With so many new brands, why do I have more confidence in AITO？
In the process of the development of new energy vehicles in China, a batch of new power brands have emerged, and now the number of new energy vehicle brands in China automobile market has reached more than 40. How prosperous the market is, the competition will be fierce. In particular, intelligence and new energy have become the undisputed general direction, and the "homogenization" of the automobile market is inevitable.
In the future, driven by industrial changes, the "knockout" in the field of new energy vehicles will gradually accelerate. After the big waves, a considerable number of brands will be washed away. Now, which brands have the most long-term vitality? In this regard, the brand that just joined the track in December last year can be said to be one of the most optimistic brands for editors.
From the initial PPT car-making to various difficulties in mass production, there are many problems in the initial stage of new forces car-making brands. At present, many new brands are also adopting the competition mode of "drinking poison to quench thirst", such as marketing at high cost, obtaining sound volume, and some brands launching various services at no cost to support the user experience.
So we put aside the glamorous appearance of some brands, and we will find that there is not even an advanced factory of our own. Many new brands choose OEM mode in order to "enter the market at low cost", such as Weilai choosing Jianghuai for OEM and Haima Automobile for OEM in Xpeng Motors. OEM is not impossible, but the qualification and production are not in our own hands, which is equivalent to handing over the life door to others, and the best automakers in China are not doing OEM.
AITO, which is also a brand of new power, is young, but it is jointly built with two powerful enterprises of Huawei. It has a world-class supplier system such as Bosch, Contemporary Amperex Technology Co., Limited, BOE, Valeo, Borg Warner, etc. More importantly, AITO, the first technologically luxurious intelligent electric drive SUV, was born in Celeste’s own Liangjiang Smart Factory, which was built on the basis of Industry 4.0 requirements, and has the leading domestic and world-class standards. Excellent manufacturing capabilities can make the high quality of AITO models fall to the ground.
Advanced production ensures product quality
Nowadays, there are many keywords in the automobile industry, such as intelligence, driverless, performance, etc. These points are the most concerned points of the media and the most easily perceived points of consumers. But in fact, the quality of the car is also very important. Many times, the reason why high-end cars are high-end lies not in how many configurations they have, the texture of the paint surface, the smoothness of the solder joints and the smooth body, all of which are the embodiment of high-end quality.
The key to determining the quality and workmanship of the vehicle type depends largely on the overall management level and technical level of the factory. Sailisi Liangjiang Smart Factory has stamping, welding, painting, final assembly and battery PACK workshops, with more than 1,000 robots working together. The whole production process is highly automated, and the key processes are 100% automated.
The stamping workshop has advanced technologies and equipment such as dust prevention and noise reduction, automatic blue light measurement system, automatic packing, automatic transmission of AGV, one-button die changing, etc. The whole production line is built with reference to German Industry 4.0 standard, which can quickly adapt to changes in market demand, thus realizing intelligent and flexible production.
In addition to design and materials, welding technology is also the most important thing for the safety of car body structure. The welding workshop of Liangjiang Smart Factory has the technologies of electric welding, plasma arc welding and laser long-distance flying welding, which can be applied to different fields. Among them, laser flying welding is a representative welding technology for producing high-end cars at present, with faster welding speed and higher precision, and can be welded quickly without contact with workpieces, with the thinnest part reaching 0.08 mm..
In addition, Liangjiang Smart Factory also has advanced technologies such as "Ro-Dip" transportation, dry spraying room, automatic spraying, intelligent transportation in the air, high-precision measuring system, etc., and the four major processes of automobile production have all maintained high standards, laying the most solid foundation for excellent product quality.
Quality determines long-term development.
Cars are mass consumption for consumers, and their service life is very long, so the quality performance of models has an important impact on the long-term reputation of a brand. Even a brand with outstanding charm, such as Alfa Romeo, once had a poor image of product quality, and now it deeply affects the sales performance of this famous Italian brand in China market.
How to improve the quality of cars? In fact, there are many factors, besides design, there is also the manufacturing process, which can largely determine the upper and lower limits of automobile quality. In the manufacturing process, in addition to all kinds of advanced equipment and production technology is the key, detection methods are also extremely important.
For example, in the stamping process, Liangjiang Smart Factory is equipped with a blue light detection room with automatic visual detection capability, and the detection accuracy reaches 5 filaments, which is equivalent to the diameter of a hair filament; The gluing process of the main welding wire is equipped with German Zeiss vision system to ensure the gluing accuracy; The automatic spraying process is completed by 60 German Dü rr 7-axis spraying robots, and equipped with automatic paint film detection technology, so that each car can have a flawless paint surface.
In addition, the key stations in the battery, motor and electronic control production line are equipped with visual monitoring or parameter monitoring, which can improve product quality and bring better consistency.
In China automobile market, there are countless examples of brand image damage caused by quality problems. If there is a large-scale recall due to poor quality, the brand will be discredited, and the high recall cost will also have a great negative impact on the brand. Therefore, quality is the most important thing for automobile enterprises, even for any enterprise, and it is also the foundation of the industry.
As a relatively young brand of new power, AITO can inherit many years’ experience in automobile production and manufacturing, gather the world-class supplier system, and add the advanced smart factory of Liangjiang, its product quality and quality will surely have excellent performance, laying a good foundation for the long-term development in the future.
Liangjiang Smart Factory Empowering and Asking about M5
Now let’s return to this model, which was born in Liangjiang Smart Factory. In the eyes of consumers, the HarmonyOS OS system with superb experience can be said to be one of the biggest highlights of the model. With the electric drive system integrating Huawei’s genes, Wenjie M5 also has the same level of leading power performance, and the four-wheel drive flagship model can accelerate 100 kilometers in just 4.4s.
In addition, the configuration, interior and suspension materials of the M5 are quite bright. Leather steering wheel and leather/imitation leather mixed seat materials are all standard in the whole system. The suspension structure is a combination of front double wishbone and rear multi-links, and the key construction is aluminum alloy.
But good cars are not just piled up with "good materials", but also need to be made with "good kitchens" like Liangjiang Smart Factory. The excellent car paint texture, good assembly technology, meticulous stitching and fine workmanship of the M5 are all manifestations of the empowerment of Liangjiang Smart Factory.
Finally:Backed by the rich experience in vehicle manufacturing of traditional car companies and a perfect international top supplier system, the most important thing is that AITO has a leading domestic and world-class production factory, and there are almost only AITO, a new power brand that can gather these key elements. Although AITO entered the venue a little late, the starting point was high enough. In the next round of elimination, the editor naturally had full confidence in AITO.