＂Blue Book of Architectural Decoration in China＂ released the industry to connect with the era of big data

　　BEIJING, July 28 (Xinhua) With the opening of the era of big data applications, in order to guide industrial upgrading and lead the industry to fully meet the era of big data. After nearly a year’s data investigation, sorting and analysis, China Building Decoration Association comprehensively carried out data collection and analysis of the industry, and jointly published the first authoritative research report on building decoration industry in China, the Blue Book of Building Decoration in China (hereinafter referred to as "Blue Book").

　　On July 28th, 2016, the conference of "Blue Book of Architectural Decoration in China" and the summit forum of "Decorating China" hosted by China Building Decoration Association were successfully held in the Westin Shenzhen Yitian Hotel. It is reported that this is the first blue book of architectural decoration industry officially released by China. In the era of big data under internet plus, this blue book will fully help promote the transformation and upgrading of the industry.

　　On the same day, dozens of authoritative media representatives, senior experts in the industry, leaders of local trade associations, representatives of decoration enterprises and other people from all walks of life were invited to participate in the event. Among them, Li Bingren, President of China Building Decoration Association and Honorary President of Architectural Decoration Research Branch of China Installation Association, Liu Xiaoyi, Vice President and Secretary General of China Building Decoration Association and President of Architectural Decoration Research Branch of China Installation Association, and Zhang Yufeng, Executive President of Architectural Decoration Research Branch of China Installation Association, Jin Bei, member of Chinese Academy of Social Sciences, executive member of Professor Committee of Graduate School of Chinese Academy of Social Sciences, Ge Daoshun, researcher of Institute of Strategic Development of China Academy of Social Sciences, Cai Jihui, deputy editor-in-chief of Social Science Literature Publishing House, etc.

　　From 1984 to 2015, the architectural decoration industry in China has developed from an obscure small industry to a huge industry with a unit of one trillion yuan. This is the 30 years of rapid development of China’s architectural decoration industry, and it is also the golden 30 years of China’s architectural decoration industry. In the past 30 years, the architectural decoration industry in China has developed at a high speed with a double-digit growth rate. In 2015, the total output value of the whole industry reached 3.40 trillion yuan and the number of employees reached 16 million. We have fostered 2-3 super-large enterprises with revenues close to or above 10 billion yuan, with hundreds of large enterprises with revenues above 1 billion yuan and tens of thousands of medium-sized enterprises with revenues above 100 million yuan.

　　If we expand from the decoration industry to nearly a thousand kinds of decoration materials related to it, the decoration industry will become the locomotive that drives the development of nearly a hundred material industries and millions of material enterprises. After 30 years of rapid development, China’s architectural decoration industry has made remarkable achievements and made great contributions to China’s economic development, which is the result of the joint efforts of all colleagues in the industry with the help of China’s rapid economic development.

　　In recent years, China’s economy has entered a new normal stage. From the perspective of China’s architectural decoration industry, the growth rate of the industry has been higher than the growth rate of the national GDP. However, the growth rate of industry development slowed down significantly in 2015. With the increase of labor cost, raw material cost and sales cost, the net profit of decoration enterprises has generally decreased, and the profits of large decoration enterprises have dropped significantly. The profits of most small and medium-sized enterprises are meager, and even some enterprises have suffered losses. The most important thing is that China’s economy may face several years of adjustment when it turns to the new normal. If the decoration industry cannot recognize the new economic characteristics and trends under the new normal, it will not only be difficult to adapt to the current economic environment, but also be more difficult to obtain new development opportunities.

　　At present, the development of the decoration industry has reached an important juncture. It is urgent to change the development mode of the industry, implement industrial transformation and upgrading, and promote the decoration industry to enter the innovation-driven development track. The transformation and upgrading of the whole industry is imperative. To achieve real transformation and upgrading, the decoration industry faces many challenges and arduous tasks. Therefore, the Blue Book has become an indispensable weapon for major activities such as strategic planning, decision-making and operation of enterprises.

　　The purpose of this activity is to analyze the future ecological environment of China architectural decoration industry and the key to enterprise transformation under the new normal. At the same time, through the interpretation of the combination of problem-oriented and policy analysis, realistic expansion and strategic vertical and horizontal, and enterprise transformation and industrial upgrading, it provides a dynamic development picture for enterprises, investors and industry professionals.