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2006-10-31 11:56 Author:Miao Wei Xie Heng No.41, 2006

On October 27th, Mr. Xu Zhihong, president of Peking University, said in an interview with the media that Peking University had stopped the construction plan of the golf driving range because there were too many objections. President Xu said that I don’t play golf and I don’t know anything about golf. However, it used to be said that tennis was an aristocratic sport, and now almost all universities have tennis courts.

In Zhangzhou Campus of Xiamen University, a "most beautiful" golf driving range is under construction. The driving range started construction in the second half of last year and is expected to be completed in December this year. There is also a mini-court, 5 holes, 4 par-3 holes and 1 par-4 hole, with a total length of 622 yards, with bunkers, water obstacles and fairways. Mr. Zhu Chongshi, president of Xiamen University, said that they built "the most beautiful driving range in China", which is not an exaggeration. It is really rare to have a driving range with a length of 312 yards and a par-4 hole in China.

This summer vacation, Beijing and other cities started many golf summer camps, and parents spent thousands of dollars to sign up and let their children get in touch with golf. In the new semester in September, the students of Shanghai University of Finance and Economics found that the elective course of physical education included golf. The teacher said, "We are a university of finance and economics, and students have more opportunities to get in touch with economic figures after graduation. Now many businesses are negotiated on golf courses, so I hope students can get in touch with the society as soon as possible, understand this sport and lay a foundation for future business activities." Beijing University is going to build a driving range, and Xiamen University is going to link golf with elite education. All these news have caused debates, and golf is once again regarded as a symbol of "rich class" or "social elite".

At the end of October, news came from Tianjin that Tianjin Water Park, which has a history of more than 50 years, began to build two golf driving ranges. The person in charge of the park said that renting some venues was to alleviate the pressure of operation. But the parks enjoyed by the citizens are occupied by the stadiums and clubs of businessmen. In fact, many public sports facilities in Beijing have long been contracted as driving ranges, and the originally planned parks have also become stadiums. Spencer Robinson, the publisher of Asian Golf Monthly, said: "There are many inappropriate courses in Asia. In those places where courses should not be built, people have built courses, while those places that should be natural courses have not been used." He said that golf in Chinese mainland is full of commercial interests.

On November 9th, the "HSBC Championship" will be held in Sheshan Club, and Tiger Woods will come to China again. When HSBC planned this event, it proposed to IMG, an international management group, that tigers should participate in the event with the highest prize in China and even in Asia. As one of the largest financial services institutions in the world, HSBC sponsors top-class golf tournaments in Europe and the United States. Mr. Weng Fuze, president of HSBC China business, said in an exclusive interview with this reporter: "Compared with last year’s tournament, the number of golfers this year has grown even stronger, and many world experts including Tiger Woods, David Howell and jim furyk have confirmed their future in Shanghai. Another notable difference is that our investment in golf development in China is increasing. The HSBC Tomorrow Champion Training Camp project initiated by us in cooperation with the China Golf Association will be first carried out in four cities: Beijing, Chengdu, Shenzhen and Shanghai. " Mr. Weng Fuze said, "Golf is the only sport that HSBC invests in the world at present. Sponsoring golf gives HSBC the opportunity to talk directly with customers, and there are more and more golf lovers among our customers. "

A professional magazine once verified that in 1953, the Shanghai municipal government razed the golf course belonging to HSBC at that time and built a zoo there. After many years, the story seems to have a new cycle. Last year’s "HSBC Championship" promoted the sales of high-end villas in Sheshan Club, and professional reporters recorded the landing point of every shot of Tiger Woods. His influence in the golf crowd can be confirmed in many driving ranges. Those who discuss the technical details will discuss: You swing like a tiger, and you swing like a Florrick. On weekends, friends and relatives can be seen in many golf driving ranges. "Elder sister, swing a shot" and "Slow down, children". They are holding complimentary tickets or newly-established practice cards to experience their newly-started golf trip. Golf courses were once the exclusive territory of the rich, but more and more people began to try this sport and change its face.

How many golfers do we have?

CCTV Sports Channel has a "Golf Match" program every Monday night. The person in charge of the channel said that the "World Football" program on Monday night has a high audience rating, but when it comes to broadcasting golf, the audience rating suddenly drops. But the ratings of less than 1% can also be explained in this way. The director of CCTV Digital Golf and Tennis Channel stated that the number of viewers can often reach more than 1 million. In May this year, the Golf and Tennis Channel was revised and unveiled, and all major competitions will be broadcast live. And from next season, try to broadcast 24 hours a day.

As far as the number of golf courses is concerned, there are 300 to 400 golf courses in China, which is already the second largest golf country in Asia and the fifth largest golf country in the world. Spencer Robinson of Asia Golf Monthly said, "We estimate that there are 300,000 golfers in China at present, including foreigners in China, but course operators and some related people think that the golf population in China should be more. Some people even think that after five years, the golf population in China can reach 4 million-this is obviously an unrealistic figure. "

Li Yan, the boss of Baijiatong, said: "I think the golf population in China is only 500,000, which is still high. Excluding those foreign businessmen who play in China, they can play golf three times a month, and the country will not exceed 500,000." However, what Li Yan counted most was another account. "There are 250 million people in the United States, 30 million of whom play golf; There are 120 million people in Japan, 16 million of whom play golf; There are 48 million people in South Korea, 5 million of whom play golf. The golf population in these countries is more than 10% of the total population. You calculate the population of more than 300 million cities in China, and 10% of them have an annual income of more than 10,000 dollars. The consumption concepts and habits of this income group will undergo fundamental changes. " Li Yan is in charge of "Baijiatong", which is to promote golf clubs and practice cards for beginners. "Now all courses, driving ranges, clubs and clothing companies claim that China has a golf population of 1 million, and they are all staring at this 1 million, and banks, cars and real estate companies are all doing activities for them. But my target market is 30 million people. "

There was an article in Golf Digest magazine that golf is a "national entertainment" in America, because you can play golf no matter how old you are. "You can not only play like a professional player, but also play on the courses they have played, and even occasionally play the same swing as them." In 1972, an article in this magazine said that golf is the "official sport" of our time. "When people work on farms, they are too scattered to play golf; When people work in factories, they are too tired to play golf; When people work in the office, they have time and energy to play golf, because it is one of the few fitness opportunities they can get, even if they are getting older. "

Li Yan’s judgment is that the golf craze in the United States began in the 1960s and 1970s, when the economy was developed. The golf craze in Japan and South Korea was also related to economic development. Mr. Xing Gongjie, President of Bank of Montreal, Canada, Beijing Branch, also supports this statement: "Golf has become a fashion trend. Japan was more than 30 years ago, South Korea was more than 20 years ago, and Hong Kong was more than 10 years ago, all of which were accompanied by economic growth, and the popularity of tennis will be several years earlier than golf. I think golf has also become a fashion in the mainland. "

Let some people fight first.

