Xiaokang shares hit a new high at the daily limit! A female investor in Chongqing earned 860,000 yuan for a year!

M7, the new car industry, is about to release its share price completely. Xiaokang shares have been trading daily for nearly two trading days, hitting a record high. At the same time, Xiaokang shares have also entered the car enterprise camp with a market value of 100 billion.

And investors who hold well-off shares also earn a lot of money.

On June 24th, the A-share market opened, and the share price of Xiaokang shares began to fluctuate upward. At around 10: 30, Xiaokang shares closed at one stroke. The latest share price was 85.06 yuan, up 10%, a record high. At present, the market value of Xiaokang shares has reached 115.7 billion yuan, and it has entered the car enterprise camp with a market value of 100 billion yuan.

A female investor in Chongqing worked hard for one year and earned 860 thousand yuan.

With the stock price of Xiaokang shares soaring, the investors who hold it are also unhappy. Some people laughed at the end, and others were "kicked out of the car" halfway.

According to an interview with an upstream journalist, a female investor named Li Jing (pseudonym at the interviewer’s request) in Chongqing recently laughed bitterly. With the rising share price of Xiaokang, the market values of her two accounts (Ping An and Guangfa) are also soaring. Through talking with Li Jing, the upstream journalist found that she is a professional woman, born in 1980, and has been in the market for less than five years. She is not rich in stock market investment experience, but she has gained a lot of experience in the investment process in the last year.

Through the reporter’s hard work, Li Jing sent a screenshot of his shareholding to the reporter. When the reporter saw it, he was shocked: one was the shareholding map of GF Securities, which held 14,600 well-off shares and made a profit of more than 620,000.

The other is the shareholding chart of Ping An Securities, which holds 6,000 shares of Xiaokang with a profit of nearly 240,000. The two accounts currently hold a total of 20,600 shares of Xiaokang, with a profit of more than 860,000.

Li Jing said that after yesterday’s daily limit, it rose again today, and it was a little "afraid of rising", so this morning, before the daily limit, some stocks were sold to lock in profits.

When the reporter asked her, recently, the state has continuously issued policies to support new energy vehicles, and there are still heavy news about Xiaokang shares. When buying and selling, Li Jing said that she was also very helpless. She said that she had not been in the market for a few years, and her experience was not very rich. In the first half of last year, after a friend’s introduction, she heavily invested Xiaokang shares in Ping An Securities account. In June last year, the account made a profit of more than 200,000 yuan, and she was very happy at that time. However, the "great joy and great sorrow" also happened overnight, from She said that she was in a very bad mood during that time, and friends around her laughed at her as a shareholder.

Li Jing told reporters that her GF Securities account also suffered losses. After the share price halved, she may have seen a turnaround and kept buying well-off shares until now. After a year of hard work, you have gained something.

So, sell a little today to avoid the tragedy of last year from happening again.

In the reporter’s interview, some investors seemed very depressed. He said that after buying a well-off society, they began to plummet and sold it as soon as they untied it.

Q M7 will be released soon, how much more is worth looking forward to?

According to the report of shanghai securities news, the Celestial brand jointly owned by Xiaokang and Huawei will release a new car in the near future. As for the identity of the new car to be released soon, according to the recent official warm-up, it should be AITO Wenjie M7. The new car is positioned in a medium and large SUV, with a six-seat layout, and will provide pure electricity and extended-range power.

In terms of power, the car is still equipped with a 1.5T four-cylinder engine as a range extender, with a maximum power of 92kW and front and rear dual motors, with peak power of 72kW and 200kW respectively. It is estimated that its pure electric cruising range is between 150 and 200 kilometers.

According to the positioning of the M7 and the design of the extended-range power system, this car may become a direct competitor with the same-class models such as Li ONE and Lantu FREE in the future. Although the price information has not been seen yet, it is expected to be between 300,000 and 400,000 yuan.

It is understood that the M5 is the first car of AITO, a high-end brand jointly built by Huawei and Cyrus, and the first car equipped with Huawei HarmonyOS cockpit. According to the data, the sales volume of Celestial in May was 5,651 vehicles, and the main models were Celestial SF5 and Wenjie M5, among which Wenjie M5 retailed 5,033 vehicles.

