland film market in June.


Secondly, IP size is also an important factor affecting the box office performance of foreign films in summer. For example, Speed and Passion 10, which is being released, has won a cumulative box office of nearly 1 billion yuan with IP blessing, although its reputation is average.



At present, 20 films have been scheduled in July 2023. In terms of imported movies, Mission Impossible 7 has a high degree of market recognition. In terms of domestic films, etc., the online ticketing platform wants to see the top number of people.


Among these films, Cheng Fei said that "the box office of domestic films is greatly influenced by word of mouth, and the word-of-mouth feedback of the premiere of" octagonal cage "is positive; The "Enthusiasm" unveiled at the Shanghai Film Festival has received rave reviews in the industry; There is no word-of-mouth exposure in the production level, showing a large temperament; It attracted a large audience on the streaming media platform. " In terms of imported films, "Mission Impossible 7" was praised by overseas media in the early stage, or became the box office champion of imported films in summer.



For the cinema, the summer file is also an important schedule that affects the annual revenue.


"I think as a filmmaker, I may prefer to sell all the films in the schedule. After the epidemic, the whole industry is working hard from top to bottom. We don’t want only one explosive movie in a schedule, because one explosive can’t support the whole schedule. " Cai Xiaoxue, director of operation of UME Studios, bluntly said that the efforts of all parties in the film industry are aimed at creating a win-win situation of "letting a hundred flowers blossom and a hundred schools of thought contend". Only when the schedule is good can the market remain dynamic.


At present, the 2023 summer movie list can be described as colorful. Cai Xiaoxue believes that this film list can attract more main moviegoers to enter the cinema. According to the characteristics of the scheduled passenger flow, UME Studios also launched preferential movie viewing activities for students and graduates.



Summer box office may return to the era of 10 billion


In 2019, it became a watershed in the summer box office of the mainland film market.


Since 2015, the overall box office of this period has exceeded the 10 billion mark for five consecutive years and reached a record high of 17.778 billion yuan in 2019. Since then, affected by the epidemic, the box office of the summer file fell to 7.181 billion yuan in 2021 and rose to 9.135 billion yuan in 2022.


By 6: 00 pm on June 20th, the box office of summer file in 2023 had reached 1.66 billion yuan, exceeding the level of the same period last year. In July, due to the rich types of films in the market and the balanced volume, the box office in a single month is expected to create a new high after the epidemic. August, etc., with a certain market recognition.


In this context, the summer file in 2023 is expected to return to the era of billions.



"The first mainland box office of the Megalodon series produced by our Chinese film industry sold for 1 billion yuan. The second new combination with Jason Statham will make the potential audience base even larger. " Cai Xiaoxue admits that he is full of confidence in the return of the summer file in 2023 to the era of 10 billion box office. In the August film list, she believes that Megalodon 2: Abyss can have a good box office performance.


Cheng Fei also believes that it is easier for the summer box office to exceed 10 billion in 2023, but it is difficult to challenge the best results in 2019. At the same time, he also admitted that the market could not reach the best level in history overnight and needed a gradual process. According to Top Box Office Forecast System, the summer box office in 2023 is expected to fluctuate from 11 billion yuan to 13 billion yuan.



As we all know, July and August have become the main ticket warehouses for summer files. According to statistics, in the last five summer vacations, July and August won the monthly box office champion for two times and three times respectively. With the coming of these two months, the competition in the summer movie market will become more intense.


In the summer of 2023, audiences hope to see more excellent films, and filmmakers hope to see more win-win situations. The upcoming Dragon Boat Festival will also set off a wave of movie climax.


Create a box office miracle and gain industry recognition. In 2023, female filmmakers will go further.