In 1994, Chia Tai International released a record called "Let me fool myself again". The singer "Transocean" was named "Liu Guoliang". "My goodness is the goodness of a good citizen, which is different from that of table tennis coach Liu Guoliang. However, the two of us have played ball, and I can let him play golf as much as he wants me to."

When Liu Guoliang filled that record, he was in the United States, and he came into contact with golf in Los Angeles. After practicing for a year and a half, he passed the PGA Playability Test. According to the American golf professional qualification regulations, after passing the ability examination, you are a professional trainee. Liu Guoliang said, "I gave up later. Professional players, this road is too difficult. If you really want to enjoy golf, don’t go in the direction of career. Later, I decided to use my skills and contacts to do some business related to golf. "

In 2000, Liu Guoliang met John Reynolds III, vice president of American Club Car Cart Company, and he soon became the company’s agent in China. Reynolds III is a member of the American Masters Augusta Stadium. In January 2006, he finally took Liu Guoliang to Augusta to play a game.

Liu Guoliang’s best partner is Dai Ningwei. In the late 1990s, Dai Ningwei contracted the project of Shenzhen Golf Club, and later began to play golf. He said, "Liu Guoliang is a player I respect very much, and he is my predecessor. He has passed the American professional ability test at the age of 34, and when I was 34, I had not touched the club." Dai Ningwei’s ability to read lines is a must. He laughed at himself as "drainage buried lines, so he can read lines accurately". Zhang Lianwei specially invited Dai Ningwei to caddy at the Volvo China Open held in Shenzhen Golf Club last year. In 2001, Tiger Woods went to Mission Hills in Shenzhen to play ball. It was a big party for businessmen. Many businessmen spent tens of thousands of dollars to get the chance to play a hole with Tiger Woods. Duan Yongping, the boss of BBK, sponsored the tournament and got the chance to play 18 holes with Tiger Woods. Liu Guoliang served as a caddy for Duan Yongping. "Actually, I watched the tiger play ball when I was in the United States, but it was still fun to play a game with him and have a chance to chat with him."

"If you must compare golf in China and the United States, it is obvious that playing in the United States is cheaper. But this comparison is meaningless, and the main difference is the historical and cultural accumulation of golf. A club like Augusta does not have money to become a member. In China, few people play golf, and few people know about golf. Therefore, their views on golf are one-sided, as if they are rich or expensive, and it is an aristocratic sport. Or golf is gambling. In fact, life is not a gamble. You bet 5 yuan on it, and people bet 100,000 yuan on it. It is obvious how much money golf professionals can get when they play first place. The prize list is a reference for the level of players. I would rather say that amateurs gamble a little, which is modeled after professional players. " Liu Guoliang is a well-known amateur in China. When interviewed, he was making preparations for the "Global Connect" competition organized by China Mobile. He did not deny that his cart business was getting better and better, precisely because there were more stadiums and more people playing. "I feel that there are more people who know about golf now. This is an inevitable trend. Everyone can see more games, middle-and upper-income people have begun to play, and public courses have also increased."

"Golf is more difficult for most people. Talent, physical condition, social atmosphere, environment and economic foundation are just like the barrel theory. If there are fewer places, you can’t play golf well. However, the vitality of golf is different from other sports in that it is not a direct confrontation, but rather leisurely. People of different levels can also play together, TEE off on different tees, make shots, and play fairly. "

The driving force of golf

In 2005, the total prize money of the Asian Tour of Golf was 20 million dollars, the European Tour was 200 million dollars, and the American Tour was 250 million dollars. If all the expenses such as appearance fee, publicity fee, license fee and operation fee are included, holding a top-level professional event is costly, and the generosity of sponsors has contributed to the prosperity of golf events. In the eyes of sponsors, sponsoring a golf tournament is like digging a gold mine, because the most targeted customers and people with the most purchasing power are gathered here.

Sponsorship from financial institutions accounted for 21% of the PGA Tour. Financial giants with strong financial resources such as Zurich Bank, Wachovia Bank, Barclays, Bank of America, Deutsche Bank, American Express, MasterCard and Morgan Stanley generously contributed to the high title fee. The total prize money of American Express Championship is $7.5 million, Wachovia Championship is $6 million and Barclays Classic is $5.75 million. Enterprises’ sponsorship of sports events always starts from their own target consumers and corporate culture concepts, and the financial industry is keen on sponsoring golf. "In our financial business, UBS Group AG’s success depends on providing high-quality services. The same is true of golf. It requires decisive decisions, as well as professionalism, professionalism and partnership. " Kathryn Shih, CEO of UBS Group AG Asia-Pacific Region, told this reporter that UBS Group AG was named as the Hong Kong Open, and the prize money in 2006 increased by 66% to 2 million US dollars compared with last year. "Although our customers come from different backgrounds, the popularity of golf in the Asia-Pacific region makes it increasingly an effective way to communicate with customers."