As an intelligent new energy vehicle built by Huawei, Yu Chengdong, the managing director of Huawei, was very optimistic about the M5. He had set a target of selling 300,000 vehicles next year, and planned to use 1,000 stores to sell cars before the end of the year to achieve the target.

Therefore, it is reasonable to ask M7 to be highly expected by the market.

With the support of sales data and new products, in the secondary market, investors still buy Yu Chengdong’s "bluff". Since the new energy track entered the rebound market, the share price of Xiaokang shares has been rising all the way, and its market value has doubled.

Multiple positive blessings,Auto stocks are rising more and more fiercely!

It is worth noting that under the stimulus of many favorable times, the automobile sector has been rising continuously since the end of April, and the cumulative increase of the Wind automobile index has exceeded 60% in less than two months. There have been stocks whose share price has doubled and even turned over several times.

For example, from May 13th to June 21st, Zhongtong Bus gained 15 daily limit boards in 22 trading days, which soared nearly four times.

Zhejiang Shibao rose in late April, when its share price was lower than that of 4 yuan. Since June 13th, Zhejiang Shibao has been trading daily limit continuously. Up to now, it has hit the daily limit for 9 consecutive trading days. In terms of share price, Zhejiang Shibao has surpassed 12 yuan in intraday trading today, which is more than three times the low in late April.

The the State Council executive meeting held on June 22nd decided to increase the policy of automobile consumption support. The implementation of this policy predicts that the automobile and related consumption will increase by about 200 billion yuan this year.

As early as May 31st, the Ministry of Finance issued the Announcement on Reducing the Vehicle Purchase Tax for Some Passenger Cars, which levied the vehicle purchase tax by half for passenger cars with a displacement of 2.0L and below whose purchase date was from June 1st, 2022 to December 31st, 2022 and the bicycle price (excluding VAT) did not exceed 300,000 yuan.

Since the middle and late May, the epidemic situation in many places in China has been effectively controlled, and enterprises related to the new energy vehicle industry chain have accelerated the pace of resumption of work and production. At the same time, the Ministry of Industry and Information Technology, together with the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and the National Energy Administration, has issued a policy of new energy vehicles going to the countryside to promote the incubation of the new energy vehicle market, and new energy vehicles are expected to continue to maintain a high-speed growth momentum.

On June 23rd, China Information and Communication Research Institute released "Operation Data Report of New Energy Automobile Industry in May 2022", which showed that in May, China’s new energy automobile industry resumed production with remarkable results, and the production and sales of new energy vehicles all exceeded 400,000, with a year-on-year growth level exceeding expectations and quickly returning to the high-speed growth level before the epidemic. From January to May, the production and sales of new energy vehicles totaled 2.071 million and 2.003 million, respectively, up 1.1 times year-on-year.

What does the organization think?

Orient securities believes that the adjustment of the industrial chain of new energy vehicles in the past six months basically reflects the market’s concerns about high product prices, high cycle profitability and high valuation. As the epidemic situation improves, the last negative factor is about to end. At present, whether it is the short-term sales recovery rebound, the continuous improvement of the half-year dimension, or the long-term unexpected "new+replacement" market space perspective, the sector has entered a stage of smooth logic and continuous improvement of fundamentals. The agency suggested paying attention to three investment directions: first, the integrated layout reduces costs, without fear of price fluctuations, and optimizes electrolyte and precursor links; Second, weak periodic superposition technical barriers, preferably diaphragm and ternary link; Third, new technologies and materials, preferably silicon-carbon negative electrode, conductive agent and lithium iron manganese phosphate.

Huaxi Securities pointed out that the policy coverage exceeded expectations and it is expected that it will fully benefit. It is estimated that this round of stimulus policy is expected to boost the annual sales of 1.5-2.5 million vehicles. Based on the calculation of 2 million vehicles, the annual sales of passenger cars are expected to reach 23.47 million vehicles, up 9.3% year-on-year. The wholesale sales of Q3-Q4 are expected to increase by 20.9% and 18.3% year-on-year, respectively. New energy products will incite demand, and old cars will be scrapped one after another to drive the growth of replacement demand. The medium and long-term sales center of passenger cars is expected to grow steadily and accelerate its rise independently. Considering the upward product cycle+intelligent electric acceleration, Changan Automobile, BYD, Geely Automobile H and Great Wall Motor are recommended, and Xiaokang shares, Xpeng Motors H and LI H are the beneficiaries.

