＂Export to Domestic Sales＂ Transfers out of New Space

　　Recently, the Ministry of Commerce announced that it will deepen the integration of domestic and foreign trade and help foreign trade enterprises whose exports are blocked to explore the domestic market. Under the policy call, leading retail enterprises such as JD.COM, Box Horse, Yonghui Supermarket and CR Vanguard responded quickly, helping foreign trade enterprises to expand domestic sales by opening up "green channels" and setting up special procurement funds.

　　Speaking of "export to domestic sales", people with a little experience will not be unfamiliar. In the 1980s and 1990s, "export to domestic market" and "foreign trade goods" often meant high quality, which was synonymous with good things and tight goods. Nowadays, times have changed. Helping foreign trade enterprises "export to domestic sales" is a trend, and it has strong practical pertinence and urgency.

　　For foreign trade enterprises, expanding domestic sales channels can alleviate the pressure of export obstruction and inventory backlog, and solve the urgent need; For consumers, the entry of export products into the domestic market will effectively enrich commodity categories, promote market competition and enhance the sense of "buy in buy buy"; For e-commerce platforms and offline supermarkets, this move will also help to expand the supply chain and enhance their attractiveness and competitiveness … It can be seen that "exporting to domestic sales" is a real win-win move.

　　In the long run, this move is not an expedient measure. According to statistics, in 2024, among the hundreds of thousands of enterprises with export performance in China, nearly 85% enterprises are engaged in domestic sales at the same time, and it is a general trend to give consideration to both inside and outside. "Export to domestic sales" has long-term significance for foreign trade enterprises to enhance their resilience and enhance their overall strength. From the overall situation, it is self-evident that the significance of boosting consumption and expanding domestic demand in an all-round way at present. Boosting consumption needs supply innovation and good goods to help-promoting the "silky" foreign trade products into thousands of households is of great benefit to boosting consumption.

　　How to "turn" exports to domestic sales? It must be noted that foreign trade and domestic demand markets are different, with different standards and different channels, and many foreign trade enterprises are facing the problem of "acclimatization". In particular, it is very important to unblock channels. In this regard, the e-commerce platform can play a strong assisting role through direct procurement, traffic tilt, marketing support and intensive training. For example, in view of the pain points and needs of foreign trade enterprises, some platforms indicated that they would directly purchase high-quality products of foreign trade enterprises by relying on the self-operated mode and supply chain capabilities, and set up a foreign trade excellent product area to accelerate the opening of sales through traffic tilt and omni-channel marketing support.

　　At present, all parties are speeding up the opening of the "export to domestic sales" policy. Focusing on "export to domestic sales", large enterprises such as e-commerce and Shangchao have moved at the news, showing the responsibility of enterprises, which is also the transmission of confidence and the convergence of strength. I believe that with the efforts of all parties, "export to domestic sales" will become a new blue ocean and open up a new world.