"There are so many poor students, how can you learn golf in the university? How can you play golf when there are so many people who still have not enough to eat? In the political context of China, such remarks are always correct. " Mr. Xing Gongjie said, "However, it should be noted that in the world, golf or golfers have the healthiest image. They are elegant and gentlemanly. Occasionally, a few golfers with poor image will be classified as’ bad’ just because of smoking and drinking. So I will take my children to play ball games. When I go back to Canada, they will also say, Let’s play ball together. That feeling is very happy. It is often seen on the court that a family plays together. "

"It’s certainly a good thing to learn to play in college. Perhaps because a student doesn’t have such good economic conditions, he will put down his studies and have no chance to play, but if he has the opportunity and ability to get in touch with golf after working for a period of time, he will get started faster." Mr. Xing Gongjie said, "Before the IT bubble burst, golf was booming in Beijing. In the late 1990s, many automobile brands started to hold their own golf tournaments, and later real estate companies joined in. There are many kinds of amateur competitions, and various chambers of commerce will organize competitions. Playing ball can really expand their social aspects, but playing that kind of’ social ball’ is also very tiring. "

Before becoming the editor of Golf Master, Eco worked in Xubao Stadium in Shanghai for 4 years. In Eco’s observation, the bags of Shanghai amateur masters and Beijing amateur masters are somewhat different. Beijing masters are almost all Honma hardcore. "Probably northerners make public that golf is expensive, so they all use the most expensive clubs. In the bag of Shanghai masters, Mizuno, TaylorMade and other brands are available, which is more practical. " Besides, the masters in Beijing don’t want to talk about business with you. Some people will say, "I used to swing a sledgehammer when I was a worker in Daqing. That arm strength and that accuracy will definitely help me play golf now, and it is also accurate and ruthless." In Shanghai, there is no contradiction between golf and business. The teams in Shanghai were first organized by Taiwanese businessmen. Later, amateur players in the transportation industry formed the "747 Team", which not only strengthened the contact with peers, but also gave people who wanted to make friends with this circle some opportunities. People in IT circles form quanta team, while polar bears are in the paper and stationery business. In 2002, the friendly competition of golf teams in Greater Shanghai was formally established, and cars and real estate were sponsored in succession. In that year’s competition, someone won a Mercedes-Benz in one hole.

Shanghai Xubao Golf Course is not supported by real estate projects, but the club has achieved brand success by holding Volvo China Open in succession. Echo said that the most exciting experience in her work is also holding competitions, but the Shanghai golf course emphasizes the international background, and most of the senior managers are foreigners, so she turned to be a reporter. My first job as a reporter was to interview the global BMW Owners Amateur Competition held in Thailand in 2005. A marketing manager of BMW said that the reason for organizing the BMW Asian Open in Shanghai is simple, but the market research conducted by the company shows that 50% of BMW owners in China love golf. Although BMW has a F1 team, the public will really accept F1 only when China has its own first-class F1 drivers.

In Apotheker’s judgment, golf is no longer an "aristocratic sport". "A few years ago, in the office building over there in Shanghai Jinmao Center, there were often stadiums to put up small advertisements and sell annual cards for 2,800 yuan or 4,800 yuan, which could play more than 10 games. The purpose of the stadium is to let more white-collar workers start playing golf. Playing golf can help them’ climb up’ and have the opportunity to play with customers and bosses, which is good for the career development of white-collar workers. Moreover, they can afford this kind of consumption. In Beijing and Shanghai, they can find a stadium that costs 200 yuan to play a game. A game takes four hours, which is only 50 yuan per hour. How much is it for you to rent a court for playing tennis? For the golf driving range, an annual card may be 3,000 to 5,000, which is similar to the price of a fitness card. "

There are always more people outside the door than inside.

Chang ‘an Street, 2nd floor of Ocean Building, the headquarters of Baijiatong, the office of boss Li Yan is like a warehouse, and packages of TaylorMade clubs are being repackaged. In July, "Baijiatong" and TaylorMade reached an agreement on joint promotion. The new card launched by "Baijiatong" includes a set of TaylorMade clubs, driving range and green coupons, and the price is more than 10,000 pieces. Li Yan said: "So many people in China know about Adidas, but most people don’t know that Adidas has acquired golf equipment TaylorMade. This brand is known to players. The reason why they cooperate with us is that they have taken a fancy to those who haven’t played yet and are preparing to play."

Most people know "Baijiatong" through advertisements on the radio. In Beijing, it is FM91.5, in Guangzhou, there are Pearl River Economic Station and Guangzhou Golden Melody, and in Shanghai, there are "EASY FM" and "879". The most attractive part of advertisements is that you can get a club and experience golf at one time for only 99 yuan. Of course, as soon as you go to play ball, you will find that the budget may have to be doubled. If you buy a pair of gloves for playing ball, you may have to pay another 99 yuan.

On October 1, 2003, Li Yan swung his first shot at Beijing Wanliu Club. At that time, a friend asked him to play ball on October 8. He felt that he would not play and had no face, so he went to make a surprise attack in advance. In Wanliu, I first bought a course of 20,000 yuan, a set of poles of 30,000 yuan, and a driving range card of several thousand yuan. "To make golf bigger, we must first solve the price problem. If you learn golf, you will spend half a car’s money, which is certainly unrealistic. What we need to do is to make information transparent, because I have taken a lot of wrong paths when learning the ball, so I can consider it from the perspective of consumers, and I will do whatever consumers need. I just broke the concept of golf’ high’. "

In April 2005, "Baijiatong" Golf had its own platform and began to sell practice cards at various prices. Thousands of them were launched in Beijing that year. Li Yan found that the proportion of group buying is high, which shows that many companies regard playing ball as a means to entertain customers or train employees. He heard many people criticize "Baijiatong" for "abusing" golf, but his goal is obviously to "abuse" golf more: "Just look at friends around you, some of them are traveling, indicating that the tourism market is good, some are going to restaurants, indicating that the catering market is good, and some are going to play golf, indicating that golf is getting hot. But even if there are 2 million private cars in Beijing, there are still many people who want to learn to drive, and the business of driving schools is still good. Mobile phones are popular enough, right? There are 400 million users in China, but there are still many people who don’t have mobile phones. So what we have to do is to increase the market. This year’s’ first package’ is calculated according to 1 million, which is not an exaggerated figure. China sells 5 million cars and more than 30 million credit cards every year. I tell others about my Baijiatong revolution every day. Last year, the space we expanded was only in Beijing. This year, Guangzhou, Shenzhen, Shanghai, Tianjin, Chengdu and Chongqing all opened. We have to jointly issue with auto dealers and banks as the mainstream channel. 1 million is not impossible. As long as 10% of these 1 million people continue to buy our products, we will succeed. "

Like Baijiatong, Golf Zone and Zhonggaowang are also engaged in golf service industry, but they mostly provide booking service, aiming at "stock market". During this year’s World Cup, Eagle Golf’s 1872 hotline entered the market. Their slogan was "China Golf Booking Operator" and "Eleventh" Golden Week. The number of people who booked the next game through 1872 was 1,767. Their business model was simple: the hotel had Ctrip, and the course reservation was 1872. The manager of Eagle Golf said: "Our target customers are those who have already been exposed to golf."