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10 classic must-see online novels are highly recommended!

Original title: 10 classic online novels are recommended!

Here are 10 classic must-see online novels recommended:

Fierce Knife Walking in the Snow: one of the representative works of the princes in the bonfire drama, tells the story of a noble family who went through hardships and eventually became a generation of Beiliang King.

Breaking the Sky: Li Hu’s fantasy novel, a costume, tells the story that Xiao Yan, a talented boy, suddenly became a cripple after creating a family record of unprecedented cultivation, and various blows followed. Just when he was about to despair, a wisp of soul emerged from the ring in his hand, and a brand-new door opened in front of him. After hard training, he finally achieved a brilliant story.

Immortality: one of Chen Dong’s representative works, tells the story of an immortal world, in which the protagonist constantly explores the mystery of immortality.

Douluo Continent: one of Tang Jiasan’s representative works, tells the story of a world full of magic and quarrelling, in which the protagonist grows up and challenges the powerful enemy.

Tomb of the gods: another masterpiece of Chen Dong, it tells a story of a world full of myths and legends, and the protagonist keeps digging up the mystery of his life experience.

"Panlong": One of my masterpieces of eating tomatoes, it tells a world full of magic and quarrelling. Lin Lei, the protagonist, finally becomes a legendary story through continuous cultivation and challenging the powerful enemy.

Qin Di: one of the representative works of Tang Jiasan Shao, tells the story of a world full of music and magic. Ye Yinzhu, the protagonist, finally becomes a generation of Qin Di by constantly learning and challenging his powerful enemies.

Biography of Immortal Cultivation by Ordinary People: A novel about the cultivation of truth created by forgetting words tells the story of an ordinary person who finally becomes a generation of immortal emperors through continuous cultivation and challenging his powerful enemies.

"Full-time Master": One of the representative works of Butterfly Blue, tells the story of a professional gamer’s re-emergence after a career downturn.

Step by step gives birth to lotus: one of Yueguan’s representative works, it tells the story of a modern man who traveled to ancient times and experienced ups and downs in officialdom.

The above are only 10 classic must-see online novels recommended. Everyone has different preferences and can choose to read according to their own interests.

Editor in charge:

What are the advantages and disadvantages of skipping rope VS running? Which sport do you choose?

Skipping rope VS running, what are their advantages and disadvantages? Which sport should you choose to lose weight?

Skipping rope and running are very common aerobic exercises, which can help us lose weight, improve cardiopulmonary function and enhance physical fitness.

However, they are also different in many ways.Next, let’s discuss the advantages and disadvantages of skipping rope and running, and how to make a decision when choosing a weight loss exercise.

First, let’s look at the advantages of skipping rope:

1. Skipping rope is a very convenient and flexible sport. You don’t need too much space. You only need a rope to start exercising anytime and anywhere.

2, skipping rope can exercise the whole body muscle groups, including arms, abdomen, legs and other parts, which helps to improve the coordination and sensitivity of the body.

3. Sticking to skipping rope can also promote blood circulation, improve the body’s oxygen intake, effectively improve cardiopulmonary function and enhance the ability of the heart and lungs.

4, skipping exercise is more flexible, there are a variety of ways to play, which is more interesting, and can also help you lose weight and help you burn calories quickly.

However, skipping rope also has its disadvantages:

1. It may be difficult for some people, because it requires certain skills and balance.

2. Jumping rope requires higher vital capacity, and many novices can’t hold on for 2 minutes without panting.

3. When skipping rope, the knee needs to bear the pressure value of twice its own weight.

Next, let’s take a look at the advantages of running:

1. Running is a very low threshold aerobic exercise suitable for men, women and children. It can effectively improve the cardiopulmonary function, enhance physical fitness and lose weight.

2. Running can promote metabolism, accelerate fat burning and burn calories. Jogging for 1 hour every day can help you improve obesity.

3, running can also increase bone density, promote calcium coefficient, but also enhance the strength and endurance of leg muscles, so that your lower limbs are more flexible and powerful.

