Books and teachers are recommended, and Houlang movies push you ashore!

In the process of preparing for the postgraduate entrance examination of film science, every postgraduate er is undoubtedly faced with the arduous task of reading a large number of reference books.

With the increasing number of postgraduate entrance examinations, the knowledge involved in film postgraduate entrance examinations has become more and more profound and extensive. From the perspective of examination, it is far from enough to complete the official reference list listed in the target institution. At the same time, in order to maximize the benefits of the unified examination mechanism and help major universities to select prospective graduate students with good comprehensive ability and professional ability, canceling the official bibliography of colleges and universities has also become the general trend in the transformation of graduate enrollment methods.

Facing the change of examination situation, it is an inevitable choice for every eager graduate student to read the professional bibliography in a targeted way to expand their academic vision and professional level. However, whether you can choose the reference books and expansion materials that suit your reading habits and the investigation methods of the target colleges has a nearly decisive influence on the efficiency, effect and even whether you can get high marks in the final exam.

In order to help you choose the most suitable bibliography for the postgraduate entrance examination of film science in the vast sea of books, Houlang Film refers to the real questions of major colleges and universities, and chooses the best from the professional perspective of deeply cultivating the field of film professional book publishing for many years, and finally sends this list of books full of dry goods to everyone.

Little friends who are still worried about choosing a bibliography should read it quickly!

Film Creation Foundation: Required Reading

The Secret of the Movie: Form and Meaning

(Stephen Prince, Houlangdang Cultural Development Publishing House)

Recommendation:Advanced version of "Understanding Movies" to cultivate your professional vision.

Recommended index:★★★★★

Bibliographic introduction:As a heavyweight work in the Houlang film series, Understanding Film is widely regarded as one of the required books for film majors. As an advanced version of Understanding Movies, The Secret of Movies: Form and Meaning has been designated as the required reading for the introductory course of movies by many North American universities.

The author uses a large number of formalistic analysis methods to explain the film structural elements such as photography, art, performance, editing, sound design and narrative, and runs through his own aesthetic opinions and historical accomplishment. At the same time, this book also combines hundreds of beautiful pictures enlarged by film negatives, classic films covering various types, and comments on the creative careers of important filmmakers to help readers explore the secrets of movies.

Applicable people:It is suitable for friends who have mastered a certain film foundation, but are still not satisfied with the mystery of the film world to expand their reading.

The foundation of film creation: expansion

Film Art-Form and Style

(David Bordwell, Houlang | World Book Publishing Company)

Recommendation:Director Ang Lee’s kind recommendation makes reading theory the best choice for fun. It can be read as a complement to the book The Secret of the Movie.

Recommended index:★★★★

Bibliographic recommendation:An introduction to cinematography that is being read all over the world. Author David Bordwell and his wife Christine Thompson are the most prolific and authoritative textbook compilers in the field of film studies in the United States and even in the world. They have written The History of World Film and How Hollywood Tells Stories, etc. However, if the best-selling and most popular works in the world are concerned, this film art is the only one.

This book briefly introduces all the contents of film art in a systematic and rigorous way. The author analyzes the composition materials of the film from different angles with different dimensions of meaning transmission, audio-visual style and historical tradition, and gives delicate and perceptual appreciation with rich examples of professional accomplishment. With a book in hand, you can know everything about movies.

Applicable people:The author knows very well how to help readers establish the basic concepts and knowledge system about movies, from which readers at all levels can benefit.

On film history: advanced

Flashback: A Brief History of Movies

(Louis Gianetti, Houlang | World Book Publishing Company)

Recommendation:Another masterpiece by the author of "Understanding Movies" accurately reflects the past events on the screen, and has both academic rigor and reading pleasure.

Recommended index:★★★★

Bibliographic introduction:This book covers the film’s development process of more than 100 years from its inception to becoming a leading entertainment industry in the 21st century. Concise, concise and vivid in details, it can lead readers to understand the development context of the film, and at the same time, it can relive the interesting screen past of the film and the filmmaker.

