LYRIQ sharp song opens the big deal, Cadillac insists on not making excessive commitments.

On June 6th, Lyriq Ruige, the first pure electric vehicle under the Cadillac brand of SAIC-GM, officially opened.

According to reports, a total of three models are sold this time, namely, the rear-drive long-life luxury version, the rear-drive long-life premium version and the four-wheel drive high-performance premium version, with a price range of 439,700-479,700 yuan.

As the pioneering work of Cadillac’s electric transformation, Cadillac has always emphasized that LYRIQ Ruige is a good car that breaks through itself and creates with users. However, an interesting phenomenon is that many innovative electric vehicles in this market often encounter concentrated doubts from potential car owners at the crucial point where they really need to be finalized and delivered. Cadillac believes that products really need to break through innovation, but enterprises should keep the basics of buying and selling.

"Cadillac does not make excessive commitments, nor will it give consumers corresponding active compensation after failing to make previous commitments due to some force majeure." On June 6th, Pan Mengmeng, head of new energy strategy department of SAIC-GM, told the The Paper reporter.

Affected by the epidemic in Shanghai, the delivery time of LYRIQ sharp song was a little later than expected. According to the official, LYRIQ Ruige will be delivered to users from late September to early October this year. The first delivery models are the rear-drive long-life luxury version and the rear-drive long-life premium version, and the delivery time of the four-wheel drive version will be longer, which is expected to start at the end of the year.

Pan Mengmeng said that in order to give consumers mature products, some software functions of LYRIQ Ruige still need some verification time. If the products finally delivered to consumers are not finished products, Cadillac’s solution is to take the initiative to introduce some compensation rights. For example, "A new generation of Super Cruise and 360-degree high-definition panoramic images and related functions may not be opened at the time of delivery". In order to compensate for the lack of user experience, Cadillac will provide five-year free maintenance for some users who can’t use these two functions when they get the car. The value rights and interests are about 9,000 yuan.

In addition to active compensation, the final pricing of Cadillac LYRIQ is somewhat unexpected. In order to resist the survival pressure brought by soaring raw material prices, raising the terminal price is the choice that car companies have to make this year. Faced with the current situation of the industry, despite the difficulties, Cadillac decided not to raise prices, "the choice and pre-sale price remain consistent in configuration and price."

Pan Mengmeng said, "Since Ruige is Cadillac’s first pure electric product, we must ensure the high satisfaction of customers. This is our initiative, and the starting point is to provide customers with a quality experience."

It is reported that in order to better meet the needs of Ruige customers, Cadillac will also build experience stores in various cities, continue to explore the direct mode, and connect more closely with users through the "Cadillac IQ" online APP.

Pure electric IQ space, direct marketing system and energy-supplementing system are all new attempts made by Cadillac in sharp songs, and to a certain extent, Cadillac is adapting to market changes. When everyone is running on the same track, what kind of people can run longer? Cadillac’s answer is focus, focus on itself, not the game.

"Although all friends are on the same track as us, for all players on this track, the primary goal is to consider how to meet the needs of different consumer groups. We hope to bring more derivative value to consumers through products, services, rights and interests, and the whole brand, and give consumers a value-for-money experience. " Pan Mengmeng said.