However, the disadvantages of running are also obvious:

1. Outdoor running is easily affected by the venue and weather. When the weather is too cold, the desire to run will decrease, and rainy days will also affect the enthusiasm of running.

2. Running has a great impact on joints, and the knee needs to bear 2.5-3.5 times the weight, so it may be uncomfortable for some people.

Should you choose skipping rope or running?We should make a decision according to our physical condition, interests and goals.

If you want to burn calories quickly and improve your body’s agility and coordination, skipping rope may be a better choice. If you have poor physical endurance, no sports experience and want to lose weight, then running may be more suitable for you.

No matter which sport you choose, you should pay attention to gradually increasing the intensity and time of exercise to avoid injury. At the same time, we should also pay attention to reasonable diet and rest to get the best exercise effect.

The 6th Chinese Billiards World Championships closed, and Zhao Ruliang Tang Chunxiao won the first championship.

On December 16th, the 6th CBSA Chinese Billiards World Championship of China Jiangxi Shangrao Yushan ended successfully in Yushan Sports Center. Chinese billiards is a billiards sport independently innovated by China, which has as many as 80 million fans in China. In 2015, with the vigorous promotion of China Billiards Association, Yushan County Government and Star Brand Company, the first Chinese Billiards World Championships was successfully held in Yushan, Shangrao, Jiangxi.

In 2023, 496 players from 41 countries and regions participated in the 6th CBSA Chinese Billiards World Championship, and the number of participating countries and participants reached a new high. At present, it is the largest Chinese billiards competition in the world, which not only promotes the global promotion of Chinese billiards, but also becomes a platform for billiards people all over the world to communicate with each other and enhance friendship, and promotes friendly exchanges between China and other countries around the world.

Compared with previous years, the 6th Chinese Billiards World Championships, which was restarted this year, was upgraded in an all-round way, with the total prize money increased to 10.43 million RMB, making it the highest Chinese billiards tournament in the world, with the prize money of 3 million for men’s team and 1 million for women’s team respectively.

In the end, Zhao Ruliang, a teenager born after 00, defeated Shen Shenyi 41-28 to dominate the men’s team, while Xu Tianwei and john young won the men’s team’s third place and the first place respectively. Tang Chunxiao, the favourite to win the championship, showed her strength and beat Liu Xiazhi 19-9. In the women’s group, Zhang Muyan and He Xinru won the third place and the first place. Among them, Zhao Ruliang and Tang Chunxiao both won the World Championship for the first time.

The men’s team of this World Chinese Billiards Championship is strong, and none of the top 16 professional men of China Billiards Association is absent. Four former champions, Eipl, Shi Hanqing, john young and Zheng Yubo, all appeared in Yushan, and they fought fiercely for the glory of the world champion and the prize money of 3 million.

As the last runner-up, Zhao Ruliang was recognized as one of the favourites to win the championship before the competition. In the double-losing stage, Zhao Ruliang won Grain Rain Peng, Suniri and Lei Yiwei in a row, and the winner advanced to the top 32. In the stage of single defeat, Zhao Ruliang stood out from the death zone where experts gathered, and eliminated Dai Yong, Chu Bingjie, Xu Xiaoying and john young with convincing performance, and entered the final.

Shen Shenyi, born in 2004, has risen rapidly in Chinese billiards in recent years, and entered the tournament directly as a seed player. In the double-lose stage, Shen Shenyi defeated Liu Yiqi, Mi Le and Bo Junjie successively, and qualified from the winning department. In the single defeat, Shen Shenyi beat Eipl, the first champion, narrowly beat American star Zhang Ronglin, beat Niu Zhuang in the quarter-final, and beat dark horse Xu Tianwei in the semi-final, and reached the final of the World Championships for the first time in his career.

The final of men’s team adopts the system of 41 wins in 81 games, which is divided into four stages. In the first stage, Zhao Ruliang won three games in a row after 8-7, leading by 11-7. In the second stage, Zhao Ruliang once extended the difference to eight innings, and Shen Shenyi launched a counterattack at the end, with a score of 21 to 17. In the third stage, the two sides entered the seesaw stage. However, Zhao Ruliang, who was more experienced in the contest, made a small climax at the last minute and entered the fourth stage with a lead of 32-24.