This book takes the structure of every ten years as a unit, summarizes the development of Hollywood films, European films, Asian films and important filmmakers in each stage into the decade with the most remarkable artistic characteristics, and attaches a chronology of world social and cultural events in this period as intertextuality in front of each chapter, so that readers can understand the cultural and political climate of each historical period and easily grasp the development context of films.

Applicable people:The content of this book is simple, elegant and popular, and it is worth reading for both film lovers and professional learners.

On film history: expansion

Scenery: revisiting film history and curatorial practice

(Shadan, Houlang | Beijing United Publishing Company)

Recommendation:An academic and interesting film collection, sharing the stories behind the scenes of China Film Archive.

Recommended index:★★★★

Bibliographic introduction:The word "screen flavor" comes from Linglong, a famous female cultural publication in the Republic of China, and "screen flavor" is one of the film reporting sections. What is presented to readers is a special book on the research of old film archives and history.

This is an academic and interesting film collection. Based on many years’ experience in film curation, the author combs the aesthetic coordinates and cultural context of a number of key films from the perspective and method of history management, and makes in-depth thinking and research on the functional orientation and curatorial thinking of China Film Archive, the precious legacy left by outstanding films and filmmakers in China film history, the difficult problem of film archives preservation and the future of art cinemas.

Applicable people:Film archive candidates, as well as those who want to expand the relevant knowledge modules of China film history and film industry.

Film Review Writing: Expanding

How to write a film review

(Timothy Corrigan, Houlangdang World Book Publishing Company)

Recommendation:One of the best-selling film review writing guides.

Recommended index:★★★★

Bibliographic introduction:This book is the best-selling film review writing guide in the United States, and it is also a very professional writing guide with pure ways and convenient practice. The author’s constant updating and revision ensures that the book not only keeps a close eye on the latest technology and aesthetic forms of the world’s movies, but also does not forget to reflect on the history of movies.

In addition to introducing film criticism methods such as genre, author’s theory, ideology and formalism, the book also provides readers with detailed writing skills in detail: from writing movie notes, collecting information, starting, drawing conclusions, finding arguments, choosing words and sentences, modifying and polishing, and how to explore the breadth and depth of film research. Each step provides typical positive and negative examples for reference, which is highly operable. No matter for beginners or film critics, it is a simple writing reference book with rules to follow.

Applicable people:The examination subjects involve film criticism writing, candidates who want to improve their ability to discuss and take exams, and movie lovers who love film criticism writing and are eager for specific methodological guidance.

Recommend Read

Why do I like movies, but I can’t get into graduate school?

Dispel cold, nourish, nourish blood and soothe the nerves. Eat warm "blessing" like this in winter.

  Editor’s note:When winter comes, the temperature drops and the cold wind rages, and people always feel that they are wearing less clothes when they go out. "Cold" is the main theme now. Today, People’s Daily Health will talk to you about how to eat in winter in order to keep healthy and drive away the cold and warm the winter.

  Walnut longan beef tendon soup warms and warms the body.

  Ingredients (2-3 persons): 30g of walnut meat, 15g of longan meat, 10g of medlar, 250g of beef tendon meat, 5 red dates and 5 slices of ginger.

  Practice: wash the materials, remove the core from the red dates, and cut the beef tendon into pieces and blanch it; Put all the ingredients in a stew pot, add appropriate amount of water and stew for two hours, and season before eating.

  Efficacy: invigorating qi and nourishing blood, nourishing heart and tranquilizing mind, tonifying kidney and supporting yang.