"As long as you pick up the phone and can book a stadium, it should be regarded as a public stadium." Echo said, "At the beginning of opening, many courses claimed to be the Augusta of China and take the elite route. Unless their matching villas sell well and the owners don’t need the return of the courses, otherwise, the operating pressure will make these courses receive individual customers. Although they don’t call for’ public courses’, the price of sending green tickets is gradually acceptable."

Li Yan believes that golf membership only buys "hitting right" and has no feeling of "shareholder", so most people don’t need to buy membership. He has lived in Beijing for more than 20 years and played golf for more than 10 years, but Mr. Xing Gongjie doesn’t have a membership card. "I think it has something to do with the level and way of club management. In the United States and Canada, many clubs have a long history, and membership is a very serious matter. As members of this club, everyone will have a say in how this club develops. If you want to join a new member, then the old members will discuss together whether to absorb this new member. Does he fit into this circle? Just because a club in China bought a membership card doesn’t mean you can make irresponsible remarks about the operation of the club. "

The membership card price of Beijing Taiwei Club is RMB 1.2 million, while the membership price of Shanghai Tomson and Xubao exceeds US$ 80,000. As the HSBC Championship attracted Sheshan of Tiger Woods, the membership card price has now risen to US$ 180,000. At the same time, there are also "civilian" clubs in Shanghai, and Binhai Club has launched an annual membership card of 1780 yuan. In the "University Town" and other stadiums near Beijing, the price of playing a ball is 200 yuan. A frequent golfer once said, "The golf course in China has a very strange phenomenon. No matter whether it is well maintained or not, there is a common price: the green fee for members and guests is 300 yuan. If one day, the pricing of these courses starts to range from $20 to $200 like that of the United States, the golf courses in China will see hope. "

Song Liangliang, Deputy Secretary-General of China High-Tech Association, was the general manager of a golf club in Beijing 10 years ago. At that time, he introduced a business mode called "100 yuan All-in", which was limited to China people, and everyone could play a game only by 100 yuan, and included all the expenses such as transportation, golf rental and lunch. But only one person signed up for that activity. Now, if any stadium launches the "all-in 150 yuan", there must be more than one applicant.■
(Thanks to Golf Masters magazine Huang Qing and Eco for their help in this article)

When it comes to buying a car, there are still many people who don’t know how to choose, whether to buy a real joint venture brand car or a luxury brand SUV. Many people are also quite entangled in this. In fact, for buying a car, Xiaobian’s personal advice is: buy new ones instead of old ones. If you have enough time and money, you might as well wait a little longer, because there will be more than a dozen heavy new cars that will be made in China one after another this year, and each of them can basically drive 3-3. As for what hot-selling models are there recently? Let’s take a look at the preferential situation of the new car Volkswagen Golf (imported) recommended by Sina Auto!

Volkswagen Golf (import) has achieved a maximum discount of 89,800% in the transaction price in the past month, with the highest cash drop of 38,000 yuan for new cars and the national sales of new cars starting from 342,800 yuan. Among them, the lowest transaction price of Volkswagen Golf (imported) in Beijing is 197,100, and the price is for reference only. The actual transaction price is subject to the local dealer.

The following figure shows the sales data of Volkswagen Golf (imported). The national sales volume in the last month was 65 vehicles. I wonder if Volkswagen is still satisfied with this result. Most people will follow the sales volume when buying a car, which is the main basis for most people to judge whether a car is good or not without in-depth understanding of a car. Although it is not accurate, it is not groundless, but if you have higher requirements for car selection, you need to make more efforts to fully understand it.

With the improvement of living standards, people’s consumption habits have changed. For example, more and more people agree to buy used cars. If you have a car you want to sell, you can calculate how much your car can sell through our valuation platform below. If you have a used car you want to buy, you can also calculate how much you need.

Next, let’s take a look at consumers’ comments on Volkswagen Golf (imported). If the comprehensive score is 5 points, then the score of Volkswagen Golf (imported) is 4.30 points, and the result is not bad.
Among them, Volkswagen Golf (imported) has the most outstanding performance in appearance and control, so consumers pay more attention to appearance and control.
Then Volkswagen Golf (import) can be considered emphatically.
Because each user has different needs for the car, different uses and different feelings, the evaluation is only for reference. The most reliable thing is to go to the store to test drive in person. Even if you can’t test drive on the road, you should sit in the car and feel it.

If you have seen the above, you still have doubts about whether Volkswagen Golf (imported) is worth buying, then you can also look at the performance of the competing products of Volkswagen Golf (imported). Among the following competing products, the Mercedes-Benz B-Class sold the most last month, with 1,280 cars. There is always one car for you.

If the price of golf (import) is suitable in the near future, then the friends will hurry up! 38 cities across the country have linked promotions, and there are even discount models as low as 30%.

Sitting around a table with my family and eating a family reunion dinner cooked by them is probably what most people think of New Year’s Eve. However, there are a group of people who still stick to their posts on New Year’s Eve. Their persistence is to ensure the smooth travel of passengers from south to north. Kang Bin, director of the North Passenger Transport Workshop of Chongqing Railway Station, is one of them.

"The train arrived at 16: 08. Did you get all the gloves? Check it again, it’s sloppy. " At 15: 20 on January 24, Kang Bin said with a walkie-talkie. Then, he strode forward to the duty room and organized personnel to make relevant preparations.