[Global Times special correspondent Dong Ming] In the coming year of 2023, female filmmakers will shine brilliantly. In Europe and America, from the Oscar at the beginning of the year to the Cannes Film Festival and summer file in the middle of the year, and then to the nomination of the Golden Globe Award at the end of the year, a series of works dominated by women, focusing on women’s themes and paying attention to women’s perspectives, have taken a huge step forward this year, both in box office appeal and artistic level. Compared with male filmmakers, although the overall proportion of women, especially those behind the scenes, is still not high, this trend is gratifying. At the same time, there is still room for women to break through and stabilize in many aspects of the film and television industry.
"She changed the status quo."
Last week, Cannes Film Festival announced that female directors, screenwriter and actress greta gerwig will be the chairman of the jury of the main competition unit in 2024, and she will become the first American woman to play this important role in Cannes history. Cannes announced that "greta gerwig is a hero of our time, and she has changed the status quo in this highly standardized film industry and this era that needs careful examination".
This extremely high evaluation of Cannes also received Gerwig’s own enthusiastic feedback: "I love movies, like to create movies and comment on movies. As a movie lover, Cannes has always been the peak of the language of movies. I am surprised, excited and honored to be the chairman of the Cannes jury, and I can’t wait to feel this experience. "
Gerwig, who just turned 40 this year, is not only the youngest chairman of the Cannes jury after Italian actress sophia loren in 1966, but also the first American female directors to hold this position. The last time female directors was the chairman, it was jane campion from New Zealand in 2014. In the history of Cannes, it is usually a veteran filmmaker, a world-recognized master director and an honorary acting star who can serve as the chairman, and Gerwig can win the favor of the organizers precisely because her work Barbie, which was released this summer, "shocked the world", achieved unprecedented success at the box office and word of mouth, and really "changed the film industry".
On December 4, 2023, greta gerwig, California, USA, attended the 2023 San Francisco International Film Festival Awards Gala. (Source vision china)
Barbie, a comedy with a female theme and created by women, earned $1.4 billion at the global box office. Gerwig also surpassed China female directors and actor Jia Ling to become the world’s highest-grossing female directors, even more dazzling than Oppenheimer, which was dominated by men in the same period. In the list of finalists for the Golden Globe Awards announced not long ago, Barbie led with nine nominations. Both Gerwig’s previous works, Frances Ha, as an actor, and Lady Bird Little Women, as a director and screenwriter, have reflected a unique female perspective, and created a suitable stage for Saoirse Ronan and Margot Elise Robbie, which can be regarded as a master of current female filmmakers.
"superhero" in reality
Coincidentally, another Berlin Film Festival, which is very important in the world film industry, recently announced that lupita nyongo, an African-American actress, will be the chairman of the main competition next year, which is the first time in the film festival history that a Hollywood colored actress has held this important position. With her talent and hard work, this Kenyan actress not only gained a firm foothold in Hollywood, but also won the Oscar for Best Supporting Actress (12 Years a Slave) and gained high popularity in superhero movies like Black Panther, which is enough to inspire more women of different ethnic groups and cultures to enter this industry.
At the Oscar ceremony at the beginning of this year, "Instant Universe", starring Chinese actress Yang Ziqiong and telling the life and affection of Asian American women, won seven awards, including best film. At the age of 61, Yang Ziqiong became the first Asian woman to win the Oscar for best actress.
Yang Ziqiong, who holds a golden statuette, encouraged Asian teenagers to pursue their dreams bravely at the award ceremony, telling women never to give up and not to accept other people’s definitions easily, especially mothers all over the world deserve thanks, because they are "superheroes" in reality. After The Instant Universe and Yang Ziqiong won the Oscar, more and more similar themes began to explore the strong, brave and persistent side of women, and promoted the continuous emergence of female filmmakers.
"This year is a great progress."
Nowadays, it is an indisputable fact that women’s themes are very popular around the world and there are many excellent works by female filmmakers. In the past, films, awards and film festivals dominated by men had to face up to this trend. Not only Cannes and Berlin invited women to chair the jury, but also Cate Blanchett, Kristen Stuart and Julian Moore held this position a few years ago, and the jury led by women will also pay more attention to the works directed by women.
This year, the best film in Cannes was awarded to the French female directors Justine Trier’s The Trial of Falling, which is the second time that female directors won the Palme d ‘Or in three years after Titanium in 2021. It’s not that the female judges are leaning towards female directors. In fact, the high artistic level of The Trial of Falling has been widely recognized, including the European Film Festival at the end of the year and many professional awards, which are also praising this serious work about criminal trial. "The Trial of Falling" and "Barbie" are both an art and a business, which prove that in the current world film industry, female directors can also shoot what a male director can shoot, and female directors can also earn what a male director can earn.
Manorak Dargis, a columnist in The New York Times, is quite optimistic about the "feminine style" in the world film industry: "For the first time in history, I am optimistic about the performance of women in the film industry. Since Viguero’s hurt locker won the Oscar in 2009, we are experiencing a drastic change in women and movies, an upgrade in quantity and consciousness. "
According to the analysis of the Golden Globe nomination, Forbes said, "This year is a great progress. After all, the last time a woman won the Best Director Award, it was back in barbra streisand in 1984. In the history of Golden Globe Awards, only nine female directors were nominated, and this time, two female directors were shortlisted (Ge Weige and Celine Song’s Past Life), indicating that Hollywood has made remarkable progress in the inclusiveness and diversity of women. "
However, although the prospects are encouraging, it does not mean that female filmmakers are on an equal footing with men. According to statistics, among the 250 films with the highest box office in 2022, only 24% came from female directors, only 7% were female photographers and 21% were female screenwriters. Among the top 1600 films at the box office from 2007 to 2022, 80% were directed by white men, only 4% by white women, and only 1% by ethnic minority women. Barbie has created a box office miracle this year, but it will take some time to accumulate and grow in the future to produce more "big-name female directors" and "gold-medal producers" like Gerwig and Robbie, who can really lead the project, attract investment and decide the cast.
Reporting/feedback