  Xin Li, a Chinese pharmacist in the Pharmacy Department of the First People’s Hospital of Guangzhou, said that longan meat, namely longan, is sweet in taste and warm in nature, which is good for invigorating the heart and spleen, nourishing blood and calming the nerves. Lycium barbarum has the functions of nourishing yin and yang, nourishing liver and kidney, and benefiting essence. Jujube is sweet and warm, and it is good at invigorating the middle energizer, nourishing blood and calming the nerves. Walnut, sweet in taste and warm in nature, has the function of tonifying kidney and solidifying essence, and is an important medicine for warming and nourishing life. With pungent ginger, strengthen the effect of warming the middle and helping yang. Paired with beef tenderloin, it can tonify qi and blood, strengthen spleen and stomach, and tonify deficiency.

  The medicinal materials and ingredients in this soup are boiled into soup, which together play the roles of nourishing qi and blood, nourishing heart and spleen, nourishing liver and kidney, and supporting yang. It is most suitable for warming and warming the body when the temperature drops suddenly in early winter, and can also be used as an auxiliary food therapy for people with fatigue and essence deficiency, deficiency of qi and blood, blood deficiency and chlorosis, anxiety, insomnia and forgetfulness, and weakness of bones and muscles.

  Sour buckwheat head perilla yellow bone fish soup to dispel cold and warm the body

  Main effects: dispelling cold, warming body, stimulating appetite and relaxing bowels.

  Recommended population: the general population

  Ingredients: 500g of yellow croaker, 8-10 hot and sour buckwheat heads in Xiangxi, 2 tomatoes, several cloves of garlic, several slices of ginger and a little perilla leaves (3-4 people).

  Cooking method: Slaughter the yellow croaker and add a little yellow wine for later use; Cut buckwheat head, tomato and garlic into small pieces, and put them in a pot with ginger slices to saute; Add 1500 ml of clear water, boil it with high fire, add yellow croaker, and turn to low fire for 30 minutes; Add a little perilla leaves and season with salt.

  In winter, many people like to eat hot and sour food to warm up, and hot pickled fish is a good choice. Buckwheat is produced in the south. Mature buckwheat is crystal white, similar in shape to garlic, and slightly spicy in sweetness. It is known as "Ganoderma lucidum in vegetables". Buckwheat head contains sugar, protein, calcium, iron, phosphorus, carotene and other substances. Modern medicine has also found that Buckwheat head has antibacterial, hypolipidemic, toxin removal, tumor growth inhibition and other functions. Buckwheat head is a kind of warm food. Eating it in winter has a certain effect of dispelling cold and warming the body. At the same time, Buckwheat head can also dredge lung meridian and large intestine meridian, prevent exogenous diseases, promote digestion and dredge constipation. The making methods of buckwheat head vary from place to place. Today, Xiangxi buckwheat head recommended is sour, hot, tender and crisp, with fresh tomatoes instead of sauerkraut in pickled fish, which adds a unique flavor to this sour soup. People who like perilla flavor can add perilla leaves when cooking.

  Eat more "red food" to dispel cold and nourish blood.

  There are two main types of so-called red food, one is meat food and meat products containing heme, such as beef and mutton; One is brightly colored vegetables and fruits, such as carrots, sweet potatoes, red dates, hawthorn and so on. In the bleak winter of everything, such food can first make people shine, bring pleasant visual stimulation, and make people’s appetite open and increase greatly.

  Chinese medicine believes that red meat is warm but not dry, and has the effects of warming the middle warmer, dispelling cold, warming qi and blood, stimulating appetite and strengthening the spleen. Eating it in winter can not only resist cold, but also nourish the body. In addition, most of the red meat is rich in natural iron, which helps to nourish blood and enrich blood, making the blood full and rosy. It is a good way to nourish blood, kidney and beauty by decocting mutton with proper amount of angelica and ginger once or twice a week.

  Red fruits and vegetables are also "health experts" because most of them are rich in natural pigments such as lycopene, polyphenol pigments and anthocyanins, which have antioxidant effects and are also rich in calcium and iron, which can protect cardiovascular and cerebrovascular diseases to some extent. In addition, carrots contain a lot of carotene, which can strengthen the spleen and promote digestion, nourish the liver and improve eyesight, reduce qi and relieve cough; Sweet potato enters the spleen and kidney meridians, which can "replenish the spleen and stomach", "benefit qi" and "resist cold", and is regarded as a "good medicine" by Chinese medicine. Jujube can replenish qi, nourish blood and soothe the nerves.

