Shine the road to a strong country with the light of brand ｜ CCTV’s ＂Brand Power Project＂ released new cooperative enterprises.

　　On May 27th, China Central Radio and Television General Station released a new cooperative enterprise on the "Brand Power Project", announcing thatCITIC Group, Great Wall Motor, Lenovo GroupJoin formally"Brand Power Project" in 2022.

　　Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the general manager’s officeThe speech said that since 2022, the epidemic has repeatedly brought pressure to our life, but the fundamentals of China’s economy have not changed in the future. At present, our country has entered a new development stage of building a socialist modern country in an all-round way, and the brand bears an increasingly important historical mission. Brand is an important cornerstone of economic development. The quantity and quality of well-known brands reflect a country’s economic strength and comprehensive national strength to some extent. With the high-quality development of China’s economy, the number of China enterprises entering the world’s top 500 brands has increased year by year, and their rankings have also risen sharply. Brand is also a booster of consumption upgrading. With its quality assurance and strong appeal, it guides people to pursue a healthier, more environmentally friendly and more quality consumption life. Brand building is related to the development of every enterprise and affects everyone’s life.

　　In April this year, the CPC Central Committee and the State Council issued the "Opinions on Accelerating the Construction of a National Unified Market", calling for speeding up the construction of a national unified market with high efficiency, standardization, fair competition and full opening, and promoting the smooth flow of commodity resources in a wider range. In this context, the leading role of brands in economic development is more prominent.

　　In 2022, the "Brand Power Project" of the Central Radio and Television General Station thoroughly implemented the new development concept, further strengthened the national engineering concept, refined the large-screen TV communication, deepened the new media communication service, and provided the China outstanding brands with the integrated media communication service with large-screen and small-screen linkage and online and offline resonance, which was fully recognized by the market, attracted more than 40 outstanding brands to join, helped them achieve excellent results in brand building and marketing, and greatly enhanced the global influence and market share of the China brand.

　　For example, the data shows that the operating income of Yili Group, a "brand power project" enterprise, increased by 13.4% and its net profit increased by 24.3% in the first quarter. Yanghe’s operating income in the first quarter increased by 23.82% and its net profit increased by 29.07%. China Mobile’s revenue in the first quarter increased by 14.56% year on year. Gree Electric’s first-quarter net profit increased by 16.28% year-on-year. Junlebao jianchun yogurt sales in the first quarter increased by 113.8% year-on-year. Wahaha, Haier, Yunnan Baiyao and other enterprises have also achieved remarkable results. In the list of Top 500 Global Brand Values in 2022, there are 84 brands listed in China, among which China Industrial and Commercial Bank, Huawei, China Agricultural Bank, Maotai, China Mobile, JD.COM, China Telecom and other enterprises are in the forefront.

　　The outstanding performance of the "Brand Power Project" enterprises has inspired more high-quality enterprises to join the "Brand Power Project" family. Today, CITIC Group, Great Wall Motor, Lenovo Group and Headquarters have reached a new strategic cooperation of "Brand Power Project" in 2022, telling the story of China brand and spreading the voice of China brand together to help build a double-cycle pattern.

　　The achievement of this cooperation highlights the mission of the Central Radio and Television General Station to serve the national strategy with media action, and also reflects the firm confidence of China enterprises in the long-term improvement of China’s economy. Let’s gather the light of the brand together, shine on the road of strengthening the country, and let’s meet a better tomorrow with the struggle of the new era!

　　Ren Xuean, Executive Deputy Convenor of General Manager’s Office of Central Radio and Television General Station.It is said that the "Brand Power Project" has strict screening criteria for partners. The selected brands must be leading brands in important industries related to the national economy and people’s livelihood, must pursue high-quality development, and must actively assume social responsibilities and serve the overall situation of the party and the country. The three new partners joined this time are outstanding in the fields of financial services, automobile industry and IT technology.

　　Xie Zhibin, Party Member and Vice President of China CITIC BankIt is said that CITIC Bank has always attached great importance to brand building. Under the guidance of CITIC Group’s strategy of "building an excellent enterprise group and casting a century-old national brand", it has contributed CITIC wisdom and strength in many fields, highlighting the brand value of CITIC Bank. We have maintained close cooperation with the front desk for a long time, and with the help of the gold resources of the front desk, we have amplified the communication volume of CITIC Bank. This year coincides with the 35th anniversary of the establishment of CITIC Bank. Standing at a new starting point, CITIC Bank actively participated in the "Brand Power Project" of the Central Radio and Television General Station, told the brand story of CITIC Bank, shaped a strong brand and built a value bank.

　　Feng Mu, rotating president of Great Wall MotorIt said that in order to achieve the goal of brand promotion, Great Wall Motor is committed to building a virtuous circle of automobile industry ecology, and comprehensively and thoroughly innovates and changes around the new positioning of "global layout", "R&D investment", "enterprise transformation" and "user operation", and puts forward the "2025 strategy" of Great Wall Motor, so as to achieve the goal of global annual sales of 4 million vehicles by 2025, with super operating income. In the future, we will continue to allocate resources, relying on the industrial Internet, constantly create value for users, realize co-creation, sharing and win-win with users, and achieve a new brand name card of China.

　　Wang Chuandong, Vice President of Lenovo Group and Chief Marketing Officer of China DistrictIt is said that since 2019, Lenovo Group has become a member of the "Brand Power Project" of the General Station. Through continuous brand communication, it has greatly enhanced the public’s awareness and understanding of Lenovo brands. Over the past 40 years of reform and opening up, China’s manufacturing industry has grown from weak to strong, and more and more China enterprises have emerged as the world’s top 500. Lenovo Group is such a company. It started as a communication office in Zhongguancun, and now it has become a global company rooted in China, and has remained the first brand in the global PC market for the past decade.