At 15: 30, eight staff members arrived.

Wear masks, rubber gloves and goggles … Kang Bin and his colleagues skillfully put on protective tools and walked to the exit. "Everyone will be divided into 4 groups, 2 people in each group, take temperature one by one, wear protective gear and pay attention to safety." Along the way, Kang Bin kept telling the team members.

At 15: 40, all the team members are in place. Everyone stands in their positions, takes out hand-held temperature detectors, measures each other’s temperatures, and tests the instruments. After everything is in order, they wait for the outbound passengers.

At 16: 10, a large number of passengers emerged at the exit. Two staff members kept order at the scene and let everyone line up in turn. The staff members stood at the gate exit and took the temperature of each passenger. Kang Bin told chongqing morning post, an upstream news reporter, that there are now more than 40 trains that leave and stop in Wuhan every day (Wuhan keeps turning back immediately), and each train has at least 600 passengers. They have to take the temperature of the passengers on each train, and the workload is very heavy.

At 16: 30, the temperature measurement is over. Kang Bin returned to the office with the team members, took off his glasses, gloves and washed his hands … "Let’s rest for a few minutes, and the next bus is at 16: 26." Kang Bin said.

"Today, we have more than 200 people on duty, many of whom give up their vacations and rush to the front line without hesitation." Kang Bin said that at the age of 45, he is an old railway passer-by. He has been working for 23 years, and he can’t remember how many New Year’s Eve years he hasn’t been at home. Originally, he took a break on the 23rd. Because of special circumstances, he arrived at his post early at 23: 00 on the 22nd, and together with his colleagues, he went all out to do a good job in epidemic prevention and control.

"On New Year’s Eve this year, another group of colleagues spent it together." Kang Bin said that this year, colleagues agreed that everyone would bring a dish and have a "hundred-family banquet" together.

Upstream News chongqing morning post Reporter Li Jing Intern Liu Yanqiu Photography hujie

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　　BEIJING, Beijing, January 10 (Reporter Lu Shaowei) The reporter learned from the press conference of the two sessions in Xicheng District of Beijing on the 9 th that Beijing will continue to exert its efforts in financial technology industry, financial technology experience and financial technology ecology with the goal of building a globally competitive financial technology center, and strive to optimize the layout of financial technology industry, create a good ecology of financial technology industry, improve the "Beijing brand" of financial technology, and build a highland of financial technology talents.

　　Jin Xin, director of the Zhongguancun Xicheng Park Management Committee, introduced that the Xicheng District Committee and Government insisted on "playing the first move and taking the initiative", thoroughly studied the unique resource advantages in finance, science and technology, location and space, and took the lead in proposing a new idea of building a financial science and technology innovation demonstration zone in the "moving approval" area by benchmarking new york "Silicon Lane" and London "Silicon Island". After five years of unremitting efforts, Jinkexin.

　　Jin Xin said that after five years of rapid development, the construction of national-level financial science and technology demonstration zone has handed over an answer to the topic of "high-quality development of the capital" and created "three firsts" in the domestic financial science and technology field: the first to propose and build a financial science and technology industry as the main industry demonstration zone, the only national-level financial science and technology demonstration zone identified by the State Council so far, and the first to explore the pilot mechanism of financial science and technology innovation. Jinke New District has made positive contributions to Beijing’s financial technology development ranking first in the global financial technology center city for five consecutive years.

　　Jin Xin reviewed the achievements of Jinke New District in the past five years. In the past five years, a series of documents such as the construction plan of Jinke New District have been compiled and published. In order to better meet the needs of the development of financial technology, in 2023, the "Jinke Ten Articles" achieved an iterative upgrade from 1.0 to 2.0, and the amount of support for enterprises was greatly improved.

　　In the past five years, high quality has promoted the improvement of the environment of buildings and blocks, and the industrial space has been continuously expanded. About 200,000 square meters of space in key buildings such as Beikuang Financial Technology Building has been put into use. FinTech Plaza has become the punching place of "Technological Innovation+Urban Renewal" in online celebrity. The project of New Power Financial Science and Technology Center was rated as a typical case of revitalizing existing assets and expanding effective investment in China, and was selected as "a typical case of comprehensive and deepening local reform in China in 2023". Beijing Financial Science and Technology Center, the project of Century Tianle Building, undertaken by Huayuan Group, is about to be completed and put into use, with a scale of about 84,000 square meters. At that time, the core area of Jinke New District will be unveiled as a whole. The renewal of blocks has also been promoted simultaneously, and the "chain street" model has been innovatively put forward to create a transportation chain, an environmental chain, a spatial chain and a facility chain.

　　In the past five years, the first-Mover advantage of high-level service financial technology supervision has become more prominent. Focusing on improving the level of digital supervision and supporting the construction of national financial infrastructure, Beijing National Financial Technology Certification Center and Beijing National Financial Technology Risk Monitoring Center have successively landed in Xicheng. Cooperate with the People’s Bank of China to take the lead in exploring financial technology innovation supervision tools in China, and build Jinke New District into the core bearing area of China’s "supervision sandbox".

　　In the past five years, financial technology enterprises and professional service institutions have been introduced with high standards, and the industrial ecology has continued to improve. At present, there are more than 200 financial technology enterprises and professional service organizations in the region, with a registered capital of over 100 billion yuan, and many financial technology formats such as banks, insurance and securities, as well as professional service organizations such as industrial alliances and research institutes. Putian Desheng, Jin Fenghe and Kang Hua Weiye were awarded the top five "Beijing Excellent Intellectual Property Workstations" by incubation institutions.

　　In the past five years, a series of brand activities of "One Meeting, Two Competitions and Three Forums" have been held in a high standard, and the international influence has been comprehensively improved. Global Financial Technology Conference and Chengfang Financial Technology Forum have become high-level, authoritative, professional and international exchange platforms in the field of financial technology. Carefully organize the global financial technology application scenario competition and other activities, create the "global financial technology center network", and actively expand the "circle of friends" of financial technology cooperation.