  Eight kinds of vegetables and fruits should be eaten the most.

  Grapefruit. Pomelo is rich in nutrients, including sugars, organic acids, vitamins A, B1, B2, C, P, calcium, phosphorus, magnesium, sodium and other nutrients. Pomelo also contains physiologically active substances, such as glucocorticoids and insulin-like substances. Pomelo meat is very rich in vitamin C, so pomelo meat can reduce blood fat, blood viscosity, reduce thrombosis, and have the effects of preventing and treating cerebrovascular diseases.

  Oranges Oranges are rich in protein, calcium, phosphorus, vitamin C, vitamin B1, vitamin B2, etc., and have the functions of reducing cholesterol absorption, reducing blood lipid and resisting atherosclerosis.

  Oranges The content of vitamin C and carotene in oranges is high, which can soften and protect blood vessels and reduce cholesterol and blood lipids. Pectin in oranges can help the body excrete waste, lipids and cholesterol as soon as possible, and reduce the absorption of exogenous cholesterol, while detoxification can also reduce blood lipids. Oranges are rich in vitamin C and vitamin P, which can increase the body’s resistance, increase the elasticity of capillaries and lower blood cholesterol. People with hyperlipidemia, hypertension and arteriosclerosis often eat oranges.

  Lemon. Lemon is rich in vitamin C and vitamin P, which can enhance the elasticity and toughness of blood vessels and prevent and treat hypertension and myocardial infarction. In recent years, foreign studies have also found that green lemon contains an ingredient similar to insulin, which can reduce abnormal blood sugar levels.

  Mustard: Mustard is rich in lutein and vitamin K, and also rich in vitamin A, vitamin B, vitamin C and vitamin D, carotene and dietary fiber.

  Sweet potato with skin: A sweet potato with skin about 13 cm long contains 10% of the recommended daily intake proposed by the American Academy of Sciences.

  Broccoli: low in calories and high in fiber, and vitamin C is higher than that of Chinese cabbage, tomato and celery.

  Carrot: every 100g contains 1.35 ~ 17.25mg of carotene, and also contains vitamin B, vitamin C, fat and sugar, iron, pectin and inorganic salts.

  These ways of eating make you warm and blessed.

  1. Simmer and absorb well. As the temperature drops, eating some slow-cooked dishes, such as stewed lotus root with ribs and stewed beef brisket with radish, can not only warm up the whole body, but also increase the absorption of plant nutrients by the human body.

  2. add beans to the rice to warm the whole body. Eating more beans has a certain warming effect. Because it is rich in minerals, antioxidants and other nutrients, it can enhance the body’s immunity and cold resistance. Might as well add red beans and mung beans when steaming rice and cooking porridge.

  3. Root vegetables prevent colds. Autumn and winter alternate, and it is easy to catch a cold due to low immunity. You might as well eat some root vegetables such as carrots, sweet potatoes and pumpkins, which are rich in β Carotene can be converted into vitamin A in human body, which can effectively improve skin quality, vision and immunity.

  4. Be in a good mood with high-quality fat. Olive oil, sesame oil and coconut oil are high-quality fats, which can not only make vitamins A, E and K in green leafy vegetables, sweet potatoes, pumpkins, cauliflower and cabbage more easily absorbed by the human body, but also contain tryptophan, which can help people prevent seasonal emotional disorders.

  5. Citrus fruits enhance immunity. Citrus fruits such as grapefruit, oranges and limes are rich in vitamin C, which is very helpful for enhancing immune system function. In addition, grapefruit is rich in lycopene, which helps to prevent cell damage.

