The film channel ＂directly hits Beijing International Film Festival＂ to create a new paradigm of film event communication.
Special feature of 1905 film network Twelve years of light and shadow agreement, embrace the future with feelings. On August 20th, the award ceremony of the 12th Beijing International Film Festival came to a successful conclusion. On this night, excitement and emotion coexisted in Beijing, and laughter and expectation coexisted. The 2022 "Direct Hit Beijing International Film Festival" movie channel, which recorded all this, was integrated with live media, and as always, it went to every movie feast with the audience all over the network in two directions.
During this year’s Beijing International Film Festival, the film channel continued to exert strong strength. In addition to the live broadcast of 2022 "Direct Hit Beijing International Film Festival", on August 14th, we joined forces with Weibo to hold 2022 Weibo Film Night. In September, the planning of "Youth Night" of the 29th Beijing University Student Film Festival will be completed soon. At the important moment when China’s films boost confidence, the film channel takes the initiative to undertake the mission of becoming a powerful film country, actively explores the film propaganda mode that conforms to the new era, and creates a new paradigm of film event communication, so as to truly connect films with every audience.
Believe in the power of the audience, believe in the power of the film, and believe in the natural connection between the film and the audience, which is the concept that the film channel wants to convey to the industry and the public at present. In the post-epidemic era in 2022, various external factors constantly impacted the film industry. The film industry needs to be close to the audience more than ever, and the audience believes and sticks to the film industry more than ever. The two are more inseparable than ever. The film channel will also work with all like-minded people to help the film inspire people and embrace the audience to gather strength.
The movie channel hits Beijing International Film Festival directly.
Build a new bridge for film communication from a global perspective
From the panoramic presentation of major activities such as this year’s Beijing International Film Festival screening, theme forum and master class, to the live direct attack on the red carpet at the closing ceremony, we can see the elegant demeanor of filmmakers such as,,,,,,,,,,, and Zhang Yongxin.
On August 19th, more than 60 new media platforms simultaneously broadcast the 2022 "Direct Attack on Beijing International Film Festival" movie channel. As the national core communication platform of China films, the film channel is linked with all media, all matrix, all ports and all channels, so that the film festival can truly meet people in a full-time, panoramic, all-round, zero-distance and immersive "cloud".
There are 16 films shortlisted for the Tiantan Award, covering the United States, India, France, Thailand, Finland, Spain and other countries, and the types of films are also diverse, meeting different viewing needs. The movie channel connects the audience with the Beijing International Film Festival and the world’s filmmakers with Beijing through live footage, fulfilling the professional responsibility and deep feelings of the national film media, and making Beijing International Film Festival truly a people-oriented, mass-participation and international event on the "cloud".
In addition, the 2022 "Direct Hit Beijing International Film Festival" movie channel entered the first scene with live media coverage, exclusively talked to filmmakers, reached the front and back scenes in an all-round way, conveyed the filmmakers’ beautiful vision, listened to the real voices of movie audiences, and dug deep into the development of the film industry vertically, making online and offline connections through live broadcast, handing over gorgeous answers for the comprehensive recovery of China’s film industry in the post-epidemic period.
In the live broadcast, Shadan, the curator of this year’s Beijing International Film Festival "Beijing Exhibition", was a guest and shared the behind-the-scenes story of inviting Li Xuejian as the chairman of the jury — — Whether leading the jury to watch the shortlisted films or attending a series of activities such as judges’ meeting and master class, Li Xuejian did it himself. This is not only Li Xuejian’s sense of responsibility as the chairman of the jury of the 12th Beijing International Film Festival Tiantan Award, but also his persistence in movies.
At the meeting of the "Tiantan Award" judges, Li Xuejian even shouted that "it will continue to be played under the leadership of the director until it can’t move, and the director can’t give up on us."
The persistence of the film and the audience is also reflected in the film crew. In the live broadcast, I shared the behind-the-scenes story of shooting "Wolves" exclusively. Jiang Luxia bluntly said: "When the shooting base was coldest, it was MINUS 30 degrees, and it was crawling in the snow. For the first time, my face was frozen and purulent. On the first day, I pulled my thigh." Max Zhang and Aarif Lee, the core members of the "Wolf Team", also said that there were many slapping scenes. Their awe of the film and their dedication to the role are the epitome of every "film craftsman", and their dedicated performance is worth every expectation.
In addition to Wolves, domestic films waiting to be shown are also pre-heated and promoted in the live broadcast. The China film market in the second half of the year is worth looking forward to by every audience.