　　Jin Xin said that in the future, Jinke New District will be developed into a financial technology industrial park with obvious advantages in financial technology industry, distinctive scene experience characteristics, excellent ecological integrity environment and extensive and active international exchanges, and actively build an innovative ecosystem with complete functions, efficient systems and sharing. (End)

　　[Doing Five Great Articles to Promote High-quality Financial Development]

　　Author: Dong Zhi (Vice President of Peking University, Dean of School of Economics)

　　The Central Financial Work Conference held a few days ago put forward that "finance should provide high-quality services for economic and social development" and "do five major articles on technology and finance, green finance, inclusive finance, pension finance and digital finance", which pointed out the direction for China’s financial services to the real economy. As the first of the "Five Great Articles", doing a good job in technology and finance’s great article not only shows that the Party and the country attach great importance to scientific and technological innovation, but also shows that science and technology, as the primary productive force, plays an important role in economic and social development, and it also shows that technology and finance plays an important role in promoting high-level scientific and technological self-reliance.

　　1 fully understand the significance of doing a good job in technology and finance’s great articles.

　　Technology and finance refers to a series of financial activities of scientific and technological innovation in financial services and the development of scientific and technological enterprises. It is the product of deep integration of scientific and technological innovation and financial innovation, involving financial system, financial policy, financial model, financial products and other aspects. Doing a good job in technology and finance’s great article is an inherent requirement for China to enter a new stage of development, implement new development concepts, and build a new development pattern. It is also the need for finance to achieve high-quality development and achieve the goal of becoming a financial power.

　　Lay a solid foundation for realizing a strong country through science and technology. Innovation is the first driving force to lead development, and finance is the blood of the development of the real economy. On the one hand, technology and finance has expanded the financing channels of scientific and technological innovative enterprises, reduced the risk of financial exclusion of scientific and technological innovative enterprises, and effectively improved their scientific and technological innovation capabilities. Flexible and diversified financing methods are particularly obvious in supporting long-term and difficult scientific and technological innovation; On the other hand, technology and finance can provide innovative financing incentives for enterprises, cultivate their innovative consciousness in the field of actual production and service, promote the transformation of old and new kinetic energy, optimize the structure of the real economy and improve the overall economic benefits.

　　Inject strong impetus into building a financial power. The development of technology and finance can promote the formation of the innovation ecosystem of the real economy and the financial industry at the same time, which not only provides a more favorable environment for scientific and technological innovation, but also provides a platform for orderly competition in the financial industry. Through diversified financing methods, technology and finance provides full-chain, full-life financial services for science and technology enterprises, which not only promotes scientific and technological enterprises to carry out R&D innovation activities and transform scientific and technological achievements, but also reduces the tendency of funds to be divorced from reality. In addition, the development of technology and finance has also built a platform for financial institutions to achieve innovative competitive development. Excellent technology and finance institutions should be able to quickly and effectively identify science and technology-based enterprises with technology transformation capability and market potential, and also provide multi-level services in finance, operation, R&D and even industrial chain integration.

　　Provide a strong guarantee for independent development. At present, the world’s great changes in the past century have accelerated its evolution, a new round of scientific and technological revolution and industrial transformation has developed in depth, and the international power has been profoundly adjusted. Major countries have regarded scientific and technological innovation as the main battlefield of the international strategic game, and the competition around the commanding heights of scientific and technological innovation has been unprecedentedly fierce. China’s development has also entered a period in which strategic opportunities and risk challenges coexist and uncertain and unpredictable factors increase. The sound development of technology and finance can effectively help independent research and development, ensure the stability and security of China’s industrial chain and supply chain, accelerate the deployment of innovation chain around the industrial chain, and escort the self-reliance and self-improvement of science and technology.

　　2 The current development trend of technology and finance in China

　　In recent years, China’s high-tech industry has developed vigorously. By the end of the third quarter of 2023, China had cultivated 103,000 specialized and innovative small and medium-sized enterprises, and 178 national high-tech industrial development zones achieved a total industrial output value of 23.5 trillion yuan. The proportion of high-tech industries has been expanding, and high-tech manufacturing has accounted for 15.3% of the added value of industrial enterprises above designated size. How to use financial services to boost the development of high-tech industries and optimize the national economic structure has become a key issue that macro-economy must answer to achieve high-quality development. In this context, China attaches great importance to the construction of technology and finance system, actively promotes the deep integration of finance and science and technology, and gives full play to the synergistic role of market and government in the development of technology and finance. It has not only initially established a diversified service system in technology and finance, including venture capital, stock market, bond market and bank credit, but also formed a market-oriented support system represented by government-guided funds to promote the development of technology and finance. technology and finance’s development has achieved remarkable results.

　　By the end of June 2023, the management scale of venture capital and private equity investment funds in China was nearly 14 trillion yuan, and hard technology enterprises became the hot target of equity investment. Science and technology innovation board injected a strong impetus into the development of science and technology enterprises, successfully promoted more than 500 enterprises to realize IPO, and raised nearly one trillion yuan; Beijing Stock Exchange strives to promote the formation of a full-chain service system to support the innovation and development of small and medium-sized enterprises, and has become the main position to build innovative small and medium-sized enterprises with services. Among them, more than 80 enterprises have been selected into the national list of "Little Giant" enterprises with specialization and innovation, and over 80% of the companies have been selected into the list of provincial and municipal enterprises with specialization and innovation. In addition to equity financing, technology and finance’s related debt financing has also increased significantly, with the balance of Kechuang bills and Kechuang corporate bonds of about 450 billion yuan, and the balance of medium and long-term loans for high-tech manufacturing, loans for small and medium-sized science and technology enterprises and loans for "specialized and innovative" enterprises of 2.5 trillion yuan, 2.36 trillion yuan and 2.72 trillion yuan respectively, maintaining a growth rate of over 20% for many years. In addition, in order to effectively solve the information asymmetry between science and technology enterprises and financial institutions and the financing difficulties of science and technology enterprises, since 2020, the Torch Center of the Ministry of Science and Technology has launched an enterprise innovation point system to "portrait" the innovation ability of enterprises through the form of innovation points, identify and discover science and technology enterprises with strong innovation ability and great growth potential, and encourage financial institutions to provide credit support in combination with scientific and technological innovation evaluation.Guide local governments to open up direct channels for fiscal, taxation, science and education, industry, finance and other policy resources to support enterprise innovation.