At the opening of the fourth stage, Zhao Ruliang quickly entered the state, winning four games in a row, further expanding his advantage by 36 to 24. At this time, the game lost its suspense, and Zhao Ruliang scored a climax again, winning the match point at 40-26, then taking the game away with a shot in the third match point, and finally winning at 41-28, winning 3 million championship prizes; The runner-up Shen Shenyi got 1.2 million yuan.

In the third and fourth finals, Xu Tianwei broke out in the second stage, defeating john young 21-15 and winning the third place.

In the women’s final, which ended first on the afternoon of December 15th, the famous Tang Chunxiao beat Liu Xiazhi 19-9, winning the women’s championship of Chinese billiards World Championships for the first time in her career.

As a favourite to win the championship before the competition, Tang Chunxiao’s promotion process was not smooth sailing. She was dragged into the deciding game by Zhang Muyan in the first stage of the promotion round. In the quarter-finals, she faced Fu Xiaofang, the champion of the 2017 tournament, and Tang Chunxiao won three games in a row after falling behind 8-10. Meet Zhang Muyan again in the semi-final, and Tang Chunxiao won 13-9, welcoming his first World Championship final.

Liu Xiazhi didn’t encounter too much trouble in the double defeat stage against Chen Yihan and Xia Yuying. After entering the single defeat stage, she beat Russian player Pimenova in the quarter-final, eliminated defending champion Chen Siming 11-9 in the quarter-final, and completely defeated "Dark Horse" He Xinru in the semi-final, and also entered the final stage of the World Championships for the first time.

The final of women’s team adopts the system of 19 wins in 37 games, which is divided into two stages. In the first stage, Tang Chunxiao made a dream start of 12-0 and took a huge lead of 14-4 after the end of 18 games. At the opening of the second stage, Liu Xiazhi chased two games in a row, while Tang Chunxiao grabbed the 21st game to stabilize his position after some chaos, then won two more games, expanding his advantage by 17-6, and finally sealed the victory by 19-9, and won the first prize of 1 million.

At the awarding ceremony, besides the athletes who won good results in the competition, the organizing committee of the competition also awarded other awards.

Reporting/feedback

The White House shouted: "End the war as soon as possible"! Israeli Prime Minister: Continue to fight until "absolute victory"

According to Agence France-Presse reported on December 14th, the White House said on the 14th that the United States hoped that the war between Israel and Hamas would end "as soon as possible". Earlier, the Israeli Defense Minister told visiting US Presidential National Security Assistant jack sullivan that the war would continue for several months.

John Kirby, spokesman for the White House National Security Council, said that during his visit to Tel Aviv, Sullivan also discussed the issue of changing Israel’s military operations in Gaza into "low-intensity operations" in the near future.

According to the report, the rising number of civilian casualties in the Gaza Strip has deepened the contradiction between the two allies of the United States and Israel.

Kirby said at the press conference: "I think we all hope that the war will end as soon as possible." He also claimed that if Hamas gave in, the war "could end today", but "it seems unlikely now".

Kirby said that the US government has not "imposed demands" on Israel, and the timetable given by Israeli Defense Minister Joyaf galante is "consistent" with the previous statements of many Israeli officials.

However, the spokesman also said that during his visit to Israel, Sullivan raised "sharp questions" to Israeli officials about Israel’s offensive plan.

Kirby said: "Sullivan did talk about the possibility of transitioning from high-intensity actions we are seeing to low-intensity actions in the near future. But I don’t want to give a timetable for this. "

The Israeli Prime Minister told the United States: Continue to fight until "absolute victory."

According to a report by Reuters on December 14th, according to a statement issued by the office of Israeli Prime Minister Benjamin Netanyahu, Netanyahu told visiting US Presidential National Security Assistant jack sullivan on the 14th that Israel would continue its war against Hamas until it "won an absolute victory".

According to reports, Netanyahu said that he and Sullivan discussed regional threats, including Iran’s agent Hezbollah in Lebanon and its agent Houthi in Yemen, to ensure the safe return of hostages held by Hamas and continue to provide humanitarian assistance to civilians in Gaza.

