When will the traffic anxiety stop？ Kaimeng lays out Alipay’s ＂Star Plan＂ to help businesses reduce costs and improve efficiency.

With the rising cost of online and offline customer acquisition in recent years, many businesses are caught in traffic anxiety. If a mature offline brand wants to quickly open online marketing channels and get twice the result with half the effort, is there any low-cost and efficient method?

Hangzhou Kaimeng is a service provider that helps offline brands to make digital transformation and traffic growth. Up to now, the number of cooperative businesses has exceeded 50, including Mao Geping, Nature Hall, Kans and other beauty head chain brands. As a service provider deeply involved in Alipay platform, Kaimeng launched Alipay applet for Mao Geping in May last year, and helped Mao Geping actively expand online marketing with its powerful public domain traffic and its own rich operation methods.

Recently, Kaimeng noticed that Alipay upgraded its "Star Plan", and announced that it would subsidize over 10 billion public domain traffic within six months, and open core public domains such as Alipay homepage card and payment success page. Kaimeng knew that this was a good opportunity to use Alipay public domain to help businesses grow up in private domain, so it seized the bonus period and took the lead in opening a more efficient online customer acquisition channel for Mao Geping, achieving a great effect.

First, master the platform subsidy policy and seize the first-Mover advantage of traffic

The basic rule of "Star Project" is that merchants first attract users to visit Alipay applets by guiding users to scan code, actively search, card package, my applet, life number and messages. According to the monthly user access increment, Alipay will calculate the incentive points and return them to the merchants, who can use these points in the public domain such as the payment success page to make greater promotion.

Through various activities in the early stage, Kaimeng has helped Mao Geping to accumulate huge user assets, and established a return visit path and recall means for users. Now, these return visits can be converted into incentive points through the Star Project, which will be put into a new round of promotion and attract more users to visit. This is equivalent to the free traffic that the platform sends to merchants.

Second, actively do a good job in daily private domain operations and obtain more incentive income.

Mao Geping has actively participated in various activities and games since launching Alipay applet. In fact, these actions were not for the "Star Project" at the beginning, but they needed to carry out these operations themselves.

"Star Plan" is a traffic incentive plan, which can also be understood as a traffic amplifier. It provides a proportional return of traffic for businesses that meet the incentive conditions. Therefore, there is a premise here, that is, to obtain traffic incentives, we must first do a good job in daily operations, especially the means of building private domain capabilities and recalling them. These are the key points of policy incentives.

Third, improve the closed loop of traffic and enhance the delivery effect.

In the process of participating in the "Star Project", merchants should also do a good job in link design to form a positive cycle of increasing traffic. Considering the price, past transformation data and stock preparation, Mao Geping locked in the products, and after careful design and early testing, we can clearly see the effect and value brought by the Star Project in the process, and constantly optimize the promotion strategy according to the data.

Up to now, Kaimeng has helped Mao Geping to launch the incentive points obtained through the Star Project for three times, and finally gained over 46 million exposures and over 2.5 million direct conversion hits.

Kaimeng believes that Alipay’s "Star Plan" is very effective for merchants’ traffic blessing, brand influence shaping and private domain users precipitation. If there are service providers who have mastered mature methodology, there will be more opportunities for merchants.