  6. Spices promote circulation. Adding spices to dishes, such as cumin, fennel, cinnamon, cardamom and ginger, can not only warm the body, but also promote digestion. Pumpkin, meat, cardamom and cinnamon have the best taste; Cumin can add fragrance to cauliflower and help burn fat; Brewing lemon and fresh ginger with hot water can promote blood circulation and enhance immunity.

Who can be the biggest winner when the local life is shuffled?

In 2023, the competition among Internet platforms became increasingly fierce, and all major platforms were actively seeking innovation and breakthrough. In this smoke-filled Internet environment, the competition in local life is particularly noticeable.

From Meituan and Ali, to Tik Tok and Aauto Quicker, to Xiaohongshu and video number, they have entered the local life field one after another as an important strategic direction.It has gradually become the new normal of the development of the Internet industry to provide local life services that meet the personalized needs of users through various means such as price wars, service upgrades and technological innovation.

In such a year full of opportunities and challenges, the local life platform is facing unprecedented competitive pressure. With the coming of the new year, this comprehensive and fierce competition will also enter a new stage.

Local life platform melee 2023

Looking back on the local life platform in 2023, this year is undoubtedly full of high-speed development.

From the perspective of layout, all major platforms have tried their best, for fear that competitors will seize the initiative if they are not careful.

Especially, Meituan, which has been the industry leader for a long time, has become the target of siege by many platforms, and its anxiety has become more and more obvious. In order to alleviate this anxiety, the US Mission had to carry out in-depth layout frequently.

No, a few days ago, Meituan revised the short video channel again, adding local channels in addition to the original attention and recommendation interface.

Source: Yibang Power

At present, this new channel has been popularized and applied nationwide, and most of the jump links in the interface point to the core catering businesses of Meituan. For businesses such as comprehensive, wine travel and beauty, Meituan has not yet opened a link with the short video function.

To put it simply, Meituan closely combines short video content with local life business, hoping to enhance user experience and increase user participation and stickiness in this way.

Combined with the layout of live broadcast and short video in the first-class traffic portal this year, short video and live broadcast are obviously the core layout of the local life of the US Mission in 2023.

Having said that, let’s turn our attention to its biggest competitor, Tik Tok. Recently, Tik Tok continues to explore stores and group purchases as an important way for local life merchants to gain increment on its platform.

In the aspect of talent shop exploration, Tik Tok Life Service launched the "Good Life Discovery Plan", and invested 500 million yuan to help businesses find high-quality talent, so as to further explore the field of shop exploration.

In terms of low-priced group buying, Tik Tok Group Buying Channel has been adjusted for a new round, adding three modules: special group buying, hot list and free trial, which further strengthens consumers’ awareness of low prices and special offers.

Source: Tik Tok App screenshot

In 2023, the layout of Tik Tok and Meituan shows an obvious trend. Both sides are trying to break into each other’s hinterland, trying to expand their respective market share and attract more local life users and businesses.This kind of competition may bring more benefits and benefits to consumers; At the same time, it is also a good opportunity for merchants to show their products and services.

Meituan expanded its business scope by attacking Tik Tok, while Tik Tok explored the advantages of Meituan to find new growth points. In order to seize the market share, both sides sacrificed their own killers.

Where is the key to competition?

Besides Meituan and Tik Tok, platforms such as Ali, Aauto Quicker, Little Red Book and Video Number are also deepening their layout and development in the local life field.

Let’s take a look at the old rival of Meituan, Ali.

This year, Ali’s big move in the field of local life is to merge Gao De and Word of Mouth, which undoubtedly injected new vitality into Ali’s layout in the field of local life. At the same time, the increase in the order volume brought by the high-tech aggregation platform has also enabled the active users of Ali’s local life sector to continue to grow, setting a record high.

According to the financial report of the second quarter of fiscal year 2024, the revenue of Ali Local Life Group increased by 16% year-on-year to 15.564 billion yuan, which was mainly driven by the hungry and the strong growth of Gaode business. The order increased by nearly 20% year-on-year, and the adjusted EBITA was a loss of 2.564 billion yuan, which was an improvement compared with the loss of 3.328 billion yuan in the same period of 2022.