　　With the rapid ecological progress in technology and finance, China, the government-guided fund has played an important role in promoting scientific and technological innovation and promoting the structural reform of the financial supply side. By the third quarter of 2023, governments at all levels had set up 1,557 government guidance funds, with a management scale of nearly 3 trillion yuan. The investment field focused on cutting-edge technology, of which funds led by strategic emerging industries accounted for 50%, which played an increasingly prominent role in promoting scientific and technological progress and promoting regional development.

　　3 to cope with the challenges facing the development of technology and finance.

　　To do a good job of technology and finance’s great article needs to be rooted in the national conditions. We should not only understand the inherent characteristics of finance, but also grasp the development law of scientific and technological innovation, and rationally treat the difficulties and challenges faced by technology and finance in its development process.

　　First of all, based on the current situation of China’s financial development, we must explore the road of high-quality development in technology and finance by promoting the mutual complement of direct financing and indirect financing, and uniting multi-channels to support scientific and technological innovation. China’s financing structure has been dominated by indirect financing for a long time, and credit assets account for more than half of the total financial assets. However, scientific and technological innovation, especially some frontier scientific and technological innovation projects, often involve a lot of investment, a long period of time and high risks, and there is great uncertainty in research and development results, so it is difficult for indirect financing to meet the demands of scientific and technological innovation enterprises for capital and financial risk management at the same time. Indirect financing takes creditors’ fixed interest income as economic incentive, and lacks innovative benefit sharing mechanism, and financial institutions providing indirect financial services also lack the motivation to share innovative risks. The intrinsic value of science and technology enterprises is more reflected in the intangible assets formed by innovation, such as technological advantages, patents, intellectual property rights, etc. It is more difficult to evaluate their assets, and they often do not have the conditions to obtain financing through mortgage loans of tangible assets. However, the financing demand for technology transformation is expanding rapidly, which will lead enterprises to face the problems of financing difficulties, expensive financing and slow financing.

　　Secondly, the development of technology and finance not only needs financial institutions to closely contact professional scientific research institutions, but also needs the government to fill the weak links in the system from the aspects of rule of law, finance and taxation, scientific research, credit and talents, and improve the support and guarantee for the development of technology and finance. Financial services must weigh the benefits and risks, but technological innovation itself has great risks. Scientific and technological innovation not only faces a long innovation chain and transformation chain, but also faces the increasing change of science and technology, and the innovation results may be born behind. Moreover, the complexity of scientific and technological innovation leads to the prominent problem of information asymmetry between science and technology-based enterprises and financial institutions. It is often difficult for financial institutions and even government departments to effectively assess the technological risks of science and technology-based enterprises, and it is easy to cause institutional arbitrage due to information asymmetry, which ultimately affects the accuracy of technology and finance’s services.

　　Finally, the development of technology and finance urgently needs to strengthen the overall planning and policy coordination, and the relevant regulatory authorities need to rationally and objectively look at and steadily promote the development of technology and finance. First, in recent years, the state has issued a series of policies to support scientific and technological innovation and the development of technology and finance, but the policy support system is not accurate enough, which leads to difficulties in policy implementation, which not only increases the burden of government expenditure, but also distorts reasonable innovation incentives. Second, when large-scale scientific and technological innovation enterprises become the service targets of the financial industry, the inherent R&D risks of scientific and technological innovation will also be transformed into financial risks. At the moment when the development trend of interdisciplinary and cross-border infiltration is more obvious, the scientific research organization model of division and governance cannot be rapidly transformed, which will also increase the backward risks of related scientific and technological innovations.

　　4 Identify the path of action to promote the development of technology and finance.

　　To effectively guide the financial industry to serve China’s scientific and technological innovation, we should not only co-ordinate the overall situation at home and abroad, make full use of the domestic and international markets and resources, but also co-ordinate the two major events of development and security, prevent the risks brought by technology and finance while promoting the high-quality development of technology and finance, and effectively identify the right path of action.

　　First, improve relevant institutional mechanisms and establish a diversified technology and finance system. A perfect multi-level capital market is the market foundation for technology and finance’s high-quality development. We should further improve the listing and trading systems of GEM, science and technology innovation board and Beijiao Stock Exchange, as well as the listing and trading systems of the New Third Board and regional equity markets, so as to provide more financing channels for scientific and technological innovation enterprises. Guide and support all kinds of financial institutions to carry out technology and finance services, encourage financial institutions to innovate financial products and services, guide and support equity investment institutions to carry out scientific and technological investment business, meet the financing needs of different types of scientific and technological innovation at different stages, and provide more financial support for scientific and technological innovation enterprises. The government should increase the research and investment in scientific and technological innovation, keep up with the cutting-edge scientific and technological direction, and work with the market to screen out scientific and technological innovation tracks with technical and market potential. Increase the input of government guidance fund in a timely manner to improve its guidance effect and leverage. The healthy development of government-guided funds can not be separated from a perfect exit mechanism. We should design a reasonable income distribution scheme on the basis of improving investment decision-making ability to ensure that government-guided funds can achieve their own sustainable development while supporting scientific and technological innovation and industrial upgrading.

　　Second, promote the deep integration of technological innovation and financial innovation, and realize the coordinated development of technology and finance. On the one hand, adapt to the financial needs of technological innovation and promote technological innovation with financial innovation. The financial system should provide all-round financial services for technological innovation, encourage traditional financial institutions to innovate financial products and services, and support financial institutions to cooperate with technological innovation enterprises to jointly develop innovative financial products and services. On the other hand, accelerate the financial sector to embrace cutting-edge technology and empower financial services with technological innovation. Financial institutions accelerate digital transformation and adopt advanced scientific and technological means, which can improve the efficiency of financial services and provide broader development space for scientific and technological innovation, and use financial and technological means such as data credit enhancement, corporate portrait and technical patent evaluation to broaden financing channels for scientific and technological enterprises.

