Technology as the anchor and strength as the pilot, Roewe D7 went straight down.

Roewe, which has long insisted on driving the core market with core technology, took Roewe D7 as the first model of the new product series "D family" of SAIC Roewe, launched an offensive to the new energy car market, and set off a new round of competition oriented by "technical warfare" in the industry. Recently, Roewe D7 DMH completed the real endurance challenge of 1704km with only one tank of oil, which set a new record for the real endurance challenge of a fully charged car with one tank of oil in China. At the same time, the average fuel consumption per 100 kilometers was only 3.4L, showing the real hybrid strength of China cars.

Roewe meets the price war, and new and old users share the discount.

Near the end of the year, in the face of the market change of "exchanging price for quantity" launched by peer brands, Roewe bravely challenged and launched the year-end limited-time special offer: from now on, the limited-time price of Roewe D7 will be 109,800, and there will be a three-year 80,000-interest loan financial policy. With a down payment of 17,000, the car can be driven home, helping users to start a better car life on the eve of the new year. It is worth mentioning that Roewe has always insisted on safeguarding the interests of users, and promised to "share with old users", and Huili sincerely extended it directly. Roewe’s limited-time discount this time dared to take the initiative in the price war market, and ensured the rights and interests of users to the maximum extent through the policy of sharing new and old users, and sincerely gave back the support and love of old car owners with practical actions.　

As a solid fan of independent brands, Roewe is duty-bound to expand the market together with other China brands and participate in reshaping the value system. After Roewe D7 went public, plug-in hybrid and pure electric power versions were listed at the rights and interests prices of 121,800-141,800 and 143,800-170,800 respectively. On this basis, the official limited-time special offer further consolidated the price competitiveness of Roewe D7, and with a limited-time price of 109,800, the first shot of gratitude to consumers was launched in the peak season of car purchase at the end of the year, which penetrated the sincere reserve price of B-class cars.

Roewe DMH hybrid technology uses hard core technology to fight a protracted war

The reason why we dare to face the market challenges is because Roewe D7 has super core technology as the basis for facing the challenges. Roewe D7 has the blessing of SAIC’s new energy technology base and the empowerment of brand differentiation technology achievements, and its technology is far ahead; As the "100,000-class battery life is the strongest super-mixing", it brings consumers a comfortable, reliable and value-added new experience, and the products are far ahead; The listed rights and interests are superimposed on the year-end limited-time preferential treatment, and it is promised that "old users will share", and the rights and interests are far ahead. The three leading positions will help Roewe D7 break through quickly in the market and stabilize the new explosion of new energy cars.

In addition, Roewe D7 has promoted the new revolution of plug-in hybrid technology in China with its super hybrid hard power. Recently, in the "China Heart" 2023 Top Ten Engine and Hybrid System Selection Campaign, Roewe D7 DMH stood out from 15 automotive power systems such as Changan Ford, BMW Brilliance and FAW Hongqi in the dynamic testing link with excellent technical strength and excellent performance, and won the honor of "Top Ten Engine and Hybrid System", which is enough to show that the DMH super hybrid system, after the iteration of previous generations of hybrid systems of SAIC Roewe, "shine on you is better than Blue".

Based on technology and speaking with strength, Roewe D7 has truly achieved the experience of B-class cars, the quality of B-class cars and the price of A-class cars, and reshaped the new pattern of the middle and high-end new energy car market. For consumers with money to buy, the year-end limited-time discount launched this time is undoubtedly the best time for consumers to start the new explosion of Roewe D7 for new energy cars.

Source: Correspondent Feng Wei

Editor: Gao Zhengyang

Proofreading: Xiong Xiangning

Audit: Cang Shujun