Source: screenshot of Alibaba’s second quarter financial report for fiscal year 2024

From this point of view, Ali has made great progress and development in the local life field with the effective growth of Gao De and Hungry.

As for platforms such as Aauto Quicker, Little Red Book and Video Number, although they entered the local life field relatively late, they paid top-down attention to this life business.

Aauto Quicker accelerates to fill the shortcomings of home business, and provides faster and more convenient home service through cooperation with merchants; The video number cooperates with local life merchants through short videos and live broadcasts to provide consumers with a more intuitive and vivid shopping experience; Xiaohongshu provides consumers with more diversified local life recommendations and experiences by sharing community attributes.

In terms of action, this year, Aauto Quicker has adopted a market positioning of stimulating consumption at low prices and paying attention to community atmosphere, and organized people to produce store-exploring content through short videos to continuously create a more "grounded" local consumption experience for users.

The video number launched the local life component this year, and used the traffic advantage to open up online and offline channels for businesses.

Xiaohongshu entered the local life track step by step through the internal test group purchase function, and launched the food distribution shop plan and the searchlight plan.

The layout and development of these platforms have more or less promoted the innovation and development of local life services and injected new vitality and opportunities into the entire industry track.

From Meituan and Tik Tok to Ali and Aauto Quicker, and then to Xiaohongshu and video number, the layout of local life has become something that major Internet platforms have to do.

At present, the local life industry is in the initial stage of rapid development, and opportunities and challenges coexist. At this stage, innovation and quality become the key factors of platform competition, and the platform must pay attention to user experience and word-of-mouth construction in order to maintain a leading position in the market.

In other words, in the face of increasingly fierce market competition, only by constantly improving their own strength and actively seizing market share can major local life platforms be in an invincible position.

Local life opens up all-round competition

As we all know, competition is often cruel, because it involves many aspects such as market share, user resources and market influence.

Especially this year, the remarkable trend of the local life platform is to shift from the C-end battlefield to the B-end battlefield. In this process, players from all walks of life have invested resources to grab the market, and the competition for merchants and service providers has intensified.

As expected, Tik Tok has launched four management products, including Tik Tok Laike, Tik Tok Linke, Tik Tok Jixing and Tik Tok Shoppers, in order to improve the business ability and work efficiency of merchants.

Meituan has launched a small program "Meituan Circle Shop Exploration" to match merchants and talents, as well as a new marketing tool for merchants "Shenqiangshou" and an information management tool App "Qingyun Juxin" for merchants’ one-stop performance management capabilities.

Source: Qingyun Juxin Guanwei

Aauto Quicker, whose product technology is more mature, Xiaohongshu, which has a strong grass planting property, and the video number backed by WeChat private domain ecology will all release great potential in the field of local businesses and service providers, and become rivals that cannot be ignored by Meituan and Tik Tok.

Paying attention to the B-side has obviously become an important strategy for the above Internet platforms in the field of local life.

There are two main reasons why they attach so much importance to B-side: First, with the decline of mobile Internet traffic dividends and technology dividends, the growth rate of users is gradually slowing down, and the platform needs to seize every opportunity to obtain increments, and the B-side market is an important way for them to obtain increments; Second, by strengthening cooperation with merchants, we can meet users’ scenarios, multi-industry and diversified needs, and enhance the market competitiveness of the platform, thus maintaining a leading position in the highly competitive market.

However, the transformation is not a simple matter, which not only means that the platform needs to pay attention to consumer demand and cooperation and win-win with merchants at the same time, but also must constantly improve its service level and user experience and actively adapt to market changes.

Only in this way can the local life platform represented by Meituan maintain a leading position in the highly competitive market.

At present, it seems that the local life industry has not yet won this year, and the future direction of competition is still full of variables. But what is certain is that the local life industry will face all-round competition, and new stories will be staged in 2024.

Author | Li Xiang

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