The statement reads: "I told our American friends that our heroic soldiers did not fall in vain. Inspired by the deep sorrow of their fall, we will continue to fight more resolutely than ever before until Hamas is eliminated-until we win an absolute victory. "

According to a report by DPA on December 14th, Hamas leader ismail haniya pointed out in his speech on the evening of 13th that all post-war plans in Gaza Strip excluding Hamas are "fantasy" and "delusion".

Chana also confirmed that he was willing to negotiate "all proposals or initiatives to end this aggression".

Chana said that Hamas is willing to hold talks on a possible political path to "ensure the right of the Palestinian people to have an independent state with Jerusalem as its capital".

Editor-in-Chief: Zhao Hanlu

Text Editor: Fang Ying

Author: Reference News

Source: Xinhua News Agency

Photo Editor: Zhu Ying

Who can be the biggest winner when the local life is shuffled?

In 2023, the competition among Internet platforms became increasingly fierce, and all major platforms were actively seeking innovation and breakthrough. In this smoke-filled Internet environment, the competition in local life is particularly noticeable.

From Meituan and Ali, to Tik Tok and Aauto Quicker, to Xiaohongshu and video number, they have entered the local life field one after another as an important strategic direction.It has gradually become the new normal of the development of the Internet industry to provide local life services that meet the personalized needs of users through various means such as price wars, service upgrades and technological innovation.

In such a year full of opportunities and challenges, the local life platform is facing unprecedented competitive pressure. With the coming of the new year, this comprehensive and fierce competition will also enter a new stage.

Local life platform melee 2023

Looking back on the local life platform in 2023, this year is undoubtedly full of high-speed development.

From the perspective of layout, all major platforms have tried their best, for fear that competitors will seize the initiative if they are not careful.

Especially, Meituan, which has been the industry leader for a long time, has become the target of siege by many platforms, and its anxiety has become more and more obvious. In order to alleviate this anxiety, the US Mission had to carry out in-depth layout frequently.

No, a few days ago, Meituan revised the short video channel again, adding local channels in addition to the original attention and recommendation interface.

Source: Yibang Power

At present, this new channel has been popularized and applied nationwide, and most of the jump links in the interface point to the core catering businesses of Meituan. For businesses such as comprehensive, wine travel and beauty, Meituan has not yet opened a link with the short video function.

To put it simply, Meituan closely combines short video content with local life business, hoping to enhance user experience and increase user participation and stickiness in this way.

Combined with the layout of live broadcast and short video in the first-class traffic portal this year, short video and live broadcast are obviously the core layout of the local life of the US Mission in 2023.

Having said that, let’s turn our attention to its biggest competitor, Tik Tok. Recently, Tik Tok continues to explore stores and group purchases as an important way for local life merchants to gain increment on its platform.

In the aspect of talent shop exploration, Tik Tok Life Service launched the "Good Life Discovery Plan", and invested 500 million yuan to help businesses find high-quality talent, so as to further explore the field of shop exploration.

In terms of low-priced group buying, Tik Tok Group Buying Channel has been adjusted for a new round, adding three modules: special group buying, hot list and free trial, which further strengthens consumers’ awareness of low prices and special offers.

Source: Tik Tok App screenshot

In 2023, the layout of Tik Tok and Meituan shows an obvious trend. Both sides are trying to break into each other’s hinterland, trying to expand their respective market share and attract more local life users and businesses.This kind of competition may bring more benefits and benefits to consumers; At the same time, it is also a good opportunity for merchants to show their products and services.

Meituan expanded its business scope by attacking Tik Tok, while Tik Tok explored the advantages of Meituan to find new growth points. In order to seize the market share, both sides sacrificed their own killers.

Where is the key to competition?

Besides Meituan and Tik Tok, platforms such as Ali, Aauto Quicker, Little Red Book and Video Number are also deepening their layout and development in the local life field.

Let’s take a look at the old rival of Meituan, Ali.

This year, Ali’s big move in the field of local life is to merge Gao De and Word of Mouth, which undoubtedly injected new vitality into Ali’s layout in the field of local life. At the same time, the increase in the order volume brought by the high-tech aggregation platform has also enabled the active users of Ali’s local life sector to continue to grow, setting a record high.

