Jiaozi, director of Ne Zha： Do animation with your heart.

　　Chengdu High-tech South Zone, where cocoa bean animation is located, is a new economic vitality zone in Chengdu determined by the new round of planning in Chengdu. There are more than 600 online audiovisual and digital creative enterprises here. The industries of e-sports, games, animation, movies, music, literature and virtual reality are realizing cross-border integration, and the glory of the king has become a phenomenal mobile game developed locally. In 2018, the added value of network audio-visual and digital cultural and creative industries in Chengdu High-tech Zone reached 28 billion yuan, with an average annual growth rate of over 30%. Recently, the reporter from Chengdu Business Daily-Red Star exclusively visited the cocoa beans in the High-tech Zone. The behind-the-scenes production team of this popular film is relatively young, and most of the production teams of nearly 100 people are post-90s.

　　Special effects artist

　　"It takes time to make, and each one has to be reworked at least five or six times."

　　Ma Liangshu, a 22-year-old graduate from sichuan university of media and communications, has been involved in the production of Ne Zha for about one year. He is mainly responsible for the special effects of characters, especially the hair of animated characters.

　　Ma Liangshu introduced that there are more than a dozen people in their entire role special effects group, and the project of making hair is relatively large. He told reporters that Nezha is just a character, and there are probably more than one million hairs. "It takes a lot of time to make, and each one has to be reworked at least five or six times. The whole process of making it takes about one month, or even longer." "Director jiaozi sometimes has a particularly big brain hole, and it may be too big to keep up with the technology. For example, after Nezha’s demonization, he said that he would burn like a fire. At that time, you can only rely on your own imagination."

　　In addition, it is understood that besides Ma Liangshu, there are nearly 20 students majoring in animation from sichuan university of media and communications Digital Media College who participated in the creation of "Nezha".

　　3d model

　　"Every bunch of grass must be placed according to the picture effect of each lens."

　　Ding Lianjing is 23 years old. She used to study art design. This time, she is mainly responsible for the 3D model in animation. "The model is that before we watched the animation, there was a solid figure there, and the scene in which it was located. They are all models, and I am responsible for more scenes. Every picture in the movie, for example, every bunch of grass inside, must be placed according to the picture effect of each shot. "

　　Director jiaozi in Ding Lianjing’s eyes is a person who pays great attention to details, and often gives them delicate opinions. "Maybe that thing is just a little bit of the movie screen, but he must strictly control it." Referring to the difficulty of this production, Ding Lianjing told reporters that the model work of each scene is very large. Some of the films involve scenes of ancient buildings in China, and they also have to collect a lot of information. "I am mainly responsible for the scene of Chentangguan. At that time, I confirmed the style of Chentangguan for a long time."

　　animator

　　"Make everything active and give them vitality."

　　"Our job is to make everything active and give them vitality. What you see about their personalities and the expressions of emotions and sorrows are all made by our animators. " Shu Li, 26, told reporters that the way Nezha walked in the movie was shown by their hands. However, this job sounds interesting, and it is not easy to produce quality products. "What impressed me the most was the one who changed his body. It was made by our team leader who stayed up late for more than a month, and even found a lot of references."

　　The reputation of the film is very good, which also makes Shu Li very emotional. "I think there are still people in China who are working so hard to do these things, which is very touching. I am especially glad that there are people like jiaozi, and I will continue to do this in the future."

　　Director jiaozi:

　　"The process of creating something out is unique."

　　The predecessor of Chengdu Cocoa Bean is the well-known "Jiaokeli Animation Studio" in the industry. The team was founded in 2008. At the beginning of the business, there were only a few people in the studio. After ten years of development and growth, Cocoa Bean now has nearly 100 employees. The company aims to create top-class domestic original animation, and has now grown into a large-scale animation enterprise with the ability to create "movie-level" animation.

　　Jiaozi was deeply touched when he led nearly 100 employees to polish Ne Zha after four years of seclusion. He said, "Animation should be done with care, with sincerity, and with the ability to overcome difficulties from all sides. I often ask myself, what if I persist for so long and finally get nothing?"? My heart answered me, in fact, I have got a lot, and the process of creating something is unique. "

　　(Chengdu Business Daily-Red Star Journalist Zhang Shihao Intern Cao Fengjie Photojournalist Zhang Zhi)