　　Third, enhance the support and guarantee capacity of technology and finance’s policies and improve the supporting system of technology and finance’s development. In terms of basic guarantee, the foundation of technology and finance’s high-quality development lies in the continuous improvement of relevant supporting infrastructure systems, including technology and finance information platform, science and technology patent database and technology and finance service platform, so as to provide necessary technical support and infrastructure guarantee for the development of technology and finance. Among them, the construction of technology and finance-related credit information system is the key. We should focus on establishing a perfect credit system in technology and finance, including the credit information publicity system of scientific and technological enterprises and the basic database of personal credit information, actively promote the sharing of credit information among financial institutions, credit reporting agencies and public institutions, break down the information barriers, and jointly provide more comprehensive and accurate credit information support for technology and finance. The government pays attention to providing a series of support policies, such as financial support, tax incentives and credit support, to increase the training and introduction of talents in technology and finance.

　　Fourth, improve the level of risk management and supervision in technology and finance to ensure the healthy and sustainable development of technology and finance. First, strengthen the risk management capabilities of financial institutions. Financial institutions should not only adapt to the development trend of technology and finance, clarify the risk management objectives and strategies, strengthen risk identification, evaluation and control, and ensure that the business risks in technology and finance can be controlled, but also strengthen the monitoring and early warning of the business in technology and finance, so as to find and deal with potential risks in time and prevent the risk from spreading and spreading while accelerating the construction of the risk firewall system. Actively promote the application of scientific and technological innovation in risk management, empower the development of technology and finance with financial scientific and technological innovation, and improve the efficiency and accuracy of risk management. Secondly, increase support for science and technology insurance and guarantee, encourage and support insurance companies and guarantee institutions to carry out science and technology insurance and guarantee business, and provide risk protection for science and technology innovation enterprises. Finally, constantly improve the supervision system in technology and finance, establish supervision rules and standards suitable for the development of technology and finance, ensure the effectiveness and fairness of supervision, coordinate development and safety, and form a joint force of government guidance, market operation and social participation to jointly promote the healthy and sustainable development of technology and finance.

　　Guangming Daily (11th edition, December 19th, 2023)

On the morning of January 6th, the commissioning ceremony of Yunnan Pu ‘er State-owned Organic Tea Co., Ltd. was held. Wang Gang, Deputy Secretary of Pu ‘er Municipal Committee and Mayor, Chen Yunzhong, Deputy Secretary, Vice Chairman and General Manager of Yunnan Yunken Group, attended the ceremony and delivered speeches. Ren Yuanzheng, Deputy Secretary of the Municipal Committee and Minister of Propaganda Department of the Municipal Committee, presided over the ceremony.

In his speech, Wang Gang, on behalf of the Municipal Party Committee and the Municipal Government, expressed warm congratulations on the project’s commissioning and heartfelt thanks to Yunnan Agricultural Reclamation Group, which has long supported the development of Pu ‘er. He said that the Pu ‘er Municipal Party Committee and the Municipal Government have always attached great importance to the development of the tea industry, promoted the organic tea industry base, standardization of processing, enterprise intensification and market branding, promoted the integration of tea and tourism, and realized the integrated development of the whole industry chain. The tea industry in the whole city has shown a sustained and good development momentum and has become the largest organic tea production base in China. The cooperation between Pu ‘er and Yunnan Agricultural Reclamation Group has a long history, and the two sides have jointly met many challenges, shared many opportunities and achieved many win-win results. We sincerely hope that Yunpu Guocha Co., Ltd. will help Pu ‘er to upgrade the tea industry, develop tea technology and revitalize tea culture from the completion and commissioning of this project, and strive to become an industry leader, standard setter and resource integrator of Pu ‘er organic tea industry, better integrate into the "100 billion-level cloud tea industry" and promote the high-quality development of Pu ‘er tea industry.

In his speech, Chen Yunzhong said that Pu ‘er is famous for its tea, prospering the city with tea and enriching the city with tea, and the tea industry has become the first pillar industry for economic development, farmers’ income increase and rural revitalization in Pu ‘er. Yunnan Agricultural Reclamation Group adheres to the mission of "green agriculture, serving the country and benefiting the people", practices the responsibility of "land reclamation and win-win development", bases itself on Pu ‘er, deeply cultivates Pu ‘er and develops its industry. We will always focus on the "3815" strategic development goal of the provincial party committee, focus on the intensive processing project with an annual output of 2,000 tons of organic tea, promote the green and organic development of the tea industry, promote the integrated development of the primary, secondary and tertiary industries, synchronize the ecology with the industry, make cooperation and development at the same frequency, realize "developing one industry, driving one side’s economy and enriching one side’s people", and make a land reclamation to promote Yunnan’s transformation from a "big tea province" to a "strong tea province".

According to reports, on August 17, 2020, the Pu ‘er Municipal People’s Government and Yunnan Agricultural Reclamation Group signed the "Pu ‘er Organic Tea Industry Cooperation Agreement", and the two parties jointly established Yunnan Pu ‘er State-owned Organic Tea Industry Co., Ltd. Since its establishment, the company has relied on the advantages of organic tea resources in Pu ‘er City, in accordance with the development model of "big industry+new subject+new platform", in order to grasp the organic, create famous brands, raise leading players, occupy the market, build platforms and achieve both production and finance.

At the ceremony, Yunpu Guocha Co., Ltd. signed a sales agreement with Zhejiang Cangsheng Technology Group Co., Ltd. and other enterprises, and signed 26 raw material procurement contracts with major tea producing areas in Pu ‘er City. The leaders and guests attending the meeting visited the site of deep processing and production of organic tea.

Hu Guoyun, Tian Yang, Chen Qi, heads of relevant departments directly under Pu ‘er Municipality and Simao District, relevant leaders of Yunnan Agricultural Reclamation Group and heads of departments and enterprises attended the commissioning ceremony.

Author Zangling Liang Ruiqin

Editing Cao Qihan

Supervisor Hu Xueying

Original title: Yunnan Puguo Tea Co., Ltd. put into production the intensive processing project of organic tea with an annual output of 2,000 tons.