Following the footage of the live broadcast of the film channel into the media, the reporter not only came behind the scenes to interview the Beijing International Film Festival Organizing Committee, various main activities and the person in charge of new media promotion, but also went deep into the cinema to "track" senior fans, and experienced the day of exclusive fans in Beijing International Film Festival from the audience’s perspective, recording the schedule of fans who grabbed tickets, rushed to the show and participated in other activities, and witnessed Beijing International Film Festival from all directions and angles.
In Shadan’s view, the ticket sales report of the film festival is becoming more and more grounded and interesting, which also shows that the film festival is a "carnival event" for fans and has set up a new bridge between fans and movies. In 2022, "Direct Hit Beijing International Film Festival" movie channel merged with media live broadcast, which built a new bridge between the audience and the movie under the overall and panoramic vision.
Cross-border cooperation and win-win of movie channels
Transformation and upgrading to create a new paradigm of film event communication
At present, opportunities and challenges coexist in China’s film market. As a national professional film media platform, the film channel actively makes efforts for the recovery of China’s film market, encourages filmmakers, leads the audience to pay attention to the film and creates a good atmosphere for rendering.
"Film energy-saving promotes our culture and art and can bring spiritual food to the people. Come from the people and then go to the people. " As Li Xuejian said, the film festival is closely related to people’s lives. China Golden Rooster Award, Hundred Flowers Award, Beijing International Film Festival, Shanghai International Film Festival and other national film festivals throughout the year, the film channel has the first perspective, panoramic live broadcast, heavy attack, never absent, and always stands with the audience.
In addition to major film festivals, film channels actively cooperate with influential media to hold various types of film festivals. Since 2021, the film channel and Weibo have joined forces to hold the "Weibo Film Night", which has created a new model of mainstream media joining with influential new media, boosting film promotion and win-win cooperation, linking the audience with the film, market and industry, with creative guidance and foresight, and empowering the China film industry.
On August 14th, Movie Channel once again joined hands with Weibo to hold the 2022 Weibo Movie Night. During the 24 hours of the ceremony, the total number of readings on Weibo topics increased by 9.75 billion times, the number of live views on the whole network exceeded 120 million times, the total number of videos played in Weibo reached 240 million times, the total number of discussions on Weibo topics reached 7.96 million times, and the number of hot searches was more than 140 times. At the same time, the audience’s eyes once again focused on the movie.
At the ceremony, key domestic films were introduced, which brought more publicity to the hot films in the key period of summer; Publicized the policies and activities of the National Film Bureau in the film industry, such as the 2022 film consumption season for the benefit of the people, and joined hands with 30 head film companies such as China Film, Light Media, Bona Film, Alibaba Pictures and Wanda Film and other major film production, investment and publicity agencies to reach a strategic alliance "Microfilm Alliance" to build a new ecology of film marketing.
At the same time, the TV program of the film channel goes hand in hand with the new media, actively speaking for the hot screening, good films to be screened and good films, and actively promoting policies and measures. 1905 Film Network continuously reports the latest information of Beijing International Film Festival; The column ""also conducted a full-time visit report on this Beijing International Film Festival, deeply tracking the audience of dialogue fans; The column "Love Movies, Love Life" shows the topic of "Love Movies, Love Life" movies in the consumption season, which expands the influence of policies, better meets the movie-watching needs of movie consumers, and drives the movie market in China to continue to revitalize.
On the evening of August 20th, the theme ceremony of the 3rd Lushan International Love Movie Week was held in Jiangxi. The over 10-hour "Direct Hit Lushan Love Movie Week" movie channel was integrated with the live media to directly hit all major activities, and guests from the cultural and film circles were interviewed as guests to interpret and discuss the development of love movies and film industry. The theme section of "Learning to Wear with Film" with the theme of classic films has helped the film and cultural tourism industry to flourish from a new perspective, showing a new attempt of the film channel in this kind of film event.
From Hundred Flowers Award, Beijing International Film Festival, 2022 Weibo Film Night to the 3rd Lushan International Love Film Week and 29th Beijing University Student Film Festival, in just one month, the film channel deeply planned, produced and disseminated several large-scale film cultural activities, waved the vanguard banner of the industry, continued to create high-quality products, continued to fight, carefully planned high-quality content of interest to the audience, expanded the influence and mass of the film festival, and set off topics on the whole network. Through the media live broadcast with great sense of participation and ceremony and the cooperation with the whole network media platform, we will continue to upgrade and transform, and create a new paradigm for film event communication with a new identity and role.
Nowadays, the stories of movie channels and China movies are still being written, and the stories of movies and audiences are still to be continued. I believe in the power of the audience, the power of movies, and the future audience’s description and writing of China movies.