Hot! Feel the temperature of the World Cup on CCTV.
CCTV News:With the end of two matches in Group G, all the top 16 of this World Cup were decided, and the group match ended successfully. The majority of fans grasp the pulse of the game for the first time through CCTV’s multi-screen live broadcast and enjoy the summer passion. As of the early morning of the 29th, the total number of CCTV live multi-screen users reached 3.2 billion.
The popularity of the World Cup is not limited to the live broadcast. Through technical guidance, content innovation, and the dedication of journalists and editors in the integration and communication, CCTV has made every effort to make the "second landing point" outside the live broadcast of the event, so that the fans can experience the super heat inside and outside the World Cup with different "windows" in quality, convenience and excitement. Since the start of the tournament, the total number of all-media users of CCTV World Cup coverage has reached 13.181 billion, and the popularity of the World Cup has been amplified by CCTV’s cross-media coverage and reproduction.
Window one
Experience the textured World Cup fever through 4K
In order to make the fans have a different World Cup ultra-high-definition video experience, CCTV cooperated with cable operators around the world to open a 4K World Cup ultra-high-definition on-demand area for the World Cup. As long as users have a 4K TV set and install a 4K cable set-top box, they can watch all the ultra-high-definition World Cup matches in the early hours of the night before on-demand. The stunning visual feast of ultra-high definition has attracted the early adopter experience of the first batch of 30,000 users nationwide.
Window 2
Multi-screen playback is convenient at your fingertips to experience the World Cup fever.
In order to satisfy the fans who missed the live broadcast or wanted to relive the wonderful events, CCTV prepared a complete replay of the World Cup events for everyone through new media terminals and TV terminals. On the new media side, CCTV World Cup special page, by clicking the "video" menu, users can freely choose to watch the game record and goal highlights, so that users can experience the wonderful World Cup at any time at their fingertips. According to statistics, CCTV, CCTV video, CCTV5, CCTV micro-vision and other new media have watched more than 600 million complete events on demand, and the on-demand viewing time has exceeded 32 million hours. The cumulative viewing time of the top five events on demand is as high as 7 million hours. The replay of the "Xingyao Jinbei" event on TV also attracted 876 million users to reach the scale during the group stage.
Window three
Follow the footsteps of CCTV people to experience a different World Cup depth experience.
Since the start of the competition, CCTV has launched a variety of exclusive programs and sections through the multi-terminal platform of CCTV, creating a comprehensive World Cup viewing experience for fans. Footprints of the World Cup is a new media innovation section where CCTV reporters and commentators use their images of running around the stadium to open different perspectives for netizens to report on the World Cup and interact with them. Since the opening of the section, the total reading volume of Weibo topic has exceeded 500 million times. As of June 28th, the H5 page of World Cup Footprint, a special section of CCTV Audio & Video and CCTV5 independent clients, has also received 45 million visits.
Three main video products launched by CCTV audio-visual client, namely, Goal Quick Report, Free Kick and Opening Whistle, produced 592 videos during the group stage, and spread on multiple platforms, covering more than 100 million users.
On the TV side, customized columns of the World Cup, such as "Feast of the Giants", "I Love the World Cup" and "Eleven of Qitan", have become an important platform for the audience to experience the World Cup in depth. During the group stage, the audience of the three columns reached more than 1.8 billion times.
Window four
Open CCTV news information at any time and touch the heat of the World Cup around the clock.
On the TV side, in addition to CCTV-5′ s all-weather detailed coverage of the World Cup, CCTV news channel, comprehensive channel, financial channel and Chinese international channel have jointly formed an all-day and multi-time World Cup information matrix, which has captured the hot spots of the World Cup and provided intimate service for the World Cup.
As the main position of the game the night before the resumption — — In the morning session, the audience of the morning World Cup reports of the above five channels reached 430 million times since the start of the game, and the audience of the World Cup-related reports of CCTV-5 Sports Morning News only reached 260 million times in the past 15 days, with a viewing share of 5.88%, which was twice as much as before the game.
Window five
Social media can interact at any time and share hot topics of the World Cup.
Since the start of the tournament, CCTV has actively transmitted the latest match situation during the World Cup through social media such as Weibo through effective mechanisms such as matrix integration of account clusters and one-click trigger, and started interactive topics, which has effectively linked with the live broadcast of CCTV’s large and small screens and related content reports, creating a number of communication hotspots. Netizens praised the wonderful moments of the stars in the relevant blog posts, cheered for their favorite stars, expressed regret for the departure of their favorite teams, and released the passionate experience of the World Cup.
According to statistics, since June 14th, CCTV’s 110 microblog matrix accounts have published 381 more World Cup content daily, with an average daily interaction volume of 370,000. (CCTV Editor-in-Chief of Central Radio and Television Station)