According to the financial report of the second quarter of fiscal year 2024, the revenue of Ali Local Life Group increased by 16% year-on-year to 15.564 billion yuan, which was mainly driven by the hungry and the strong growth of Gaode business. The order increased by nearly 20% year-on-year, and the adjusted EBITA was a loss of 2.564 billion yuan, which was an improvement compared with the loss of 3.328 billion yuan in the same period of 2022.

Source: screenshot of Alibaba’s second quarter financial report for fiscal year 2024

From this point of view, Ali has made great progress and development in the local life field with the effective growth of Gao De and Hungry.

As for platforms such as Aauto Quicker, Little Red Book and Video Number, although they entered the local life field relatively late, they paid top-down attention to this life business.

Aauto Quicker accelerates to fill the shortcomings of home business, and provides faster and more convenient home service through cooperation with merchants; The video number cooperates with local life merchants through short videos and live broadcasts to provide consumers with a more intuitive and vivid shopping experience; Xiaohongshu provides consumers with more diversified local life recommendations and experiences by sharing community attributes.

In terms of action, this year, Aauto Quicker has adopted a market positioning of stimulating consumption at low prices and paying attention to community atmosphere, and organized people to produce store-exploring content through short videos to continuously create a more "grounded" local consumption experience for users.

The video number launched the local life component this year, and used the traffic advantage to open up online and offline channels for businesses.

Xiaohongshu entered the local life track step by step through the internal test group purchase function, and launched the food distribution shop plan and the searchlight plan.

The layout and development of these platforms have more or less promoted the innovation and development of local life services and injected new vitality and opportunities into the entire industry track.

From Meituan and Tik Tok to Ali and Aauto Quicker, and then to Xiaohongshu and video number, the layout of local life has become something that major Internet platforms have to do.

At present, the local life industry is in the initial stage of rapid development, and opportunities and challenges coexist. At this stage, innovation and quality become the key factors of platform competition, and the platform must pay attention to user experience and word-of-mouth construction in order to maintain a leading position in the market.

In other words, in the face of increasingly fierce market competition, only by constantly improving their own strength and actively seizing market share can major local life platforms be in an invincible position.

Local life opens up all-round competition

As we all know, competition is often cruel, because it involves many aspects such as market share, user resources and market influence.

Especially this year, the remarkable trend of the local life platform is to shift from the C-end battlefield to the B-end battlefield. In this process, players from all walks of life have invested resources to grab the market, and the competition for merchants and service providers has intensified.

As expected, Tik Tok has launched four management products, including Tik Tok Laike, Tik Tok Linke, Tik Tok Jixing and Tik Tok Shoppers, in order to improve the business ability and work efficiency of merchants.

Meituan has launched a small program "Meituan Circle Shop Exploration" to match merchants and talents, as well as a new marketing tool for merchants "Shenqiangshou" and an information management tool App "Qingyun Juxin" for merchants’ one-stop performance management capabilities.

Source: Qingyun Juxin Guanwei

Aauto Quicker, whose product technology is more mature, Xiaohongshu, which has a strong grass planting property, and the video number backed by WeChat private domain ecology will all release great potential in the field of local businesses and service providers, and become rivals that cannot be ignored by Meituan and Tik Tok.

Paying attention to the B-side has obviously become an important strategy for the above Internet platforms in the field of local life.

There are two main reasons why they attach so much importance to B-side: First, with the decline of mobile Internet traffic dividends and technology dividends, the growth rate of users is gradually slowing down, and the platform needs to seize every opportunity to obtain increments, and the B-side market is an important way for them to obtain increments; Second, by strengthening cooperation with merchants, we can meet users’ scenarios, multi-industry and diversified needs, and enhance the market competitiveness of the platform, thus maintaining a leading position in the highly competitive market.

However, the transformation is not a simple matter, which not only means that the platform needs to pay attention to consumer demand and cooperation and win-win with merchants at the same time, but also must constantly improve its service level and user experience and actively adapt to market changes.

Only in this way can the local life platform represented by Meituan maintain a leading position in the highly competitive market.

At present, it seems that the local life industry has not yet won this year, and the future direction of competition is still full of variables. But what is certain is that the local life industry will face all-round competition, and new stories will be staged in 2024.

Author | Li Xiang

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