The hottest business analysis of Disney’s tourism website says it will drive Shanghai’s tourism industry.
Shanghai Disneyland will open on June 16th, and tickets have been snapped up on the 28th of this month. In addition to the official channels, Disney also opens the ticket agency channels for various partners. Among them, online travel websites, including Ali Travel, Ctrip, Tuniu, and Mama Donkey, have all become the first enterprises to sign contracts. Disney has also become the hottest business of major online travel websites. It not only has Disney special pages, but also is prominently placed on the front pages of the above websites, making it the most sought-after IP.
Status quo: Disney has become the headline of online travel websites.
Yesterday, Beijing Youth Daily reporters logged into websites including Ali Travel, Ctrip, Tuniu, and Mama Donkey, and found that the most eye-catching position on the homepage was occupied by related products of Shanghai Disneyland. Among them, Ctrip and Tuniu were still in the top navigation bar, and the words "Disney" were added to the column of "Tickets" with special small labels. Ali Travel, Tuniu, Donkey Mom, etc. also put pictures of Disney in the big picture position at the top of the homepage to guide users to click and buy. In addition, Ctrip also opened a special Disney entrance in the App. When the tourist season is coming, various tourist websites put Disney in the most popular position, which shows that Disney IP is optimistic and respected.
The reporter of Beiqing Daily found that these online travel websites not only sell the same "tickets" and "hotels" as the official ones, but also promote various "package combinations". For example, Disney tickets+tickets for famous scenic spots in Shanghai (such as Oriental Pearl, Jinmao Tower, Huangpu River, etc.), or Disney tickets+packages for hotels around the park, and multi-day tour packages with Disney as the center and core scenic spots in the Yangtze River Delta (such as Suzhou, Hangzhou, Wuzhen, etc.) are launched, and the popular IP of Disney has promoted the common development of surrounding tourism resources.
Focus: Tickets have been sold out a few days before the opening of the park.
The reporter of Beiqing Daily learned from various online travel websites that Disney tickets and related routes are "selling well" at present. For example, tickets for the week after the opening of Tuniu Tourism Online have been sold out; My mother said that "more than 100 related packaged products launched are also selling hot"; The page of Ali’s trip to Shanghai Disneyland shows that more than 40,000 tickets have been sold, and the 13-day "two-day joint ticket" from the opening day of the park on June 16th to June 28th has been sold out.
According to reports, the best sales on the donkey mother are the adult ticket of 499 yuan a day and the package of "2 days and 1 night Disney ticket+hotel". In addition, tickets for Shanghai Disneyland+Oriental Pearl/Huangpu River Tour/Qiandao Lake/Lingshan Buddha and other scenic spots are also very popular among tourists.
Analysis: Disney will drive the whole Shanghai tourism industry.
"Good experience" is one of the reasons why many tourists choose online travel agents. Shanghai Disneyland invoiced at 0: 00 on the 28th. On the same day, the official website and WeChat all collapsed, causing many users to fail to grab tickets, but the websites of various partners were running smoothly. The reporter of Beiqing Daily learned that several tourists who grabbed tickets for the opening day of the park on June 16th all grabbed them on the partners’ websites.
The emergence of Disney, a super IP, is bound to show a driving effect on tourism in Shanghai and around the Yangtze River Delta. Yao Haichuan, CEO of Ctrip Zhou Bianyou Division, said that Shanghai has always been the largest starting point for short-distance leisure holidays in East China, and the opening of Disney will make it the largest destination. "Therefore, we expect that the growth of Jing+wine package business in Shanghai will be blowout this year, which will drive the overall growth of Jiangsu and Zhejiang provinces." Qunar. com also said that Disney will usher in the peak of summer vacation soon after the opening of the park. It is expected that flights to Shanghai will be in the peak sales season from the middle and late June to July and August. At present, some airlines have planned to increase flight supply in some popular periods from the middle of the year. For passengers who already have travel plans, they should buy air tickets as soon as possible to prevent the price of air tickets from rising in the later period.
Text/reporter Wen Wei